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Tag: Dentsu Aegis Network

  • Dentsu Aegis Network’s Vivek Bhargava adds one more feather to his cap!

    Dentsu Aegis Network’s Vivek Bhargava adds one more feather to his cap!

    Mumbai, 13 March 2019:Vivek Bhargava, CEO, Dentsu Aegis Network (DAN) Performance Group, has had a fantastic start to the year 2019 with his team Flying Falcon winning the top spot in the Mumbai Games.

    The tournament, presented by SportzConsult that aims to bring together the people of Mumbai to give them a chance to play, is touted to be the world’s first city level franchise-based, multi-aged sports extravaganza.

    Flying Falcon, co-owned by Vivek Bhargava and Rohan Timblo, CEO at PitchVision, secured the top position in the Elite Cup of Mumbai Games after beating 7 teams. The Elite group comprised the top 200 players in Maharashtra,which were bought by the different franchises at the Elite Player Auction. The Elite division had both male and female players in the sports of basketball, football, TT, tennis, carrom, badminton and chess. 

    Commenting on the win, Vivek Bhargava, CEO, DAN Performance Group and co-owner of Flying Falcon said, “I believe that one needs to follow his or her passion – be it work, personal or both. I run a successful business but that has never stopped me from realising and living my other passions. Such events help people – like me too, to participate and live the dream. Hope to see many more wins with my brilliant team. We at Flying Falcons are proud to win the inaugural Elite Championship.”

  • iProspect, GoAir launch video campaign to help plan your next vacation

    iProspect, GoAir launch video campaign to help plan your next vacation

    MUMBAI: iProspect, the digital performance agency from the house of Dentsu Aegis Network India, has rolled out a fresh digital campaign for GoAir, an international carrier owned and operated by the Wadia Group.

    The digital video campaign, titled #UddKeJao, highlights the fact that one can easily save money by planning holidays well in advance.

    The film, featuring a mother-son duo, talks about how devising a plan can leave one with enough time to do numerous things. The son, who is also the protagonist of the film, puts forth the solution of saving money by planning way ahead for vacations.  

    Commenting on the campaign, iProspect VP – operations Muddassar Memon said, “The thought behind this campaign is to encourage Indians to plan their vacations in a better way. And the best way to do that is to book these vacations well in advance. It not only helps them to get the best deals, but also avoid last-minute complications; and we chose a kid as the protagonist to entice emotions and help Indians connect better with the campaign.”

    The campaign highlights the fact that the cost for a flight and stay, if planned well, can come down by as much as 50 per cent.

    The digital campaign will run across all social media platforms.

  • MySchoolReviews.com launches #HerCourageLessons campaign

    MySchoolReviews.com launches #HerCourageLessons campaign

    MUMBAI: #HerCourageLessons, the latest campaign by Isobar India, the digital agency from Dentsu Aegis Network, for MySchoolReviews.com, a school listing and reviewing website, is making parents question the way they are raising their girls.  Parents, with love and care, are also unknowingly teaching fear to their daughters through their statements and actions. “Avoid going to certain public spaces”. “Don’t wear certain types of clothes”. “It’s not nice to talk back”. These statements come rightly under a blanket of concern, but inadvertently, what they also do is instill fear in girls.

    The campaign has been launched with a series of 3 films. Taking influence from popular children’s rhymes, each film throws light on a prevalent fear that parents unintentionally pass on to their daughters. In addition, MySchoolReviews.com has especially created an Amazon Alexa skill that would allow parents to check whether they are fear training or courage training their daughters.

    Talking about the campaign, MySchoolReviews.com co-founder and managing partner Lalit Mehra said, “Being courageous is the need of the hour for every girl. As responsible custodians, it is our duty to teach every girl in India to be fearless, confident and strong. Through #HerCourageLessons, we want to prove that teaching courage to daughters from a young age is possible.”

