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Tag: Dell Technologies

  • Dell Technologies revives nostalgia and joy through AI

    Dell Technologies revives nostalgia and joy through AI

    Mumbai: Dell Technologies has launched its latest festive campaign titled “Sweets,” positioning the PC as an indispensable tool for users. This reinforces Dell’s commitment to driving meaningful innovation and empowering customers through products equipped with cutting-edge technologies. By highlighting the integration of AI, the campaign aims to bring joy this festive season and demonstrate how technology can create opportunities in today’s fast-paced digital world.

    The campaign film, tells the story of a young man visiting a sweet shop, craving a traditional Indian dessert, kheer. Upon arriving, he learns that the recipe for this beloved treat has been forgotten. Despite suggestions among other patrons, no one can recall the exact ingredients. Determined to rediscover the lost recipe, the young man turns to Dell’s AI-powered Inspiron 14 Plus. Using AI-driven insights, he recreates the recipe, piecing it together bit by bit, with a little help from his grandmother. In a heartfelt conclusion, he shares the rediscovered delicacy with his newfound companions, making the festival more memorable.

    Announcing the campaign, Dell Technologies, India, director of marketing, consumer and small business Mayuri Saikia said, “The festive season in India brings a sense of cheer and excitement, often filled with nostalgia. Technology has the unique ability to connect people, making these moments even more special. Our latest campaign celebrates this spirit and highlights how AI has evolved into a vital part of our everyday lives, helping users discover new possibilities. With Dell’s commitment to empowering people with the right technology and innovative products, we are enabling our customers to stay ahead and achieve desired outcomes.”

    Conceptualized and developed by VML, the campaign adopts an omni-channel strategy, launching interactive videos on Dell’s social media platforms today. It will be amplified in multiple languages including Hinglish, Tamil, Telugu, Bengali and Marathi and will be promoted across a variety of platforms, including YouTube, Facebook, and Instagram. The campaign will also be promoted on Amazon, Spotify, and via media partners to maximize visibility and engagement. Dell is also collaborating with popular content creators and influencers to showcase the devices and highlight their use cases. Additionally, retail amplification and on-ground activations will take place in 35 cities and 60 locations nationwide.

    Commenting on the campaign, Rohan Kumar from VML said, “Festivals today are filled with individuality and personality. Trends show that every celebration has its own unique touch. Food, being an integral part of any festival, brings its own distinct flavours to each occasion. This year, we wanted to highlight Dell’s range of AI-powered PCs, which can help people reconnect with their roots and make this festive season truly special.”

  • Gaming extravaganza at Pearl Academy campuses, powered by Dell Technologies and Alienware

    Gaming extravaganza at Pearl Academy campuses, powered by Dell Technologies and Alienware

    Mumbai: As part of its Techathon, Pearl Academy is hosting the much-awaited Dell Technologies and Alienware gaming event, across all its campuses. The Alienware Arena at Pearl Academy promises an immersive and unparalleled experience for gaming and tech enthusiasts at its Delhi campus on 8 January, followed by Jaipur, Mumbai, and Bengaluru on 12, 15, and 18 January, respectively. The one-day offline celebration will feature EA FC 24 and Mortal Kombat esports tournaments.  

    Dell and Alienware offer the best gaming experience to gamers and consumers in India. The Alienware and G-series range of powerful gaming devices reflects the companies’ core principles of bold innovation, high performance, iconic design, and premium quality.

    Creating an adrenaline-pumping environment, the competition will offer thrilling showdowns with top-of-the-line Dell and Alienware gaming peripherals, including headsets, keyboards, and mice, up for grabs. Furthermore, every participant at the arena will receive exclusive Dell and Alienware merchandise, including t-shirts, caps, and wristbands as a token of appreciation.

    The event will not only allow participants to showcase their skills but will also provide them with an opportunity to interact and engage with gaming influencers like Aaditya D Sawant (Dynamo Gaming), Sahil Rana (AS Gaming), Anurag Singh (Game Flame), Mann Jain (TSG Mann) and Shashidhar M R (SMR Gaming).

    Commenting on the partnership, Dell Technologies, director of product marketing, consumer and small business, India Pujan Chadha “Dell Technologies and Alienware have always been at the forefront of redefining the gaming experience, and the Alienware Arena on the campuses of Pearl Academy is evidence of our efforts to grow our relationship with students and future gamers while providing top-notch experiences for everyone. The Alienware Arena further strengthens our engagement with the Indian gaming community and enthusiasts cementing our innovation and leadership in the industry.”

