ITV

Tag: demonstrates

  • Del Monte casts its spread in eight variants

    Del Monte casts its spread in eight variants

    MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.

    The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.

    The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.

    The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.

  • Del Monte casts its spread in eight variants

    Del Monte casts its spread in eight variants

    MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.

    The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.

    The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.

    The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.

  • Sun Direct revamps customer care web portal

    Sun Direct revamps customer care web portal

    BENGALURU: South India’s leading DTH player Sun Direct has revamped its customer care portal in a bid to provide ease of use to existing and new subscribers. Customers of Sun Direct can manage their account by logging on to www.my.sundirect.in or on the link from the www.sundirect.in site.

    Sun Direct MD Mahesh Kumar said: “With addition of new services, Sun Direct yet again demonstrates in delivering value to our esteemed customers. As innovators in DTH industry we will continue to customise our offerings to suit the needs of viewers.”

    The portal has been designed to be user friendly and dedicated to improve the customer care services says the company. It enables the subscribers to search for every TV programme featuring their favourite star/director in one click and ensures they don’t miss out on anything. Customers can also use the ‘My Favorite’ page to add the most watched channels. The portal has more intuitive user-focused design that presents the important information in one place.

    The revamped portal has an intelligent recommendation engine that learns the subscriber’s preference as they use and ensures they see more of what they like. It also helps to select the best packages for their taste. Other features like reminder services and social TV shows the customers what their friends are watching.
    The new customer care portal is powered by Whats On India – which is a TV guidance company and an EPG / Program guide specialist in the Indian and overseas markets. The look and feel of the new website remains similar to that of the main website, keeping the design and navigation simplistic says the company.