    Isobar India executive vice president Gopa Kumar said, “I believe it’s a fantastic initiative by MySchoolReviews.com to bring out the prevalence of unintentional fear training by parents at large. We may not notice it but it is prevalent and is deep-rooted in what we teach to our girls. We need to move out of this and start teaching courage to our daughters so that the next generation is fearless and is not conditioned in stereotypes. Through a series of brand videos, #HerCourageLessons intends to raise awareness about the same. Along with Alexa skills, other unconventional techniques are being explored to push this message across to parents.”

    Isobar India national creative director Anish Varghese stated, “This International Women's Day, we do not want to discuss the lives of only a few girls. Rather we want to create an impact on an entire generation. And all of this starts with a simple question to parents who are raising their girls – What are you teaching them – fear or courage? Data says that more than 63 per.cent of parents unknowingly teach fear to their daughters through their statements and actions. To make them aware of this, we twisted the very first lessons that kids learn and remember when they get old – the nursery rhymes.  The happy visuals in the films show that teaching is unintentional while what you hear will take you by surprise. #HerCourageLessons, powered by MySchoolReviews.com, urges parents to re-look at the lessons they are teaching their girls from a young age so as to raise the brave girls of tomorrow.”

  • Dentsu Aegis Network promotes Ashish Bhasin to CEO of expanded cluster Greater South

    Dentsu Aegis Network promotes Ashish Bhasin to CEO of expanded cluster Greater South

    MUMBAI: Dentsu Aegis Network, the global media & marketing communications conglomerate, has promoted Ashish Bhasin, currently chairman and CEO, Dentsu Aegis Network – South Asia to the expanded role of CEO, Dentsu Aegis Network Greater South and chairman and CEO of India.

    With this announcement, Bhasin will now also be responsible for overseeing India, Sri Lanka, Bangladesh, Indonesia, Thailand, Vietnam, Philippines, Malaysia and Myanmar. He will continue to be based out of India and report to Takaki Hibino, executive chairman of Dentsu Aegis Network APAC.

    Commenting on the appointment, Takaki Hibino said, “Ashish has proven himself to be an exceptional leader. Under his direction, India today stands to be one of the most important revenue growth markets for Dentsu Aegis Network globally. I know he will be able to replicate the same story for the important Southeast Asia markets as well, even as he continues to fuel growth in his current responsibilities for South Asia.”

    Commenting on his new role, Ashish Bhasin said, “I am extremely excited to take up this new challenge. The newly formed Greater South region is extremely important for Dentsu Aegis Network. Both Southeast Asia and South Asia are very interesting and high potential markets. I feel very lucky to be leading this fantastic set of leaders and managers and hope to take Dentsu Aegis Network forward during these interesting and transformational digital times. Since I have had experience in running Southeast Asia in the past, in some ways it feels like a homecoming and I am excitedly looking forward to it.”

    Bhasin’s remit will exclude Singapore which, as a regional hub, will be led by Masaya Nakamura in addition to his role as deputy chairman and chief growth officer of Dentsu Aegis Network APAC.

  • Dentsu Aegis Network acquires Happy Marketer

    Dentsu Aegis Network acquires Happy Marketer

    MUMBAI: Dentsu Aegis Network has announced the acquisition of Singaporean digital marketing group Happy Marketer. The group will be rebranded Happy Marketer, a Merkle Company, and bring its suite of data, analytics, CRM and performance marketing services under the DAN umbrella.

    Established in 2009, Happy Marketer has digital marketing delivery centers in Bengaluru, Kolkata, and Mumbai with over 40 employees. Its clients include Practo, Urban Ladder, Standard Chartered Bank, and Amity University.  

    Happy Marketer's managing partner, Prantik Mazumdar, and founder and CEO Rachit Dayal will join the leadership team at the new agency. The duo will report to Ted Bray, managing director and chief growth officer, Merkle Asia Pacific.

    Dayal and Mazumdar said, “Our business has rapidly scaled in the last 10 years, and it’s been an absolute blast forming a #HappyTribe of clients and employees who look forward to mastering the next disruption. And as we look on to the next 10 years, we are excited to partner with Merkle and Dentsu Aegis Network to help more businesses drive into the future. We intend to work closely to create a winning playbook to capture market share through our data-driven, technology-led, people-based marketing solutions."  

