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Tag: Dennis Koshy

  • FCB Ulka campaign for Candyman Jellicious’ new flavor, Orange

    FCB Ulka campaign for Candyman Jellicious’ new flavor, Orange

    Having entered the fruit based jelly confectionery segment with Jellicious Strawberry,Candyman has introduced its second flavor, Jellicious Orange.

     

    Taking the ‘wiggle-wobble’ property forward, FCB Ulka has given a fresh twist to the brand idea, much to the merriment of kids all around.

     

    The film revolves around a boy visiting a natural history museum along with his parents. When his dad’s camera is taken away by the overtly stern curator, the boy decides to take things into his own hands. He tosses a few Jellicious Orange candies into the mouths of the artifacts, causing the T-Rex, a mummy and finally the curator himself, to do the wiggle-wobble dance. 

     

    Speaking about the new film, FCB Ulka Vice President – Bangalore Dennis Koshy said “The Jellicious promise has always been that of being a fun starter. The category demands that the commercial not only appeal to the tween, but also to the adult. The unusual setting adds to the fun image the brand has created for itself”.

     

    FCB Ulka Bangalore Creative Director Dharmesh Shah adds, “Our attempt was to make an entertaining and clutter-breaking ad. The T-Rex and the mummy dancing is sure to catch your attention.  Also, the wiggle-wobble jingle is very catchy and complements the dance beautifully.” 

  • Draftfcb Ulka rolls new campaign for Santoor

    Draftfcb Ulka rolls new campaign for Santoor

    MUMBAI: Wipro Enterprises, a consumer care company, has entered the body lotion category with the launch of Santoor Body Lotion.

     

    Santoor, the flagship brand of the company, started its journey a quarter century ago as ingredient focused sandal and turmeric soap. Over the years, Santoor has grown and become a brand offering a range of products catering to multiple personal care needs.

     

    The latest offering, Santoor body lotion, carries forward the promise.

     

    Draftfcb+Ulka Bangalore, has created a TV commercial announcing the launch of Santoor body lotion.  Speaking about the TV commercial, Draftfcb+Ulka, vice president – Bangalore Dennis Koshy said, “The challenge was not just to stand apart in a cluttered category, but also to communicate the promise of fast absorption in an engaging manner.”

     

    On the idea behind the TV commercial, Draftfcb+Ulka Advertising – Bangalor creative director Dharmesh Shah, said, “The film shows a young woman getting ready for work being bugged by her little sister. A very playful scenario where the product effortlessly becomes integral to the fun-n-play. Since it is the launch, attempt was to have the product integrated through the film without it being a hardworking storyline. It makes the film watchable again and again.”

  • Draftfcb Ulka appoints Menaka Menon as head strategic planning

    Draftfcb Ulka appoints Menaka Menon as head strategic planning

    MUMBAI: Menaka Menon joins Draftfcb Ulka as head strategic planning at its Bengaluru office. She has over 13 years experience in advertising and media. Her professional interests include new media, understanding youth consumer and their buying behaviour.

     

    Speaking on her appointment, vice president Dennis Koshy said, “Menaka brings valuable experience across categories to Draftfcb Ulka. Having started her career with us, she is familiar with the organisation and I am sure she will add significant value to our clients here.”

     

    An alumnus of MICA, Menaka started her career at the then FCB Ulka, as part of its Star One programme. She then moved to JWT where she spent over seven years, before moving on to assignments with Big 92.7 FM, UTV New Media and MTV.

     

    uring the course of her career, Menaka has worked on several big brands such as Amul, Knorr, Levi‘s, Kotak, Diageo and Star across Mumbai and Bangalore.

     

    On her second stint at Draftfcb Ulka, Menaka observed, “Draftfcb Ulka is known for the strategic contribution it provides to client businesses. I started my career here and I am really excited about the opportunity to come back. Bangalore office has a very good portfolio of clients and brands, and I look forward to partnering them.”

     

    Draftfcb Ulka COO Nitin Karkare felt that, “Bangalore is a critical operation for us with prestigious brands like Sunfeast, Minto, Candyman, Santoor, Chandrika in our portfolio. Menaka is part of our Star One program and we are delighted to have her back on board. I am sure she will add a lot of value to the business with her rich experience across categories”

  • Sunfeast asks “How far will you go for a Sunfeast Dark Fantasy?”

    MUMBAI: After the successful re-launch of brand Sunfeast Dark Fantasy in 2010, ITC Foods has unveiled a new television campaign for Sunfeast Dark Fantasy Chocolate and Vanilla cream biscuits. This time, the campaign is based around the theme ‘How far will you go for a Dark Fantasy?‘

    The campaign is conceptualised by Draftfcb Ulka Banglaore and consists of two commercials, one each for the chocolate and vanilla variant. The Sunfeast Dark Fantasy brand communication reflects the core promise of ‘Pure Indulgence‘.

    Draftfcb Ulka Bangalore vice president Dennis Koshy said, “Indulgence products are expected to whisk you away into another world – a world of sensorial pleasures. With its premium ingredients, Sunfeast Dark Fantasy is perfectly crafted to deliver on that promise. Even the final signoff ‘Escape into one‘ flows from this belief.”

  • Dennis Koshy joins Draftfcb Ulka Bangalore as vice president

    Dennis Koshy joins Draftfcb Ulka Bangalore as vice president

    MUMBAI: IPG‘s Draftfcb Ulka has brought on board Dennis Koshy as vice president for its Bangalore office.

    Koshy‘s previous stint was with JWT as vice president and client services director where he was responsible for the agency‘s business across Bangalore and Chennai offices.

    Draftfcb Ulka Bangalore works with prestigious clients like Wipro (Santoor/Chandrika), ITC Foods (Sunfeast/Minto/Candyman) and Paragon.

    Draftfcb Ulka COO Nitin Karkare said, “We welcome Dennis on board and are confident that he will lead the Bangalore office and the client businesses to even greater heights. He has the support of a core senior and stable team, all of whom have worked alongside each other for almost a decade.”

    A post graduate from Mudra Institute of Communication (MICA), Koshy has more than 14 years of account management experience in advertising agencies across Mumbai and Bangalore which involves managing and building brands across categories, building effective and motivated teams, and running highly profitable operations.

    Koshy started off as a senior account executive with Enterprise Nexus Mumbai in 1997 where he worked with clients like American Express Bank, Torrent Pharma and VST. He joined JWT in 2003 as an account director and was promoted to client services director in 2005. In 2006 he was made associate vice president at the agency and in 2008 he was elevated to the post of vice president.