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Tag: Dentsu Aegis Network

  • Dentsu Aegis Network to acquire Forbes Consulting Group

    Dentsu Aegis Network to acquire Forbes Consulting Group

    MUMBAI: Dentsu Aegis Network Ltd. has acquired US-based full-service consumer insight firm Forbes Consulting Group.

     

    Forbes Consulting Group, which has strengths in the neuroscience domain, was founded in 1985 and specializes in both quantitative and qualitative research and analysis, providing consulting services based on its own research methods, data analysis, and consumer insights.

     

    The company has an established reputation for providing insights into what emotional motivations drive the purchasing behaviour of consumers. The MindSight analytic tool that CEO David Forbes introduced in academic journals in 2011 has earned high praise from many leading companies.

     

    The MindSight tool uses groundbreaking non-cognitive techniques to identify the underlying and often unconscious motivations that govern consumer behaviour and to measure the extent to which a brand’s communications and customer experience are activating these motivations.

     

    The Dentsu Group has to date provided market research services to clients in the US through its marketing strategy consultancy Copernicus. Post-acquisition, Forbes Consulting Group will become part of Copernicus and Forbes will be appointed to the position of its chief innovation officer. The addition of new services and capabilities to Copernicus will enable the provision of enhanced value-added solutions to Dentsu Group clients.

  • psLive records 50 per cent growth in clientele from Jan – Mar

    psLive records 50 per cent growth in clientele from Jan – Mar

    MUMBAI: Perception has it that when it comes to India, traditional media platforms still rule the roost. Consequently, be it television or print (the biggest chunk in the traditional media slab), traditional continues to take away the greatest slice from the advertisers’ marketing budget pie.

     

    Now, even as the above theory stands to be true, there is a steady change taking place in the advertiser’s budget room.

     

    psLive, the experiential marketing division from the Dentsu Aegis Network, has bagged as many as 52 clients in the past three months (January-March). These include brands such as Microsoft, Mahindra Insurance Brokers, Reebok, Philips, Nestle, Samsung, Reliance Digital, Brick Eagle – Housing Finance Company, Bausch&Lomb, Nvidia, Ranbaxy, TVS, Pan Parag and Cyberpark.

       

    Interestingly, the wins tend to also suggest a unique swing wherein brands that otherwise would not look at spending on non-traditional media are changing course.

     

    An apt example of this would be Mother Dairy, a traditional media spender, which associated with the Bollywood movie Kick and Mary Kom through in-film integrations that instantly connect it with its target consumers. The integration also gave the brand a bigger shelf life and higher recall value.

     

    For psLive, the new wins have fuelled as much as a 50 per cent growth in the agency’s client kitty when compared to what it had held in the previous three months (October-December). Consequently, with these new additions, psLive now boasts of more than 200 clients.

     

    Some of the new clients that have come on board are Meiji, Century Ply, JSW, SCA, Reliance Digital, Anchor, Mother Dairy, Future Lifestyle Fashion, Reebok, Philips, SC Johnson, Logitech, Bayer Crop Science, Nestle and Honda Motorcycle and Scooter India. The clients primarily sought/seek services in activations, branded entertainment and sports marketing, rural marketing and public relations. Herein, the attempt is to offer clients smart solutions that go beyond the common media usage and stay relevant to the consumers for a longer time period.

     

    psLive vice president Sidharth Ghosh said, “There is an interesting shift happening in the advertiser’s preference when it comes to traditional media (including digital) versus non-traditional media usage. Until five years ago, the non-traditional media platforms that included event, outdoor and activation wasn’t that huge and remarkable. However now, the category has been steadily witnessing substantial growth.”

     

    For the record, an Ernst & Young report published by Event & Entertainment Management Association (EEMA), estimates that the BTL industry is growing at a rate of 25-30 per cent year on year.

     

    “The sector is rapidly attracting more advertisers on board to bring forth exponential growth in the next 10 years. Advertisers are constantly seeking effective ROI. Simultaneously, they are also discovering that their non-traditional media expenditure is helping them reach out to consumers with greater impact at much lesser costs. Now as this discovery continues, the platform’s appeal in the advertiser’s media plan is only expected to further thicken with time,” added Ghosh.

