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Tag: Dentsu Aegis Network

  • Union Budget 2016: What it means for the media & entertainment industry

    Union Budget 2016: What it means for the media & entertainment industry

    MUMBAI: 29 February marked an important date in the year’s calendar as Indian Finance Minister Arun Jaitley presented the Union Budget 2016, amidst expectations from all sections. With an aim to give equal attention to all sectors that need financial assistance, Jaitley presented the nine pillars of his budget that focused on multiple subjects; from eCommerce to start-ups; from education to increasing jobs; and from agriculture to health.

    In a quest to find out what it really means for the media and entertainment industry, Indiantelevision.com reached out to several industry stalwarts to find out how they interpret the Union Budget 2016.

    Here’s what they have to say:

     M&E Tax Advisory India, EY, partner and head Rakesh Jariwala

    “As part of the budget proposals, India has levied an equalisation levy – what is known as ‘google tax’ globally. The tax @ six per cent of the consideration will apply on services relating to online advertisement, provisions on online ad space or other facility or services for the purpose of online advertisement, when such services are provided by a non-resident to either an Indian resident or a non-resident having a permanent establishment in India. The payer for these services are required to deduct 6% prior to making the payment. This is the first time that online services are being taxed in India.”

     Videocon director Anirudh Dhoot

    “The Finance Minister presented a balanced budget with a focus on infrastructure and agriculture sectors. By keeping the fiscal deficit target to 3.5 per cent of the GDP, the budget addresses long term positive impact on businesses. For consumer durable and home appliances industry specifically, the budget brings mixed responses. While the focus is more on dispute resolution and simplification of provision, the voluntary income disclosure will dampen the market. The government has lowered the corporate tax for new manufacturing units at 25 per cent with a view to promote industrial activity and generate jobs. With regard to small units having a turnover of Rs 5 crore, the corporate tax rate has been reduced from 30 per cent to 29 per cent. However, there is no relief on the corporate tax for big manufacturers. Government has stressed on GST implementation and proposed changes in customs duty to push make in India initiatives, which is aimed at improving the overall business environment.” 

     Sony Pictures Networks India CEO NP Singh

    “From an overall budget perspective, the enhanced public spending through various social schemes and infrastructure investments should further help to expedite economic growth. The government has also balanced spending with fiscal prudence by reigning-in fiscal deficit. From a media industry perspective, there were no major changes. I feel that a change in the definition of industrial undertaking for the services industry as well as a push to define the GST roadmap would have been sector-positive. There is a landmark attempt in the budget to simplify the tax administration, which should herald a friendlier tax regime.”

     Dentsu Aegis Network South Asia CEO and chairman and Posterscope & MKTG – Asia Pacific chairman Ashish Bhasin 

    “Overall there are some positives and some negatives in the budget. Not increasing the service tax is a positive, particularly for the advertising and media sector. The general expectation was that Service Tax may go up in anticipation of higher GST rates. Controlling the fiscal deficit and several steps to invigorate the rural economy and rural consumption are positive signals. A rural consumption revival will help the economy and the advertising and media sector tremendously. On the negative side, there was an expectation based on what the Finance Minister said in the past, that corporate tax rates would come down. That is not to be so for most large companies. Introducing double taxation on dividends is also a negative. In balance this seems to be a mixed bag budget with a positive bias. If it is able to spur overall economic growth, we could see good times ahead for the advertising and media sector.”

     Times Network CEO and MD MK Anand

    “Digitisation, in my opinion is the most important factor for the broadcast sector currently, we are very happy about the excise duty changes proposed for set-top-boxes, which will help in the last mile infrastructure of Digital Addressable System (DAS) Phase 3 and 4. Overall, a stable and positive fiscal situation is good for the economy and that will support our ad sales growth projections. All in all budget 2016 looks good for the Broadcast sector.”

     Viacom18 Group CEO and National Media and Entertainment Committee CII chairman Sudhanshu Vats

    “Kudos to the government for presenting a disciplined and inclusive budget. The emphasis on rural development and commitment to the fiscal deficit target augur well for the economy in the long-run. The proposal for a more conducive excise duty regime for STBs and other ‘entertainment-access devices’ is welcome. While many of us from the industry were anticipating more sector-specific announcements, I’m sure that this budget will benefit the larger economy and therefore, by extension, have a positive impact on our industry as well.”

