Tag: Dentsu Aegis Network

Facebook Thumbstopper ads can help brands save 40% on PnL

MUMBAI: Brands and agencies advocated for Facebook’s 10-second-long ad format at the inaugural Thumbstoppers Summit, organised in Mumbai on 9 October in the presence of representatives of all the top industry players from the country including creative magnates like Wunderman Thompson, Ogilvy, Dentsu Aegis Network and brands like Vodafone and Hindustan Unilever.

Speaking at the event, Unilever general manager-media (South Asia) Gauravjeet Singh said that shorter ad formats like these can help the brands do 40 per cent savings on PnL.

Facebook India director and head, global marketing solutions (GMS), Facebook India Sandeep Bhushan mentioned that shorter ad formats of around 10 seconds, which can work without sound with the first frame that can insist the user to click and provide consistent branding, have the ability to garner an 11.3 per cent increase in recall value and 5.4 per cent increase in brand income.

The event saw the presence of creators like rapper Naezy, and film producers and directors Kiran Rao & Zoya Akhtar who talked about the importance of good content and shorter ad formats.

Rao shared that it seemed a little difficult and exciting to create stories within 8-10 seconds when she first started working on this Facebook initiative in the month of February this year, but during the course she realised that the focus has to be on that one moment of emotion that captures audience attention.

Thumbstoppers is an industry-first program in partnership with leaders from the advertising industry – Wunderman Thompson, Ogilvy, Leo Burnett, McCann MullenLowe Lintas Group, and Dentsu Aegis Network. In the last five months, almost 1000 creative professionals have been trained from 56 agencies to help drive effective business results for their clients, and cater to wider consumer sentiment.

October 10, 2019
Isobar India bags digital mandate for Set Wet

MUMBAI: Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Set Wet, a male grooming master brand from Marico Industries.

Isobar won the account following a multi-agency pitch. The account will be handled from the agency’s Mumbai office.

Commenting on the win, Isobar India chief growth officer Shekhar Mhaskar said, “It’s a pleasure to have Set Wet as one of our marquee clients. With the creative use of digital, which is at the core of everything we do, we will strive to see this partnership go from strength to strength, and partner Set Wet in its progression from a product brand to a grooming brand.”

Isobar India business head- west Prashant Lodaya added, “Set Wet is a great story waiting to be told through digital. At Isobar, we’ve always believed in doing customer-centric work and Set Wet is a unique opportunity for us to demonstrate that principle.”

Isobar is a global full-service digital agency known for its significant innovations in digital marketing communications. The agency has also been recognised globally by Gartner as a Leader for the third year in a row in the Digital Marketing Agency Magic Quadrant and by Forrester as a Leader for Digital Experiences.

October 7, 2019
Dentsu Aegis Network moves into new office in Kochi

MUMBAI: Dentsu Aegis Network, has expanded its footprint in Kochi with a new office in Jawahar Nagar. The new office will house DAN brands like Dentsu India, Carat, Posterscope, Perfect Relations, Vizeum, Fountainhead MKTG and Milestone. The new structure is at par with the global infrastructure standards of the company, and operates as an open plan workspace, accommodating all the verticals under a single roof.

Commenting on the move, Anand Bhadkamkar, CEO, Dentsu Aegis Network India said, “This is a great move for us considering we are rapidly growing our client roster in southern markets. The advertising potential in Southern markets has seen exponential growth over the last few years. This move is in line with our strategy of collocating our brands and employees in a single premises. With various DAN brands now in the same office space in Kochi as well, we are ready to offer holistic solutions to our existing and prospective clients.

The new Dentsu Aegis Network office located in Jawahar Nagar, Kochi, has been fully functional from September this year.

October 7, 2019
After Cannes, Dentsu Webchutney sweeps Spikes Asia 2019

MUMBAI : Dentsu Webchutney, the creatively-led digital agency from the house of Dentsu Aegis Network (DAN), has once again emerged as the most awarded Indian agency, this time at Spikes Asia 2019. The agency has bagged a total of 20 metals – seven Bronze, seven Silver, five Gold and yes, a Grand Prix!