    They added, “Merkle’s incredible story of passion for technology, and Dentsu Aegis’s global presence with Asian values are a huge source of inspiration for us. We feel an instant cultural fit and look forward to be part of their transformation journey. This is one of the best gifts we could have imagined as part of our 10-year celebration."  

    Dentsu Aegis Network Southeast Asia and Singapore CEO Phil Teeman said, “Southeast Asia is a critical growth driver for Merkle’s expansion. With this acquisition, the delivery and management of data analytics and customer experience marketing, which are Happy Marketer’s key competencies, will take the front seat, helping Dentsu Aegis Network reinforce itself as a key player. This also translates into greater opportunities to penetrate new and existing clients’ ecosystems in the Indian subcontinent.”  

    Merkle Asia Pacific president Zhengda Shen said, “Bringing Happy Marketer into the Merkle family is critical to our Asia-Pacific expansion strategy. The acquisition will significantly accelerate Merkle’s ability to bring its full suite of services to the Southeast Asian market. Happy Marketer has positive brand recognition and a strong reputation. Its data-driven and customer experience enablement approach, strong core service offerings, and dynamic culture align closely with Merkle.”

  • SVG Media partners BirdEye to launch customer experience platform in India

    SVG Media partners BirdEye to launch customer experience platform in India

    MUMBAI: SVG Media, a digital marketing platform from Dentsu Aegis Network Company, has announced a strategic partnership with US-based BirdEye in India. It will help increase BirdEye’s global footprint as the leading customer experience and business reputation platform.

    BirdEye gives businesses the ability to hardwire every business decision around the customer and scale revenue growth. BirdEye’s all-in-one platform includes review monitoring, review generation, review marketing, customer surveys, social listening, social publishing, social engagement, customer support ticketing, listings, webchat, business insights and competitive benchmarking. SVG Media will assign a workforce of digital experts across multiple offices in India and will support BirdEye in working with leading brands all over the country.

    BirdEye co-founder and CEO Naveen Gupta said, “We are incredibly excited about this partnership. SVG brings an unparalleled understanding and execution in the Indian market. This is the reason why the majority of the world’s leading companies cherry-pick SVG as their digital partner.”

    SVG Media CEO Anurag Gupta said, “The marketing tangent in India is fast evolving and there is a growing need for effective marketing technologies. The BirdEye product suite serves a holistic and focused approach towards revenue contribution across their implementations. SVG would bring its strategic market understanding and sales expertise to grow the business presence in India. We are very excited to be partnering with BirdEye and are looking forward to improving customer experiences in India.”

    SVG Media serves as a single platform for all the digital media needs of businesses such as DGM, Seventynine, Komli and SVG Mobile, from performance marketing, mobile, online advertising, social media, data targeting to rich media and has presences in India, South East Asia and the Middle East.

    Launched in early 2012, BirdEye now serves over 50,000 business from small and medium-sized businesses to Fortune 500 companies. The partnership with SVG Media will further strengthen BirdEye’s presence in the Indian market at a time when the company is more than ever advancing its products and services for brands looking to manage their customer experience and online reputation all in one place.

  • Posterscope predicts 12-15% growth for OOH in 2019

    Posterscope predicts 12-15% growth for OOH in 2019

    MUMBAI: Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network, has predicted a disruptive growth for OOH in India, which will range between 12 to 15 per cent in 2019.

    As per its findings, the year is expected to be an important and exciting one for the OOH industry as the year is full of events that have historically boosted advertising. These include the upcoming General Elections, the Cricket World Cup, and of course, the Indian Premier league among other marquee events.

    The findings read, “Digital out-of-home (DOOH) inventory will continue to increase and reach the levels of respectability it deserves while its share of revenue will see a significant rise. New categories of advertisers will come to the fore and dislodge some traditionally strong advertising categories. Meanwhile, newer infrastructure will provide varied and interesting advertising options.”

