ITV

Tag: Dentsu Aegis Network

  • Isobar specialists to power globally connected commerce offering

    MUMBAI: Isobar, part of Dentsu Aegis Network, has announced the launch of a global Isobar Commerce practice.

    The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar Commerce practice and will include 1,000+ commerce specialists across Isobar’s network in Americas, EMEA and Asia-Pacific.

    As part of the launch, centres of excellence have been established in Americas1, EMEA2 and Asia-Pacific3, and market-leading commerce company Bluecom will be rebranded as Isobar Commerce. The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network.

    Combined with the digital creative, design capability and omni-channel expertise within Isobar, the Isobar Commerce practice will bring brand inspiration and commercial interaction closer together. The practice will further improve the performance, efficiency, and ROI for a client’s digital transformation efforts and support Isobar’s position as a leading digital agency. Isobar is the only agency named as a Leader on Gartner’s Magic Quadrant for Digital Marketing Agencies for the third consecutive time (2015, 2016, 2017) and as a Leader in The Forrester Wave™: Digital Experience Service Providers, Q4 2015.

    The Practice will deliver commerce experiences using platforms and solutions with the biggest technology players, including Salesforce, Adobe, SAP Hybris and Magento –combining strategic, technology and operational support to multimarket and regional clients. It will also cover strategy and brand commerce in third-party market-places, such as Amazon and Tmall. The end-to-end offering includes commerce strategy and consulting, customer experience design, data and technology implementation and platform management to ensure rapid growth for our clients.

    Isobar global CEO Jean Lin explained: “The reinvention of last mile is a key part of business transformation today, and the commerce specialists from our global practice will help our clients to win in the digital economy. As part of Isobar’s Brand Commerce strategy, we utilise data, customer experience and technology expertise to create seamless experiences that deliver measurable commercial success. The creation of the Isobar Commerce practice will further strengthen our commerce capability and global consistency to bring brand inspiration and transaction closer.”

  • Paramavatar Shri Krishna: Milestone Brandcom rolls out innovative campaign

    MUMBAI: Milestone Brandcom, the out-of-home agency from Dentsu Aegis Network, has rolled out an innovative campaign to create awareness and buzz for the launch of &TV’s magnum-opus, Paramavatar Shri Krishna.

    Natkhat Krishna surely brought out a smile on the faces of Mumbai residents through attractive outdoor advertising at key routes and locations. Each innovation depicted a unique proposition which was brought to life through OOH. Be it Krishna tied up, his sling shot, Kalia Daman, lifting of Gowardhan mountain or peacock feather on his head – each innovation stood out amidst the clutter. A unique little Krishna Wobble head innovation brought out the fun element on the billboard. These innovations truly justified the story of naughty little Kanha’s journey to being worshiped as Paramavatar Shri Krishna.

    The outdoor innovations for the show have come to life with collaborative efforts of &TV and the Milestone Brandcom team. Considering OOH medium as one of key communication platforms to promote the show, the agency strategically identified prime locations that could garner maximum eyeballs. With a total of 12 innovation-based creatives on 12 different units these creatives stood out in the OOH space. Apart from Mumbai this campaign was rolled out in Ahmedabad, Baroda, Indore, Bhopal, Lucknow, Kanpur & Nagpur.

    Commenting on the campaign, Milestone Brandcom MD Nabendu Bhattacharyya says, “Innovation is one of the key elements which we focused on while executing the campaign and ensured they stand out on OOH space across markets. We are very excited with the response as each innovation had a Krishna story which truly captured the show proposition.”

  • Posterscope India launches OOHZONE

    MUMBAI: Posterscope India, the out-of-home agency from Dentsu Aegis Network, has launched ‘OOHZONE’, a fully automated live dashboard for OOH media planning. Its shear scope of process automation and innovative design makes it an impressive asset, which the agency trusts is a milestone in OOH media planning and execution mapping.

    The tool encompasses media inventory of over 60,000 OOH sites across 1700+ cities in India. The media ranges from Billboards, Unipoles, Bus Shelters and Gantries along with inclusion of media at ambient touchpoints such as Mall facades.

    The tool’s state of the art planning mechanism is fool proof and facilitates the know-how of critical data points integral to a robust brand centric OOH plan. The tool incorporates consumer insights of over 24 OOH touch points, their heat mapping, analysis of live traffic data, mobile tracking for hyperlocal targeting, alongside many more important inputs. When all combined, the tool designs a detailed online plan with mapping of consumers vis-à-vis media, providing an integrated plan in absence of any research or data in Indian OOH industry.

