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Tag: Delta Corp

  • Deltin bets big on Bangalore Turf Club with a galloping show of luxury and leisure

    Deltin bets big on Bangalore Turf Club with a galloping show of luxury and leisure

    MUMBAI: In a race where elegance met adrenaline, Deltin, the luxury gaming and hospitality powerhouse from Delta Corp, trotted into the limelight at the Bangalore Turf Club (BTC) as the “Fortune Partner” for the high-octane Deltin Juvenile Sprinters’ Million (Grade III) — a sprint showdown for the country’s fastest three-year-old colts and fillies.

    But this wasn’t just about thoroughbreds crossing the finish line. Deltin brought its A-game off the track too, curating an immersive, ultra-premium brand experience that included an exclusive experiential lounge, swanky photo ops, and celebratory moments shared with BTC members and guests. Strategic branding galloped across the venue, reinforcing Deltin’s association with elite sport and high-stakes glamour.

    Over 4,000 guests flocked to the club, soaking in an atmosphere thick with tradition, thrill, and panache — a vibe perfectly in sync with Deltin’s own ethos of sophistication and high living.

    Commenting on the association, Delta Corp COO Manoj Jain said, “Horse racing is a sport steeped in heritage, precision, and prestige – qualities that strongly reflect Deltin’s own brand ethos. Our partnership with the Bangalore Turf Club provided the perfect platform to create a premium experience that resonates with an audience that shares similar demographics and appreciates sophistication, thrill, and exclusivity.”

    With this partnership, Deltin isn’t just playing its cards right in gaming and hospitality — it’s making all the right moves in lifestyle storytelling too. The brand’s ongoing strategy to align with legacy-rich sports like horse racing signals a larger ambition: to own the space where adrenaline meets affluence.

  • Plotting big moves Tribeca ropes in Dharam Mehta to lead new estates vertical

    Plotting big moves Tribeca ropes in Dharam Mehta to lead new estates vertical

    MUMBAI: Tribeca’s next chapter is being built brick by brick, and plot by plot with a fresh new leader at the helm. Tribeca Developers, known for its luxury real estate playbook, has appointed Dharam Mehta as managing partner of Tribeca Estates, a newly launched vertical focused on plotted developments, branded villas, and hospitality-led projects. With this move, the ‘trophy property’ developer is now stepping beyond high-rises to explore high-growth real estate segments with serious momentum.

    An MBA from The Wharton School of Finance, Mehta brings with him a rich and varied track record across real estate investment, workspace strategy, and development. He’s held leadership roles at Wework India and Phoenix Workspaces and played a key role in scaling Delta Corp’s hospitality portfolio.

    Tribeca Developers founder Kalpesh Mehta said, “I am thrilled to welcome Dharam to Tribeca. His deep expertise in real estate investment and operations aligns perfectly with our expansion into plotted developments and hospitality anchored projects. Dharam’s leadership, strategic mindset, and industry insights will be instrumental in shaping this new vertical and strengthening Tribeca’s position as a leader in innovative real estate solutions.”

    On his appointment, Dharam Mehta said, “I am excited to join Tribeca at such a pivotal moment. They have set new benchmarks in luxury real estate, and I look forward to leading its entry into plotted developments. This new vertical presents immense opportunities, and I am eager to leverage my experience to create lasting value and deliver best-in-class real estate offerings.”

    As India’s demand for gated plots, weekend villas, and lifestyle-led real estate rises, Tribeca’s Estates vertical is poised to meet it with the same design-first, quality-led approach that built its name. With Mehta now in the driver’s seat, the groundwork for a new kind of real estate play is officially in motion.

  • Delta Corp to merge subsidiary Deltatech Gaming with Head Digital Works

    Delta Corp to merge subsidiary Deltatech Gaming with Head Digital Works

    MUMBAI: The casual dating is resulting in wedding wows. Delta Corp Ltd, India’s leading listed casino and gaming company, has agreed  with Head Digital Works Pvt  Ltd (Head Digital) for the acquisition of Deltatech Gaming Ltd (DGL), which operates the online poker platform Adda52, by Head Digital, which runs the online rummy and poker platform A23. 

    The transaction, valued at approximately Rs 491 crore, will take place in two phases: an initial acquisition of a 51 per cent  stake in DGL by Head Digital, followed by a merger of DGL with Head Digital.

    Upon completion of the merger, Delta Corp will hold a 5.7 per cent  stake in Head Digital. Adda52 is among India’s oldest online poker platforms, while Head Digital, a pioneer in online gaming, operates A23 Rummy, one of India’s largest real-money rummy platforms with over 75 million users.

    Delta Corp managing director Ashish Kapadia commented: “We are excited about this journey with Deepak and his team, whose leadership has been instrumental in shaping India’s online rummy market. We believe this transaction will strengthen Adda52’s leading position in the online poker sector.”

    Head Digital founder and chief executive officer Deepak Gullapalli said: “Head Digital is a pioneer in India’s online gaming industry, and we are thrilled to collaborate with one of the country’s most recognised poker brands, Adda52. This deal will enhance our poker business and help us build a leading diversified card gaming platform.”

    The acquisition of 51 per cent  of DGL by Head Digital is expected to be completed by 6 April 2025, at which point DGL will cease to be a subsidiary of Delta Corp. The subsequent merger of DGL with Head Digital is subject to approvals from the shareholders of both companies and the National Company Law Tribunal and is expected to be finalised by 30 June 2026.