     

    “Experiential marketing is perhaps the fastest growing part of the off-line business of any agency. Activation is growing at twice the rate of traditional (ATL) advertising. psLive has found the right area of operation in activation, branded entertainment/sports and rural marketing to provide our clients with integrated marketing solutions like no one else can,” said Dentsu Aegis Network chairman and CEO, South Asia Ashish Bhasin.

     

  • Carat to handle Garuda Polyflex Foods’ media duties

    Carat to handle Garuda Polyflex Foods’ media duties

    MUMBAI: Soon after adding Dixcy Textiles to its client kitty, Carat, the independent media communications specialist from the Dentsu Aegis Network, has added yet another client.

     

    The agency has been roped in to handle the media duties of Garuda Polyflex Foods (GP Foods). Carat won the account in a multi-agency pitch. The agency will handle the account from its Bangalore office. Mudra is the incumbent agency.

     

    GP Foods managing director P.K. Gopalakrishnan said, “When we met the team led by Joydeep, we were very impressed with their professional approach. We were also very impressed with their strategic thinking, which has enabled their client base and the long standing relationship they have with some of the great brands. We are extremely happy to be associated with Carat.”

     

    Carat – South senior VP Joydeep Raha added, “We are delighted and honored to have GP Foods on board. Our thorough understanding of urban consumers with respect to their attitudes and aspirational needs in granularity and through proprietary cutting-edge tools (CCS &CCS Planner) enabled us to provide a customized solution, based on the client brief.”

     

    GP Foods is a joint venture between GarudaFood and Polyflex India. GarudaFood is a $500 million entity that is part of the Tudung Group that deals in agribusiness, food and beverage manufacturing and distribution. 

  • Isobar bags digital mandate for Barbeque Nation

    Isobar bags digital mandate for Barbeque Nation

    MUMBAI: Barbeque Nation has roped in Isobar, Dentsu Aegis Network’s full service digital agency, to reach out to the active and fast growing social communities in India with skilful communication strategies.

     

    This partnership is in line with the restaurant chain’s ethos that stresses on innovation and creativity to satiate food lovers in India, who are becoming more adventurous and yet love traditional fare.

    Barbeque Nation hospitality head – marketing Vikram Vikas Varma said, “New media is going to play a key role to build the Barbeque Nation brand, increase supporter base and deepen engagement. We are confident that with Isobar partnering us, we will be successful in increasing brand relevance and stature.”

     

    Isobar India managing director Shamsuddin Jasani added, “We’re privileged to work with Barbeque Nation India. This win is a testament to the fact that we strive to provide innovative solutions to our clients. It enhances our credentials as the leading full service digital agency in India.”

  • Dentsu’s psLive Rural bags Gold at RMAI Awards

    Dentsu’s psLive Rural bags Gold at RMAI Awards

    MUMBAI: psLive Rural, the rural marketing division from the Dentsu Aegis Network, has been conferred with three awards at the 6th edition of Flame Awards, organized by RMAI (Rural Marketing Association of India). 

     

    While it won a Gold for the campaign ‘Jaagte Mat Raho’ (client: Cholayil) for the soap brand – Medimix, its work for DuPont’s Coragen brought home a silver (for its Sweetness of Victory campaign) and a bronze metal (for its Kori Se Mulaqat campaign).

     

    Dentsu Aegis Network chairman & CEO South Asia and Posterscope & psLIVE chairman – Asia Pacific Ashish Bhasin said, “It’s great to see psLive Rural perform so well. Rural marketing will become an extremely important area and psLive is expanding its network rapidly to gain leadership in a field that most agencies seem to have vacated.”

     

    Rural Markets, psLive national head Keshav Chandorkar added, “We are proud to receive the honour that was showered on our intellectual properties in the field of rural marketing. We are thankful to our clients for believing and partnering with us. A special thanks to the Jury for believing in our work. We look forward to creating many more such campaigns in the future.”

