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Tag: Dentsu Aegis Network

  • Bajaj Allianz maintains #AwkwardSilence on WATConsult idea

    MUMBAI: Bajaj Allianz General Insurance has launched a digital campaign titled “Awkward Silence”, to create awareness about the importance of having insurance amongst consumers.

    Conceptualised and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, the campaign was unveiled with a series of short videos that showcase conversations between a group of objects.

    The videos feature objects from daily life like a motorbike, travel bags, television and others, which explain how awkward it got for them that their owners, even today, in this day and time, have missed out on taking an insurance for them.

    Bajaj Allianz General Insurance SVP and head of technology, digital sales & marketing Sourabh Chatterjee said, “Most of us are not completely aware of the benefits of Insurance. Therefore, our intent is to focus on the real tangible benefits of insurance and use a relatable context and message to drive awareness. When mishaps occur, it’s an unexpected trauma and a big expense. We are there for you to take care of you during these times, that’s the simple message we’re looking to put out there.”

    WATConsult CEO Rajiv Dingra said, “Video consumption is expected to grow at a rate of 50% this year. Bearing this in mind, we decided to use a series of video to tackle the awkwardness around the topic of Insurance. To make the videos more impactful, we took a creative call to feature objects from daily life and personified them with quirky characters.”

  • Dentsu Webchutney appoints Ajay Ahluwalia as ECD

    MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as executive creative director. He will be based out of the agency’s Gurgaon office. His last stint was with Contract Advertising where he handled some of the biggest brands in the country including Microsoft, Ten Sports and JK Tyres.

    With over 20 years of cross-category, cross-platform experience along with a diverse set of exposure spanning sales, marketing, photography, martial arts, and naturally, creative, Ahluwalia is all set to lead the charge for the agency.

    The keen motorcyclist and the black belt holder expressed his delight by saying, “I’m excited to join Dentsu Webchutney and the young brigade that is bubbling with energy to break the conventions with digital innovations.”

    Not only has Ahluwalia launched brands like Samsung and Bacardi in India, but also has helped nurture names like NIIT, and set up Oxygen – one of India’s first agencies to engage in the digital workspace.

    Commenting on Ahluwalia’s appointment, Dentsu Webchutney co-founder and chief creative officer Sudesh Samaria said, “It’s great to have someone of Ajay’s experience onboard in a digital environment, especially when the lines between mainline and digital are blurring as we speak. We look forward to him driving infectious ideas which resonate with the Dentsu Webchutney culture.”

    Dentsu Webchutney remains by far, the most awarded agency. Webchutney’s clientele include Airtel, Flipkart, Quikr, Swiggy, Tetra Pak, Canon, Whirlpool, Indusind Bank, Red Bull amongst others.

  • Emami launches HE face wash campaign conceptualised by WATConsult

    MUMBAI: Emami, along with WATConsult, India’s leading and most-awarded digital and social media agency, part of Dentsu Aegis Network, has launched a digital campaign, #HEOntheGo for its latest product, HE Face Wash.

    To create intrigue amongst its target audience, HE released a teaser video “The Flying Basin” early this month. The video promoted the idea of the possibility of cleansing one’s face while ‘on the go’. The video showed people booking flying basins through an app to wash their face whenever water was not easily available to them.

    The video generated intrigue and interest among consumers and received 2.4 million views and 4300+ shares within first four days of it going live.  The video made the consumers wonder whether such a concept could be a reality.

    The ‘flying basin’ campaign was followed by the launch of, ‘HE On The Go’ waterless face wash, through an innovative on ground event featuring India’s first waterless booth in Mumbai where people could wash their face on the go. The booth was integrated with Twitter wherein once consumers pressed the button to dispense the Face Wash, an automated tweet was sent from the brand’s handle stating the number of users who have washed their faces using ZERO water. This activity was encapsulated in a video where consumers shared their feedback on the product.

    HE Face wash is the first of its kind waterless face wash, it contains aloe vera and minerals from marine extracts and can be used when one is on-the-go, to get cleaner, fresher and brighter skin.

    Emami director Harsh V Agarwal said “We are very excited with the introduction of ‘HE On The Go’ Waterless Face Wash, a first in India, from our male grooming brand ‘HE’.  We are confident that today’s alpha male, who is constantly on the move, will find this innovative face wash extremely convenient and refreshing. The product has all the attributes to become a constant companion to every Indian man.”

