Tag: demonstrate

  • UK’s Ant to demonstrate IPTV system at CES 2006

    MUMBAI: Ant, the UK-headquartered software and solutions provider for the IPTV, hybrid TV and consumer electronics industries, will demonstrate its Galio TV application manager and client software at the 2006 International Consumer Electronics Show (CES), which kicked off in Las Vegas today.
    In the IPTV Tech Zone at the Sands Convention Center (72241-J), Ant will feature the award-nominated ANT Galio client. ANT Galio is at the heart of the world’s premier TV Application Manager, which provides a consistent and extensible platform for the delivery, presentation and control of interactive TV applications and enhanced services. More than 70 percent of the world’s IPTV deployments depend on Ant, states an official release.
    Visitors to the IPTV Tech Zone will see demonstrations of the increased service value and differentiation that can be achieved through the use of ANT’s standards-based, extensible client software. Along with partners Amino Communications, BitBand, Kreatel and Orca Interactive, the company will show elements of IPTV, including fast channel change, next generation electronic program guide (EPG) and various interactive services that form the basis of the majority of the world’s IPTV deployments, the release adds.
    Additionally, in meeting room 70359 Ant will demonstrate ANT PurePlay, a fully-featured digital media manager that is driving the evolution of personal media players (PMPs). With PurePlay, ANT has solved the problems of content navigation and, through its partnership with leading silicon providers, has developed turnkey reference designs which OEMs can use to build PMPs and grow their share of the market for personal media solutions.

  • Software helps ad, PR agencies demonstrate ROI

    PITTSBURGH : H2, a leading integrated marketing and Internet solutions firm, is licensing proprietary new software designed to help advertising and public relations agencies demonstrate real return on investment (ROI) to their clients.

    WebPerformer is the first tool of its kind to offer marketers and their clients a way to unite, analyse and understand all their online marketing efforts in one easy-to-read, graphical report. For the first time, search engine optimiation, e-mail marketing, web site traffic analysis and online advertising results can be viewed holistically, at the click of a mouse.

    With WebPerformer, marketers can see a client’s e-marketing results month-by-month and even over the year. WebPerformer’s Search Engine Optimisation function shows marketers how a client’s web site ranks on every major search engine, demonstrating which search terms are high ranking and where rankings could be improved. Its online advertising analysis capabilities allow marketers to see how ads have performed, by campaign, and spanning the year.

    The tool’s resource library and online newsletter keep marketers and their clients up on the very latest in online marketing news.And because WebPerformer is customised to reflect an agencies’ brand, PR and advertising agencies can increase value and strengthen client relationships.

    Clients need to know they are getting a genuine return on their online marketing dollars, quickly and clearly. They don’t have time to weed through complex and often irrelevant data, or access several different analysis tools to uncover the answers they need. And that’s why WebPerformer was developed. It’s by marketers, for marketers and therefore clients can understand their progress instantly. Agencies and companies alike have been effectively using WebPerformer for over a year.