ITV

Tag: Deloitte

  • Luxury goods market in India on a lower growth curve

    Luxury goods market in India on a lower growth curve

    MUMBAI: As the global economy recovers, the luxury industry is growing accordingly. Not unexpectedly, growth is disproportionately focused on the Asia Pacific region.

     

    In 2012, India had the fastest growing luxury markets in the region. The country grew much faster than China, but lost steam due a lack of sustenance of the growth, which once made the country an attractive market. Today, the Indian luxury goods market appears to be on a lower growth trajectory as pointed out in the Deloitte Touche Tohmatsu (DTTL) first annual report on ‘Global Powers of Luxury Goods’.

     

    “The entire luxury goods market in India has seen a significant dip in the growth rate and is likely to see a couple of more turbulent years. However, the long term outlook remains positive and India’s luxury market is expected to rise with a strong performance. To supplement this long term growth trajectory, holistic implementation of new reforms and initiatives by stakeholders and regulators would only facilitate the vision” said Deloitte senior director Gaurav Gupta.

     

    The report says that the very rapid growth of recent years have created a bottle neck leading to inflation this has caused the central bank to tighten its monetary policy to control inflation and stabilise the currency; hence, further slowing the booming market. From the regulatory side, there was not much of a focus to implement reforms that could boost productivity, unleash, more investment and induce a faster growth rate in the sector.

     

    ‘Global Powers of Luxury Goods’ highlight the fact that along with Indian markets, many emerging markets like China, Brazil and Russia have seen deceleration of growth in the past year. This follows a period of rapid growth that was driven by several factors. Going forward, the emerging world is likely to have a year or two of disappointing growth while imbalances are unwound. However the long term view remains positive.

     

    In the last five years the expanding global middle class in the emerging markets has supported growth in the luxury sector and is continuing to grow through 2018. According to Euromonitor the emerging markets like Asia Pacific, Latin America, Middle East and Africa combined together accounted to 9 per cent of the luxury market in 2008 these figures spiked to 19 per cent in 2013 and is expected to leap up to 25 per cent in 2025.

     

    The developed economies like US and Europe benefits from the emerging markets. Over the 2012 to 2017 Euromonitor projects China to lead the tourist expenditure growth followed by India and the other emerging Asian countries. The appetite for American and European brands in the underpenetrated markets is strong and growing many luxury companies to expand its international presence hence creating opportunities in emerging markets like India.

     

    The world’s 75 largest luxury goods company generates total goods sales of $171.8 billion. Three of the top ten companies are conglomerates.

  • Cable TV veteran Nagesh Chhabria announces new national MSO; $200 million investment

    Cable TV veteran Nagesh Chhabria announces new national MSO; $200 million investment

    MUMBAI: The Indian cable TV market is about to witness the emergence of a major multisystem operator: one which is backed by industry veteran Nagesh Chhabria. The former Indusind Media CEO and promoter of Bhima Riddhi Digital Services, runs cable TV networks in several towns in Karnataka, Maharashtra,  and some regions of the Goa and Gujarat border, and has been a powerful force in the cable TV distribution space.

     

    Now Chhabria has signed an agreement with Atlas Consolidated LLC – a joint venture between Greenwich Equity Partners and Jagran Infra-Projects led by Sanjiv Mohan Gupta – to create a national MSO with about $200 million being pumped into it..
     

    The Agreement was signed sometime back and the formalities for formation of the new MSO are in process.  “The name of the MSO and its brand will be announced shortly,” informs Chhabria.

     

    Not disclosing the equity share Chhabria will hold in the JV, he says, “We may in the future, based on the decision of the new members of the board, plan to list the company.”

     

    The new entity plans to have a pan India network with a target base of six million subscribers in the next 18 months. And in order to achieve the target, it will take both: the organic and inorganic route. “When I say organic it will be through a fibre rollout and converting a large analog base into a digitised set up with a fixed revenue share in place,” informs Chhabria.

     

    On the inorganic route, the company may apply two models: one, buy out the last mile, so it has complete control and two, look to have a majority stake in an existing network with a ready base. “We have numerous tie-ups in place which will enable us to reach to our targets in the required timelines,” opines Chhabria.

     

    In late May Chhabria acquired a 50 per cent stake in Mumbai-based Bhawani Rajesh Cable & Digitech Services, with the option to take it up to 74 per cent.