     

    This year, RMAI received as many as 300 entries from corporate and rural marketing agencies for the Awards. The entries were judged by a jury comprising top level executives.

     

  • “2020 is when digital will command one third of all media spends & that is a significant market to go after”: Rajiv Dingra

    “2020 is when digital will command one third of all media spends & that is a significant market to go after”: Rajiv Dingra

    Even before many knew about social media, let alone analyse the medium’s power, Rajiv Dingra at the age of 22 knew he was entering into something which was only going to grow bigger. Dingra, who founded digital and social media agency WATConsult in 2007 with four employees has today built up a team comprising 160 people across four cities: Mumbai, Delhi, Bengaluru and Kolkata.

     

    Acquired by Dentsu Aegis Network in January 2015, Dingra is looking at not just expanding the business, but also aiming to be one amongst the top tier digital agencies by 2020.

     

    In a span of seven years, the agency has worked with over 100 brands like Warner Bros, PVR, SAP, Nikon, Tata Salt, Godrej, Bajaj Allianz and Mahindra & Mahindra, and others across the world.

     

    In conversation with Indiantelevision.com’s Seema Singh, Dingra talks about the evolution of digital space, life after the Dentsu acquisition, his future plans and more.

     

    Excerpts:

     

    How did you start WATConsult? What gave you the idea to start a digital agency way back in 2007?

     

    I was a blogger first. I used to run a blog called WATBlog. But, I wasn’t making much money through that. Soon after, people started coming to me asking how they could engage with bloggers, so from there, I started the side business of blog consulting. This went on to social media consulting and all of this happened within a couple of months. It wasn’t a revolution of sorts, it is just that one thing led to another.

     

    The initial idea was to create a social media consulting company. WATConsult was formed when I got Rediff onboard, which gave me an advance cheque of  Rs 4 lakh. This was the seed capital for the company.

     

    When I started the company, we were just four people, which included two interns. Today, we are about 160 people, with four offices across country: Mumbai, Delhi, Bengaluru and Kolkata.

     

    One client led to another client, and it kept growing. It took us a lot of time to take off ground in 2007-08, but by 2009 I was pretty clear that we wanted to make this big. It was in 2009 when we started getting retainer client and building a team.

     

    We started moving office, every six months, because we were growing that fast. In the five years from 2009-2014, we doubled our growth, in terms of people, revenue and profits.

     

     

    When you started in 2007, except for the interns, did you have any other partner?

     

    For a long time I had no partner. In fact I registered the company in 2008 alone with my father being the dormant director. So it was pretty much a single man company.

     

     

    How did the acquisition by Dentsu Aegis Network happen? Why did you think of partnering with the agency?

     

    Talks with Dentsu were on for the past two years. What worked for us was that over the past two years, they actually saw us growing. Moreover, we were actually doing whatever we were telling them that we would do. They became more confident in us, as they saw that we had the capability to perform.

     

    We were very confident in them as they have a differentiated model of operating in India with one P&L model, which is unlike any other network.

     

    They wanted to collaborate with us and that is what we liked. You can grow by collaborating, not by competing.

     

    It was very clear for us from the beginning that digital is a platform and not a skill. Eventually everybody will be digital savvy. Over time all advertising will be just advertising and will not be segregated on the basis of print, TV or digital advertising. More and more agencies will be integrated. This could take anywhere between five to 15 years.

     

    We started social media, when people didn’t even know what social media was. We have done the deal with Dentsu when we see the future as integrated. We may be five years early for that, but then that’s fine. The way we look at it is that it will happen eventually and so we wanted to prepare ourselves with the network that works collaboratively to be in the best position to take advantage of that eventuality.

     

     

    Has it impacted the work culture at WATConsult? Has your role changed?

     

    It hasn’t impacted the work culture but it has definitely increased the amount of work we are expected to deliver. The good news is that the group has a lot of opportunities for WATConsult. We are being invited to pitches. They are business and client focused and so are we.

     

    As for my role, it is still the same. While I was initially talking to external clients, now my role is to also talk to stakeholders within the network.

     

     

    Are you looking at expanding your office or employees?