    WATConsult founder and CEO Rajiv Dingra said, “For the launch of the first waterless face wash, we decided to use technology like drones in the video as well as a twitter integration for the on ground launch. The response from the consumers has been encouraging and I am sure that they will use the face wash while on the go.”

  • Taproot Dentsu innovates with Airtel’s life-saving wallpapers

    MUMBAI: Taproot Dentsu, the creative agency from Dentsu Aegis Network, has partnered with Airtel, India’s leading telecom service company, with an innovative solution for people who become unfortunate victims of accidents.

    In an accident or medical emergency, one may want to help, but there is no way a stranger can reach out to the victim’s family because the phone contacts are stuck behind pass codes. Howsoever a person wishes to be a Good Samaritan, this is one wall no one can get beyond.

    That’s where Taproot Dentsu’s innovation comes in. The Life Saving Wallpapers help everyone make mobile wallpapers with emergency contacts and blood group, so that that information remains accessible without having to unlock the screen. Dentsu WebChutney, Airtel’s Digital partner, supported the idea with flawless execution.

    Taproot Dentsu (Gurgaon) creative head Titus Upputuru adds, “At Dentsu Aegis Network, we are innovating the way brands are built in today’s world. In the unfortunate circumstance of an accident, when the victim becomes unconscious or is badly injured, there is no way people can reach out to the victim’s family and friends because the contacts are hidden behind the phone’s passcode. That’s where Airtel’s Lifesaving Wallpapers come handy. All the important data such as emergency contact numbers and blood group details are now available on the phone screen through the customized wallpapers, so that people can reach out to those who need to be contacted and help the victims. Across India, people are benefitting from this initiative. Who thought Wallpapers can save lives, but in today’s world it is possible.”

    Airtel Lifesaving Wallpapers is a mobile-first site, which embeds emergency info on mobile wallpapers, irrespective of your phone or network. It is provided to people via social media. The campaign is supported by social media posts, retail posters and other collaterals, at different points of contact with people at large.

    The idea won two Gold awards at the recently concluded Goa Fest 2017, India’s best advertising festival.

  • Creative Abby Awards 2017: Star Plus & Colors win a gold each in broadcaster category

    GOA: The 12th edition of the annual marketing and advertising event Goafest on Friday announced the winners of Creative ABBY Awards 2017.

    Star Plus bagged eight metals this year including a gold in the category of the best original music score for the TV programme P.O.W, and four silver and three bronze.

    Viacom 18’s Hindi general entertainment channel Colors bagged a gold in the category of the best original music score for the show Shakti. Also, its English entertainment channel, Comedy Central won silver in the same category.

    Sony Pictures Network India’s English movie channel Le Plex won silver for best movie promo by a TV channel.

    On winning eight awards and gold for P.O.W, Star India president and content studio head Gaurav Banerjee shared, “P.O.W is an awesome show and deserves all the accolades it can get. My good wishes to Saugata Mukherjee and Nikhil Advani who made the show.”

    In the next category, that is radio, Scarecrow Communications, that bagged 10 metals last year, managed to improve its tally with 12 metals, with six each in bronze and silver.

    Dentsu Aegis Network’s Dentsu Creative Impact, that bagged nine bronze in 2016, became the joint winners in metal tally along with Scarecrow with 12 metals, five bronze and seven silver. With two gold and four silver recognition, Taproot Dentsu came in third in the metal tally.

    JWT India bagged one gold, and two silver and bronze each in this edition of Creative ABBY Awards.

    Law and Kenneth Saatchi & Saatchi Pvt. Ltd. failed to grab any gold, however, succeeded in collecting three silver and one bronze metal.

    Red FM’s Vodafone Super Cheer Hakke Bakke for IPL 2016 earned a bronze in ‘Original Music Score’. Radio Mango’s ‘Women’s Day’ programme helped the station win a silver in the recently-concluded edition of Goafest.

    In Brand Activation category, The Social Street bagged nine metals, two gold, three silver and four bronze. Taproot is the second winner in the same category, and won a total of seven metals which include one gold, three silver and three bronze.

    In branded content category, Maxus and Famous Innovation Digital Creative Pvt Ltd won a total of six metals. Maxus bagged two gold and four bronze whereas Famous Innovation Digital Creative won two gold, three silver and one bronze.