And it is only in June this year when Dentsu Webchutney decided to claw into its maiden yet lion’s share in India’s awards tally at Cannes Lions with 17 shortlists, 1 Silver and 5 Bronze Lions. It also emerged with the Black Elephant and the highest tally of Elephants overall at the Kyoorius 2019, the same month. Not to forget, with 40 metals in its kitty, the agency was named the ‘Digital, PR and Direct Specialist of the Year’ at the Goafest Abbys, 2019 edition.

Ashish Bhasin, CEO APAC and Chairman India – Dentsu Aegis Network says, “Goafest, Cannes, Kyoorius and now Spikes! Dentsu Webchutney has surfaced as leaders across all. What an incredible performance this has been and thus, a culmination of our focus on creative. I feel absolutely fantastic. Dentsu Webchutney’s wins this year only stand to be a testimony to its outstanding brilliance. This is a new benchmark and also signals the beginning of the end of legacy creative agencies that are struggling to adapt to the changing environment.”

Sidharth Rao, co-founder and CEO, Dentsu Webchutney said, “I am absolutely elated. Our bold bets have finally paid off and I feel fantastic. We have said this before, awards or not, digital will force traditional advertising to be transformed into a more capable service provider. We've been watching from the sidelines all this while and in a way, it's our time. I'm just glad that it happened to be Dentsu Webchutney showing the way. It's a milestone that one digital agency had to cross – it would've happened anyway, but I'm happy to see how Dentsu Webchutney has catalysed it. You'll see more and more of this going forward."

September 28, 2019
iProspect India launches personalised landing page solution – iCapture

MUMBAI: iProspect India, digital performance agency from the house of Dentsu Aegis Network, has announced the launch of its new offering, iCapture. The tool is a one-of-a-kind intelligent landing page CMS (Content Management System) that captures data in LMS (Lead Management System).

iCapture is a customer experience management platform, which instantly creates landing pages that can dynamically match the creative & messaging of the campaign creative. This gives users a familiar experience throughout their journey from the ad they clicked on to the resulting page they land on. Since it’s dynamic and hyper-personalised page, the conversion ratio is higher than a generic one-for-all landing page. iCapture also comes with best in class SEO (Search Engine Optimization) and AMP (Accelerated Mobile Pages) abilities.

iProspect has always put clients first. The agency, time and again, has worked upon understanding clients’ problems and providing solutions to help them expand their business. The tool was launched to help clients maximize their ROI for their campaigns. It will also help clients capture leads from these pages, resulting in better conversions and deeper understanding of their users.

Commenting on the new tool, iProspect India EVP – technology Karan Jaitapkar said, “We need to deliver a more consistent consumer experience throughout the entire journey starting from the campaign creatives to the landing pages. Consistent Consumer experiences along with page speed efficiency will be the benchmark to manage consumer delight.”

September 26, 2019
Dentsu Impact wins creative mandate for V-Mart Fashion

MUMBAI: V-Mart, one of the biggest retail chains of India, has brought on board Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, as its planning and creative agency partner for V-Mart Fashion. With this announcement, V-Mart is poised to enhance its marketing strategy in India.

Speaking on the win, Dentsu Impact president Amit Wadhwa said, “Fashion is an intrinsic part of our daily life and is ever changing. India has emerged as one of the world's fastest-growing fashion markets over the past few years. Partnering with V-Mart, which has a strong presence in tier 2, 3 & 4 markets with over 230 stores across 178 cities, will give us an opportunity to reach out to the aspiring middle class. It is going to be an exciting partnership for us, and we are looking forward to create some great work together.”

Expressing his views, V-Mart Retail chief operating officer Samir Misra said, “V Mart has embarked on a journey that puts impetus on bringing the latest fashion trends to our customers and accelerating our footprint across the India market and increasing our market share. We are delighted to partner with Dentsu Impact to fulfill this commitment and establish fashion as the key differentiator for the brand. With the young and nimble team members of the agency and innovative campaigns, we will be bringing engaging content to our customers. I would also like to congratulate Dentsu Impact and V Mart for our new Pujo campaign that enabled the brand to successfully engage with customers within a short span of time in the eastern part of the country.”