     

    The JV will also grow its business through the acquisition route. “The networks we are acquiring will be announced shortly. Ground level assessments are taking place as we speak,” he adds.

     

    The new entity has chalked out a foolproof plan for its successful launch. “We have a 45 cities rollout plan which will be announced shortly,” says he.   

     

    According to a recent Deloitte report, currently there are 80 million non-TV households and Chhabria will at the appropriate time look at tapping  those households as well. “Eventually most of the non TV households in the future will have screens to consume entertainment and data.”

     

    To start operations, initially 25 digital headends across the length and breadth of the country will be set up. “It’s likely that in eight to 12 weeks from now the new company will be in place. There will be a simultaneous rollout in all parts of the country,” he informs.

     

    Greenwich Equity is an emerging markets fund, based in the United States with a focus primarily on infrastructure and media. Jagran has a storied pedigree in the production and entertainment space. Atlas was created as a joint venture between Greenwich Equity and Jagran Infra and is the holding company for all of Greenwich and Jagran’s investments in the cable and media space.

     

    Atlas Consolidated LLC managing director Sanjiv Mohan Gupta says, “We plan to be one of the significant players in the cable TV industry similar to what we did in the other media business.”

     

    Adds Greenwich Equity Group managing director Suhas Kundapoor, “We are excited to be in this space at this time and find that there is tremendous potential in this industry.”

     

    What is interesting to note is that the announcement for the JV has come at a time when the general sentiment towards cable TV industry is negative. Chhabria is quick to respond, “Sentiments are like seasons.  Sometimes sunny, sometimes gloomy. But investments are made on fundamentals. The fundamentals of cable TV industry are in place and have tremendous potential that will be unlocked in the coming future.”  

     

    For him, digitisation has thrown open huge opportunities and set top boxes with the right middleware give opportunities for advertisers and content marketers. “Beside subscriptions, we are geared to deploy numerous Video and Non – Video VAS along with Broadband services,” he adds.

     

    Chhabria and his company currently have a subscriber base of one million which will be brought into the new entity initially. “Cable TV industry in India still requires 140 million boxes to completely digitise the universe. We firmly believe there is tremendous potential in aggregating direct subscribers in phase III and phase IV. We are in talks with numerous players in the market to acquire their networks,” feels Chhabria.

     

     The MSO will not stop at the $200 million investment or at the six million subscriber base. “This is just the beginning. Future plans will be shared at the appropriate juncture,” concludes Chhabria.  

     

  • Broadcasters may earn up to $4 billion from World Cup: Deloitte

    Broadcasters may earn up to $4 billion from World Cup: Deloitte

    NEW DELHI: Deloitte has predicted a record-setting World Cup for broadcasters globally with a $4 billion haul.

     

    According to Deloitte Sports Business Group senior consultant Austin Houlihan, “The World Cup is a premium property for free-to-air broadcasters in particular, due to its ability to generate high audiences in many territories. For example, in major European markets, tournament matches typically generate the highest sports audiences in that particular year. The German audience for the 2010 World Cup semi-final between Germany and Spain exceeded 30 million viewers, the first time a single German broadcaster had exceeded an audience of this size.”

     

     “The World Cup’s kick-off times are conducive to driving strong audiences in areas such as North and South America, Europe, Africa and the Middle East. As a result, the tournament in Brazil could generate a record global television audience. The 2010 final—Spain vs. Netherlands—was watched by a cumulative global audience of 910 million in-home viewers (measured as people watching at least one minute of coverage), according to FIFA research and if you include out-of-home viewers (e.g. pubs/clubs) the audience was in excess of 1 billion,” he added.

     

     The World Cup’s ability to generate such audiences means that broadcasters and sponsors pay premium rights fees to secure rights to broadcast, or be associated, with the tournament. “The 2014 tournament is likely to generate record high revenues for FIFA, which has forecast broadcast and commercial revenues of around $4 billion, according to the report published by the National Association of Broadcasters,” informed Houlihan.

     

     Deloitte predicts that as well as driving record broadcast and sponsorship revenues, the tournament will help to drive new standards in the quality of broadcast production. Production innovations include some matches being produced in ultra-high definition—4k and 8k—and an increased number of cameras and angles covering matches. The tournament will also cater for the increasing trend for audiences to view content through mobile devices, with greater numbers of viewers being able to access match footage—live, highlights, video on demand, clips—and associated content through their tablets and mobiles.

