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Tag: Dentsu Aegis Network

  • Dentsu Aegis & Facebook rope in ShopClues as title sponsor for new social platform

    Dentsu Aegis & Facebook rope in ShopClues as title sponsor for new social platform

    MUMBAI: Online marketplace Shopclues.com has hopped on board as the title sponsor of the new festive social platform called India Celebrates, designed by Dentsu Aegis Network, which is collaborating the networking opportunities on Facebook.

     

    The idea is to create a unique destination for people where they can share their festive moments and celebrate the festive season with a large network of people, brands and celebrities.

     

    “The event is an excellent platform to bring together the synergies of India’s top brands for a truly exceptional Diwali celebration. While Dentsu brings more partners on board to drive engagement to the platform, Shopclues will give out exclusive offers and the most unmatched propositions for consumers from its vast product portfolio. As the title sponsors, will further enhance our brand salience through the massive reach and engagement of Facebook,” said ShopClues AVP – marketing Nitin Agarwal.

     

    India Celebrates is a content destination that will feature the togetherness of high quality entertainment quotient and an interactive, convenient platform for people to employ in the best shopping experience with customised packages.

     

    “Dentsu Aegis Network in India is very happy to join hands with Facebook in this unique digital initiative. As the leading digital group in India, with over 750 digital specialists in our group companies like Isobar, iProspect, Dentsu WebChutney, and WATConsult, we feel it is our duty to encourage such digital initiatives, which will be the way of the future,” added Dentsu Aegis Network  South-Asia chairman and CEO Ashish Bhasin.

     

    The Facebook page of India Celebrate will feature updates on deals, new brands on board, the first of them being ShopClues. It will also feature celebrity engagements for every season, starting with Dusserra and followed by Diwali.

     

    On India Celebrates, users not only have the option to share their content but also win exciting prizes for the same. A number of online games, which deliver an opportunity to win gifts for festivals and a range of discount options from various brands, have been designed for users.

     

    “Facebook is the new Diwali Greeting card. Indians are increasingly sharing their festival moments in full colour through visual content, and there are three times more videos and 1.5 times more photos uploaded via mobile during Diwali than the rest of the year. The India Celebrates initiative by Dentsu Aegis Network will leverage our unparalleled targeting capabilities to potentially reach over 130 million people in India connecting on Facebook every month,” said Facebook India managing director Kirthiga Reddy.

  • Intel names manghamgaxiola mcgarrybowen as creative agency for APAC

    Intel names manghamgaxiola mcgarrybowen as creative agency for APAC

    MUMBAI: Intel Corporation has appointed Dentsu Aegis Network’s manghamgaxiola mcgarrybowen as the creative agency of record for the Asia Pacific region, covering South Asia, Southeast Asia and Australasia. 

     

    manghamgaxiola mcgarrybowen partner Stephen Mangham said, “To be able to work with an innovative and recognizable global client like Intel is not just an exciting honour for us, it is also proof that mcgarrybowen is serious about taking their business global. We are just a couple of months into this collaboration and to see our plan and strategy playing out is hugely exciting.” 

     

    “We knew that when we combined the power of the iconic mcgarrybowen brand with the strong presence of Dentsu Aegis network in Southeast Asia, great things would happen. The extended collaboration with a pre-eminent brand like Intel with our operation here promises many good things for the future,” added Dentsu Aegis Network Southeast Asia chairman and CEO Dick van Motwan.

     

    Mangham Gaxiola was launched three years ago in Singapore. The agency became part of the New York based agency mcgarrybowen in July 2015 when Dentsu Aegis Network made an investment in Mangham Gaxiola.

     

    Creative advertising agency Mcgarrybowen was acquired by Dentsu in 2008 and now is part of the Dentsu Aegis Network.

  • Dentsu Aegis appointed as digital agency for Hachette book

    Dentsu Aegis appointed as digital agency for Hachette book

    MUMBAI: Hachette book publishing India has appointed a digital agency, Isobar, from the Dentsu Aegis Network. 