    This futuristic dashboard is an end to end solution for automating the entire process in OOH. Right from the brief stage to planning to execution and finally the payment, all of it tethered to a single dashboard for transparency and accountability. The tool has helped Posterscope to bring down the process time by more than 5 days and gain effective incremental efficiency by 70%.

    Posterscope recognizes the importance of location analysis as a key driver for consumer understanding, which is becoming increasingly important to all its clients. In addition to make OOH planning more efficient, Posterscope is now using mobile data to build their location expertise, beyond planning billboards, bus shelters, mall spaces and digital screens. This involves using granular mobile data to understand diversity of audiences, where they are, what they are doing and where they are going.

    The tool will cut across all conventional media planning processes to give out an evolved media planning perspective in the OOH domain. Now all the clients at Posterscope will get media plotting with consumer and traffic heat maps.

    Haresh Nayak, Managing Director Posterscope said, “Location is the new leverage that brands and agencies are eyeing to ascertain the consumer behaviour, and when OOH is the context, mobile devices are the undeniable common currency of information mining. We now have access to large data sources that allow us to break away from traditional audience demographics, enabling us to plan, on location based behaviours and interests. To achieve this we have forged number of partnerships in order to access a variety of mobile data.”

    “OOHZONE is now at the forefront of automated, speed driven and process oriented planning and by its virtue it will surely stir a paradigm shift in the OOH industry,” he added.

  • Digital ad-spend to be 37.6% Vs TV’s 35.9% by ’18: DAN

    MUMBAI: The world media is reaching a tipping point in ad spend now as digital overtakes television, mobile overtakes desktop and paid search overtakes print. Dentsu Aegis Network’s forecasts suggest that, in 2018, digital will be the top media in terms of global share of spend, taking over television for the first time. Digital’s share of total media spend is predicted to reach a 37.6% share in 2018 (up from 34.8% in 2017), versus 35.9% for television (down from 37.1% in 2017), amounting to a total value of US$ 215.8 billion.

    Based on data received from 59 markets across the Americas, Asia-Pacific, Europe, Middle East and Africa, Dentsu Aegis Network’s Ad Spend Forecasts – June 2017 point to a more cautious economic outlook in 2017 than the previous year, with global ad spend growth falling from 4.8% to 3.8% (see Figure 1). However, conditions are set to improve in 2018 with forecast growth in ad spend of 4.3%. Events will play a key role in 2018, with events such as the Winter Olympics & Paralympics in South Korea, the FIFA World Cup in Russia and the US Congressional elections all expected to stimulate ad spend growth.

    · New ad spend growth forecasts show caution in 2017 but improved outlook for 2018.

    Global ad spend to hit $563.4 billion in 2017 with digital driving growth.

    Global ad spend growth holds at 3.8% amid cautious near-term outlook

    · Globally, mobile ad spend is set to overtake desktop in 2017, with digital overtaking TV in 2018

    · Innovation in digital advertising (video, social, programmatic) powers spend growth

    Despite concerns about the economic impact of Britain’s decision to leave the European Union, UK ad spend growth held up better than expected in 2016 at 6.1%. While there are signs of caution in 2017, with growth dipping to 4%, 2018 is forecast to see growth bounce back to 5.9%. A similar picture unfolds in the United States, where a slowdown to 3.6% is forecast for 2017, followed by a slight improvement in 2018 to 4.0%. The United States also remains the largest market in the world, accounting for 37.7% of global advertising spend in 2017. Advertising spend in emerging markets continues to outpace developed economies. For example, ad spend growth in India is forecast to grow at 13% in 2017, while China is the second largest market in the world by share of advertising spend—remaining the only emerging economy to feature in the top five largest ad markets.

    Mobile and digital become the new default settings: Our forecasts show how digital technology continues to disrupt and drive innovation in the way brands connect with their consumers. In 2017, we forecast that advertising spend on mobile will overtake desktop, reaching 56% in terms of share of global Digital advertising spend. In 2018, mobile ad spend will grow further to account for a total of US$116.1 billion. With smartphone subscriptions set to reach 4 billion by 2025 and about a third of consumers reporting that their smartphone is their primary source of entertainment, we can expect to see this trend continue to strengthen.

