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Tag: Dentsu Communications

  • Dentsu Communications creates new campaign for TVS Jupiter

    Dentsu Communications creates new campaign for TVS Jupiter

    MUMBAI: TVS Motor Company has launched a new campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man –”apne se bhi zyada apnon ke liye.” The TVC has been created by Dentsu Communications and is currently on-air on a number of channels. It celebrates the dedication, hard work and the spirit of the Indian man who ‘enjoys doing more’ relentlessly through its brand philosophy.

    Through this piece of communication TVS Jupiter not only celebrates the spirit of existing Jupiter owners, but also aims to scale newer heights by influencing new consumers to become a part of the TVS Jupiter family.

    The objective for TVS Jupiter is to be the leading scooter brand of the country by gaining a higher brand preference amongst consumers. Going forward, the established rational positioning of ‘Zyada Ka Fayda’ will be reinforced with an emotional pay-off of the positioning.

    Extensive research resulted in the company finding that TVS Jupiter was the TG’s Man-Friday that enabled him in fulfilling his responsibilities. It helped him get satisfaction by doing more and fulfilling his responsibilities better for his dear ones. 

    Hence the team at Dentsu Communications came up with a simple yet powerful thought “apne se bhi zyada apnon ke liye” to salute and recognise the spirit of the Indian man.

    The film expresses this joy of doing more through the many ‘Zyada’ in their life – a caring father, a dutiful son, a community pillar, a responsible citizen or a dedicated patriot. Playing each life role is about drawing on the deepest reserves of physical, mental and emotional strength, so that his dear ones have more to build his life on. And no one understands this better than someone who has experienced this himself.

    Each situation in the TVC has a common thread connecting it across the diverse geographies and cultures of India – the willingness to strive for the happiness of dear ones in every aspect of life.

    Amitabh Bachchan as the brand philosophy evangelist magnifies the values and brings alive the brand philosophy behind ‘Zyada ka Fayda’. He keeps the spirit of ‘Doing More’ alive by celebrating and recognizing the contributions of these Indian men above everyone else.

  • Dentsu Communications creates new campaign for TVS Jupiter

    Dentsu Communications creates new campaign for TVS Jupiter

    MUMBAI: TVS Motor Company has launched a new campaign for its brand TVS Jupiter. The new ad campaign salutes and recognises the life mantra of the Indian Man –”apne se bhi zyada apnon ke liye.” The TVC has been created by Dentsu Communications and is currently on-air on a number of channels. It celebrates the dedication, hard work and the spirit of the Indian man who ‘enjoys doing more’ relentlessly through its brand philosophy.

    Through this piece of communication TVS Jupiter not only celebrates the spirit of existing Jupiter owners, but also aims to scale newer heights by influencing new consumers to become a part of the TVS Jupiter family.

    The objective for TVS Jupiter is to be the leading scooter brand of the country by gaining a higher brand preference amongst consumers. Going forward, the established rational positioning of ‘Zyada Ka Fayda’ will be reinforced with an emotional pay-off of the positioning.

    Extensive research resulted in the company finding that TVS Jupiter was the TG’s Man-Friday that enabled him in fulfilling his responsibilities. It helped him get satisfaction by doing more and fulfilling his responsibilities better for his dear ones. 

    Hence the team at Dentsu Communications came up with a simple yet powerful thought “apne se bhi zyada apnon ke liye” to salute and recognise the spirit of the Indian man.

    The film expresses this joy of doing more through the many ‘Zyada’ in their life – a caring father, a dutiful son, a community pillar, a responsible citizen or a dedicated patriot. Playing each life role is about drawing on the deepest reserves of physical, mental and emotional strength, so that his dear ones have more to build his life on. And no one understands this better than someone who has experienced this himself.

    Each situation in the TVC has a common thread connecting it across the diverse geographies and cultures of India – the willingness to strive for the happiness of dear ones in every aspect of life.

    Amitabh Bachchan as the brand philosophy evangelist magnifies the values and brings alive the brand philosophy behind ‘Zyada ka Fayda’. He keeps the spirit of ‘Doing More’ alive by celebrating and recognizing the contributions of these Indian men above everyone else.

  • Dentsu Communications names Vishal Nicholas as planning head

    Dentsu Communications names Vishal Nicholas as planning head

    MUMBAI: Dentsu Communications has roped in Vishal Nicholas as senior vice president – head of planning. 

     

    Nicholas will report to Dentsu Communications CEO Simi Sabhaney and will be responsible for the planning output across all its offices.

     

    Prior to this, Nicholas was Lowe Lintas, Bangalore VP – planning.