     

    “As a part of our larger commitment to exploring newer ways of reaching our readers we’ve brought Isobar on-board to help us with our social media presence. Isobar’s pitch captured the heart of why books endure and how people connect with books. Their clear understanding of what we need and the enthusiasm of the team assures us that our brand and our books are in good hands,” asserted Hachette India managing director Thomas Abraham.

     

    Isobar India managing director Shamsuddin Jasani added, “We are very happy to be associated with Hachette India, as we are always looking at experiences across different sectors and different types of clients. This win adds a very important category of books and publications to our ever expanding repertoire.”

     

    “We recently instituted a focused business development unit to go after interesting brands. This win is just the beginning of many more to come. Happy to be working with Hachette India, it’s an interesting category and the team is excited to create innovative and creative work for them,” added Isobar India Vice President Gopa Kumar

  • Dentsu Aegis Network forms ninth global network brand MKTG

    Dentsu Aegis Network forms ninth global network brand MKTG

    MUMBAI: Dentsu Aegis Network has formed its ninth global network brand, MKTG, the lifestyle marketing agency it acquired in August 2014 headquartered in New York. 

     

    The agency’s transition towards operating as one global brand, MKTG will grow from 450 full time employees and 7,000 brand ambassadors in the United States, to nearly 1,000 full time employees in 14 countries, providing a truly global lifestyle marketing solution for clients. 

     

    The realigned agency will provide clients with an integrated through-the-line service offering including sports and entertainment consulting, experiential marketing, sponsorship identification, negotiation and activation, hospitality, strategy, research and insights, custom measurement, digital and creative capabilities, content development, design and retail marketing.

     

    “The tremendous growth and importance of lifestyle marketing made it clear that strategically it was time to unify our like-minded businesses as one single brand. As a network, we are constantly evolving to meet the demands of our clients, to be responsive to the needs and desires of consumers and to remain pioneering in the evolution of our industry,” said Dentsu Aegis Network CEO and Dentsu Inc. executive officer Jerry Buhlmann.

     

    In addition, out-of-home agency posterscope’s experiential arm, psLIVE’s offices across Europe and Asia Pacific, South Africa’s crimson room, Australia/New Zealand’s Apollo Nation and US-based sports and entertainment consultancy team Epic will be realigned as part of MKTG over the next 12 months.

     

    Dentsu Aegis Network chairman & CEO South Asia Ashish Bhasin said, “In India, the lifestyle marketing solutions market is growing at twice the rate of the ATL market. With Fountainhead, a leading player in India and MKTG, a leading global player, we now will have the best offering of global standards, through Fountainhead MKTG, which will make us the best lifestyle marketing solutions agency in India. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”

     

    “We are truly excited about this next chapter and the opportunity to work across the network to deliver unrivalled lifestyle marketing solutions for brands. The realignment will also greatly benefit our current long-standing client base and our employees who now have the ability to plug into resources and opportunities around the globe,” said MKTG global brand president and MKTG USA CEO Charlie Horsey.

  • iProspect India takes 200 member team to Goa for half yearly off-site conference

    iProspect India takes 200 member team to Goa for half yearly off-site conference

    MUMBAI: iProspect, the global digital performance agency of the Dentsu Aegis Network recently held their half yearly conference at GOA bringing together a team of over 200 members from its three branches in India, namely Mumbai, Gurgaon and Bangalore. The three day offsite planned towards the end of August was a complete treat to the proud team of iProspect. Employees from the three cities flew on Friday early morning to Goa with their bags packed for 3 days of fun filled activities and to indulge in a platform designed to bring the team shared among three cities under one common roof.

     

    The offsite visit was titled as “Kal Aaj Aur Kal” meaning Yesterday, Today and Tomorrow.” Day one started with the conference premeditated to be the meeting place for employees to interact among the others who they meet in VC’s and talk over phones and e-mails. The conference also covered the half yearly analysis of the company’s growth and the next quarter plans for the team.