     

    We were always looking at expanding our office. That has got nothing to do with the acquisition. We will be moving into a larger office for close to 250 people. Our vision is to have 300 – 350 people in the next two – three years. We plan to expand in Delhi and Bengaluru since we are winning a lot of clients there.

     

    Beyond people, we would want to work with larger clients with larger mandates. We are currently participating with Dentsu Aegis Network on global pitches as well. We are very excited.

     

     

    What do you look for people when you hire them?

     

    I would hire a humble person anytime. There is a very clear reason for that: if you are not humble, you don’t think you want to learn too much. If you don’t want to learn, you can’t be a part of a growing organisation, which we are. The next quality I see is the person’s passion to learn.

     

     

    How have you seen the digital space change and grow since 2007?

     

    I remember in 2007, we had to think before putting a budget in lakhs in our presentations. Today, client comes and says that they want a plan in one week for Rs 1.5 crore. So, number wise it’s mind boggling.

     

    I have to, at times, unlearn what I had learnt when I started my career. Beyond the numbers, it is just the breadth of the space. Today, we are doing digital video commercials, shoots, websites and social media, all for the same client. What I am seeing is that clients are embracing digital and once you start embracing the medium you start spending as well.

     

    Digital is starting to get a lot of respect and attention even at the CMO level, which is a big difference from 2007-2011. Today, I have not seen a pitch where the CMO is not present for signing on the digital agency.

     

    The future is coming from digital. According to reports, digital advertising currently is at Rs 3500 crore. In another five years, another Rs 6000 crore will be added, thus making it a Rs 9500-10000 crore market. It is a 150 per cent growth in next five years.

     

     

    What is the ROI on digital?

     

    People have been advertising on TV, even without knowing the exact return on investment. Just because you can calculate numbers in digital doesn’t make that a scapegoat, which it has been for very long. I think a lot of marketing is gut and feel. Yes, there are surveys, analysis, TRPs and numbers to back the feel, but I have known marketers who know this as an art.

     

    Digital is going to grow. So either you do more of it and figure out the ROI mechanism or you sit at the fence and wait for the ROI. And maybe when the ROIs come, you will be too late in the learning curve. The earlier you start, the better asset you can create for your product.

     

     

    GroupM estimates digital growth at 37 per cent. Do you agree with it?

     

    I think every year it is between 30-40 per cent, but agencies like ours, which is focused on social, mobile and video, will be growing at at least 80-100 per cent. In fact what is pulling down this growth is search and display.  

     

     

    Is there a set format for digital advertising? What works on digital?

     

    There is no format. Even advertising, which is a 100 year old profession, has no format of making a creative or TVC. As a brand you want to elicit a certain response from the audience so you create content, videos, infographics etc.

     

    Format doesn’t matter. What we know is video, social or mobile is going to through the roof. So what we are trying to find is how we, as an agency, can integrate all this in our campaigns while keeping true to the brand requirement and brief and the creativity on that.

     

    As for what works on digital, it is storytelling and novelty. If you haven’t seen or heard something before, it works on digital. Getting good storytellers is a struggle, but then as the space evolves gems come up.

     

     

    Is there a research, which is done to find what clicks with the TG? What is the duration?

     

    We do closed group research, online team monitoring and also create our own dashboards to understand the working for the brand, comparing against other competitors.

     

    Quantitative research, which is driven by digital happens within a week. But qualitative could take 10-15 days.

     

     

    What do you feel about the ‘Digital India’ campaign launched by Prime Minister Narendra Modi?

     

    Growth of internet is going to help our business tremendously. With internet connectivity, several clients’ rural budget will go up. The reason for collaborating with Dentsu is that they have a rural agency and they have a huge footprint in rural India. We, over the five years, are making the bet that the change will happen sooner rather than later.

     

    I want to take WATConsult to top tier of digital agency in the next five years. I see 2020 as a big year where digital will be closer to one third of all media spends and that is a significant market to go after.

     

     

    How has pitching to a client changed over the years?