     

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin said, “Dentsu Aegis Network has already entered its next phase of growth and we are ready to add muscle to our might by supplementing our existing strong team with the right kind of talent. Vishal comes on board with immense industry exposure and I am very glad to welcome him into the network.”

     

    Sabhaney added, “The need of the hour is to devise interactive and engaging communication strategies that will create an impact on consumers… strategies that can weld together brand ambition and consumer needs. I believe Vishal Nicholas is a new age planner who is equipped to offer effective solutions in the changing communication landscape.”

     

    Nicholas said, “I have always believed in the need for planning to not only be interesting but also useful. I look forward to continue practicing that philosophy with the solid team here as well as in collaboration with the other integrated offerings under the Dentsu Aegis Network.”

  • Dentsu Aegis Network promotes Suresh Mohankumar

    Dentsu Aegis Network promotes Suresh Mohankumar

    MUMBAI: Dentsu Aegis Network has promoted Suresh Mohankumar as Dentsu Communications president planning, with the aim of adding impetus to the planning acumen of the organisation.

     

    In his new role, Mohankumar will chair the planning council of DBA India. He will also build and lead Dentsu Webchutney’s planning capabilities in the South.

     

    Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin said, “Suresh is brilliant in strategic planning and has played an important role in building several high profile brands. With his vast experience and knowledge of our business, I am sure he will be able to take our planning abilities to a new height.”

     

    DCPL CEO Simi Sabhaney added, “Suresh has all the key ingredients one seeks in a planning partner. He is disciplined, courageous, passionate and accountable. He builds magic on a bedrock of sound logic. I wish him the very best in his new role.”

     

    Dentsu Asia Pacific CEO Rohit Ohri said, “Suresh is an intuitive strategic planner and has contributed solidly towards brand building work for many a client. I’m confident that with his rich experience and deep understanding of our business, he will be able to take the planning capabilities of the group to newer heights.”

     

    Mohankumar started his career in account management with RK Swamy/BBDO in Chennai. Over the next seven years he worked with Contract and Lowe in Bangalore. He switched to account planning in 2000 when he moved to Mudra Chennai. As a strategic planner, he then worked with Contract and JWT in Chennai.

     

    “I am really excited about this new assignment; it is a great opportunity to bring alive Dentsu’s vision of ‘Borderless Engagement’ with every project that we work on,” said Mohankumar.

  • Dentsu Communications appoints Vipul Thakkar as national creative director

    Dentsu Communications appoints Vipul Thakkar as national creative director

    MUMBAI: Dentsu Communications has appointed former DDB Mudra group creative head- South and East Vipul Thakkar as national creative director.

     

    As the creative leader of Dentsu Communications, Thakkar will work towards strengthening the agency’s southern network and expanding the Mumbai operation. His appointment is part of a broader strategy to strengthen on the group’s creative caliber.

     

    Dentsu India Group executive chairman Rohit Ohri said, “I am delighted to have Vipul as a part of the Dentsu Communications leadership team. ‘Work that works’ has been Vipul’s mantra. His work has worked not only for the brands that he’s worked on, but also for the agencies he has worked in. He has built motivated integrated teams, seamless agency networks and a solid creative reputation for the organisations he has worked for. I’m confident that Vipul’s creative leadership, will take Dentsu Communications to greater heights.”

     

    Dentsu Communications CEO Simi Sabhaney added, “Vipul’s deep knowledge of both the South and West markets and his ability to creatively connect the dots in the integrated communication landscape is a perfect combination for a company like Dentsu. I am delighted to welcome Vipul into the DCPL family.”

     

    Thakkar said, “I am thrilled at this moment when I don the hat of national creative director at Dentsu Communications. It will be my pursuit to produce effective communication, eked out from both newer insights and everyday rituals. This is a great opportunity to tap the potential of the south and west markets and to work with the wonderful and energetic team, where I will aim to channelize all energies leveraging our strengths and in validating the proof of the pie by building brands- effectively and consistently.”

     

    Thakkar is a seasoned advertising professional with over 19 years in the business. He joins Dentsu from DDB Mudra Group, where he was creative head – South & East.

     

    He has created work for brand categories such as lifestyle, finance, beverages, fashion and FMCG. At DDB Mudra he was responsible for work on Royal Challenge, McDowell’s No.1, TTK Prestige, Peter England and Jos Alukkas. Prior to DDB Mudra, he was at Ogilvy Bangalore, where he created ads for ITC Bingo, Sunfeast Yippee, Allen Solly, MTR and Titan watches.

  • Dentsu bags creative duties of TVS Housing

    Dentsu bags creative duties of TVS Housing

    MUMBAI: Dentsu Communications has bagged the creative duties of Emerald Haven Realty (EHRL), housing business of the TVS group.