  • Tollywood to woo Telugu movie lovers

    Tollywood to woo Telugu movie lovers

    MUMBAI: After Hindi films, south Indian movies occupy the largest share of the Indian market and going by Deloitte, Andhra Pradesh happens to be one of the biggest contributors down south.

     

    Looking to carve a niche in the Rs 1750 crore Telugu film industry aka Tollywood is the Tollywood Channel, a general entertainment channel focused on films, launched in August last year.

     

    With nearly 250 films certified each year, the channel plans to differentiate itself by running regular film news and bulletins. “Andhra people are keen to know about the pre- and post- happenings of films but unfortunately, no one is bringing them such news except for certain magazines. Tollywood Cinema aims to bridge this gap,” says Tollywood Channel MD Seetaram Avvas.

     

    Funded by construction and infrastructure major Agri Gold Group, which has invested close to Rs 100 crore in the channel, Tollywood Cinema has adopted an appointment viewing strategy targeting mainly females in the 15+ age group as well as youth interested in movies.

     

    Current shows include a cookery show called Tollywood Vantakam, a dance show named Ragada and a celebrity cricket show. New shows in the pipeline include Brain of Tollywood with SP Balasubramanayam, Antakshari with singer Sunita and game show Ravamma Mahalaxmi with Ashwini. Two new sitcoms – Kishkinda and Chitram Bhalare Victram – are also lined up.

     

    Presently, the focus is Telugu movies but the channel plans to foray into other language films as well. A relative newcomer, Tollywood Channel is confident of not only becoming popular but also generating a good turnover.

     

    “The GEC market space is close to Rs 600 crores and we plan to become a Rs 100 crore channel within three years. For this year, the target is Rs 25 crores. We also plan to bring in some new fiction shows,” says Avvas.

     

    Informing that the channel is presently following the Telecom Regulatory Authority of India’s (TRAI) 12 minute ad cap regulation, he adds: “We are eagerly looking forward to what the Broadcast Audience Research Council (BARC) will be coming out with. The furore over TV ratings is a transitory setback and a temporary phase.”

     

    As far as advertisers go, the Tatas are already on board and discussions are on with the likes of Hindustan Unilever, PG, RB GSK and Cadbury among others. A 30 second slot would cost anywhere between Rs 4000 and Rs 5000. Mediahouse Entertainment is handling adsales while creative is being taken care of in-house.

     

    Available with MSOs such as Hathway and Digicable, plans are being firmed up for availability on the DTH platform.

  • Canadians will double up on pay-TV

    Canadians will double up on pay-TV

    MUMBAI: More than 2.5 million Canadian households will have multiple TV subscriptions, paying for TV through a traditional distributor and at least one other OTT (over-the-top) TV service, up over 150% from 2012 levels. By the end of 2014, the number of households that will pay for a second basket of TV content will be more than 100 times greater than the number of households that have cut the cord in 2013, and cancelled their subscription TV, according to Deloitte’s 2014 Technology Media & Telecommunications (TMT) Predictions report.

    For more than a decade, Deloitte’s TMT Predictions have provided advance insights into the implications of what’s to come in technology, media and telecommunications. Deloitte’s TMT Predictions are based on global research including in-depth interviews with clients, industry analysts, global industry leaders and more than 8,000 Deloitte member-firm TMT practitioners.

    “As more and more content owners, aggregators and platforms such as cable, telecom and satellite providers make their content available online through subscription, the number of Canadian households with multiple subscriptions will rise,” said Duncan Stewart, Deloitte’s Director of Research for TMT. “So far, at least, the cord-stackers are running far ahead of the cord-cutters. Households will want the best quality and an abundance of content which will have an impact on bandwidth and put upward pressure on monthly download allowances.”

    Organizations that offer apps, content and services will have a greater opportunity to win a share of the consumer’s wallet as Canadians double up, or even triple up, on TV subscriptions. With global combined sales of PCs, smartphones, tablets, TVs and computer gaming equipment plateauing in 2014, technology spending may shift from hardware to the software, content and services categories.

