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Tag: Dentsu Aegis Network

  • Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

    Philips, Carat India evoke emotions with ‘World Breastfeeding Day’ initiative

    MUMBAI: Philips Avent, one of India’s most loved ‘mother & child’ care brands collaborated with Carat India, the flagship media agency from the house of Dentsu Aegis Network, to pay tribute to the heart-warming journey of motherhood with a narrative that captures every emotion felt by mothers.

    Featuring prominent Spill Poetry artist Priya Malik, the campaign shares an untainted version of motherhood. Peeping into the refreshing reality of being a mother, Malik beautifully sheds light on how her own mother managed everything from cooking to nurturing her, all without any help and support. She touches on raw aspects of motherhood such as so many outfits that are rendered ruined with excess milk from breasts and the usual hesitation fathers show in contributing towards changing diapers and waking up in the middle of the night.

    While motherhood is definitely a joy that can’t be explained, it is also an exhausting journey that demands sacrifices and adjustments that a mother alone can’t do. New mothers often suffer post-partum symptoms, discomfort of breast-feeding, guilt of not giving them enough care and attention, and a range of emotions that would be hard to comprehend. This phase of a mothers’ life is completely joyous only with the support and understanding of their loved ones.

    Philips Avent takes a fresh and bold attempt towards creating awareness around the love and support mothers need in their motherhood journey, especially during the breastfeeding days. The brand urges viewers to direct breastfeeding mothers towards products and facilities that proffer them with the support, convenience and understanding they deserve.

  • Dentsu Aegis Network and iProspect bring Female Foundry to India

    Dentsu Aegis Network and iProspect bring Female Foundry to India

    Mumbai: As part of One@DentsuAegis, a programme developed to support diversity and innovation across the business, Dentsu Aegis Network, and its digital performance agency iProspect, have formalized an initiative to mentor female start-ups in India.

    The initiative – Female Foundry – will launch in the country after its successful run in Singapore.

    Female Foundry aims to drive diversity and inclusion in business.  It provides access to tools, training, connections and resources, empowering female entrepreneurs to thrive in today’s complex digital economy.

    The initiative aims at bridging the gap in gender parity by offering experienced mentorship that helps empower female entrepreneurs, high-level skill development and professional help in securing funding for the next phase of their start-ups.

    In India, Rubeena Singh, CEO, iProspect India will be running the initiative with an extended leadership team from across Dentsu Aegis Network and strategic business partners which include clients and other third parties.

     Talking about the initiative, Rubeena Singh, CEO, iProspect India said, “As you know, iProspect has women leaders across its offices in the world. Internally, we run various programmes to help women reach the leadership programmes. Take Women@iprospect, for instance, which caters to junior and mid-level women who have a capability to be a leader tomorrow. Female Foundry is more than just an initiative for us. We are leading the programme in India, along with the help of DAN leadership and resources as well as our partners who have volunteered, to help build a more cohesive ecosystem for women entrepreneurs.”

    Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India said, “DAN as a network has been at the forefront of encouraging and supporting entrepreneurs. Women play an important role in every aspect of business today – from leading companies to building new ventures. We are proud to bring Female Foundry to India as we believe that getting the right mentorship is necessary for anyone to grow especially in today’s competitive world. To succeed in what ones believes in needs constant learning. And I believe that the day one does that, it is the day we stop growing – personally or professionally.”

    In partnership with some of the leading institutions, foundations and associations focused on the empowerment and promotion of female leadership in both start-ups and across the industry, the programme will culminate with an opportunity for successful selected candidates to grow their business.
     

  • Happy mcgarrybowen appoints Mahendra Bhagat as National Creative Director

    Happy mcgarrybowen appoints Mahendra Bhagat as National Creative Director

    Happy mcgarrybowen, the creative and design agency from the house of Dentsu Aegis Network, has further strengthened its creative prowess with the appointment of Mahendra Bhagat as National Creative Director.

    With over 20 years of experience in the industry, Mahendra has worked with agencies like Enterprise, SSC&B Lintas, JWT and FCB, where he created some iconic campaigns for brands like Titan, Britannia, Times of India, Godrej and Unilever. He has been the recipient of many National and International awards including Cannes, Clio, New York Festival, London Festival as well as AME (Advertising & Marketing Effectiveness) and has been on the Jury of several prestigious Advertising awards.

    Additionally, Mahendra parallelly dabbles in various aspects of Art. He has created some intriguing pieces spanning across corporate installations, video and digital art, mixed media, contemporary paintings and sculptures. His work has been widely acclaimed by audiences in several countries.

