ITV

Tag: Dentsu Aegis Network (DAN)

  • Tata Motors’ digital campaign vocalising the need for local

    Tata Motors’ digital campaign vocalising the need for local

    MUMBAI: Tata Motors, India’s leading auto brand in association with WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network (DAN) India, today announced the launch of ‘Atmanirbharta by Tata Motors’ – a digital campaign highlighting the existence of localisation. Designed and conceptualised by WATConsult, this campaign has been released ahead of the glorious occasion of India’s 74th Independence Day and emphasises on the meaning of ‘Atmanirbharta’ or self-reliance for individuals and the nation as a whole.

    Solidifying the brand’s stance for the ‘Vocal for Local’ initiative, the campaign is headlined by a video, which begins with a very young boy named Rohan shown seated in the rear seat of a Tata Nexon, while his father is driving him across the town. The son inquisitively asks his father, “Atmanirbharta kya hoti hai?” i.e. “What does Atmanirbharta mean?”. By showing a range of occupations to his son, the father makes him understand that Atmanirbharta means being self-reliant in all aspects of life and that it applies to people from all walks of life – be it a toymaker, bangle vendor, scientist or an engineer from ISRO, who sequentially appear in the film. The video ends with the display of Tata Motors’ New Forever range near a hoisted Indian flag, exemplifying the Company’s ability to deliver best in class products that cater to the local needs & tastes while evolving with time and being ever popular with customers. 

    Adding to the above, ‘Atmanirbharta by Tata Motors’ highlights that reaching the goal of being self-reliant is not an individualistic responsibility, but a collective one that falls on the shoulders of the entire country. 

    Tata Motors passenger vehicle business unit head marketing Vivek Srivatsa said, “Tata Motors has always been known as an automotive brand that is a flag bearer for products that caters to the Indian customer. Our cars are manufactured locally and provide world-class design, safety and driving pleasure to all. We are proud to be at the forefront of the conversation of being ‘Vocal for Local’. This campaign is our tribute to all the people and the homegrown businesses in India who make our country what it is. I am glad that both Tata Motors and WATConsult took this opportunity to emphasise on this message, and thereby in our own small way, we want to encourage the nation to understand a few aspects of being ‘Atmanirbhar’. Through the ‘Atmanirbharta by Tata Motors’ campaign, we want to steer relevant conversation around the subject by sharing our perspective, while encouraging our customers and the country to work towards this overarching goal.”

    WATConsult CEO Heeru Dingra added, “We are happy to have extended our relations with Tata Motors to curate a concept on a topic that is so relevant in today’s time. The idea was to promote and appreciate the concept of ‘Atmanirbharta’, which is becoming a necessary trait and a motto for our nation. While the animation makes the video more endearing, the narrative seamlessly portrays the potential that India drives, in terms of talent, power and various other aspects, in today’s age. With this video, we are confident that we will be able to help each one of us understand the importance of being self-dependent along with respecting all the workers from different strata of life who are in their own way making our nation self-reliant.”

    This campaign’s concept takes an adaptive approach by using an animated video for the film as a substitution for a live action version, keeping into consideration the ongoing need for physical distancing. Initially launched in our national language – Hindi, this video will also be translated in English and multiple other regional languages to create a nationwide resonance. 

    Click here to watch the full video – Atmanirbharta by Tata Motors

  • BIG FM, mcgarrybowen India launch #PrideFromHomeByBigFM

    BIG FM, mcgarrybowen India launch #PrideFromHomeByBigFM

    NEW DELHI: BIG FM, one of India's largest radio networks, together with mcgarrybowen India, the creative agency from the house of Dentsu Aegis Network (DAN), has taken its philosophy ‘Dhun Badal Ke Toh Dekho’ a step further in its latest campaign, #PrideFromHomeByBigFM.  

    The pride march represents something precious, especially for those who had been shunned, shamed and even jailed for years. The idea behind the rally is to promote the right to live with pride and dignity against oppressive laws and stifling societal values. Every year, millions of courageous people come out on the streets and express who they are. They walk holding hands, kiss who they love, and hope that the world will see them differently. 

    But 2020 changed it all. The Covid2019 induced global pandemic that enforced a strict national directive that everyone follows physical distancing has led people to stop expressing themselves at public gatherings including the pride march. Therefore, BIG FM, in association with mcgarrybowen India, decided to encourage everyone to be part of the Pride parade without leaving their homes and showing support by hoisting an unusual flag from the safety of their homes. 

    People were asked to do what they do every day – put their clothes to dry but with a twist. This time, they had to show their support by arranging them in a manner that creates the pride flag. They were further asked to take a picture of the same and upload it using the hashtag, #PrideFromHomeByBigFM. Various RJs from Big FM along with many LGBTQ community activists, friends and followers, came together to show support. From social media promotions, reminding people about this unique initiative, to mentions by RJs on-air, they encouraged more and more people to do this simple act that needs no effort.

    Commenting on the campaign, a BIG FM spokesperson said, “We at BIG FM have always focused on driving forward a sense of purpose and outcome in all our campaigns and initiatives. Since it was the pride month, we wanted to bring the celebrations home to the millions who revel in these rallies. During this time, by bringing the community together in a unique manner by ensuring social distancing, we, as a network, continue to be one of their biggest supporters.”

    mcgarrybowen India  national creative director Aalap Desai added, “The lockdown has changed the way people behave and has challenged the creative team to think harder and asymmetrically about creative solutions. While there are many powerful insights that can be tapped into, we needed to think of many creative ways to put them into action. Creating a Pride flag using your laundry was, for us, a stroke of ingenuity.”

  • DAN India bags two golds at 9th Global Customer Engagement Award

    DAN India bags two golds at 9th Global Customer Engagement Award

    MUMBAI: Dentsu Aegis Network (DAN) India has emerged victorious at the 9th edition of the ACEF Global Customer Engagement Awards. While Vizeum India, the media agency from the house of DAN, has bagged a Gold for HDFC Bank’s ‘Ek Festival Aisa Bhi’ campaign, digital marketing agency iProspect India has brought home a Gold and a Silver for Angel Broking’s ‘Smart Sauda’ campaign.

    Vizeum India CEO  Himanka Das said, “This is the result of some remarkable team effort. We are thankful to our client HDFC Bank for their support and for constantly pushing us to create gold standard in what we do.”

    Vizeum India senior vice president (west) Kaushik Chakraborty added, “We are extremely happy for our work being recognised as best-in-class. Awards have always been a testimony to recognising good work and motivates teams to push their own benchmark.”

    iProspect India EVP operations   Muddassar Memon said, “I would like to congratulate the team and our client Angel Broking on the wins. The use of our proprietary tools for the campaign helped us reach the right TG on the right platform and made the campaign a success. It is always heartening to see the work getting acknowledged and awarded.”

    For the record, the Global Customer Engagement Awards celebrates the best-of-the-best in Customer Engagement Solutions across various categories within the industry. It also recognises the Best Campaigns, Creatives and Activities executed by Agencies, Media Houses and Brands for customer engagement through various mediums of marketing.