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Tag: Dentsu-Aegis

  • Dentsu Aegis ‘Happy’ about mcgarrybowen’s India entry

    Dentsu Aegis ‘Happy’ about mcgarrybowen’s India entry

    MUMBAI: Dentsu Aegis has added another feather in its acquisition cap. Dentsu Aegis Network has signed a definitive agreement to acquire creative marketing agency, Happy Creative Services in India. It will join the global mcgarrybowen network of agencies and be rebranded as Happymcgarrybowen. The deal is expected to close in the next few weeks.

    The acquisition will strengthen Dentsu Aegis’ creative offering in the market, marks the first mcgarrybowen agency in India and expands its footprint in Asia – with other offices in Singapore, Hong Kong and China.

    Established in 2007, Happy is an award-winning boutique creative marketing agency located in India. Regarded as one of the most promising independent creative outfits in India, Happy boasts a staff of 100 across three disciplines – Brand Design, Integrated Brand Communication and Digital, building and rejuvenating brands through media agnostic ideas, customised to deliver on key business and brand metrics.

    Joining the Dentsu Aegis leadership team in India is Happy’s co-founder and CEO Kartik Iyer, and co-founder and MD Praveen Das, who will both report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

    Dentsu Aegis Network South Asia Ashish Bhasin, chairman and CEO of said: “Happy has carved out a very strong digital and creative reputation in the Indian market. Founders Kartik Iyer and Praveen Das – who are among Fortune India’s 40 Under 40, are prominent and well-respected figures in the industry, and this acquisition will add creative bench strength to the wider team. This will enable us to launch mcgarrybowen in India and we will be another step closer to our mission of being the second largest agency group by the end of 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in the market.”

    mcgarrybowen founder and global chairman Gordon Bowen, said: “India is an important creative market that boasts world-class talent and an enviable group of multi-national clients, both of which represent untapped potential for mcgarrybowen. We knew that successfully expanding in this very competitive market required finding great partners that share our passions and values. With a respected reputation and well awarded creative offering, Happy is just that kind of partner and I am proud to welcome them into the mcgarrybowen family.”

    “Like us, Kartik and Praveen believe in the power of big organising ideas, collaboration and strong client partnerships. Together I am confident we will fuel even greater creative and business success for clients here in India and around the world,” he added.

    Iyer and Das said: “It has taken us a good nine years to come this far in terms of talent, business and reputation. There comes a time in every business to take a big leap to propel it to the next level and being a part of Dentsu Aegis and mcgarrybowen supports this growth ambition and provides us with the right platform. We are presently working with a number of marquee clients that require the support of a global network and we have always been clear that Happyshould to equip itself to compete with the biggest players on the largest stage. In mcgarrybowen we found a true match in philosophy and belief and being a part of their vision makes us truly proud.”

    Most recently, Happy bagged the ‘Agency of the Year’ title at the 2016 edition of Maddys, organised by The Advertising Club Madras. Happy’s work on the ‘Ola Boat’, which was an emergency boat service set up by Ola cabs, to help stranded people in the city of Chennai during the Nov 2015 floods, has also won numerous national and international awards for the effort.

  • Dentsu Aegis Network tops Goafest 2016 metal count as a group

    Dentsu Aegis Network tops Goafest 2016 metal count as a group

    On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

    With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

    Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

    Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

    “This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.

  • Dentsu Aegis Network tops Goafest 2016 metal count as a group

    Dentsu Aegis Network tops Goafest 2016 metal count as a group

    On the road to its stated ambition of becoming #2 in the Indian ad industry by 2017, the Dentsu Aegis Network units quietly combined to bring in the highest tally of metals as a group at the Creative and Media Abbys at Goafest 2016.

    With 6 gold, 32 silver and 45 bronze for a total of 83 metals, Dentsu Aegis Network units in India showed that there was an equal momentum to the creative reputation as there was to its business growth.

    Taproot Dentsu (40 metals), Dentsu Creative Impact (23 metals), Dentsu Webchutney (13 metals), Isobar (3 metals) and Dentsu Marcom and Vizeum (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out of home to activation, design to digital and direct, media to craft—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities.