Talking about the partnership, V-Mart Retail CMD Lalit Agarwal said, “A key part of the appointment was finding a partner that understands our brand strategy, values and business goals. We are excited to have found the right combination of business and consumer understanding and competencies in Dentsu Impact and delighted to appoint them as our creative agency partner.”

Dentsu Impact chief creative officer Soumitra Karnik further added, “V Mart is a huge retail brand in the emerging markets. When they presented their purpose of making fashion accessible to this segment and expressed their commitment to uplift the overall fashion standard, it got us excited. They are a fantastic team to work with and we see a huge potential in the work we create with them.”

V-Mart is a complete family fashion store that provides its customers true value fashion for their money, maintaining high standards in quality and design. The strong business model of V-Mart has helped them recognised as the world's best performing department store in 2018. V-mart has won in 2018 "The World's best performing department store” as reported by Bloomberg.

September 20, 2019
WATConsult bags digital duties for Goibibo

MUMBAI: WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has won the digital mandate for Goibibo, India’s leading online travel company. The mandate includes digital media management and digital creative duties of the brand.

As part of the mandate, WATConsult will focus on strategizing, conceptualising and developing digital campaigns to help expand the brand’s visibility and presence in the social media landscape. Additionally, the agency will be managing the creative duties of Goibibo on all digital platforms.

Goibibo is one of the best-recognised online travel brand that provides a range of choice in all things travel – hotels, flights, trains, bus and intercity & airport cabs for travellers. It is one of the most trusted online travel companies in terms of providing quickest travel-linked search, bookings, fastest payments, refund processes and user experience. To further build and escalate its social media presence, the brand has partnered with WATConsult, which will help them reach out to a wider audience across the country, through interesting and innovating social media campaigns.

Speaking on the win, WATConsult founder and CEO Rajiv Dingra commented, “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

Sharing thoughts on collaborating with WATConsult chief marketing officer Sunil Suresh Goibibo said, “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”

September 19, 2019
DAN Consult ropes in Shashank Sharma as principal – FMCG

MUMBAI: DAN Consult, the consulting division from the house of Dentsu Aegis Network, has roped in Shashank Sharma as principal – FMCG. Based out of New Delhi, Sharma will report to DAN Consult CEO Lalit Bhagia. His chief mandate is to help build a client-facing FMCG consulting practice.

Prior to joining DAN Consult, Sharma has driven growth across diverse categories in leading FMCG companies like Nestle, Dabur, and Pernod Ricard. From food, healthcare and dairy to luxury segments, he has led brand transformations with revenues over $100 million to achieve accelerated growth through rapid and continuous innovations in product, promotion and distribution.

On his new role, Shashank Sharma said, “I am looking forward to contributing growth hacks across FMCG clients, leveraging today's tech and DAN Consult’s growth hacking toolboxes and expertise. Consumer centricity remains the core driver of long-term value and this new era of doing business has completely redefined the underlying process. Real-time actions of consumers in the digital world now lead to much more meaningful and actionable insights than any simulated research method of the past. I look forward to helping our FMCG clients become successful in today’s VUCA (volatility, uncertainty, complexity and ambiguity) world.”

Commenting on the appointment, Lalit Bhagia said, “Shashank’s rich experience in FMCG and new-age marketing will be a huge advantage for us. With Shashank coming on board, we have started our journey to move from a horizontal only consulting organisation (customer relationship management & loyalty, martech, customer experience etc) to creating vertical industry-focused practices too. Our FMCG clients will see an increase in value with this rich confluence of horizontal and vertical expertise.”

Sharma is an IIFT (Delhi) MBA alumnus with a keen passion for the digital transformation of businesses. He has also published several research articles on decoding consumer behaviour in the digital space.

September 18, 2019
Dentsu India bags marketing communications duties for Kokuyo Camlin

MUMBAI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has won the marketing communications mandate for the iconic stationery brand – Kokuyo Camlin. As part of the mandate, the agency will handle creative and brand strategy for Kokuyo Camlin. The account will be serviced from the agency’s Mumbai office.