    Mindshare won three metals, one gold and two silver in the same category. Dentsu Webchutney won a gold.

    In Public Relations category, Adfactors PR won total eight metals which include three gold, two silver and three bronze. Isobar India and Dentsu Webchutney won a gold each in the same category. Marico Limited won seven bronze.

    2017 ABBY’s received 3,456 entries this year, in which the total number of entrants were 348 including 254 creative agency entrants.

  • Dentsu Aegis buys Lankan Grant Group, closure this week

    MUMBAI: Dentsu Aegis Network today announces that it has signed a definitive agreement to acquire Grant Group, the largest independent creative agency and the pioneer of advertising in Sri Lanka. The acquisition of the 59-year-old integrated agency is Dentsu Aegis Network’s first foray into the island nation and one of the largest agency groups to enter the market in nearly two decades.

    The deal is expected to close this week.

    Dentsu Aegis Network APAC CEO Nick Waters said, “With social and economic stability in the country, Sri Lanka is set to reap the peace dividend. Significant foreign investment is already flowing into the country, and with strong historical ties to Japan, there is a natural opportunity for Dentsu Aegis Network clients to grow. Grant represents a unique opportunity as a top quality advertising and communications group to get into a strong position in a fast-growing market.”

    Established in 1958 by Deshabandu Reggie Candappa – fondly known as the godfather of advertising in Sri Lanka, the Grant Group was the country’s first-ever international advertising agency. Today, the Grant Group is an award winning agency with 150 people spread across seven entities under two main groups: Grant Advertising – which comprises Grant Advertising and Grant Media, and Grant Agencies which is made up of Response Marketing a second internationally-renowned creative agency, RN Media, a pioneering OOH agency, Grant Public Relations, a leader in reputation management, Juice Productions, content creation studios and Magnetic, a growing digital business.

    Post-acquisition, Grant Advertising will be known as Dentsu Grant while Grant Media will join Dentsu Aegis’ global media network brand, Carat. Other global agency brands within the network will integrate with their strong local agency counterparts to grow the business further adding value to their clients and their staff.

    Dentsu Aegis Network South Asia chairman and CEO Ashish Bhasin said, “The acquisition of Grant Group is a key step in the Dentsu Aegis Network South Asia strategy and will launch our business in a market with significant potential. Through the Grant Group, we have a unique opportunity to enter the market with a bang and will be amongst the largest integrated groups in the country.”

    “Grant is a well-established family-owned business with solid heritage and legacy, and Neela is a highly recognized personality in the corporate sector for her deep insight in the marketing communications arena and also for her work across women’s empowerment, conservation and sustainability. The group’s long standing relationships with their key clients, some over 50 years, also show that they have successfully built an incredibly strong network and trust from the clients,” Ashish added.

    The group represents a prestigious list of over 60 local and international clients including some of Sri Lanka’s largest advertisers Ceylon Biscuits, Sampath Bank, Dialog Axiata, Fonterra and Sri Lanka Tea Board. The Grant Group has received various accolades at local and global industry events, from Agency of the Year awards, to Response Marketing as the most effective independent agency for telecommunications globally at the Effie awards.

    Steering the Sri Lankan leadership team is Neela Marikkar, Chairperson and Managing Director of the Dentsu Aegis Network Grant Group. She will report to Ashish Bhasin, Chairman and CEO of Dentsu Aegis Network South Asia.

    Grant Group chairperson Neela Marikkar said: “Given our long heritage in this market continuously staying ahead of the game, Dentsu Aegis Network’s cultural fit and best-in-class operating model are the right facets of a multinational partner to take our group and most importantly our clients and staff into a very dynamic future. More importantly given the growth in the market and the push towards digital, we need a strongly aligned and committed multinational partner with digital at its heart as brands grapple with the challenges of a changing media landscape. We are very excited to be able to tap on the network’s resources and work with the 38,000 great people at Dentsu Aegis Network. We are beginning a new chapter in the wonderful story of the Grant Group.”

  • iProspect India bags three awards at ad:tech DIGIXX

    MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has won three awards at the DIGIXX Awards 2017 conducted by ad:tech – one gold and two bronze. The event celebrated excellence in digital marketing and advertising by recognizing the top digital campaigns created by the industry in the past year.

     iProspect India won in the following categories.