    Commenting on the performance, Ashish Bhasin, Chairman and CEO, Dentsu Aegis Network, South Asia said, “Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2016 is a demonstration of that. Having said that, this is only the beginning. Business stability and growth form a solid foundation upon which creative work can flourish, and that is precisely what you will see from us – in market, and in peer forums like Goafest.”

    “This is a very happy reflection not just of the range and depth of our talent but also of clients’ trust in our abilities. And this is happening because the business and planning heads at each unit are getting behind the creative 100%. The effort that each of our creative leaders has brought to bear is clearly visible here and I thank each of them for this outstanding performance. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India,” he added.

  • Dentsu Aegis launches agency to serve $200 billion B2B sector

    Dentsu Aegis launches agency to serve $200 billion B2B sector

    MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

    Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

    In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world’s top global market brands and their proactive marketing activities.

    The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

    Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

    Interprise will be headed by Stuart Giddings as global president.

  • Dentsu Aegis launches agency to serve $200 billion B2B sector

    Dentsu Aegis launches agency to serve $200 billion B2B sector

    MUMBAI: In a bid to cater to the business to business (B2B) market, which is accelerating at speed and commanding $200 billion in estimated marketing spend, Dentsu Aegis Network Ltd. has launched Interprise, a full-service global agency specialising in B2B solutions to address expanding marketing demand in this area.

    Headquartered in London and with offices in New York, San Francisco, Singapore, Hong Kong and Sydney, Interprise will expand into other major markets during 2016.

    In addition to increasing client needs, the launch of the new agency was prompted by the increasing investment in their B2B divisions by more than 50 per cent of the world’s top global market brands and their proactive marketing activities.

    The establishment of the new agency will further strengthen the services already being provided by the Dentsu Group in the B2B domain, increase synergies with other Group companies, and expand its footprint.

    Looking ahead, the existing specialist B2B media team across the Carat Enterprise network will be integrated within Interprise to support new and existing brands with their B2B requirements. With B2B capability in creative services, media planning and buying, search, data, programmatic, events, content and out-of-home advertising, Interprise will provide new solutions in all the major markets.

    Interprise will be headed by Stuart Giddings as global president.

  • The Advertising Club initiates ‘Twitter Townhall’

    The Advertising Club initiates ‘Twitter Townhall’

    MUMBAI: The Advertising Club in partnership with Twitter Inida has initiated a unique concept called Twitter Townhall in India starting 12 February 2016. 

     

    Under this initiative, The Advertising Club will provide a platform to industry leaders to interact and inspire young and inquisitive minds across the country. 

     

    The Advertising Club president Raj Nayak said, “The world is going digital and India remains a major player in this realm. Conducting a first-of-its-kind virtual Twitter Townhall in the midst of all this, is an extremely exciting prospect for us. I would call it a ‘digital reach-out program’, because with this new initiative we are comprehensively erasing the narrow boundaries of time, geographies and hierarchies, and making it possible for inquiring minds to connect with business leaders in a unique and meaningful manner. We hope to continue breaking ground with the Advertising Club and initiating programs that foster growth for digital India.”

     

    The platform provides a chance to engage with the best minds from the industry.

     

     “Twitter Townhalls have been used by global business and political leaders to connect with their followers and audiences at large, for quite some time now. Bringing the Townhall to India is a huge step for digital India. I can say that we, at Twitter India, are excited to be associated with the Advertising Club to launch this initiative that is going to further encourage interaction and foster ambivalence for the ever growing digital audience in India”, added Twitter India vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly.

     

    The Twitter Townhall will kick start with Unilever VP – media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde. The townhall will be chaired by eminent business personality  every week, including CMOs, CEOs, agency heads, media journalists and media honchos. Some of the stalwarts chairing this engaging initiative include Madison World chairman and managing director Sam Balsara,  Publicis India managing director and chief creative officer Bobby Pawar , DDB Mudra Group CEO and managing director Madhukar Kamath, Dentsu Aegis chairman and CEO South Asia Ashish Bhasin , amongst other.