    Seniors close the smartphone generation gap

    Based on current data and projections, Deloitte predicts that market adoption for PCs, tablets, TVs, computer gaming equipment and smartphones may be saturated and global sales for the combined revenues of these top selling devices will level off, but the opportunity for smartphone adoption will be amongst seniors 65 years and older. Currently less than 30% of seniors own a smartphone in the developed world, and the number will rise 50% in 2014. Deloitte also predicts the smartphone generation gap will continue closing and will possibly be non-existent by 2018. But some things may not change: 30% of those over 65 who own a smartphone have never downloaded an app.

    “The change in the physical form of the smartphone is key to why seniors will embrace the device more and more,” said Richard Lee, a TMT Consulting Partner. “Smartphone screen sizes have increased from smaller than 3.5-inches to at least 4-inches. The larger screen size provides improved functionality and experience for everyone, especially seniors.”

    The appeal of larger screens will also mean growth in the adoption of phablets. Devices boasting screen sizes between 5.0 and 6.9-inches diagonally will represent a quarter of smartphone sales worldwide, but Canadian sales will likely be lower: 15-20% of smartphones, or just over a million phablets out of a 6 million annual smartphone market.

    Reduced patient wait times and decreased education and training costs: Deloitte also predicts that technology will reduce patient wait times and decrease the cost of health care by shifting the focus from prevention to early intervention. There will be 75 million eVisits in 2014 in North America, potentially saving over $3 billion compared to in-person doctor visits, and will benefit patients and doctors both for receiving basic diagnoses, and reducing wait times as well as providing better care for remote communities through services like tele-stroke.

    There is long-term potential for Massive Open Online Courses (MOOCs) to disrupt the education market as cash-strapped governments and students face costs associated with education, but not until key challenges are overcome. Enrollment in MOOCs in 2014 is expected to increase by 100%, but a surprising 93% or more of MOOC students fail to complete courses they registered for.

    “MOOCs are an increasingly attractive method of learning and a suitable education and training model.” said Stewart. “There’s a lot of discussion about their potential for university and college education, but the more exciting near term market is MOOCs for enterprise education and on-the-job training.”

    The 10 most important technology, media and telecommunications predictions for Canada:

       1)  Phablet are not a Phad – The lines will blur as phones and tablets converge. Phablets – part phone, part tablet – are smartphones with a screen size of 5.0-6.9 inches. They’re not doomed because of their size: global sales will be 100% higher than in 2013, with 25% of 2014 smartphone sales, or 300 million units, worth $125 billion.

       2)  Wearables: the eyes have it – Global sales for all categories of wearable computers in 2014 will exceed $3 billion. Some wearable devices will be better positioned for success than others, with smart glasses likely to sell 4 million units at a price point of about $500, for a $2 billion market.

       3) Doubling up on pay TV – By the end of 2014, as many as 50 million homes worldwide will pay for TV through a traditional distributor and have at least one other OTT (over-the-top) TV service.

       4) Narrowing the gap: seniors embrace the smartphone – In 2014, the fastest growing demographic for smartphone adoption globally will be individuals who are 65 and older, with 50% increases year-over-year, and resulting in more than 40% of seniors owning a smartphone.

        5)eVisits – In 2014, the global health market will be driven by eVisits, which are an alternative to face-to-face appointments that offer cost savings to public and private health systems, opportunities for improved patient experiences and access to care; as well as reduced wait times. 100 million eVisits in 2014, with 75 million in North America, saving as much as $3 billion.

        6)MOOCs (short term/long term) – Enrollment in Massive Open Online Courses (MOOCs) will be up 100% compared to 2012 to over 10 million courses, but they will not disrupt the tertiary education market in 2014, with fewer than 5% completing their courses. But the enterprise market looks like it will be an early adopter, both in Canada and globally.

        7)Death of the voice call – but only for some – The proliferation of smartphones, data plans and full-featured messaging apps is expected to create a category of voice seldoms. In 2014, the 20% of Canadian cellular customers who log the fewest minutes of voice calls will spend less than two minutes per day talking on their phones. Instead, many are letting their fingers do the talking through various text messaging applications.

        8)Those who like TV like it a lot – By the end of 2014, the 20% of English-speaking Canadians who watch the fewest minutes of traditional TV will watch just over 30 minutes per day, down from nearly 60 minutes in 2004. At the same time, the one fifth of English Canadians who watch the most traditional TV are predicted to watch even more: 8.2 hours per day, about the same as in 2004, but up 10% from 2009 levels. This decline amongst the first group and the increase amongst the group who watch the most TV will have virtually no effect on the average English Canadian TV viewing of 3.8 hours per day. Demographic commonalities are found in TV viewing behaviours by age, language and ethnicity and even by income and education, which means that advertisers will have the opportunity to better target the audience they want to reach.