    “As we set the stage for a thrilling experience during Techathon, we invite all the tech and gaming enthusiasts to join us in celebrating the shared love and passion for the world of gaming and technology. The Alienware Arena is a platform to not only showcase your skills but also a chance to forge connections and witness the boundless possibilities that the world of gaming and technology holds. Being a part of this event reaffirms our commitment to foster creativity, and technological excellence and inspire the next generation of gamers and tech leaders,” said Pearl Academy president Aditi Srivastava.

  • Pearl Academy’s gaming extravaganza powered by Dell and Alienware

    Pearl Academy’s gaming extravaganza powered by Dell and Alienware

    Mumbai: As part of its Techathon, Pearl Academy is hosting the much-awaited Dell Technologies and Alienware gaming event, across all its campuses. The Alienware Arena at Pearl Academy promises an immersive and unparalleled experience for gaming and tech enthusiasts at its Delhi campus on January 8, followed by Jaipur, Mumbai, and Bengaluru on January 12, 15, and 18, respectively. The one-day offline celebration will feature EA FC 24 and Mortal Kombat esports tournaments.  

    Dell and Alienware offer the best gaming experience to gamers and consumers in India. The Alienware and G-series range of powerful gaming devices reflect the companies’ core principles of bold innovation, high performance, iconic design, and premium quality.

    Creating an adrenaline-pumping environment, the competition will offer thrilling showdowns with top-of-the-line Dell and Alienware gaming peripherals, including headsets, keyboards, and mice, up for grabs. Furthermore, every participant at the arena will receive exclusive Dell and Alienware merchandise, including t-shirts, caps, and wristbands as a token of appreciation.

    The event will not only allow participants to showcase their skills but will also provide them an opportunity to interact and engage with gaming influencers like Aaditya D Sawant (Dynamo Gaming), Sahil Rana (AS Gaming), Anurag Singh (Game Flame), Mann Jain (TSG Mann) and Shashidhar M R (SMR Gaming).

    Commenting on the partnership, Dell Technologies director of product marketing, consumer and small business India Pujan Chadha, “Dell Technologies and Alienware have always been at the forefront of redefining the gaming experience, and the Alienware Arena on the campuses of Pearl Academy is evidence of our efforts to grow our relationship with students and future gamers while providing top-notch experiences for everyone. The Alienware Arena further strengthens our engagement with the Indian gaming community and enthusiasts cementing our innovation and leadership in the industry.”

    “As we set the stage for a thrilling experience during Techathon, we invite all the tech and gaming enthusiasts to join us in celebrating the shared love and passion for the world of gaming and technology. The Alienware Arena is a platform to not only showcase your skills but also a chance to forge connections and witness the boundless possibilities that the world of gaming and technology holds. Being a part of this event reaffirms our commitment to foster creativity, and technological excellence and inspire the next generation of gamers and tech leaders,” said Pearl Academy president Aditi Srivastava.

     

  • Dell partners with Voot to launch Dell XPS Youniverse Creators

    Dell partners with Voot to launch Dell XPS Youniverse Creators

    Mumbai: Dell Technologies and OTT streaming service Voot are coming together to launch Dell XPS Youniverse Creators.

    The show will focus on creators, who excel in various art forms, coming together in a creative residency to collaborate and create masterpieces using the Dell XPS. Dell XPS Youniverse Creators will be hosted by musician and actor Monica Dogra.

    “The aim of the series is to propel the youth to introspect about what inspires them by capturing a creator’s journey of diving deep into their creations and themselves,” said the statement.

    The show will revolve around 10 artists from different worlds who come together to create five masterpieces. The format of the show is such that in each episode two creators will collaborate and merge their creative templates to co-create a masterpiece. The participants will work on their creation using the Dell XPS laptop.

    The series will feature creators from a plethora of backgrounds – art, photography, music, filmmaking and dance to name a few. The creators include award winning chef Amninder Sahu and documentary photographer Hashim Badani, graffiti Artist Hanif Kureshi and spatial artist Asim Waqif, stylist and content creator Kayaan Contractor and spoken word poet Priya Malik, theatrical pianist Sahil Vasudeva and animator Sidhant Gandhi, actor and movement practitioner Faria Abdullah and visual artist Vimal Chandran.

    “At Voot we strive to ink partnerships with brands that share our vision,” said Viacom18 Digital Ventures head – AVOD (Voot) Chanpreet Arora.  “Dell XPS Youniverse Creators is a category disruptive format that aims to inspire the creative industry at large. The concept to propel young minds to get inspired by creators and their journey sets the show apart from others, creating a one-of-its-kind experience for our users. We are excited about this collaboration with Dell and look forward to bringing more such creative content to Voot.”