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Posterscope partners Cheil India for Samsung’s Gear S2

    Posterscope partners Cheil India for Samsung’s Gear S2

    MUMBAI: Samsung’s media agency Cheil along with Dentsu Aegis Network’s out of home agency Posterscope have successfully executed a high impact and high visibility innovation to celebrate the launch of Samsung Gear S2.

    As part of the partnership, the key task for Posterscope was to highlight the core features of Samsung Gear S2 by disrupting the OOH landscape. The target audience was SEC A1, A2, A3 male within the 25-44 age bracket, people who are early adopters of technology, lead an active lifestyle and always ready to stay connected. Cheil India developed the concept and creative.

    Posterscope Group India, Posterscope Asia Pacific regional director and MD Haresh Nayak said, “I am extremely honoured to be associated with this campaign. The world is currently standing in the midst of massive technological advancements and our consumers in India are not just aware but also exposed to these evolutions while sitting at home. Therefore, the campaign that we executed had to be such that it could stand up to a world-class quality. And I am glad that we have stood tall and delivered so well.”

    While the objective entailed the highlighting of the dynamic features of the watch, it could not be met a vanilla 2D approach towards OOH. Thus, Posterscope recommended the use of LEDs to create an innovative display that would do justice to the objective and serve the required impact.

    Adding a layer of efficacy to this innovative campaign was a well thought-out media plan that was designed by Posterscope. Based on their deep understanding of the target consumer, which was derived from their primary research (OCS), patented analytical tools (PRISM) and accumulated understanding, Posterscope zeroed down on specific locations in Mumbai, Bangalore and Delhi NCR to conduct the project. Trade points were the focus in Mumbai while it were the IT parks in Bangalore. Innovation was done at DND toll road, which is a major entry point in the city from Noida.

  • Dentsu to acquire Spanish sports marketing specialist Alesport

    Dentsu to acquire Spanish sports marketing specialist Alesport

    MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of Spanish sports marketing and brand activation specialist Alesport Group to acquire the operation.

    Founded in 1975, Alesport Group has a strong reputation in the Spanish market as a leader in the sports and event marketing industry. The four companies under the Alesport umbrella are RMP Racing, which plans and organises sports events such as two-wheel and four-wheel motor sports, cycling, car racing, mountain bike racing and marathons; RPM Events, which plans and operates B-to-B events; Alesport, a specialized sports publishing company; and Aventurismo, which is responsible for making travel and accommodation arrangements related to competitions and other events.

    Alesport is involved in the planning and operation of third-party events as well as its own sports events.

    After the acquisition has been completed, Alesport Group will maintain its service structure and will work with other Dentsu Group companies in Spain and other countries to create synergies.

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in Spain grew 6.2 per cent in 2014, reflecting the recovery of the country’s economy. The strong growth is expected to continue, with an increase of 6.9 per cent forecast for both 2015 and 2016.

  • Dentsu to acquire Spanish sports marketing specialist Alesport

    Dentsu to acquire Spanish sports marketing specialist Alesport

    MUMBAI: Dentsu Aegis Network has reached an agreement with the principal shareholders of Spanish sports marketing and brand activation specialist Alesport Group to acquire the operation.

    Founded in 1975, Alesport Group has a strong reputation in the Spanish market as a leader in the sports and event marketing industry. The four companies under the Alesport umbrella are RMP Racing, which plans and organises sports events such as two-wheel and four-wheel motor sports, cycling, car racing, mountain bike racing and marathons; RPM Events, which plans and operates B-to-B events; Alesport, a specialized sports publishing company; and Aventurismo, which is responsible for making travel and accommodation arrangements related to competitions and other events.

    Alesport is involved in the planning and operation of third-party events as well as its own sports events.

    After the acquisition has been completed, Alesport Group will maintain its service structure and will work with other Dentsu Group companies in Spain and other countries to create synergies.

    In its September 2015 worldwide advertising expenditure forecasts, the Dentsu Group’s media communications agency Carat announced that advertising expenditures in Spain grew 6.2 per cent in 2014, reflecting the recovery of the country’s economy. The strong growth is expected to continue, with an increase of 6.9 per cent forecast for both 2015 and 2016.

