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Tag: Denstsu Aegis Network

  • Dentsu Aegis Network rebranded as Dentsu International

    Dentsu Aegis Network rebranded as Dentsu International

    After six years of its establishment in 2014, Dentsu Aegis Network has decided to rebrand itself as Dentsu International. Agency CEO Toshihiro Yamamoto announced the news in a notice to Tokyo Stock Exchange. 

    The move places more than 66,000 people globally within the Dentsu brand. As per the agency, the rebranding will allow all Dentsu employees to deliver on the group’s philosophy of true client-centricity through 'open teaming'—the concept of all employees realizing innovation for clients from anywhere.

    Dentsu International operates in over 145 markets worldwide with more than 48,000 specialists under nine key brands: Carat, Dentsu X, iProspect, Isobar, Dentsumcgarrybowen, Merkle, MKTG, Vizeum and Posterscope. 

    This follows a transformational period for the international business, focused on simplifying its offer to deliver world-class services and integrated marketing solutions that are data-driven, tech-enabled and ideas-led, tailored around clients’ needs.  This simplification has seen three lines of business established across media, CRM and creative, making it easier for clients to navigate its services and allowing them to win, keep and grow their best customers. This transformation has positioned Dentsu international as the market leader for data, analytics and CRM.

    The move marks a new chapter for the international business, following the arrival of Wendy Clark earlier in September as global CEO. 

    Clark said: “This represents an important milestone in the evolution of our international business as we build on Dentsu's rich legacy of innovation and industry leadership along with the dynamic growth story of Dentsu Aegis Network. Our business provides our clients and our people with the best of both worlds, helping them to achieve meaningful progress against a backdrop of unprecedented change and disruption.”

    The business will be registered as Dentsu International Limited with UK Companies House and is expected to be in use from early October 2020.

    Japan-based Dentsu acquired UK-based Aegis Network in 2013, leading to the subsequent establishment of Dentsu Aegis Network, representing the global operations of the group, outside Japan, in 2014. 

  • Dentsu India appoints Krishna Mani as executive creative director – South

    Dentsu India appoints Krishna Mani as executive creative director – South

    MUMBAI: Dentsu India, the brand solutions agency from the house of Dentsu Aegis Network, has appointed Krishna Mani as executive creative director – south. He will be based out of the agency’s Bangalore office and will report to Dentsu India chief creative officer Malvika Mehra.

    Previously, Krishna worked with Ogilvy Delhi as group creative director, where he handled some of the biggest brands in the country including Sprite, KFC, Voltas, Honda, Philips, Pizza Hut, and Dabur. With over 16 years of experience, which involves many accolades including Cannes Lions nominations, Krishna is all set to lead the agency’s creative mandate for its south operations.

    Talking about Krishna’s appointment, Dentsu India chief creative officer Malvika Mehra said, “Good work is mostly the outcome of happy accidents – good clients colliding with good talent. Add a new location to the mix and one usually lands a winning combo. I’m glad to have managed to lure Krishna from ‘saddi Dilli’ to ‘namma Bengaluru’. Krishna has done some amazing work in the past and with the exciting roster of clients in our offices across South – Bangalore, Chennai, and Cochin, I am really looking forward to us creating some magical, new-age work together. With my time divided between the Mumbai and South offices, I can see many delightful evenings spent on the lawns of the Bangalore Club with our teams, cracking ideas that make our clients and Dentsu India famous.”

    Commenting on his joining, Krishna said, “When you have been in one place for 16 odd years, it’s not easy to leave. A nudge just doesn’t do, you need something way more exciting, more magnetic. That was what Malvika’s call for Dentsu India was for me. When she said there was a great opportunity to create something new, build something special, I was tempted. When she said it’s about leading the agency in the south markets, I was very interested. (Especially now when regional insights are becoming more and more important). When she said the clients are a mix of strong brands and bubbling start-ups, I was finally hooked. Add to this the support of the huge Dentsu Aegis Network; and yes, the weather of Bangalore. I was totally onboard. I have always had a vision of creating media agnostic communication, and today there’s no better place to begin doing that than Dentsu India Bangalore.”