    “Dell has a great lineup of XPS laptops which are future facing and especially designed for the  young creators,” said Dell Technologies marketing director (consumer) Mayuri Saikia.  “Light but mighty, these sleek machines made from premium material, have a 4-sided InfinityEdge Display with 100 per cent Adobe RGB color gamut for an immersive screen experience, higher battery life and powered by the latest 11th Gen Intel core processors which propel creation.”  

    She further added, “This Youniverse campaign with Voot is a 5-episodic ode to the creators, shows how Dell XPS has been a clear partner when the ideas are taking shape. It’s a deep dive into their youniverse or process of creating before the eureka of a big creation. Reaching the young, creative, aspiring minds who are inspired by a mix of content was important to us. Which is why we always have a strong social leg. Our products are clear enablers in this journey and celebrate their process.”

  • SonyLIV announces six sponsors for ‘Shark Tank India’

    SonyLIV announces six sponsors for ‘Shark Tank India’

    Mumbai: SonyLIV has signed six sponsors for “Shark Tank India,” which is set to premiere on 20 December. The streaming platform has partnered with upGrad, Acko General Insurance, Black Dog Drinking Soda as the ‘co-presenting’ sponsors, Cashfree Payments as ‘payments’ partner, Flipkart as ‘digital’ partner and Dell Technologies as ‘technology’ partner.

    SonyLIV has sold out almost 75 per cent of its ad inventory two months before the show goes on-air. It has generated the maximum interest from categories like BFSI, e-commerce, ed-tech, digital payments, consumer durables, and technology brands. “With the launch of the India edition of Shark Tank, we will be adding to our library of diverse, engaging content,” said Sony Pictures Networks India senior vice president and head of ad revenue Ranjana Mangla. “The show has a unique proposition that has attracted brands from across categories such as e-commerce, ed-tech, beverages, consumer durables, handset, auto and BFSI. Currently, we have managed to sell over 75 per cent of our ad inventory and onboarded six sponsors for the show.”

    Based on the business reality show “Shark Tank,” the show will provide an opportunity for entrepreneurs to pitch their business ideas, business prototypes or active businesses to business experts aka ‘The Sharks.’ The show will be telecasted on Sony Entertainment Television channel.

    The ‘Sharks’ that will appear on the show include Ashneer Grover (BharatPe founder and managing director), Vineeta Singh (Sugar Cosmetics CEO and co-founder), Peyush Bansal (Lenskart founder and CEO), Namita Thapar (Emcure Pharmaceuticals executive director), Anupam Mittal (Shaadi.com – People Group founder and CEO), Ghazal Alagh ( Mamaearth co-founder and chief mama) and Aman Gupta (boAt co-founder and chief marketing officer). The show will be hosted by Rannvijay Singha who will act as a guide for the pitchers on the show and the audience alike.

    “We at Acko definitely understand what it takes to turn a dream into a successful venture. So, we are excited to be associating with the first-ever season of Shark Tank India, a show that we believe can help boost India’s start-up ecosystem and encourage entrepreneurship across India,” said Acko executive vice president marketing Ashish Mishra.

    “At upGrad, it is our aim to support professionals in their lifelong learning journey and equip them with evolving skills required to venture out into the professional world, which shall also help them survive the market roller-coaster,” said upGrad chief executive officer Arjun Mohan. “This is similar to what Shark Tank India aims to do with the aspiring entrepreneurs who are looking forward to creating successful businesses for a better future of our country.”

    “We are elated to associate with Shark Tank India, in their bid to support budding entrepreneurs and the rapidly-growing Indian start-up ecosystem,” said Cashfree Payments co-founder and chief executive officer Akash Sinha. “We look forward to nurturing this partnership, which will help us contribute towards the development of a favorable business environment to foster innovation in the startup space.”

  • CNBC-TV18, Moneycontrol launch initiative to empower India’s MSMEs

    CNBC-TV18, Moneycontrol launch initiative to empower India’s MSMEs

    Mumbai: In today’s world, it is of utmost importance for Micro, Small and Medium-sized Enterprises (MSMEs) to embrace digital transformation and accelerate their growth potential, despite their limited resources. Leading the way to drive this progress, Moneycontrol and CNBC-TV18 have partnered with Dell Technologies to launch The Challengers #StopAtNothing—an initiative to empower and enable India’s MSMEs to reimagine their businesses by adapting to the rapid pace of technology-led transformation.

    Commencing on July 9, the campaign will be launched with an MSME Summit, followed by monthly webinars and an award ceremony that recognises the exemplary work by MSME heroes.