    The report also stated that the campaigns will go high on data-driven OOH, which will go go beyond demographics to online behaviour, card transactions, app usage and location analytics to decide where the OOH ads should appear.

    Another key aspect is projected to be ROI-led OOH. Posterscope India expects to see boundaries in OOH being pushed through digitisation, automation, scientific planning tools, machine learning and cross-media collaborations to drive and achieve returns that are in line with other media offerings. Digital OOH is also projected to see a boost.

    Posterscope India director Fabian Cowan said, “In a fast paced ever changing out-of-home ecosystem, having informed intelligence of what are going to be the drivers of change is critical to our offerings and client associations. We firmly believe that we have the leading technology platform, the best planning tools, the strongest data and analytics capabilities, the most advanced automation programme, the broadest and most diversified view of the out-of-home channel and, most importantly, the best people to manifest and deliver the best OOH solutions.”

    Posterscope – South Asia group MD Haresh Nayak added, “As industry leaders we are driving change across the medium. Our predictions are not only based on year-long research and a close watch on trends but also based on our understanding of how cities and consumers transform with advancements in technology, access to data, infrastructural developments and evolved travel patterns. 2019 is poised to be a very exciting year for OOH and our predictions depict that amply.”

  • Posterscope predicts disruptive growth for OOH in 2019

    Posterscope predicts disruptive growth for OOH in 2019

    In unison with the seismic changes that the industry is witnessing across the media, marketing and communications community, out-of-home is also transforming at pace and is presenting many new and exciting opportunities. Consequently, 2019 is expected to be another important and exciting year for OOH in India. The expected growth rate stands to be anywhere between 12-15%.

    Posterscope India, one of world’s leading location-based marketing specialist – from the house of Dentsu Aegis Network, expects disruptive growth this year which is full of events that have historically boosted advertising. These include the upcoming General Elections, the Cricket World Cup, and of course, the Indian Premier league among other marquee events.

    Digital out-of-home (DOOH) inventory will continue to increase and reach the levels of respectability it deserves while its share of revenue will see a significant rise. New categories of advertisers will come to the fore and dislodge some traditionally strong advertising categories. Meanwhile, newer infrastructure will provide varied and interesting advertising options.

    Below are some of the key developments that Posterscope believes will continue to drive OOH’s rapid evolution:

    DATA DRIVEN OOH

    Campaigns will be driven using data that go beyond demographics to online behaviour, card transactions, app usage and location analytics to decide where the OOH ads should appear.

    ROI-LED OOH

    ROI will be the driving force in the next 12 months. Posterscope India expects to see boundaries in OOH being pushed through digitisation, automation, scientific planning tools, machine learning and cross-media collaborations to drive and achieve returns that are in line with other media offerings.

    GROWING DIGITAL OOH

    With DOOH inventory increasing, advertisers can now unlock at scale the flexible capabilities of DOOH by running creative bespoke to key triggers such as time, audience and weather. Posterscope’s ROOH digital OOH exchange is pioneering efforts in this space.

    CLUTTERED EVENT CALENDER 2019

    The year being a particularly busy one in terms of large ticket events from sports, entertainment and even elections, we believe there will be a surge of investments from a varied base of advertisers.

    LOCATION INTELLIGENCE

    As locations-based marketing specialists, Posterscope India believes in its ability to act as a common thread to tie multiple data sets together to create a clear OOH story about what’s changing the way out-of-home is being offered.

    SMART CITIES

    A new area of urban development is upon most major cities globally, and in India, this is coined under the ever-ambiguous term and scope of ‘Smart Cities’. The way in which technology will redefine everyday tasks, transport and logistic services is now becoming a reality. Via partnerships with leading smart city development organisations, The Digit Group and DG Cities, Posterscope India is creating opportunities and encouraging brands to lean in, learn and redefine how this investment can last a lifetime.

    DISRUPTIVE OOH

    Consumers are now always connected with more than 90% of OOH consumers using their phone whilst OOH in each week. In addition, we spend over two hours every day on social and messaging platforms sharing the things we stumble across and catch our eye in the OOH space. Now more than ever, disruptive innovations can deliver attention and engagement far beyond where it stands in the real-world through digital sharing.