        9)The Converged Living Room: a plateau approaches – Global combined sales of smartphones, tablets, PCs, TV sets and gaming consoles have enjoyed remarkable growth since 2003, almost 12% per year, but Deloitte predicts a plateau in growth is imminent. Sales will grow at a slowing rate with a ceiling of about $800 billion a year.

      10)  TV sports rights: extra premium – The global value of premium sports video rights will increase by 14% in 2014, compared to growth of 5% from 2009-2013. This surge will be led by North American sports leagues, including the recent Canadian NHL announcement, and European soccer.

    Deloitte’s TMT predictions will be showcased in a 12-stop Canadian road show with events starting on January 14. Sign up to attend an event here. Visit to learn more about Deloitte’s TMT Predictions 2014.

  • Deloitte: Global premium sports broadcast rights pegged at $24.2 billion

    Deloitte: Global premium sports broadcast rights pegged at $24.2 billion

    MUMBAI: Sports fans have much to cheer about as Deloitte in a report have predicted that the value of premium sports broadcast rights worldwide will increase by 14 per cent and reach $24.2 billion (as on 30 June 2013). This is $2.9 billion higher than last year.

     

    India’s Indian Premier League and Indian national team cricket are included as premium sports across the globe along with the National Basketball Association (NBA), top tier domestic football leagues, F1 etc. “The premium sports in each market represent a small proportion of all professional sports activity. However, they represent the vast majority of viewer interest and the bulk of all television revenues,” reads the report.

     

    The Indian Premiere League was bought by Sony and World Sport Group (WSG) in 2008 for $918 million for a period of 10 years. The broadcast rights for domestic games of the national cricket team is with Star Sports while for international games is with Ten Sports.

     

    About three quarters of the whole amount will be contributed by the top ten sports in the world that includes: the top-tier domestic football leagues in England, France, Germany, Italy and Spain, the UEFA Champions League, and the four major North American professional leagues.  The substantial revenue growth in 2014 will be largely driven by new broadcast deals for England’s Premier League, Germany’s Bundesliga and Major League Baseball.

     

    “Television and premium sports are well matched for each other: at the highest level, sport is great unscripted live drama for television. Constant advances in technology are leading to ever more sophisticated, compelling ways in which sports can be portrayed. The development of pay TV in particular has transformed the broadcasting of premium sports leagues. Live content is a key subscription driver for those leagues and underpins pay TV business models. As the pay TV subscriber base rises and revenue per user grows, operators are investing increasing sums to secure this key content,” said Deloitte Sports Business Group senior consultant Austin Houlihan.

     

    He added, “New market entrants looking for attractive differentiating sports content have intensified competition driving substantial uplifts in rights fees. For example, BT’s entry into the UK sports rights market, acquiring sports content to help retain and build its telephony, broadband, and pay TV services, has resulted in substantial revenue uplifts. The Premier League enjoyed a 71% increase in the value of its domestic live rights from 2013/14, while the amount paid for UK rights to UEFA’s top club competitions will double in value from 2015/16.”

     

    In India, the IPL and the matches played by the Indian national team are set to rake in more money this year through sponsorships and associations through merchandises.

  • MEBC 2013: Human capital challenges of the radio industry post Phase III

    MEBC 2013: Human capital challenges of the radio industry post Phase III

    BENGALURU: The Digital March-Media and Entertainment in South India – Deloitte-FICCI released a report at the FICCI-MEBC 2013 in Bangalore.

     

    On the impact of Phase III of licensing on South India, the report says that 229 of the 839 frequencies being auctioned are in 83 cities of the four Southern states. Phase III is expected to result in 294 frequencies (existing plus planned) in South India alone. About 90 per cent of the cities for which frequencies will be auctioned belong to Tier 2 or Tier 3 categories.

     

    This would help radio expand its reach to the masses.

     

    Phase III auction of licenses of radio frequencies, is expected to generate substantial employment across the country. Thus, with the launch of new stations in 283 cities across the country, experts in the industry foresee demand for people proficient in regional languages for which regional dialect and diction training may also be required.