    Furthermore, our forecasts suggest that in 2018 digital will be the top media in terms of global share of spend, taking over television for the first time. Digital’s share of total media spend is predicted to reach a 37.6% share in 2018 (up from 34.8% in 2017), versus 35.9% for television (down from 37.1% in 2017), amounting to a total value of US$215.8 billion. Reflecting the continued disruption by digital technology of the print media industry, Paid Search (advertising within the sponsored listings of a search engine) is forecast to overtake traditional print media (newspapers and magazines) in 2018. Print media has been on a downward trajectory for some years now, but will likely fall to a 13.8% share of total spend in 2018 (down from 15.1% in 2017) while paid search is forecast to grow to 14.6%, up from 13.6% in 2017.

    Video, social and programmatic power innovation and growth: While digital ad spend is growing rapidly and set to overtake television, within digital there are a number of new sources of growth that point to the future of advertising. For example, in 2017, online video is set to grow by 32.4%; social by 28.9%; and programmatic (i.e. automated ad buying) by 25.4%. Looking ahead, brands will need to embrace the potential of disruptive technologies such as virtual reality, artificial intelligence and voice activation. However, research suggests that only 8%of brands currently intend to use virtual reality for advertising purposes.

    Commenting on the latest ad spend forecasts, Dentsu Aegis Network CEO Jerry Buhlmann said, “We are reaching a tipping point in ad spend now as digital overtakes television, mobile overtakes desktop and paid search overtakes print. Digital and data must now be the default settings for advertisers. Evolving to people-based marketing rather than audience-based marketing and using data to increase addressability is essential for brands to manage tighter conditions in 2017 while positioning themselves for future growth.”

    “At the same time, the challenge for brands is to ensure that they are ready to embrace the potential of new innovation. As technologies such as virtual reality and voice activation become more prominent, brands must ensure that they remain relevant by creating new value for their consumers.”

    Carat India MD Kartik Iyer commented, “India continues to be amongst the few countries seeing growth rates in double digits. While this may be slightly lower than past expectations owing to various market drivers like demonetization and GST, the growth is clearly expected to continue. Driving this growth is Digital with a growth rate of over 35% which is far in excess of that seen by other more traditional media. And with digital quickly progressing on its path of becoming the Go To media for entertainment, this trend is also expected to continue. Other media like TV and cinema are expected to grow at around 12% while Radio and OOH should see a growth of 10% and Newspapers around 8%.”

    “Another medium that is driving growth is that of ambient (at over 15% growth rates). Considering the changing retail environment, the medium, in tandem with digital is becoming pivotal for delivering quality engagement with consumers.”

  • Prashant N takes over as director – digital trading at Dentsu Aegis Network

    MUMBAI: Prashant N, an ace digital marketing professional with over a decade’s experience in strategic digital marketing, media planning, buying and content marketing, has taken over as the director – digital trading at Dentsu Aegis Network.

    Before joining DAN in Gurgaon, Prashant N was the director – digital media buying for a year at Isobar India – DAN Network, prior to which he was the director – media planning – north region at GroupM Media India.

    Prior to Isobar, Prashant served as the associate director – digital at Maxus before which he was promoted as the senior manager – media planning & buying from the position of account manager at Reprise Media.

    Starting his career as a sales executive at Cyber Media Online, Prashant moved to Neo Ogilvy India as the associate media supervisor before moving to Reprise.

  • iProspect appoints digital expert Srikar Nagubandi as SVP – Ops

    MUMBAI: iProspect India, the global, leading, multi-award winning digital agency from Dentsu Aegis Network, has hired Srikar Nagubandi as Senior Vice President – Operations. He comes with more than 15 years of experience in the digital space with a focus on Search Engine Optimization, Search Engine Marketing, Social Media and Web Analytics. Nagubandi’s core responsibilities at iProspect India will comprise leading the SEO and Analytics verticals and overseeing the Paid Media mandates.

    Nagubandi will report into Rubeena Singh, CEO, iProspect India and will be based out of Mumbai.

    Prior to iProspect India, he was Director, Media Engagement & Technology at W20 Group, New York. Some of his stints before this include those at Razorfish & Razorfish Health which is a part of the Publicis Group, AppliancesOnline.com. He has worked in international markets like New York and Australia throughout his career.

    Given his digital marketing and analytics background, Nagubandi is adept at both the planning and technical implementation side of the business having been a developer earlier in his career. He is also an industry thought leader who has spoken at numerous conferences and written articles focused on search innovation and best practices related to eCommerce, social media and blogging, particularly in healthcare.

    iProspect India CEO Rubeena Singh said, “We are elated to welcome Srikar on board the iProspect team. He brings immense value to the company’s capabilities with his extensive experience in global markets. We want to increasingly bring on board senior talent who can carry forward the learnings of developed and evolved markets to our clients, providing them with innovative and effective business solutions and helping them stay ahead of the curve. I’m positive Srikar will drive higher RoI and propose effective digital solutions to our existing and potential set of clients.”