Commenting on the new business win, Simi Sabhaney, CEO, Dentsu India said, “There’s nothing more special than to work on a brand that’s been an intrinsic part of one’s growing up years. We are absolutely delighted with this win and look forward to creating some memorable work on Kokuyo Camlin.”

Dentsu India COO Gaku Shinoda added, “We are very pleased that Kokuyo Camlin has chosen us to be their marketing communications partner. Kokuyo in Japan and Camlin in India are iconic brands and have played a huge role in setting benchmarks in the stationery category. Winning the mandate for such a notable brand is an endorsement of Dentsu India’s ability and we will do our best to further the legacy.”

Dentsu India branch head Asheesh Malhotra said, “It’s a brand that is probably entrenched in every living Indian’s memory. With its 80 year legacy, it is one of India’s most loved brands. We’re excited having been given the opportunity to partner Camlin and will look to continuously create exciting and talk worthy work on the brand.”

Kokuyo Camlin CMO Saumitra Prasad said, “Kokuyo Camlin is happy to have on board Dentsu India to manage the creative strategy and execution for its brand Camlin. The brand will look to accelerate its growth story in the evolving stationery market in India by rejuvenating our iconic brand and strengthening the bond with consumers.”

September 13, 2019
Dentsu Aegis Network appoints Ashish Bhasin into top APAC leadership role

MUMBAI: Dentsu Aegis Network today announces the appointment of Ashish Bhasin, CEO, Dentsu Aegis Network Greater South into the newly created role of CEO, Dentsu Aegis Network, APAC, effective immediately. Based in Singapore, he joins the Dentsu Aegis Network Global Executive team and will report into Takaki Hibino, Executive Chairman, Dentsu Aegis Network APAC. Takaki’s role as Executive Chairman, APAC remains the same.

This move further cements the recently announced Cluster Structure; Greater North, Greater South and ANZ in APAC, giving the markets and their leadership teams greater focus on identifying and moving into key growth opportunities. Ashish will focus on accelerating this growth while delivering greater operational rigor and leadership excellence across the region. These changes reflect evolving market dynamics across the region, mitigating the disruption that new entrants, shifting consumer demands and technological evolution creates by focusing on delivering long-term, sustainable growth for our clients. Ashish will maintain his role as Chairman, Dentsu Aegis Network India.

Commenting on Ashish’s elevation, Takaki Hibino, Executive Chairman, Dentsu Aegis Network APAC said: “Ashish’s appointment is critical for the region; enabling the markets to focus on client needs and growth opportunities while delivering operational rigor for the business. He was a clear candidate from the start with a proven track record of delivering long-term and consistent growth. Under his leadership, the business in India is now the second largest Advertising & Media organisation by revenue in the market. His long-term vision coupled with his acumen for identifying an opportunity is one of the best in the business, and I am delighted he will join me in leading the business in APAC.”

Ashish Bhasin, CEO, Dentsu Aegis Network APAC commented: “I am thrilled to be taking on this new role within the APAC region. There is never a more exciting time to be in this business; our competitive landscape is becoming more complex and fragmented while our clients are crying out for long-term vision and simplicity. We have to keep their needs as our North Star whilst delivering long-term, sustainable growth for our business. We are in a unique position to build propositions around our client needs, and I look forward to this next chapter in the transformation journey of this region.”

In India, Anand Bhadkamkar, erstwhile COO & CFO South Asia, has now been promoted to CEO, Dentsu Aegis Network India. Anand will continue to report to Ashish Bhasin in his new role.

Anand Bhadkamkar, CEO, Dentsu Aegis Network India commented: “I am extremely excited and honoured to take on this new responsibility. I look forward to embarking upon a new chapter in my career and work with Ashish as the Chairman of India to continue building DAN into the country’s most innovative, future-proofed market-leading network. Our One P&L philosophy and our leadership status in Digital sets us up in the best position versus our competitors.”

In addition, Masaya Nakamura, Deputy Chairman & Chief Growth Officer, APAC has taken a new role as CEO, Global Solutions, Dentsu Aegis Network, based in Tokyo. He will remain on the Global Executive. Prakash Kamdar, CEO, Isobar Singapore has been promoted to CEO, Dentsu Aegis Network Singapore.

September 6, 2019