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MUMBAI: It’s not every day that adtech and the auto world go full throttle together but this partnership is clearly built for speed. Adcounty Media has...
In a bold move to redefine its growth trajectory, AdCounty Media onboards digital pioneer, Sanchit Sanga, as board advisor. Sanchit’s appointment marks an exciting new chapter...
Mumbai: The consumption landscape in media is evolving drastically. Streaming services have driven about a revolution when it comes to media consumption. It is a thing...
Minor changes in the quickly changing advertising scene of today are as significant and upending as those resulting from automation and artificial intelligence (AI). Digital advertising...
Mumbai: Personalisation is the primary contributor of engagement and conversions. Thus, consumers expect very relevant and real-time personal experiences when it comes to shopping online. This...
Gone are those days when consumers used to contact just one channel regarding a specific brand or business. In today’s dynamic world, which is swarming with...
AI has revolutionised the ways in which brands connect with their target audiences through targeting precision and hyper-personalisation. AI has also found applicability in ‘sentiment analysis’...
The e-commerce market is booming exponentially. E-commerce sales are anticipated to touch the $8 trillion mark by 2027. Attracting and retaining customers in this ever-evolving landscape...