    “As a market leader, we, at Moneycontrol, have been at the very forefront in showcasing the rapid strides made by the SME industry that today forms the mainstay of the Indian economy,” Moneycontrol’s COO – branded content, S. Shivakumar said. “Always looking to help them scale new heights, this initiative with Dell Technologies, will see us give them the much-needed push to revive from the current crisis and become future-ready at all times. By leveraging our editorial might, the insight and expertise provided by us shall result in them being in a much better position where they will be able to re-evaluate and re-invent their business. Having joined hands with a leading brand like Dell, who share the same drive as us, we look forward to evoking a sense of fulfillment amongst SMEs. Continuing to keep the consumer at the core, we will keep pushing ourselves to create such initiatives for our loyal audiences that propel their imagination and ideas in the right direction.”

  • Technology needs to be upgraded for quality storytelling

    Technology needs to be upgraded for quality storytelling

    KOLKATA: The Indian media and entertainment industry is standing at a point when the requirement for video content is, more or less, growing in tandem with the investment in it. While Indian producers are branching out into new types of content across genres, formats, they need to scale up their investment in technology.

    To deliberate upon this changing landscape, Indiantelevision.com hosted a virtual webinar on Friday themed ‘Accelerating the new age of content with technology,” and moderated by founder, CEO and editor-in-chief Anil Wanvari. At the beginning of the discussion, Wanvari elaborated why more focus is required on faster seamless content delivery in the emergence of various formats like HD, 4K, 4K HDR. He also mentioned that a new breed of machine called workstation has emerged which is being increasingly used in studios across the world to deliver on hard and extremely tough specifications that are demanded by platforms.

    Media Partners Asia vice president Mihir Shah agreed that technology is going to play an increasingly crucial role going forward. In terms of production, there is a lot of innovation that is yet to be seen on the online video side. While India has tried to emulate the west, we have only been replicating what’s successful on television and films. Hence, there are a lot of things to be done on the online video side where different streaming options are available, he opined.

    “Technology will be used widely as ever before with the online opportunity available right now and you will see a lot of interactive videos coming in, short videos coming in, different format, vertical videos, we have just touched the tip of the iceberg,” Shah stated.

    He also brought up the aspect of the gap in creating franchises as the audience is used to seeing a lot of daily soaps. If the country starts focusing on more franchises, more innovations will come around. He believes a lot of local franchises can be created and monetised by utilising technology.

    In a fireside chat during the webinar, Dell Technologies’ Dell Precision Workstations marketing consultant & product evangelist Suhas Pingat remarked upon the importance of using workstations and technology to create content. He stated that times are changing and 5G is going to be widespread in a period of 18 to 20 months.

    According to him, India is not behind as far as accepting content is concerned. There are some technologies that are superior in developed markets, among which is MoCap (motion capture), then there is virtual filming which is taking place. In the west, the adaptation of technology is progressing at a pace that far outstrips India, noted Pingat, although he believes the scenario is slowly changing with the rise of OTT platforms.

    However, broadcasters and content studios still have a lot to catch up on, said Pingat. Moreover, there is a need for change in the way content is given to consumers in India and we need to move far ahead, as far as adapting technology is concerned. He also elaborated on how Dell Technologies has a very industry-specific approach to the business ecosystem, with a large media and entertainment vertical. He also touched upon the topic of how Dell workstations are helping its partners in the domain from a technology standpoint.

    “These are exciting times ahead in terms of technology. Whatever is available abroad, globally, is available in India too, in terms of not only workstations but from an infrastructure standpoint as well.  That’s one pint which is very good with Dell. We are the oldest workstation brand. We do partner across industry platforms which would be ISPs, global customers. We have a separate work team that has been helping solve customers’ problems. We look forward to fantastic content being delivered by our great partners in the country. Look forward to more exciting immersive years ahead,” he detailed.

    Post this discussion, the webinar hosted an engaging session on the role of technology with eminent experts. The panel included Excel Entertainment CG supervisor Apul Mehta, Endemol Shine India chief operating officer Gaurav Gokhale, Hats Off Productions chairman and managing director JD Majethia, Contiloe Pictures CFO & Illusion Reality Studioz business head – animation & VFX Nitin Dadoo, Redchillies VFX technology head Rajiv Sharma, and Epic On chief operating officer Sourjya Mohanty.

    The experts came to the conclusion that innovation is key to implement new technologies at this point of time. The transformation journey has started already but a lot more needs to be done. Storytelling and execution need to be in sync with upgradation of technology. It is imperative now to leverage technology at its best because consumers are demanding more quality content, not only on OTT bit also on TV.  While media organisations are significantly upping their investment in content, there is no point in shying away from technology.

    Technology needs to be brought to speed in the country. The demand side constraints can be met by great content and marketing strategy but supply side constraints can be rectified only by technology. Moreover, if big tech companies can look at the media and entertainment vertical as an industry and offer a solution rather than a product, a sea change will take place.