     

    Clients do not look at us as just an execution agency anymore. Earlier, the brand would only think of the campaign and digital leg had to be set up just a day or so before the launch of the campaign. This has changed now. We are now being called when the idea brainstorming is happening collaboratively with mainline agencies. We are planning on the digital campaign two months prior to the launch of the campaign.

     

    Money wise also there is a lot of change, but for me this is a significant change.

     

     

    The year started on a good note for the agency. How do you see the year panning out for you?

     

    2015 is a key year for us as we are looking at a bigger office, investing in talent, setting into gear our achievement of vision 2020, which we have internally set. It is also a year where we look to more closely collaborate with Dentsu and become a part of the family and leverage that to grow WATConsult.

     

    I genuinely feel that the vision that we had independently, both in terms of achievement of numbers and clients, we have surpassed that this financial year. We are seeing some great positive response from our clients for our work. I am extremely bullish and for me the GroupM’s 37 per cent digital growth prediction looks a little small. We would like to look at 50 per cent or more growth this year.

  • Goafest 2015 unveils speakers for knowledge seminars

    Goafest 2015 unveils speakers for knowledge seminars

    MUMBAI: In the tenth year of one of India’s premier advertising festival- Goafest, the celebration is poised to get bigger and better. 

     

    The festival, which will take place at the Grand Hyatt, Bambolim in Goa from 9-11 April, will continue being a three day festival, with three award nights, and with the categories remaining more or less the same, like last year.

     

    Hosted by the Advertising Agencies Association of India (AAAI) and the Advertising Club, the event is known to be a hub of learning. “We have, year on year, expanded the width of our speakers, and we will continue doing that,” said Goafest chairman and AAAI vice president Nakul Chopra, while revealing the first list of speakers for this year’s event. 

     

    The speakers for the knowledge seminar include: Dentsu Aegis Network Asia Pacific chief creative officer Ted Lim, 180 Amsterdam president and creative officer Alan Moseley, Facebook APAC region head of agency Neil Stewart, ZenithOptimedia worldwide strategic marketing officer Guy Abrahams and author and mythologist Devdutt Pattanik.  

     

    “Further list of speakers will be announced in a week or so,” informed Percept director Ajay Chandwani.

     

    “Goafest 2015 will have a great mix of speakers. Our effort is to get the 2500 plus participants to listen to and interact with the best, the world has to offer. As in the previous years, we will have stimulating Q&A sessions moderated by senior marketing professionals,” said AAAI president MG Parameswaran.

     

    Goafest has been skewed towards the youth since its inception. “Fifty per cent of the people attending are under the age of 30 years and we continue to encourage them to come for the three day festival,” added Chopra. 

     

    Explaining the flow of events during Goafest, Chopra informed that while the Advertising Conclave will be held on day one, the knowledge seminars will take place on the second and third day. 

     

    “There will be a Leadership Summit on 11 April, which will bring together best minds in the field of advertising, communications and marketing industry to discuss, debate, interact, offer thoughts and experiences, share ideas and questions on the industry,” he informed, adding that the programmes will also have a series of presentations from leaders in their respective fields and panel debates. 

     

    Goafest 2015 will also see the introduction of Youth Labs for young delegates. “These Youth Labs will have a separate Creative Lab and Media Lab. The aim of these Youth Labs will be to provide a platform for youngsters to interact with the stalwarts of the industry and get them to sharpen and hone their skills,” said Chopra. 

     

    The tenth year celebration will be grander, and in keeping with this, the organizers have roped in professionals to host the award ceremonies. “You will see a huge difference in the awards ceremony as compared to the previous year,” opined Parameswaran. 

     

    As for the awards and awards category, not much has changed from the previous year. “The feedback that we got about the previous edition of Goafest was that it was spot on, and so we decided to not bring in too many changes in the awards this year,” informed Chandwani.  

     

    The organising committee has reinstated Radio Craft award this year, which was removed in the previous edition. According to Chandwani, digital is the most evolving category and thus it is this category which sees the maximum changes every year. “But this year, only a few categories have been merged, everything else remains unchanged,” informed Chandwani.