  • Dentsu Aegis Network launches DAN Women’s Council

    Dentsu Aegis Network launches DAN Women’s Council

    MUMBAI: In an attempt to encourage women to reach top positions inside corporate India and to create an environment where they can flourish, Dentsu Aegis Network (DAN) has established the DAN Women’s Council. This is for the first time that a council of such stature has been envisaged and crafted by any marketing communications agency in India.

    Chaired by Carat India EVP Rajni Menon, the advisory committee will have WATConsult COO Nipun Kapur, Dentsu Media CEO Divya Karani, Dentsu Marcom SVP Sunita Prakash, Dentsu Aegis Network VP – finance Neha Mayekar, Dentsu Media director – HR Dimple Maheshwari, Dentsu Aegis Network EVP – group trading Harsha Joshi, Fountainhead-MKTG AVP – human resources & administration Komal Verma and Dentsu Communications CEO Simi Sabhaney as its key members.

    The DAN Women’s Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.

    “Though at an overall level the DAN numbers are significantly healthier than the industry average, we felt it was time to take a proactive step as leaders of the marketing communications industry to ensure that in a growing network, the environment and policies are conducive to grow the women numbers at all levels,” says Menon.

    With a compelling number of woman choose to move out post marriage/child birth due to various circumstantial pressures, the woman workforce at senior positions witness a significant decline when compared to their counterparts in other Asian countries. 

    If they do choose to join back the workforce post their maternity gap, they tend to lose their seniority. Of course, reasons such as harassment at workplace, lower compensation than their male counterparts and lack of flexibility at workplace also add to the pressure.

    “Our women leaders and managers will continue to play a very crucial role in taking us forward as we move ahead to become the No. 2 marketing communications agency group in India by the end of 2017. Today, we are already the leading network when it comes to creating a balanced and uniform work-environment for our women workforce in India. Now, our ambition is to surpass global standards and make DAN the gold standard for encouraging the women talent force. I believe our women managers are second to none,” said Dentsu Aegis Network chairman & CEO South Asia and Posterscope & MKTG – Asia Pacific chairman Ashish Bhasin.

    The agency also plans to expand the council to include more women leaders in the future. The council will also work on getting the male perspective through representation within the council. It will conduct gender sensitisation workshops and create options for delivering additional flexibility.

  • Dentsu Aegis Network launches DAN Women’s Council

    Dentsu Aegis Network launches DAN Women’s Council

    MUMBAI: In an attempt to encourage women to reach top positions inside corporate India and to create an environment where they can flourish, Dentsu Aegis Network (DAN) has established the DAN Women’s Council. This is for the first time that a council of such stature has been envisaged and crafted by any marketing communications agency in India.

    Chaired by Carat India EVP Rajni Menon, the advisory committee will have WATConsult COO Nipun Kapur, Dentsu Media CEO Divya Karani, Dentsu Marcom SVP Sunita Prakash, Dentsu Aegis Network VP – finance Neha Mayekar, Dentsu Media director – HR Dimple Maheshwari, Dentsu Aegis Network EVP – group trading Harsha Joshi, Fountainhead-MKTG AVP – human resources & administration Komal Verma and Dentsu Communications CEO Simi Sabhaney as its key members.

    The DAN Women’s Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.

    “Though at an overall level the DAN numbers are significantly healthier than the industry average, we felt it was time to take a proactive step as leaders of the marketing communications industry to ensure that in a growing network, the environment and policies are conducive to grow the women numbers at all levels,” says Menon.

    With a compelling number of woman choose to move out post marriage/child birth due to various circumstantial pressures, the woman workforce at senior positions witness a significant decline when compared to their counterparts in other Asian countries. 

    If they do choose to join back the workforce post their maternity gap, they tend to lose their seniority. Of course, reasons such as harassment at workplace, lower compensation than their male counterparts and lack of flexibility at workplace also add to the pressure.

    “Our women leaders and managers will continue to play a very crucial role in taking us forward as we move ahead to become the No. 2 marketing communications agency group in India by the end of 2017. Today, we are already the leading network when it comes to creating a balanced and uniform work-environment for our women workforce in India. Now, our ambition is to surpass global standards and make DAN the gold standard for encouraging the women talent force. I believe our women managers are second to none,” said Dentsu Aegis Network chairman & CEO South Asia and Posterscope & MKTG – Asia Pacific chairman Ashish Bhasin.