    Commenting on his appointment, Agnello Dias, Creative Chairman, Dentsu Aegis Network India said, “I have worked with Mahendra during my last stint at an agency, and always felt he had a calm, collected,  creative mind without the tantrums that some creative people have. He is keen to understand the brand’s point of view and apply his undoubted creative skills to find a solution. He has a keen art and design eye as well. I’m sure Happy mcgarrybowen will forge a great partnership with him and their clients. I wish him all the best.”

    Soumitra Karnik, Chief Creative Officer, Happy mcgarrybowen added, “I am thrilled to have Mahendra in our team as we plan to take Happy mcgarrybowen to the next level. He is a rare creative talent who is on top of the game as far as craft is concerned, and who has managed to use the new media platforms really well. Above anything else, he is a lovely person to work with and I am quite certain that we couldn’t have found a better leader than him. Happy mcgarrybowen is now happier with him around.”

    Speaking on his appointment, Mahendra Bhagat said, "The future of advertising lies in marrying creativity with technology. Instead of relying on traditional mediums, Happy mcgarrybowen is constantly in an exploratory mode; finding a new age communication solutions. Being a relatively young agency, it is buzzing with new ideas and energy. I look forward to channelizing that energy in creating some path breaking work for our clients.”

    Commenting on Mahendra’s appointment Samarjit Choudhry, President, Happy mcgarrybowen said, “Mahendra brings to the table the varied experience that is much needed in today’s world and also the freshness that comes from his being an artist. With him as the NCD I am sure we will become a lot more stronger as a creative solution provider to our clients.”

  • Dentsu India strengthens creative team with new appointments

    Dentsu India strengthens creative team with new appointments

    MUMBAI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed Siddharth S as group creative director and Rigved Sarkar as associate creative director at their Bangalore and Mumbai offices, respectively.

    Siddharth’s last stint was with Leo Burnett Orchard, Bangalore, where he was senior creative director on brands like Amazon and Ola. He will report to Krishna Mani who recently joined Dentsu India as ECD – South.

    Before joining Dentsu India, Sarkar was creative controller at 82.5 Communications, Mumbai, where he worked on Tata Motors, RuPay, etc.

    Speaking about their roles, Dentsu India chief creative officer Malvika Mehra said, “We are nothing without our people. I’m happy that we have new talent like Siddharth and Rigved on board, who believe in the vision we have for the creative product at Dentsu India. Both are talented writers, with a pulse on the requirements of the new brand world we are experiencing today. I am really looking forward to us working together and creating some famous work for our clients across both geographies. ”

    On his appointment, Siddharth said, “In the business of creativity, one can't afford to get comfortable. The world outside is an ever evolving one. The mechanics of advertising are changing every day. I was seeking an exciting new challenge that would help me recalibrate my skill sets to the demands of start- ups and established brands. As they say, what you seek is seeking you. My meeting with Malvika was just that.”

    He added, "Malvika has a vision for Dentsu India. All we need to do is align with that vision. I feel Dentsu India has an exciting mix of talent and clients to become a force to reckon with. 2019 has been a year of unprecedented momentum at Dentsu India and there's a collective feeling here that this momentum will propel us into an even bigger league.”

    Talking about the new role, Sarkar said, “When Malvika told me of the vision that she had for Dentsu India, I was hooked immediately. We are entering an era that requires a whole new level of creative thinking, with brands old and new constantly looking for innovative and inspiring ways to reach out and engage with people. Dentsu India is doing just that and I’m excited to be a part of it. There are some amazing people here doing amazing stuff and I cannot wait to create more magic with them.”

  • Sandeep Sawant to lead Hyperspace & Smart City at Dentsu Aegis Network

    Sandeep Sawant to lead Hyperspace & Smart City at Dentsu Aegis Network

    MUMBAI: Hyperspace India, the shopper marketing agency under Dentsu Aegis Network has appointed former Madison Retail paradigm’s deputy general manager, Sandeep Sawant to lead the operations. In this role, he will report to Posterscope – South Asia group MD Haresh Nayak.

    Sawant joins Hyperspace with close to 20 years of extensive experience in Shoppers Marketing, Retail Strategy, and Solutions as well as Rural Activation. Prior to MRP, Sawant was the vice president at Costra Advertising. 

    With a legacy of 11 years, Hyperspace services over 200 clients and has successfully set up 2000 plus stores. Today with Sawant at the helm, Hyperspace plans to expand its offerings, improvise on the existing services and develop Smart City solutions.

