Tag: Delhi

World IP Day celebration in Delhi and Mumbai

MUMBAI: A range of stakeholders from the local screen community united to stage a number of events in celebration of World Intellectual Property (IP) Day. This year’s theme campaigns celebrate the brilliance, ingenuity and courage of women who are driving change in the world and shaping our common future.

The events were supported by the Motion Picture Distributors Association – India, (MPDA), the U.S. Consulate General, Mumbai, the Federation of Indian Chambers of Commerce and Industry (FICCI) – IP division, Confederation of Indian Industry (CII) and the American Center, New Delhi.

Special Screening of Three Billboards Outside Ebbing, Missouri hosted by the U.S. Consulate General, Mumbai

On April 26, 2018, the celebrations kicked off with an exclusive screening of Fox Star Studios’ latest film Three Billboards Outside Ebbing, Missouri, hosted by the U.S. Consulate General, Mumbai in association with MPDA, for over one hundred special invitees from the local screen community and Government officials. The event featured a welcome from U.S. Consul General Edgard Kagan and remarks by Christine Haight Farley, U.S. based IPR lawyer and Rucha Pathak, Chief Creative Officer, Fox Star Studios.

U.S. Consul General Edgard Kagan, said,” We aren’t here today to talk just about the great movies being made in both India and the United States, but also to recognize and honor the intellectual property rights framework that allows cinematic creativity to thrive. IPR protections allow creative talents in almost all industries to reap the rewards of their labor and also spurs and incentivizes innovation. The creative, hardworking women and men who imagine and make this fantastic content deserve the support of strong intellectual property protections.”

Rucha Pathak, Chief Creative Officer, Fox Star Studios said, “To a large extent, the new level of creativity and innovation in films and film content in India is linked to women taking risks as writers, directors, actors and producers and thereby bringing a welcome change in the landscape of Indian films over the last few years.”

Uday Singh, Managing Director, MPDA said, “India is at the forefront of creativity and economic growth. Women leaders and entrepreneurs are an integral part of this growth story. Their contribution continues to power ingenuity in various sectors including ours, across the world.”

World IP Day Film Festival at the American Center, New Delhi

Between April 27-28, MPDA in association with the American Center, New Delhi, Disney India and Fox Star Studios will host screenings of Black Panther, Three Billboards Outside Ebbing, Missouri and The Shape of Water. On April 27, the winners of Confederation of Indian Industry (CII) – US Embassy Anti-Piracy Film competition will be announced before the movie screening. The main objective of the competition is to promote the value of Intellectual Property Rights in North India. The jury for the competition comprised senior officials from the government and local industry, including MPDA, India.

“India and the United States both have diverse and incredibly vibrant film industries,” said Stewart Davis, North India Program Director at the U.S. Embassy in New Delhi, “And we are proud to work together with CII, MPDA-India and our partners across India to promote intellectual property rights. The creative workers in both countries deserve these protections and consumers must understand the very real negative implications of piracy on the cinema we all love.”

“CII has been actively engaged in various IPR awareness, training and enforcement programmes in partnership with Government and local industry stakeholders. We are happy with the positive outcome of the anti-piracy filmmaking competition and are committed to strengthen efforts towards building a vibrant IP ecosystem,” said Anjan Das, Executive Director, CII.

May 2, 2018
Happy mcgarrybowen launches Delhi-Gurgaon ops

MUMBAI: The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and to partner with more clients.

The Gurgaon-based operation will have Jay Gala and Bodhisatwa Dasgupta leading from the front. Jay Gala, who comes armed with over ten years of experience with Creativeland Asia and production thereafter, will be handling the agency’s business operations. Bodhisatwa, who has previously worked with JWT, Wieden+Kennedy (W&K) and Ogilvy, will be leading the creative efforts for Happy mcgarrybowen.

Happy mcgarrybowen Gurgaon AVP Jay Gala says, “I am super excited to be a part of the Happy mcgarrybowen family. It has created exceptional work in the last decade. I look forward to partnering with the very talented team to deliver the agency’s vision and invigorate growth. I can’t wait to roll up my sleeves, get into the thick of things and get ready for happy times ahead.”

Happy mcgarrybowen senior creative director Bodhisatwa Dasgupta adds, “There’s something about the word ‘Happy’. Something bright, friendly, cheerful, ridiculous, sunshiny. Here is an agency that at the heart of it, wants to create happy ideas. Joining Happy was a no-brainer. I’m excited and scared. Excited to create a unique kind of work, for a unique set of clients. And scared that I may have bitten off more than I can chew. Thankfully, there’s the infectious energy of the entire agency to get me by.”

Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin mentions, “Happy mcgarrybowen has been expanding rapidly and it is brilliant to see them enter the Delhi NCR market, which today has some of the largest clients. And what an entry! A big bang entry with the Suzuki two-wheelers win and several more in the pipeline. I think this is a great step in Happy mcgarrybowen’s success path and in many ways, will transform the Delhi creative agency scenario as there are relatively few future-looking, new age creative agencies in that market.”

Happy mcgarrybowen co-founder and CEO Kartik Iyer says, “It is really encouraging to see the keen interest brands here are showing in us. It is heartening to see the appreciation for our way of thinking and our way of working. Our foray into the market will be supported with a proper set- up, as the branch grows. I think we have found two very talented individuals who believe in our vision. All we have to do now is bring it alive.”