    Says Fabian Cowan, Director, Posterscope India, “In a fast paced ever changing out-of-home ecosystem, having informed intelligence of what are going to be the drivers of change is critical to our offerings and client associations. We firmly believe that we have the leading technology platform, the best planning tools, the strongest data and analytics capabilities, the most advanced automation programme, the broadest and most diversified view of the out-of-home channel and, most importantly, the best people to manifest and deliver the best ooh solutions.”

    Haresh Nayak, Group MD, Posterscope – South Asia adds, “As industry leaders we are driving change across the medium. Our predictions are not only based on year-long research and a close watch on trends but also based on our understanding of how cities and consumers transform with advancements in technology, access to data, infrastructural developments and evolved travel patterns. 2019 is poised to be a very exciting year for OOH and our predictions depict that amply.” 

  • Carat India elevates Pramod PP to senior business director, Carat – Kochi

    Carat India elevates Pramod PP to senior business director, Carat – Kochi

    MUMBAI: Carat India, the flagship media agency from Dentsu Aegis Network, has promoted Pramod PP to Senior Business Director, Carat – Kochi. With this announcement, Carat intends to strengthen its consumer focus and business solutions for the Kerala Market. Pramod PP will report to Rajni Menon, CEO, Carat Media Brands.

    Pramod comes with over 15 years of experience in media. Has been part of Carat India for over 8 years now. Prior to this move, he was Business Director, Carat – Delhi where he was responsible for managing a wide array of clientele including Preethi Kitchen Appliances and Adidas. He was also actively involved in the buying of some of the agency’s key Global clients such as Mastercard and Microsoft. 

    Commenting on his new role, Pramod PP said, “I am looking forward to raise the bar further and focus on excellence in customer experience and service. I am also clear that Carat will soon become a single source solution for a vast array of prestigious brands across the South Market.”

    Talking about Pramod’s elevation, Rajni Menon, CEO, Carat Media Brands said, “Pramod will play a critical role in maintaining Carat’s unparalleled expertise in the brand servicing industry.  The need for a strong brand voice is imperative, due to increased competition and rapidly evolving market strategies.”

  • Tata Motors, WATConsult unveil ‘Apni Hatchback’

    Tata Motors, WATConsult unveil ‘Apni Hatchback’

    MUMBAI: Tata Motors, a global automobile manufacturer, unveiled a new music video titled ‘Apni Hatchback’ for the brand's bestselling hatchback- the Tiago. This is in collaboration with WATConsult, a digital and social media agency from Dentsu Aegis Network’s bouquet.

    Released across Tata Motors’ digital platforms, the music video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community. Looking at the pace at which ‘Indie Hip Hop’ is cutting through the clutter of Bollywood among the audience, ‘Apni Hatchback’ is a testament to Tata Motors’ ability and efforts in catching the pulse of the audience. The music video is conceptualised and executed by WATConsult, the digital media partner for Tata Motors’ passenger vehicle business.

    Speaking on the same Tata Motors, head – marketing, passenger vehicle business unit Vivek Srivatsa said, “Raising a toast to all our Tiago customers, we are elated to launch this music video – ‘Apni Hatchback’. The video has been made keeping in mind our consumers, who are young, cool and fun loving. The Tiago has been one of our best-selling brands and we plan to continue leveraging newer trends and keep engaging with our audience in innovative ways. We are confident that our customers will shower as much love upon this video as they have on our product.”

    WATConsult founder and CEO Rajiv Dingra said, “Tata Motors in the last few years has been consistently innovating, not only in terms of bringing world-class vehicles on the road but also banking on the power of digital to deliver dynamic and unique communication through regular interventions. This music video is yet another shining example of how the brand has leveraged popular culture to create distinctive digital content.”

    The video that embraces the rap culture talks about the safety and the love customers have for the car, was released two days before Valentine’s Day and leveraged all social media platforms like Facebook, Twitter, Instagram, and YouTube.