     

     “We’re delighted with this opportunity to work with TVS Housing. This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand,” said Dentsu APAC South CEO and Dentsu India executive chairman Rohit Ohri.

     

    After bagging the creative duties from the automobiles to realty major, Dentsu Communications CEO Simi Sabhaney said, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

     

    Dentsu Communications VP Samrat Chengapa said, “Emerald Haven Realty, rooted in the values of the TVS group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future.”

     

    “We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise,” said EHRL CEO and president R Chandramouli.

  • TVS Jupiter a scooter for family

    TVS Jupiter a scooter for family

    MUMBAI: TVS has launched a new campaign done by Dentsu Communications for its new scooter – Jupiter.

     

    The campaign’s objective is to establish the message that Jupiter is a superior scooter mainly because it has a host of features.

     

    According to TVS general manger Aniruddha Hadar, “Conventional wisdom is that communication should focus on communicating one idea. The challenge becomes daunting when that idea is ‘More.’ TVS Jupiter offers ‘More’ in every dimension: power, mileage, comfort, convenience, space, safety and style. The way team Dentsu was able to craft this into the ‘Zyada Ka Fayda’ campaign has been outstanding. The communication was differentiated, simple and engaging. The buzz around it is great. The response that the campaign is getting meets our expectations.”

     

    Jupiter is loaded with best in class features like largest leg space, large under-seat storage, pass by switch, alloy wheels, telescopic suspension, LED tail light and a best in class mileage of 62kmpl.

     

    The scooter is targeted at family men for whom responsibilities in life are never finite. They take up every responsibility with a sense of happiness that they can do something more for the people around them. Jupiter too, equipped with ‘More’ of everything, enjoys doing more just like the rider.

     

    DCPL, Bengaluru vice president Samrat Chengapa said, “The film establishes all the features of the scooter in an interesting manner from the perspective of the family.”

  • Jayalakshmi Silks ropes in Dentsu for stronger brand campaign

    Jayalakshmi Silks ropes in Dentsu for stronger brand campaign

     MUMBAI: Expect a new TVC for Jayalakshmi Silks soon. This Kochi based textile retail brand has handed over its creative mandate to Dentsu Communications, which will work at taking the product advertisement one notch above.

     

    Dentsu was invited by the retail brand to handle their creative to attract more customers and build the next phase of the brands communication. “We are extremely upbeat about our Kochi operation. Jayalakshmi Silks is our second win after we won Jos Allukas as our first account. We are glad that we are partnering Jayalakshmi Silks, which is a brand of great repute in Kerala,” said Dentsu Communications CEO Arijit Ray.

     

    Dentsu Communications will take the brand on its next level of growth. Dentsu Communications national planning head Suresh Mohan Kumar added “Jayalakshmi is one of the strongest retail brands in Kerala. We are proud to partner them in taking the brand on its next level of growth.”

     

    The retail brand is looking at a total revamp of their brand communications. “We wanted a creative agency that could understand and cater to our exact needs. We have a distinct position in the category and to help maintain this leadership stance we have roped in Dentsu Communications,” informed Jalayalaksmi Silks managing partner Govind Kamathon.

  • Rediffusion-Y&R gets Rajesh Matthew to head Bengaluru

    MUMBAI: Rediffusion Y&R Bengaluru has got a new head in Rajesh P Mathew.

    Mathew comes in from Dentsu Communications where he was senior vice president in Mumbai. He will report to Rediffusion Y&R COO Amitava Sinha.

    Mathew has more than 17 years of experience in advertising, having worked in markets across Bengaluru, Chennai and Kerala at Ogilvy, Contract, Lowe, Saatchi & Saatchi as well as Concept, Dubai. In the course of his career, he has gained exposure to account management, direct marketing, and general management as office head at Contract, Chennai, and then as vice president and business head at Ogilvy, Mumbai.

    He has serviced brands across categories including Mitsubishi Motors, Star TV network, Sun DTH-HD, NIIT, Infosys, St-Gobain, Muthoot, Cuticura, and Citibank.

    Sinha said, “We are happy to have someone of Rajesh’s stature and experience to lead our Bangalore operations. Apart from being a trusted advisor to our existing clients, Rajesh’s mandate will be to make Rediffusion Bangalore a destination agency for both clients and talent by fostering a culture of continued excellence. We believe Bangalore is a market with significant potential and we are going to be looking to grow aggressively here.”

    Mathew said, “I have always had immense respect for Rediffusion as an institution that has built several iconic brands over the years and has done many memorable campaigns. I therefore consider it a privilege to be heading Rediffusion Bangalore. At a personal level, I am also excited about working in the south again as this is the market that I have grown up in and know well. My focus will be on pushing great work and building a great team, and the rest should then take care of itself.”