    The transaction assigns an enterprise value of approximately Rs 491.26 crore to DGL. Head Digital’s 51 per cent  stake in DGL will be acquired through a combination of primary subscription and secondary acquisition from Delta Corp, for a total cash consideration of Rs 34.8 crore and an equity swap in Head Digital. Delta Corp is set to acquire approximately 2.8 per cent  of Head Digital’s shareholding by 6 April 2025, increasing to 5.7 per cent upon completion of the merger.

    For the financial year ending 31 March 2024, on a standalone basis, DGL reported revenue of Rs 92.93 crore, contributing 13.77 per cent  of Delta Corp’s total income. On a consolidated basis, its revenue stood at Rs 92.93 crore, representing 9.46 per cent  of Delta Corp’s total income. The company’s net worth stood at Rs -3.48 crore.

    Head Digital reported an annual turnover of Rs 841.39 crore in FY 2023-24, with a net worth of Rs 880.99 crore. In the previous financial years, its turnover was Rs 839.13 crore in FY 2022-23 and Rs 721.89 crore in FY 2021-22.

    The transaction is subject to customary conditions, including shareholder approvals. Delta Corp and Head Digital have provided mutual representations, warranties, and indemnities within agreed financial caps. Delta Corp has also agreed to a five-year non-compete and non-solicitation clause following Head Digital’s acquisition of the 51 per cent  stake in DGL. As a minority shareholder in Head Digital, Delta Corp will be subject to restrictions on dealing with its shares and will receive customary minority shareholder rights.

    Indium Capital Advisors acted as the exclusive investment banking advisor, with legal counsel provided by AZB & Partners for Delta Corp and Spice Route Legal for Head Digital.

  • Gold rush at Deltin Zuri: ‘Game of Gold’ leaves Attendees fascinated

    Gold rush at Deltin Zuri: ‘Game of Gold’ leaves Attendees fascinated

    Mumbai– Deltin Zuri, one of India’s most popular destinations for live gaming and entertainment owned by Deltin, has successfully concluded its iconic ‘Game of Gold’ event. The more than two months-long extravaganza which started from 15 March 2024 and went on till 26 May 2024 witnessed a harmonious fusion of high-stakes gaming, fun, and mega prizes, creating an unforgettable experience for all attendees.

    The standout feature of the dazzling occasion was the abundance of giveaways available to every attendee. Deltin Zuri kept the excitement going throughout the event with daily lucky draws from Monday to Friday. Monday through Thursday boasted three draws, each offering 10k worth of chips, while Friday through Sunday ramped up the stakes with three draws, each worth 20k chips. Moreover, Saturdays brought even more thrill with a Mega Lucky Draw, wherein fortunate winners walked away with Gold, amplifying the event’s allure and enchantment.

    “As the curtains close on our iconic ‘Game of Gold’ event, Deltin Zuri stands proud, having orchestrated a two and a half month-long celebration of gaming, luxury, and pure excitement,” expressed Delta Corp COO Manoj Jain. “The heart of the event lay in our generous giveaways, ensuring every guest felt the thrill of possibility. Deltin Zuri remains committed to delivering unforgettable experiences, and ‘Game of Gold’ was no exception.”

    Echoing a similar sentiment Delta Corp deputy VP of marketing Arindam Basu stated, ‘The overwhelming response and enthusiasm from our guests for Deltin’ second edition of ‘Game of Gold’ has been truly inspiring. We look forward to continuing to create unforgettable experiences for our patrons.’ 
     

  • On-demand TV shows add to Adda52 Rummy’s traditional marketing efforts

    On-demand TV shows add to Adda52 Rummy’s traditional marketing efforts

    NEW DELHI: One of the most trusted and rewarding rummy apps in India, Adda52 Rummy, owned by Delta Corporation, has been very successful in engaging its growing user base with incredible mega-tournaments, quick rewards, and varied formats. The platform is expected to grow by 3.5x by 2025 according to an AIGF Study, and this can very well be attributed to its constant innovation and dedication to user experience.

    In an interaction with Indiantelevision.com, its head of marketing Ashish Bhakuni said that rummy has been a very popular game in India and is known not for gambling but instead is seen as a tool for socialising and entertainment. “We are trying to capitalise on that thought process only," he says.

    As per Bhakuni, Adda52 Rummy is spending 50 per cent of its overall revenue in marketing the property to achieve its desired growth. Adda52.com, in fact, launched its first ever integrated campaign ‘Banao Dimag Ko Ameer’, last year, to showcase the uniqueness of the game and highlighting poker as a mind game that enhances one’s mental skills.

    But how relevant is it for a digital game to advertise on traditional media?

    Bhakuni replies, “Normally, users do not immediately transact to what they see. It is very important to be retained in the memory of the user for a better brand recall. Omnichannel marketing does it quite well."

    Adda52 Rummy currently spends 30 per cent of its overall marketing budgets on media like television, print and OOH.

    The strategy for TV is to tap the audience during prime time for the game, which is 7 pm to 1 am. “This is the time when people are active on their mobiles. We run tournaments every hour, starting at 7 pm every evening and create a hook to get people on our platform.”

    Bhakuni believes placing the ads beyond the regular drama channels is helping it perform even better. “We are tapping a lot of on-demand content. We recently did very well during a show on Discovery channel. These channels and programmes aggregate audience as the viewership is very high. They offer us guaranteed and very targeted viewership,” he says.

    The platform is now trying to deepen its roots in the South Indian states of Kerala, Andhra Pradesh, and Karnataka, where the game is already very popular. It will be running a special campaign around Ugadi celebration, guaranteeing rewards every hour to its consumers.

    Bhakuni highlights that the focus is going to be on utilising more data points to enhance user experience in the coming time.