     

    “It is an overwhelming moment for me to announce that we have achieved the total profit we shared each year from 2008 to 2013 in the last month of July 2015. I believe its 1% strategy and 99% execution which would have been impossible without my team. I have always tried to strategize the agency on one of my father’s advises. He used to say that I am the rope that joints the clients and my team. If I want to taste success let my clients and my team taste it first. You will be fulfilled only then. I am truly honoured at this situation that I could live up to that expectation.” said Vivek Bhargava, Managing Director of iProspect India while addressing the team at the conference.

     

    The conference followed a Rewards and recognitions event and also a recreational award ceremony for the employees. The best performers were awarded and recognized at the ceremony. The recreational awards and fun activities that followed added to the team spirit that every member of iProspect family possess.

     

    iProspect has numerous employee welfare programs that also include International conferences which involves a 100 plus employees from the company. They also have International Training Programs like Route 500 and NEXTGEN designed for individuals to identify their calibre and accelerate their career to a higher level. Being self-nominated, the program offers unbiased opportunity to every working professional.

  • Posterscope launches measurement tool Ambit Analyser

    Posterscope launches measurement tool Ambit Analyser

    MUMBAI: In a bid to attract well-thought-through investments into the growing out-of-home (OOH) category of ambient media, Ambient OOH has designed and launched a new path breaking research tool to drive away advertisers’ woes. Ambient OOH, the ambient media agency under Dentsu Aegis Network’s Posterscope umbrella, has invested a substantial amount towards the crafting and development of this new research matrix.

     

    Ambient media is all about capturing captive audiences who spend considerable amount of their leisure time at various active locations such as gyms, coffee shops, multiplexes, clubs, salons and shopping malls. Therefore, in a bid to develop the new tool, Ambient OOH took the help of Dentsu Aegis Network’s proprietary research study – the Outdoor Consumer Survey (OCS) that aided in analysing the target audience touch-points. 

     

    Ambit Analyser will help craft a rationalised multi touch-point plan across more than 24 dwell time locations that house captive audiences. Also, given Ambit Analyser’s system design, the plans can be fashioned within much lesser time and with more accuracy.

     

    As part of the development process of Ambit Analyser, Ambient OOH graded each property across the various touch points on multiple factors including footfalls, trade density, ticket pricing and thus, arrived at a visibility index. The tool has been linked to the OCS, which has a sample size of 12,000+ respondents. It has also incorporated the data for 24 touch-points across metros, mini metros and tier II cities.

      

    Dentsu Aegis Network chairman & CEO South Asia, Posterscope and psLive – Asia Pacific chairman Ashish Bhasin said, “Posterscope’s Ambient OOH has done pioneering work in developing Ambient Analyser. Ambient media is becoming extremely important and has very little research and tools available. So, in keeping with Dentsu Aegis Network’s leadership status in OOH, we felt that the time was right to make this large investment in a proprietary tool, the only one of its kind in India.”

     

    Posterscope Asia Pacific regional director and Posterscope Group managing director Haresh Nayak added, “Ambient OOH is the future and, with the growth of digital and technology in this space, it will lead to accountable and engaging communication with the consumer in a relaxed mind frame. Ambit Analyser is one such initiative to give our clients a first of its kind, accountable and impactful campaign, leading to physical and digital engagement.”

     

    Ambient OOH vice president Deepak Kumar said, “Currently, ambient media in India is extremely fragmented and diverse in nature. And with no comparative data to fall back on, each media owner claims to be the best. Simultaneously, advertisers are constantly pressing on media effectiveness and efficient ROI. Hence, there was a need for transparency and accountability for advertisers to have trust on the ambient media touch-points.”

  • psLIVE allies Parivar with ‘All Is Well’ for effective marketing

    psLIVE allies Parivar with ‘All Is Well’ for effective marketing

    MUMBAI: Experiential marketing division from Dentsu Aegis Network, psLIVE has facilitated a marketing tie-up of the tea brand Parivar with Umesh Shukla’s latest movie – All Is Well. 