     

    The award shows for various verticals will be held on:

     

    9 April: Media and Publisher Abby Awards

     

    10 April: Design, Direct, Brand activation and promotion, Public Relations, Out of Home and Ambient Media, Print Craft, Branded Content and Entertainment and Broadcaster Abby Awards

     

    11 April: Digital & Mobile, Radio, Radio Craft, Print, Film, Film Craft and Integrated Advertising Abby Awards

     

    Talking about the purpose of the event, Parameswaran said that it was to bring pride and belongingness to the industry. “Through this, we wanted to inspire the young people to stay in the advertising industry and grow it,” he added. 

     

    While every year, the festival has a theme, the organising committee is calling this year as the ’10 years of Goafest.’

     

    The big question that is currently hovering around the fest is if the big names like Ogilvy & Mather and McCann Worldgroup among others will participate in this edition of Goafest. When quizzed on their participation, Chopra said, “We are talking to the agencies. Our job is to put up a good show and so we are in conversation with everyone. Now whether they participate or not, is up to them.” 

     

    It can be noted that in 2014, both Oglivy & Mather and McCann Worldgroup along with Creativeland Asia, BBDO, Leo Burnett and Grey did not participate in the Creative Abbies, following controversies. 

     

    Controversies aside, the organisers, controversies are expecting a great turnout in this season. “Last year 275 companies had sent entries and 240 companies had sent delegates,” informed Chandwani. 

  • Posterscope India unveils new campaign for IDBI Federal Life Insurance

    Posterscope India unveils new campaign for IDBI Federal Life Insurance

    MUMBAI: Posterscope India, the out-of-home agency from the Dentsu Aegis Network, has conceptualised and executed a high visibility out-of-home campaign for IDBI Federal Life Insurance.

    The task put forth by the IDBI Federal Life Insurance team was to popularise their flagship offering – ‘IDBI Federal Lifesurance Whole Life’ plan – in the market and to develop a visible and targeted campaign that would support and boost their on-ground sales.

    The objective of the campaign was to effectively reach out to the brand’s core target audience – males, 25-44 years, SEC A and B – across 100 locations pan India.

    The challenge awaiting the Posterscope team was twofold – first, the need to cover a humungous geographical spread in a short span and second, to juggle with multiple creatives in numerous languages. It was with the help of a well-crafted implementation strategy and effective co-ordination with the IDBI Federal team that Posterscope India managed to delivered a successful campaign within the stipulated timelines.

    Timely scheduling and appropriate choice of media was extremely essential for the campaign to break the clutter amidst heavy financial services advertising that took charge in the last quarter of the financial year.

    The campaign was executed with meticulous planning and effective consumer targeting through identification of relevant consumer touch points – media placement at key high traffic locations, arterial roads, congregation points and also near partner bank branches across all cities and appropriate media selection.

    The result culminated into a massive execution, entailing 350+ media units with 200+ unique artwork adaptations, multi location printing, with all media locally evaluated and approved.

    Additionally, a cinema screen advertising campaign was executed across multiplexes and single screen movie theatres in key markets across India to ensure that the brand’s message was well communicated and consumed by movie goers.

    Commenting on the campaign IDBI Federal Insurance chief strategy and marketing officer Aneesh Khanna said that in a category where most life insurance players have refrained from advertising whole life plans, it has taken the bold step of communicating a complex product in a simple, yet an interesting way.

    “Posterscope helped us reach out to mass India with our product proposition in a timely and a cost- efficient manner. Their choice of locations and media touchpoints has ensured that the communication stands out in the clutter of financial services advertising,” added Khanna.

    Posterscope Asia Pacific regional director Haresh Nayak said, “We are delighted with this appointment and thank the IDBI management for considering us worthy for OOH and Ambient offerings. We are confident that we can add strategic value in making the IDBI Federal brand a household name across the country.”

  • IAA Debates: Are agencies rapidly reinventing?

    IAA Debates: Are agencies rapidly reinventing?

    MUMBAI: There is need for both advertising agencies and marketers to reinvent themselves. This was the basic message from the IAA Debates held in Mumbai earlier this month.