     

    The radio industry will face human capital challenges. The industry believes that the skill gaps are largely owing to a scarcity of educational institutes offering programs for radio. This in turn limits the sources for recruitment. This leaves the industry with either hiring graduates and training them in-house or relying on alternative sources of hiring e.g. walk-in-interviews, theatre etc. The issue is only expected to escalate once Phase III licenses are auctioned across India.Quoting industry sources, the report says that retention is never a challenge for key management / leadership team. It’s the support staff that is a challenge. Currently, the industry relies on on-the-job training to compensate for the lack of training courses.

     

    External trainers from abroad are also commissioned to train people on creative thinking skills and show conceptualisation. Trainers are often hired to train sound engineers and technicians. Resources are also trained in-house on handling radio transmission equipment and software.

  • MEBC 2013: Radio rocks in South India – Deloitte Report

    MEBC 2013: Radio rocks in South India – Deloitte Report

    BENGALURU: The Digital March-Media and Entertainment in South India, a Deloitte-FICCI report was released at FICCI-MEBC 2013 in Bangalore.

     

    The report says that the radio industry in India enjoys greater acceptance in the South than in the rest of the country and thus stands out amongst its peers. This is indicated by relatively higher average radio listenership in cities like Bengaluru where people spend about 20 hours /week on radio while those in Delhi and Mumbai spend 13-14 hours/week.

     

    Radio has become an integral part of the entertainment industry in South India and thus has been used as a tool for promotions like film and TV. The film industry in Tamil Nadu (TN) has tied up with various radio stations with an aim to keep the listeners abreast with the music premiers and activities related to the film. Not just the filmmakers but also the broadcasters use this medium as propping up their new shows says the report.

     

    It also says that the South Indian Media and Entertainment (SIM&E) industry is slated to grow from its current estimated size for FY-2013 of Rs 23,900 to Rs 43,600 crore in FY-2013 at an CAGR of 16 per cent.

     

    Radio, which stands third behind new media and television in terms of growth, will rise at a CAGR of 19 per cent in the four southern states of TN, Andhra Pradesh (AP), Karnataka and Kerala, from an estimated present size of Rs 420 to Rs.830 crore by FY-2017.

     

    The report also goes on to say that the national and local advertisers are increasingly realizing the importance of radio.

  • New media to lead growth for south Indian media and entertainment industry

    New media to lead growth for south Indian media and entertainment industry

    BENGALURU: The Digital March-Media and Entertainment in South India, a Deloitte-FICCI report was released on the eve of FICCI-MEBC 2013 in Bengaluru. The two day event commences on 29 October.

     

    Note: This is for the year ended 31 March 2013.

     

     The report says that the South Indian Media and Entertainment (SIM&E) industry is slated to grow from its current estimated size for FY-2013 of Rs 23,900 crore to Rs 43,600 crore in FY-2013 at an CAGR of 16 per cent.

     

    The internet continues to have a profound effect on consumers’ viewing habits and the proliferation of devices is altering their media consumption behavior. With the increasing popularity of mobile broadband (3G) and the impending launch of 4G LTE services, mobile phones are expected to emerge as the preferred platform for consuming content. India already has over 65 million smartphone users currently.

     

    In south India, new media, with an estimated size of Rs 690 crore in FY-2013 will grow at 23 per cent CAGR to reach Rs 1600 crore in size by FY-2017, followed by television which will grow at a CAGR of 20 per cent from a present estimated size of Rs 13,470 crore to Rs 27,960 crore.

     

     The television industry in south India is on a transformation path, driven by the government’s digitisation mandate, says the report. It is one of the most flourishing regional media segment in terms of availability of content, reach and distribution. Over the years, it has seen increased action from regional as well as national advertisers. In fact, regional advertisers now contribute almost 40 per cent of the TV industry’s advertisement revenues in states such as Tamil Nadu and Kerala.

     

     Radio will grow at a CAGR of 19 per cent from an estimated present size of Rs 420 crore to Rs 830 crore by FY-2017. The radio industry enjoys greater acceptance in the south than in the rest of the country and thus stands out amongst its peers. This is indicated by relatively higher average radio listenership in cities like Bengaluru where people spend about 20 hours / week on radio while those in Delhi and Mumbai spend 13-14 hours / week says the report.