     

    With Bollywood emerging as a marketing tool that can be strategically used by brands to talk to consumers, psLIVE assisted Sapat International to associate its tea brand Parivar with the movie as the positioning of both the brand and the film exhibit an extremely seamless fit.

     

    The promos from the All Is Well stable clearly suggest that the movie directly targets family consumption – a coherent purpose that Parivar also desires to achieve.

     

    As part of the tie-up, Sapat International created a co-branded television commercial with All Is Well in an attempt to capitalise on this psLIVE-helmed partnership.

     

    Sapat International group managing director Nikhil Joshi said, “It was an extremely important opportunity that was brought to us at the right time. The way it was presented to us by psLIVE, we knew instantly that the integration cannot be missed. The TVC gave us a chance to amplify the association and market Parivar on a massive scale.”

     

    To leverage the integration amongst maximum audience, the brand too is promoting the movie through the co-branded TVC in addition to a print campaign and ‘on-pack’ packaging.

     

    psLIVE vice president Sidharth Ghosh added, “All Is Well seemed to be a perfect fit for the tea brand ‘Parivar’ as both seamlessly blend with each other. This association will increase the brand recall. At psLive, we are extremely delighted having initiated this integration.”

     

    The movie stars Rishi Kapoor, Supriya Pathak, Abhishek Bachchan and Asin in lead roles.

  • Dentsu Creative Impact strengthens team with several senior level hires

    Dentsu Creative Impact strengthens team with several senior level hires

    MUMBAI: Dentsu Creative Impact, creative division of Dentsu Aegis Network, has made a host of new talent acquisitions.

    The beefing up of the team has happened across functions, ranging from strategic planning to account management and creative. The appointments come in the wake of the recent client wins such as Maruti Suzuki, Carlsberg and a set of soon-to-be announced brands.

    In the creative function, the agency has roped in Sundar Iyer as copy ECD. Iyer will form the creative leadership team along with ECD Sumitra Sengupta and Art ECD Deepak Singh, whose appointment was announced a few months back. Both Iyer and Sengupta join in after their recent stints at JWT.

    On his new role and expectations, Iyer said, “Great work can only come from collaboration, which seems to be inherent to the way this agency functions. It’s a place that doesn’t have to unlearn to be ready.”

    Sengupta added, “Two months, and Dentsu Creative Impact has already broken my preconceived notions about it. It’s a great place to work at this time. The client is open to innovations, actually demanding it and I’m working at the best place that can provide it.”

    On the account management side, Dentsu Creative Impact has roped in Arvinderjit Singh as vice president, who along with vice president Hindol Purkayastha, will bolster the function and bring in greater depth and strength.

    Speaking about his new role, Singh said, “The sands of engagement as a creative partner have shifted and our industry is going through tremendous change. Working with an agency like Dentsu Creative Impact that not only recognises change but embraces it, is very exciting.”

    Purkayastha added, “It’s rare we get a chance to build and create internal ecosystems to mirror our client needs. This is exactly what we are doing around our clients. I am also excited on utilising Dentsu’s strengths in digital and new media to create advertising that actually touches people’s lives.”

    In strategic planning, Shveta Singh has been appointed as vice president. She will work with strategic planning senior vice president Kartikeya Srivastava. Shveta said, “For me, crossing over the digital divide was the next logical step because the future will have no such divide. A new approach to strategic planning is the need of the day. And, Dentsu came across as the right place with the right vision and a set of people who are already breaking the mould of traditional agency planning.”

    Talking about the new team additions, Dentsu Creative Impact Group CEO Narayan Devanathan said, “Great work happens when people commit to constantly raising the bar. At Dentsu Creative Impact, we’re doing that by first raising the bar on the talent we’re bringing together, across functions. Across Creative, Account Management, Planning, we have a first-rate second rung in place at Dentsu Creative Impact to sustain the momentum that we have going now.”