    Commenting on his appointment Haresh Nayak said, "We are delighted to welcome Sandeep to Hyperspace. The strategy to triple our business by 2020 was laid one year back, while we have ticked off certain plans to reach our goal, we will now be pushing more aggressively by diversifying our operations in rural markets, combining shoppers experience and implementation capabilities in smart city solutions and future proof our services by bringing in data and technology. With Sandeep’s expertise and skillset, I believe he’s the right fit to take our business ahead”

    Sawant commented, “Hyperspace has always been experimental and industry-first in its approach and is driven by passionate individuals who are always working to create a new experience for brands and its consumers. Being digitally-charged and data-driven, the agency ensures best ROI for its clients and the most impactful conversations with consumers. I am excited to be a part of the DAN family and I can’t wait to take the agency to greater heights.”

  • DAN Programmatic launches creative insights engine ‘DAN Vision for Creative’

    DAN Programmatic launches creative insights engine ‘DAN Vision for Creative’

    MUMBAI: DAN Programmatic, empowered by The Data Sciences Division of the Dentsu Aegis Network in India along with AMNET, the network’s programmatic arm has announced the launch of “DAN Vision for Creative”, a machine learning and neuroscience based engine that delivers path breaking insights into the predicted performance of a creative even before the creative has actually run.

    “DAN Vision for Creative”, through its sophisticated technology, endeavours to accurately present a visual heat map of effective elements of a creative and forecast the likelihood of its performance based on algorithms that have been trained over the performance of thousands of creatives and analysing millions of elements.

    Commenting on the launch, Dentsu Webchutney CEO and co-founder Sidharth Rao says, “One of the biggest game changers in modern marketing is the use of data to better the decision making capabilities of professionals to yield better outcomes. Creativity without data is a shot in the dark. Even when a creative professional claims to follow his gut, he or she is in reality analysing data generated through experiences for a particular outcome.  Having co-founded an agency that deploys new age solutions to solve common problems, ‘DAN Vision for Creative’ is just the right weapon to solve the age old creative problem of “Why are certain creatives performing better than the others?.” It is creating for us a unique differentiator by providing a justification or even starting points for our creative approach to deliver brand success.

    Using a battery of neuroscience research-based models that integrates psychometric and eye-tracking approaches with media effectiveness, ‘DAN Vision for Creative’ creates a platform for data and creativity to work together. 

    “Today, creative testing is about determining which creative is performing better for which audiences. This involves testing 100s of creatives. The by-product of this is, lots of budgets invested into creative production, time spent to create them, marketing budget spent towards testing them and the time involved to get a confident decision. All of this deters most marketers from doing comprehensive creative testing. To top it all, even after this, all we get is which creative is performing better, and no clue on which element is influencing it to perform better or worse. By combining advanced AI techniques such as RNNs (recurrent neural networks), Computer Vision and NLP (Neuro-Linguistic Programming), we are now able to provide predictive intelligence for the creative even before it goes live. This shortens the creative testing cycle and saves on time and money for our clients. Additionally, DAN Vision for Creative provides clues to the “Why” of the creative; making the future creative cycle even more sharper and focussed,” adds DAN Programmatic  CEO  &  Dentsu Aegis Network chief data officer (South Asia) Gautam Mehra.

    ‘DAN Vision for Creative’ will be merged with the Programmatic Predictive Technology, DAN Vision, launched earlier this year, and is available for global use.

  • C-LAB creates hustle and bustle with MTV India, JBL association

    C-LAB creates hustle and bustle with MTV India, JBL association

    MUMBAI: C-LAB, the influencer marketing company under Dentsu Aegis Network is the catalyst for the recent association between JBL and MTV for its new property called Hustle. With an aim to strengthen the power of collective action and scale up growth as well as visibility, C-LAB banked on its proprietary big data AI platforms, to break down the music choices and genre affinities of the relevant target audiences. The revealed data guided the agency to strike an association between JBL and MTV Hustle. This association will provide a massive platform to the hip-hop and rap genre and take it to a wider audience in India.

    Staying true to its promise of delivering the best music experiences, JBL will be seen across various segments of the show from JBL Dare to Hustle – the final rap battle every week to JBL Xtreme performance of the week. For those dreaming about their moment of fame, JBL will also launch a special social media contest where consumers will be offered the opportunity to upload video entries of them rapping their respective stories. The top ten shortlisted entries will have a LIVE battle on Facebook LIVE and Insta LIVE. The brand has also created a special TVC that will be aired during the show.

    “The mandate of our Indian youth is clear, culture-defining music like rap and hip-hop will no longer be confined to the underground. With MTV Hustle, JBL will provide the platform to India’s budding wordsmiths who deserve the grand stage. We are excited to partner with MTV and take the rap and hip-hop revolution to a wider audience,” said HARMAN India country manager Pradeep Chaudhry.

