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Tag: Denstu Webchutney

  • Indian agencies win 7 metals on day 3 of Cannes Lions 2019

    Indian agencies win 7 metals on day 3 of Cannes Lions 2019

    MUMBAI: The third day at Cannes Lions 2019 turned out to be even better than the previous two for the Indian contingent as it packed home four silver and three bronze metals. The big wins came for Dentsu Webchutney, which won one silver and two bronze lions, Mindshare, which one silver and one bronze lions, and Lowe Lintas and Leo Burnett collecting one silver lion each.

    Dentsu Webchutney won the silver lion for its Swiggy's 'Voice of Hunger' challenge in the Direct Lions category. The same campaign got it one bronze lion in the social & influencer Lions category. The second bronze lion for Dentsu Webchutney came in the PR Lions category for its anti-piracy campaign for the film ‘Uri: The Surgical Strike’.

    India got another metal in the PR Lions category with Leo Burnett picking up a silver lion for its #STOPMITHANI campaign for HDFC Bank.

    Mindshare’s ‘Infection Alert System’ campaign for Lifebuoy got it a silver metal in the media Lions category. The same campaign bagged Mindshare a bronze lion in the creative data Lions category.

    Lowe Lintas Mumbai along with Mullen Lowe Singapore and Mullen Lowe SSP3 Bogota won a silver lion for 'Lifebuoy #HelpAChildReach5’ campaign.

  • Dentsu Webchutney bags digital mandate for Aditya Birla Capital

    Dentsu Webchutney bags digital mandate for Aditya Birla Capital

    MUMBAI: Digital agency Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun Life Mutual Fund.

    The agency has been entrusted with the task of providing strategic and creative inputs across various platforms within the digital ecosystem.

    Aditya Birla Capital chief marketing officer Ajay Kakar says, “We are launching a new category – Money, and are committed to creating new benchmarks in a way customers engage with our category. The digital platform will play a key role in this journey and innovation will be the cornerstone.”

    Dentsu Webchutney executive vice president growth Gaurav Soi adds, “Financial planning and financial services are extremely significant today and the digital ecosystem is the most efficient medium to cater to diverse age and need bands. We are looking forward to helping Aditya Birla Capital establish their brand philosophy with respect to the health insurance and mutual funds businesses, through innovative positioning and properties across the digital landscape.”

    Denstu Webchutney Mumbai EVP and branch head Nishi Kant mentions, “We are confident of a long-lasting and impactful partnership with Aditya Birla Capital. We look forward to working together to create engaging and result-oriented campaigns that significantly and positively impact their health insurance and mutual fund businesses.”