    Srikar Nagubandi, Senior Vice President – Operations, iProspect India said, “In my experience in working with some of the best brands in the world, I have come to believe that it’s crucial to make the complex simple and the simple understandable and actionable for the client. Digital is only growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly and delight our clients. I am thrilled to be starting a new chapter with my role at iProspect India, and be a part of this ongoing evaluation in not only the fastest growing economy in the world, but an economy where digital advertising spend is experiencing double digit growth.”

  • JK Tyre ad aims to put an end to buyer’s indifferent attitude

    MUMBAI: Dentsu One, the creative agency from Dentsu Aegis Network, has rolled out a new campaign for JK Tyre’s two wheeler tyre range, Blaze.

    The campaign takes forward JK Tyre’s equity of ‘Total Control’ and further strengthens it by combining the communication with a strong consumer insight. The tagline, ‘Ab se tyres mein sirf JK is OK’ arrives from the above insight and re-assures the consumer that when it comes to tyres, JK Tyre’s Blaze is the right choice.

    The film is based on real insights taken from the people of India and the ‘It’s OK yaar (friend)!’ attitude that is prevalent amongst these consumers when it comes to choosing a tyre for their bikes. While bikers ride through so many challenges on road – ranging from bad roads to potholes to sharp turns to slippery roads to accident prone areas – they do not care about the tyres that they ride on. The film highlights such challenges and enforces that ‘It’s not OK’ to have ignorant attitude towards their bike’s tyres as the safety of the individual and his family rests on the tyres being used. The film then introduces JK Tyre’s Blaze variant, which is racetrack tested with hybrid technology and ensures that one gets ‘Total Control’ on the road.

    Commenting on the campaign, Titus Upputuru, National Creative Director, Dentsu One said, “Like the line in the film says, today young people fuss more about their hairstyle than the tyres for their two-wheelers. With the launch of two-wheeler tyres that provide total control, we wanted to wake up an entire generation to put their minds to the journey they make everyday. As consumers, we are okay with a lot of things. This campaign puts an end to this attitude.”

    Vikram Malhotra, Marketing Director, JK Tyre & Industries said, “We have adopted a 360-degree promotion campaign for Blaze through our marketing and communication platforms. The tagline and message of our campaign ‘Ab se tyres mein sirf JK is OK’ is rooted in our firm commitment to total control and safety while driving on roads. We are going all out with our campaign and expect the premium range of tyres to cover 75%-80% of the domestic two-wheeler tyres replacement market demand.”

    The amalgamation of the serious visuals with the satirical voiceover with a touch of dry humour is what makes the film unique. The 360 degree campaign including the TVC, outdoor, digital have been developed to extend the campaign ‘Aaj se tyres mein sirf JK is OK’.

  • WATInsights launched under Recogn

    MUMBAI: WATConsult, a leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, has launched a new property called WATInsights, under its market research division, Recogn.

    WATInsights will offer periodic reports which provide powerful insights and trends on the Indian digital landscape. Through these reports, WATConsult aims to help marketers understand the digital consumer better and translate the insights into actionable strategies.

    The first report released is based on the usage of brand apps and their impact on brand consideration. Below are the key findings of the study:

    · 81% of respondents are currently using or have used brand app(s), while 19% have never used them
    · Majority of the respondents use news related brand apps followed by over-the-top (OTT) apps and business / finance apps
    · 76% of respondents discovered brand apps through their friends and family and 66% were influenced by them to install
    o 46% discovered via ads featured on traditional media platforms (TV, radio, newspapers) and 48% were influenced by them
    o 58% discovered brand apps via in-built app stores and 40% were influenced. Surprisingly, 20% discovered brand apps at the point of purchase and installed them straightaway
    · Relevance, Usability and Entertainment are the factors essential for improving the satisfaction levels of brand app users
    · A large majority of users are more likely to purchase a brand product / service after using the brand app than watching the brand’s add on media

    WATConsult CEO Rajiv Dingra said, “The changing demographics and technologies have brought about a shift in the way consumers engage with brands, products and services. The customers’ purchase and consumption behaviour is in a state of constant flux and marketers need to keep pace with this to stay relevant. Keeping this is mind, we have launched WATInsights, which will showcase industry insights and help marketers take better decisions in creating campaigns.”

    The entire report can be viewed on – http://recogn.in/watinsights.php