    The agency also plans to expand the council to include more women leaders in the future. The council will also work on getting the male perspective through representation within the council. It will conduct gender sensitisation workshops and create options for delivering additional flexibility.

  • Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

    Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

    MUMBAI: Dentsu Aegis Network has merged Fountainhead with its experiential marketing arm psLIVE India to form Fountainhead-MKTG.

     

    It may be recalled that last year, Dentsu Aegis Network formed its ninth global network brand – MKTG, the lifestyle marketing agency it acquired in August 2014. The agency also made the Fountainhead acquisition in India last year.

     

    With this merger, MKTG brings its vast resource of experience and knowledge into the Indian landscape. The agency currently operate in various mature lifestyle markets around the globe. This knowledge, combined with Fountainhead’s local expertise is poised to produce some unique and outstanding marketing innovations.

     

    “In India, the lifestyle marketing solutions market is growing at twice the rate of the ATL market. With Fountainhead, a leading player in India and MKTG, a leading global player, we now will have the best offering of global standards, through Fountainhead MKTG. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking, which has historically been in place for over 80 years in India,” said Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin.

     

    “With this influx of international expertise, safety standards, design & technology, Fountainhead MKTG will consistently raise the bar when it comes to producing events within the country. While officially we are a full-service marketing agency, in reality we are a creative group of people who come to work everyday to create unique, disruptive and innovative projects for our clients,” added Fountainhead-MKTG CEO Brain Tellis. 

  • Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

    Dentsu merges Fountainhead & psLIVE to form Fountainhead-MKTG

    MUMBAI: Dentsu Aegis Network has merged Fountainhead with its experiential marketing arm psLIVE India to form Fountainhead-MKTG.

     

    It may be recalled that last year, Dentsu Aegis Network formed its ninth global network brand – MKTG, the lifestyle marketing agency it acquired in August 2014. The agency also made the Fountainhead acquisition in India last year.

     

    With this merger, MKTG brings its vast resource of experience and knowledge into the Indian landscape. The agency currently operate in various mature lifestyle markets around the globe. This knowledge, combined with Fountainhead’s local expertise is poised to produce some unique and outstanding marketing innovations.

     

    “In India, the lifestyle marketing solutions market is growing at twice the rate of the ATL market. With Fountainhead, a leading player in India and MKTG, a leading global player, we now will have the best offering of global standards, through Fountainhead MKTG. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking, which has historically been in place for over 80 years in India,” said Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin.

     

    “With this influx of international expertise, safety standards, design & technology, Fountainhead MKTG will consistently raise the bar when it comes to producing events within the country. While officially we are a full-service marketing agency, in reality we are a creative group of people who come to work everyday to create unique, disruptive and innovative projects for our clients,” added Fountainhead-MKTG CEO Brain Tellis. 

  • MTV and Vizeum launch ‘The Junkyard Project’

    MTV and Vizeum launch ‘The Junkyard Project’

    MUMBAI: MTV in partnership with Vizeum, the media agency from Dentsu Aegis Network, is all set to launch The Junkyard Project. The objective behind the initiative is to stir an important awakening in the minds of citizens across, especially the youth.

     

    MTV is a great believer in the power of youth. Apart from being at the forefront of every pop-culture trend, MTV has always led several social movements celebrate youth power. 

     

    Commenting on MTV’s The Junkyard Project, Viacom18 Media Pvt. Ltd. head – marketing, media and insights, youth entertainment Sumeli Chatterjee said, “MTV started with a basic question how can we make conversations around do-not-litter cool and interactive. #DunkThatJunk is gamification of the concept that junk should be dunked inside the dustbin. The simplicity of the concept coupled with interactive presentation is the key reason why these videos spread like wild-fire.  And, also drew heavy participation by Bollywood and tv celebrities. It is just a game, but with a serious message in it. We have driven 1.5 mn interactions in a fortnight of launching this campaign on social media. And, this is just the beginning.” 

     

    “True to its spirit of being in the forefront of trend-setting, it has been an exciting journey together with MTV in re-defining the Swacch Bharat initiative leveraging MTV’s partner celebs attracting as many as 6000 user-generated videos in the first 2 weeks itself. We are now creating platforms for our audience to live this trend and subsequently, more platforms for them to share with their friends once they choose to be the advocates, “added Vizeum India executive VP Samarjit Rajkumar.