     

    With a pre-decided schedule of townhalls, the Advertising Club Twitter handle will invite its followers and the Advertising Club members to send in their questions via the social media platform. If the question is shortlisted, it will be answered by the business leader every Friday at a pre-decided time from The Advertising Club Twitter handle (@TheAdClub_India).

  • The Advertising Club initiates ‘Twitter Townhall’

    The Advertising Club initiates ‘Twitter Townhall’

    MUMBAI: The Advertising Club in partnership with Twitter Inida has initiated a unique concept called Twitter Townhall in India starting 12 February 2016. 

     

    Under this initiative, The Advertising Club will provide a platform to industry leaders to interact and inspire young and inquisitive minds across the country. 

     

    The Advertising Club president Raj Nayak said, “The world is going digital and India remains a major player in this realm. Conducting a first-of-its-kind virtual Twitter Townhall in the midst of all this, is an extremely exciting prospect for us. I would call it a ‘digital reach-out program’, because with this new initiative we are comprehensively erasing the narrow boundaries of time, geographies and hierarchies, and making it possible for inquiring minds to connect with business leaders in a unique and meaningful manner. We hope to continue breaking ground with the Advertising Club and initiating programs that foster growth for digital India.”

     

    The platform provides a chance to engage with the best minds from the industry.

     

     “Twitter Townhalls have been used by global business and political leaders to connect with their followers and audiences at large, for quite some time now. Bringing the Townhall to India is a huge step for digital India. I can say that we, at Twitter India, are excited to be associated with the Advertising Club to launch this initiative that is going to further encourage interaction and foster ambivalence for the ever growing digital audience in India”, added Twitter India vice president – media for Asia-Pacific, Middle East and North Africa Rishi Jaitly.

     

    The Twitter Townhall will kick start with Unilever VP – media for Asia, Africa, Middle East, Turkey and Russia Rahul Welde. The townhall will be chaired by eminent business personality  every week, including CMOs, CEOs, agency heads, media journalists and media honchos. Some of the stalwarts chairing this engaging initiative include Madison World chairman and managing director Sam Balsara,  Publicis India managing director and chief creative officer Bobby Pawar , DDB Mudra Group CEO and managing director Madhukar Kamath, Dentsu Aegis chairman and CEO South Asia Ashish Bhasin , amongst other.

     

    With a pre-decided schedule of townhalls, the Advertising Club Twitter handle will invite its followers and the Advertising Club members to send in their questions via the social media platform. If the question is shortlisted, it will be answered by the business leader every Friday at a pre-decided time from The Advertising Club Twitter handle (@TheAdClub_India).

  • Dentsu Aegis launches The Story Lab in India; Sunil Kumaran to head

    Dentsu Aegis launches The Story Lab in India; Sunil Kumaran to head

    MUMBAI: Dentsu Aegis Network’s specialist content agency The Story Lab (TSL) has expanded its footprint by setting shop in India and has roped in Sunil Kumaran as country head.

    Based out of Mumbai, Kumaran will be guided by Carat India MD Kartik Iyer, who is the executive sponsor for TSL. Prior to this, Kumaran was with Reliance Broadcast Network Ltd as chief strategy officer (CSO).

    Dentsu Aegis Network-South Asia CEO and chairman Ashish Bhasin said, “Content is an exciting space for us to be in. Clients are increasingly looking at how they can ‘influence’ the consumers more effectively than just increasing their ‘reach’ through traditional forms of advertising. We have been building various expertise centres within Denstu Aegis Network and TSL is a significant step towards consolidating our position as a Network, which delivers superior value to clients and partners. Also, this is a big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

    Iyer added, “An entity like TSL is the need of the hour as brands look to accelerate the effectiveness of their ecosystems through innovative content solutions that can deliver scale, engagement and advocacy. We are very happy to have Sunil Kumaran on board who brings with him years of strategic media planning experience and deep understanding of this space.”

    Kumaran said, “I’m very excited about this new initiative, which is based on the philosophy of providing a superior value proposition to clients. Media convergence has disrupted the traditional advertising-led marketing communications model and ‘Content’ is one of the most valuable assets within media companies’ and brands’ ecosystems. I am looking forward to doing some exciting work across brands within the Dentsu Aegis Network Group.”