    Echoing a similar sentiment Dentsu Creative Impact branch head senior vice president Amit Wadhwa said, “It’s been great going for Dentsu Creative Impact especially in the last year or so, and one way we can really continue this upward journey is when we have the right people around. And when we were looking to expand our team this was precisely the thought in our head. We are excited about the fresh thinking and energy that all these guys bring and I am looking forward to working with all of them.”

  • Dentsu Aegis Network wins big at 2015 DMA Asia Echo Awards

    Dentsu Aegis Network wins big at 2015 DMA Asia Echo Awards

    MUMBAI: WATConsult, the digital and social media agency from the Dentsu Aegis Network, bagged eight metals at the 2015 DMA Asia Echo Awards. The event was held at The Leela, Sahar in Mumbai on 6 August.

    The agency won a bronze for Kokuyo India’s Harinacs Stop Motion Animation Video campaign in the Animation category, a silver for its Nikon Cheatsheets campaign in the Illustration category, along with a silver and a gold for Sony Six’s Active Mornings On Six and NBA Mornings On Six campaigns respectively in the Publishing/Entertainment category.

    Further on, it bagged a silver for Bestseller Group’s Veromoda Marquee – Retail campaign in the Retail and Direct Sales category, a bronze for SAP India’s SAP ACE USie campaign in the Apps & New Development category and a bronze each for Peter England’s #ColourMorons by Peter England campaign and Bajaj Allianz General Insurance’s Can You Drive Like Your Dad campaign in the Branded Video category.

    The agency also earned special mentions by the Jury in the following categories:

    WATConsult founder and CEO Rajiv Dingra said, “Eight metals across seven distinct clients stand as a great testimony to the work that WATConsult is churning out across its clientele. We got 24 nominations and that surely showcases the level of our work across our portfolio. This shows that we are not a one-hit wonder agency but an agency with consistent and credible work across clients.”

    Additionally, iProspect, the global digital performance agency from Dentsu Aegis Network, bagged three awards at the DMA Asia Echo Awards. The agency won a silver for HDFC Life’s GDN Micro-Targeting campaign in the ‘Creativity-Interactive Search’ category and the Leader award for successfully working out the iLive Inventory Checker campaign for Koovs. The agency also bagged a bronze in the ‘Creativity, Interactive – Remarketing & Retargeting’ category for the iTarget campaign rendered for ShopClues.

    Under the effectiveness category, Dentsu Aegis Network’s Isobar bagged a bronze each for Reebok India’s ‘Reeboot100’ campaign and Phillips’ ‘India’s First Multi-Device Conversations’ campaign.

    Dentsu Webchutney won a bronze for Bacardi India’s ‘Bacardi Triangle’ campaign in the ‘Effectiveness’ category.

  • Dentsu acquires Brazil based digital agency

    Dentsu acquires Brazil based digital agency

    MUMBAI: Dentsu Aegis Network has acquired the Brazil based digital agency – Redirect Digital Marketing.

     

    The purpose of the acquisition is to strengthen and expand the range of digital services provided by the Dentsu Group in the largest advertising market in Latin America and enhance its presence in the region.

     

    Founded in 2007, Redirect Digital Marketing offers a range of services including the production of creative and content utilizing digital technology, the implementation of research and campaigns that leverage digital media and social media, performance marketing and search engine optimization (SEO).

     

    The Dentsu Group has to date provided services to its clients in Brazil through full-service advertising agencies NBS (acquired in 2014) and Dentsu Brazil, creative agency mcgarrybowen, full-service digital agency LOV Interactive Communications, and global digital brands Isobar and iProspect.

     

    The acquisition of Redirect Digital Marketing will enable the Group to further hone its competitive edge and accelerate its growth strategy through increased business from its expansion into Curitiba and enhancement of the digital services it provides in the Brazilian market. Post-acquisition, Redirect Digital Marketing will transition toward operating as part of digital performance marketing agency iProspect, one of the Group’s eight global network brands, in the coming months.

     

    In its March 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that digital advertising expenditures in Brazil grew 20 per cent in 2014 and are expected to continue to rise 10 per cent in 2015 and nine per cent in 2016.