     

    The topic of the discussion of the second of the new season of IAA Debates was: ‘Agencies are not rapidly reinventing themselves to stay relevant to changing advertiser needs.’

     

    At the start of the debate, the overarching view of the audience was that agencies must reinvent to stay relevant. At the end of the debate, the view moved to that agencies are reinventing themselves and indeed more relevant than the initially held view.

     

    Speaking for the motion (‘Agencies are not reinventing themselves’) were Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin and Marico chief marketing officer Sameer Satpathy.

     

    Speaking against the motion (‘Agencies are reinventing themselves’) were Madison World MD and chairman Sam Balsara and Godrej strategic marketing group COO Shireesh Joshi.

     

    IAA India Chapter president and IAA vice president-development, Asia Pacific Srinivasan K Swamy said, “The fact that some of the leading lights of the industry participated in the debate ensured that we had discussion of the topmost quality. By bringing in practising leaders of the industry, the IAA Debates has become a must-attend event from all section of the advertising, media and marketing fraternity.”

     

    D B Corp chief-marketing and corporate sales officer Pradeep Dwivedi added, “We are delighted to partner IAA Debates in bringing about discussions around current, thought provoking subjects which have a bearing on the industry and our marketing, media and advertising community. As marketers figure out ways to maximise value from their agency engagements and vice versa, as was the subject of the recently concluded second debate of the season, we at Dainik Bhaskar remain committed to contribute to the spirit of discovery and discussion to help bring about change and evolution.”

     

    The IAA Debates hosted so far have been in Mumbai, Goa, Delhi, Bengaluru, Hyderabad and Chennai. The debates have featured senior advertising, media and marketing professionals such as Prasoon Joshi, Vikram Sakhuja, Lloyd Mathias, Josy Paul, Pratap Bose, Deepika Warrier, Anupriya Acharya, Arun Anant, Arunabh Das Sharma, Partha Sinha, Monica Tata, Vikram Chandra, Punitha Arumugam, Mahesh Murthy, Virginia Sharma, Ashok Lalla and Zerin Rahman, Sadashiv Nayak, Atul Phadnis, Ronita Mitra, and Amitabh Pande amongst others speaking for and against the motion.

  • Dentsu Aegis Network’s retail division Hyperspace wins 11 awards at OMA 2015

    Dentsu Aegis Network’s retail division Hyperspace wins 11 awards at OMA 2015

    MUMBAI: Hyperspace India, the retail division from the Dentsu Aegis Network that functions under the Posterscope umbrella, won 11 awards at the fifth edition of POPAI (Point of Purchase Advertising International). Touted to be India’s largest retail design and solutions event, the event was held in Mumbai.

     

    Posterscope APAC managing director Haresh Nayak said, “We are glad that out of all the participants, we were the only agency to win 11 awards. This surely works as a great motivation to further eye for the best this year. Today Hyperspace is seen as a leading retail design studio that has created a remarkable presence for itself in the industry and has set a clear benchmark for the same.”

     

    The clients for which Hyperspace won the awards include Ferrero: Kinder joy (Best Retail activation), Mattel: Fisherprice (entertainment, media and toy display), Disney: Marvel (entertainment, media and toy display), Beam Suntory: WOW FSU (alcohol, tobacco and allied products), Mattel: Hotwheels kids toyfair (entertainment, media and toy display without manpower), Mattel: hotwheels (innovation and technology), Disney (household modern trade), Mattel: Hotwheels (entertainment, media and toy), Beam Suntory: WOW Gondola (alcohol, tobacco and allied products), Mattel: Hotwheels (Best retail activation with manpower) and Beam Suntory: WOW Wall unit (alcohol, tobacco and allied products).

     

    POPAI is a global association of Marketing-at-Retail that has been organising the prestigious OMA Awards over the last 50 years. OMA Awards recognizes the most innovative, engaging, and effective displays at retail. It brings together brand marketers, retailers, design firms, advertising agencies and the Marketing-At-Retail Industry as a whole. The main objective of OMA Awards is to recognize the talent and skill in designing, production, and presentation of In-Store Advertising.