    ·  Healthcare / Pharma for Abbott Healthcare (Gold)

    · Mobile & Apps Marketing for HDFC Bank Payzapp (Bronze)

    · Insight and research for Max Life Insurance (Bronze)

    The winning campaigns were innovative, creative and effective – they made intelligent use of digital technology along with key consumer insights, bearing successful results. The campaign for the launch of HDFC’s mobile wallet Payzapp saw five million app installs at half the cost per download as per industry standards. With the help of iProspect India’s iPump tool, the Abbott Healthcare campaign combined the best of offline and online advertising to create an effective marketing strategy. The smart display banner campaign for Max Life Insurance helped achieve a remarkable conversion rate of 85%.  

    iProspect India CEO Rubeena Singh said, “Our first objective is always to make campaigns which resonate with the brand message, connect with today’s digital audiences in an engaging manner and of course solve a problem.”

  • CTV audience measurement: YuMe, Nielsen tie up for programmatic platform

    MUMBAI: YuMe, Inc., a proven partner for video advertising leadership and innovation, today announced that it is working with Nielsen to bring to market the first programmatic platform-based campaign-based audience composition measurement offering for Connected TV (CTV) campaigns. This unique offering allows YuMe to provide clients with campaign-level audience measurement data across its vast network of app publishers within the CTV marketplace, including TVs that are connected to the Internet via OTT devices, Blu-ray players, streaming boxes or sticks (like Roku and Apple TV), and gaming consoles, or have built-in internet capabilities (i.e., a Smart TV).

    “At the Dentsu Aegis Network, our goal is to implement buys using consumer insights combined with the latest tools to meet our clients’ brand goals,” said Dentsu Aegis Network EVP managing director – video investments Michael Law. “We look forward to continuing our partnership with YuMe to obtain more insightful CTV audience data to further improve our video campaigns across mobile, linear TV, CTV and desktop.”

    According to a recent eMarketer report, connected TV users are estimated to reach 202.1 million by 2020, and represent 60.4% of the US population, up from 56.1% in 2016.

    “As the CTV market continues to grow and become a focal point in cross-screen strategies, marketers need a solution that allows them to compare audiences across all screens – and optimize their campaigns based on this crucial data,” said YuMe chief revenue officer Michael Hudes. “Our relationship with Nielsen allows us to not only deepen the level of audience reporting we provide on CTV campaigns, but also align these insights across a brand’s mobile, linear TV and desktop initiatives.”

    Brands that run CTV campaigns with YuMe may be eligible for audience composition reporting that offers demographic breakouts based on Nielsen’s audience data.

    “Audience measurement is paramount to effective media strategies, and we’re excited to be working with YuMe to bring connected television campaign level audience measurement into the programmatic space,” said Nielsen senior VP – digital platform client solutions Thomas Eaton.

    “Rising CTV device ownership is one of the video ad industry’s biggest remaining measurement challenges,” said Eicoff VP/Director Amy Bickers. “We look forward to leveraging the insights to make smarter CTV and cross-screen campaign investment decisions.”

    YuMe’s new custom audience composition campaign measurement offering is available now.

  • Dentsu Webchutney ropes in Nishi Kant as EVP & Mumbai head

    MUMBAI: Dentsu Webchutney, a digital agency from the Dentsu Aegis Network, has appointed Nishi Kant as EVP & Branch Head- Mumbai. Kant will lead the charge for the agency’s Mumbai office. He will be reporting to Dentsu Webchutney co-founder & CEO Sidharth Rao.

    This is Nishi’s second stint at Webchutney; the first one lasting almost 10 years in 2014. During his 2 year hiatus from Webchutney, Kant worked with a couple of start-ups in Healthcare and e-commerce space, specializing in both strategy as well as design.

    Commenting on his second innings, Kant said, “I grew up with Webchutney and have seen it evolve from a start-up into an institution. It was a refreshing break to go back to school and work with start-ups again, but now it’s time to come back home. I’m excited to lead a team that comprises of some of the best advertising talent in the country.”

    Expressing his delight, Sidharth Rao said, “It’s fantastic to have Nishi back. I’m looking forward to his maverick outlook driving infectious ideas which resonate with the Webchutney culture, and in the process, steer dramatic business growth.”

    Kant will lead efforts across all brands handled out of the Mumbai office, like HDFC, Reliance Retail, Redbull, KTM and Platinum Evara.

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