    Adding to this, Viacom18 head – youth, music and English entertainment Ferzad Palia said, “With hip hop being India’s next big trend, we believe MTV Hustle will be a genre-defining platform. We are delighted to have JBL as our partner in pushing the envelope further in the independent music genre. As a brand that offers the most sought-after music experiences, JBL is a seamless fit to our intent of giving the budding talent in the country a rightful place and offering our audience the most disruptive content.”

    Commenting on the association, C-LAB EVP Deepak Kumar said, “As a specialised agency it's our prerogative to suggest the appropriate platforms for our brands. Taking into consideration the aspirations of both the brands, we decided to bring the legendary audio brand, JBL to partner with India’s number one youth entertainment brand, MTV. JBL’s brand essence is the perfect fit for MTV’s TG. We are confident that this association will offer the audience a gripping and enjoyable experience. Additionally, the fate of any association is defined by its viewership and we believe we have taken the right measures to contribute to MTV’s expectations of 5 billion minutes of watch time for the second half of the year.”

  • Dentsu Aegis Network restructures rural marketing under Hyperspace

    Dentsu Aegis Network restructures rural marketing under Hyperspace

    Mumbai: Dentsu Aegis Network recently announced the restructuring of its Rural Marketing under its shopper marketing agency, Hyperspace. This development has been introduced in the light of opening avenues for brands to create a shopper experience in the emerging markets.

    Keshav Chandorkar, who was heading the Rural division under Fountainhead Entertainment will continue to lead this new operation along with his original team. Chandorkar has 24 years of experience in activation, rural marketing and strategy planning.

    “Retail is facing headwinds, particularly in rural areas because the consumers in these markets witness the premium retail experience through mobile connectivity today. Moreover, with the increase in the purchasing power of the consumers, the disparity between urban and rural India is reducing manifold. As leaders in the Industry, we are committed to review the market, pick out the gaps and do the needful. We are positive that this recent rejig will be beneficial to the fast-evolving consumers,” said Keshav Chandorkar, Vice President – Rural Division, Hyperspace.

    Speaking on the restructuring strategy, Haresh Nayak, Group MD – Posterscope – South Asia, said, “Hyperspace being in the industry for 10 years now, having an experience of working with more than 200 + clients, rural marketing was a natural extension. The agency has had a fair presence in the smaller markets but given the scope that still more than 90% retail takes place in the physical space, our rural marketing services will only help our clients to reach in deeper markets. As a brand we are chasing multiple priorities at the same time, so even as the company expands, we will stay agile and we will continue to discover the new preferences of our clients and consumers.”

    At Hyperspace, the rural marketing division specializes in delivering memorable and engaging consumer experiences driven through insight, data and innovation. The division positions itself as a 360-degree solution provider to brands, with an in-house capability of conceptualization as well seamless on ground activation across the length and breadth of the country.

  • Dentsu Aegis Network appoints Deven Dharamdasani as CEO, SVG Media

    Dentsu Aegis Network appoints Deven Dharamdasani as CEO, SVG Media

    MUMBAI: Dentsu Aegis Network India has promoted erstwhile COO Deven Dharamdasani to the new role of CEO, SVG Media. The network took the decision following the sad and sudden demise of Anurag Gupta, former CEO – SVG Media, in July this year. Additionally, Nitin Sabharwal, former chief business officer – SVG Columbus, has now been elevated to Chief Operating Officer.  

    Deven is a veteran in setting up and operating Internet businesses across emerging markets. He has been instrumental in consolidating and diversifying SVG’s legacy in Mobile and Desktop across global footprints including Dubai, Singapore, Indonesia, China, Korea and Bangladesh amongst others.

    For the past decade, he has been deeply involved with the efforts to drive digital marketing growth globally through advocacy and innovation. He played a key role in the process of incubating Seventynine (a successful video advertising platform), which merged under SVG Media in 2014. 

    On his elevation, Deven Dharamdasani said, “Nobody can fill in the void that Anurag has left behind. However, we will put in all our efforts and see to it that Anurag’s vision for SVG Media is met with.”

    Adept at developing innovative products for advertisers to solve both digital and offline inefficiencies across industries, Nitin’s forte lies in providing unique solutions to clients. Commenting on his role, Nitin added, “I will continue to spearhead Columbus India and be responsible for driving growth and operations across its advertisers.” 

    Ashish Bhasin, CEO, Greater South, Dentsu Aegis Network and Chairman & CEO India said, “Anurag’s passing is a deep and a shocking loss for SVG, for DAN and for the entire Digital fraternity.  Deven, Chirag, Ashwani and Nitin are integral to SVG and they understand and resonate with Anurag’s vision for the agency. I wish them all the luck and look forward to SVG’s growth under their vigilant leadership.”

    Meanwhile, SVG Media’s Mobile business will continue to function under Chirag Shah, CEO, SVG Mobile.