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Tag: Delta

  • Omnicom brings global influencer capabilities under Creo banner

    Omnicom brings global influencer capabilities under Creo banner

    MUMBAI: Omnicom Media Group (OMG) has consolidated its global influencer marketing capabilities under a single brand—Creo—to deliver a consistent, data-led approach to clients across markets. This move puts influencer marketing firmly at the heart of OMG’s media offering, treating it as a fully measurable and strategic media channel.

    Since launching three years ago, Creo has developed influencer-led campaigns for major brands like Mountain Dew, Delta and State Farm. Now, as part of a global integration, clients everywhere will gain access to Creo’s partnerships with leading platforms including Amazon, Google, Snap, TikTok and Instacart—bridging the gap between content creation and commerce.

    The global influencer marketing market is set to reach $33 billion by 2025, up from $24 billion in 2024. In response, OMG is rolling out new tools through its Omni platform to enhance campaign planning and performance:

    * Creator Briefing Tool: Powered by Google Gemini, this helps creators shape content based on audience insights, cultural signals and brand data.

    * Creo Influencer Agent: An AI tool that identifies creators aligned with campaign objectives using Omni’s cultural intelligence suite.

    * Creator Performance Predictor: Built on Meta’s latest API, this machine learning tool forecasts which organic content will deliver stronger results when amplified with paid media—boosting outcomes by 38 per cent in early tests.

    “With influencers playing an increasingly important role in how audiences discover and engage with brands, bringing together our capabilities under Creo ensures clients in every market can access the same level of innovation, insight and strategic impact,” said Omnicom Media group CEO Florian Adamski. 

    In select regions, the brand will operate as OMGCreo. Backed by Omni, Creo positions influencer marketing as an accountable, data-driven channel designed to deliver results across the full marketing funnel.

  • Apple signs deals with airlines for iPod integration

    Apple signs deals with airlines for iPod integration

    MUMBAI: Software firm Apple has announced it is teaming up with Air France, Continental, Delta, Emirates, KLM and United to deliver the first seamless integration between its music player on the go the iPod and in-flight entertainment systems.

    These six airlines will begin offering their passengers iPod seat connections which power and charge their iPods during flight and allow the video content on their iPods to be viewed on the their seat back displays.

    Apple VP worldwide iPod product marketing Greg Joswiak says, “There is no better traveling companion than an iPod, and now travelers can power their iPods during flight and even watch their iPod movies and TV shows on their seat back displays. We are excited to work with Air France, Continental, Delta, Emirates, KLM and United to offer iPod users an even better in-flight experience.”

    In-flight iPod connectivity will be available to Air France, Continental, Delta, Emirates, KLM and United passengers beginning in mid 2007. Additionally, Apple is working with Panasonic Avionics Corporation to bring even more leading airlines in-flight iPod connectivity in the future.

    The iPod ecosystem continues to flourish with more than 3,000 accessories made specifically for iPod that range from fashionable cases to speaker systems, and more than 70 percent of 2007-model US automobiles currently offer iPod connectivity.