     

    Films with a present estimated size of Rs 2,680 crore will grow at a CAGR of 12 per cent to reach Rs 4,220 crore by FY- 2017.  The report says that the south Indian film industry with 831 films, accounted for over 50 per cent of total films certified across India. The number of films certified increased by 36 per cent over 2011, primarily driven by a spike in cable  and satellite (C&S) rights’ prices. However, the number of films released increased by only eight per cent during the same period as some producers chose not to release their films due to the high marketing costs associated, and as a result of a correction in the C&S rights’ prices in some of the markets.

     

     Print, a laggard relatively, will grow at eight per cent from the present Rs 6,880 crore to Rs 9,020 crore by FY-2017. South India, driven by a high literacy rate and a sizable vernacular readership base (30 per cent of total readership in India) is one of the strongholds of the Indian print industry. Amongst the four regional states, Tamil Nadu and Andhra Pradesh account for about 58 per cent of the total revenue. Most of the markets in the region are dominated by English print in terms of revenue except Kerala, where vernacular prints accounts for nearly 90 per cent of the revenue. However, the advertising revenue from vernacular print in the region is estimated to grow at twice the pace of that of English, largely driven by local advertisers and increasing focus of national advertiser’s beyond tier I cities.

     

    Among the four southern states or southern sisters as they are known, Tamil Nadu with a FY-2013 SIM&E estimated size of Rs 8,420 crore will grow at a CAGR of 17 per cent to reach Rs15,850 crore by FY-2017. SIM&E in Andhra Pradesh with a FY-2013 estimated size of Rs 7,140 crore will reach an estimated size of Rs 12,740 crore by FY-2017 at a CAGR of 16 per cent.

     

    SIM&E in Karnataka with an estimated FY-2013 size of Rs 4,340 crore will grow at a CAGR of 15 per cent to reach Rs 7,710 crore by FY-2017. The smallest in terms of size of SIM&E, Kerala with a FY-2013 estimated size of Rs 3,350 crore will grow to Rs 5,7,30 crore by FY-2017 at a CAGR of 14 per cent.

  • Interbrand appoints global CMO & North American CMO

    MUMBAI: Interbrand, a brand consultancy, has named Graham Hales as its global chief marketing officer and Andrea Sullivan will be the new chief marketing officer of Interbrand North America.

    Hales most recently served as chief executive officer of Interbrand London, while Sullivan served as executive director of client services and was responsible for client services and marketing for Interbrand North America. In their new roles, Hales and Sullivan will work closely to integrate marketing and business development initiatives to drive growth across Interbrand’s global network. Hales and Sullivan will work with regional managing directors to engage new clients while deepening relationships with existing clients, ensuring they continue to benefit from the firm’s strategic and creative offerings and services. 

    As CEO of Interbrand London for the past four years, Hales led key brand engagements with some of the firm’s most high-profile clients, including the BBC, British Airways and Samsung. Under his leadership, Marketing Magazine named Interbrand’s London office Agency of Year in 2011. Hales brings extensive global experience to his new role as Interbrand’s global chief marketing officer. He has helped to oversee the firm’s offices in Amsterdam and Mumbai and has also driven regional business development activity in the Middle East, Turkey and Scandinavia. Prior to serving as Interbrand London’s CEO, Hales was Interbrand’s global chief communications officer. While in that role, he was instrumental in helping to create original content around the firm’s annual ‘Best Global Brands’ report.

    While serving as executive director of client services, Sullivan led the client services and marketing team and co-founded Interbrand’s global corporate citizenship practice. Additionally, she played a pivotal role in developing and promoting Interbrand’s thought leadership on a global scale, having delivered interactive experiences with partners such as the ANA, Cannes, Deloitte, Guggenheim, Harvard, Lyons, MoMA, NYSE, United Nations, World Business Forum and Yale. Sullivan was a founding member of G23, a landmark consultancy comprising top female leadership from within the Omnicom network. G23 was designed to lead Omnicom clients in activating the global female economy.

    “It is a very exciting time in the history of Interbrand,” said Interbrand’s global chief executive officer Jez Frampton. “The promotion of both Graham and Andrea marks the first time that the firm has had two leaders in place to strategically foster and activate a global vision of marketing, communication, and business development. Graham and Andrea have been proven leaders of the business for many years and I congratulate them both on the next chapter of their careers at Interbrand.”