Happy mcgarrybowen has won a slew of new businesses across categories in 2017 which include Duroflex, Cure.fit, Tally Solutions, Suzuki 2 wheelers and Wildcraft.

December 7, 2017
Zee TV’s new weekend detective drama costs 50% more to produce

MUMBAI: Women empowerment is Zee TV’s new motto as it embraces the recently adopted brand philosophy – ‘Aaj Likhenge Kal’. Its latest weekend primetime show Detective Didi will attempt to inspire the girls of India by showing how Bunty Sharma chooses a bold career of a detective in a male-dominated field.

Produced by Manik Bedi and Ila Bedi Dutta, the show is both set and shot in the bylanes of Delhi. Bedi, who has previously produced Hitler Didi, says that the investment is also 50 per cent more because of the location change. “The entire crew has been brought from Mumbai for the shoot. It’s an expensive experiment,” he says. The shooting schedule is one year and so planning is being done three months in advance.

The local police are supporting the shoot as they cover iconic Delhi locations like Chandni Chowk, Jama Masjid, India Gate and Parliament House. “We are mobilising in a way that it is similar to shooting in Mumbai,” he adds.

Zee TV deputy business head Deepak Rajadhyaksha says that the character demanded Delhi due to its different socio-cultural ethos and to give authenticity to the adventures. He agrees that shooting cost is higher but the channel can manage it.

Following up Detective Didi’s new time slot of 8-9 pm on weekend, the channel will be opening more such slots. “There is no recipe for success and this show is a big experiment. What we can control are understanding sentiments, requirements and the aspirations and to portray them effectively through the shows,” says Rajadhyaksha.

Similar shows on other channels target the 9 pm slot but Zee didn’t want to cater to a pure crime audience but rather those that can be relatable to and viewed by families. A few years ago, the channel experimented with Neeli Chhatri Waale at this time which took a dive in ratings after the initial hype. “Our new programming strategy is to provide three different entertainment types from 8-11/11.30 pm,” reveals Rajadhyaksha. If Didi makes a mark in one year, the channel may give the producers a longer lifeline. This is also Zee’s first attempt at a detective drama on the weekend.

Rajadhyaksha says that Didi’s storytelling is different from others because of two episodes making one story. That leaves room for just the weekend slot. Bedi says this is better for producers since one topic will be explored on two consecutive days and so the recall value is higher. Zee TV was the one to decide the time slot for the show, which begins on 9 December. Bedi also explains that the success of a show doesn’t solely depend on the time slot, though that is a major factor.

In the show, Bunty is assisted by a second character Bhim Singh Bhullar and it will attempt to be hilarious as the duo takes different routes to solve cases. Dutta says that Bunty is the reflection of many ambitious Indian women who don’t forget their family responsibilities. “She isn’t a professional detective. She is an amateur with an uncanny knack for spotting crime and arresting it in time. The emotional aspects of a situation help her in cracking a case.”

The earlier name for the show was Delhi Crime Diaries but that would have made it Delhi-specific, says Dutta. Instead, the producers thought of using the common term ‘didi’ to make it relatable to the audiences.

Detective Didi is being sponsored by Bagh Bakri Mili Chai, Flamingo Knee Cap and Pillsbury Cookie cake, special partner – Combiflam Icy hot. It is hunting for a title sponsor.

Didi follows the lives of special agent Bhim Singh Bhullar and private detective Bunty’s journey, amidst their professional assignments, making way for some lighter moments while they investigate the city’s most baffling criminal cases. While Bhim is a jolly cop from the Delhi crime branch who investigates staying well within the rule book, Bunty takes matters into her own hands as she has no faith in the capabilities of the police. In the chase for who solves the case first, Bhim and Bunty, a man and a woman who can’t stand each other, fight tooth and nail to catch criminals and solve many interesting cases. Brilliant at their work and having their own individual strengths, they employ distinctly different methods while solving the same cases. But, when both Bunty and Bhim work together as a unit despite their differences, they seem to successfully solve cases with relative ease. Playing the dynamic character of Bunty Sharma is actor Sonia Balani while Manish Goplani will be seen stepping into the pivotal role of Bhim Singh Bhullar.

December 4, 2017
Skechers GoRun 5 associates with Tiger Shroff

MUMBAI: Skechers Performance, an American sports lifestyle brand, recently introduced the latest version of their popular GoRun range called the GoRun 5.

To highlight the benefits of the product, popular actor Tiger Shroff, took the Skechers Performance GoRun 5 Challenge last Friday. The actor tried to run at the speed of 16 kmph on a treadmill wearing the shoes that were designed for speed with innovative performance technologies.

Shroff beamed said, “I enjoyed running in these shoe, they were very comfortable.”

Skechers Performance India CEO Rahul Vira said, “The GoRun series comes with lightweight cushioning, the M-Strike technology and a parametric web outsole for better flexibility, agility and durability during a run.”

The GoRun 5 challenge has been thrown open to all. A branded truck will be moving across the nine other cities apart from Mumbai. Consumers from Chandigarh, Delhi, Lucknow, Ahmedabad, Surat, Pune, Bangalore, Chennai and Goa can take up the challenge.

October 9, 2017
Instagram: Akshay & CAYA unveil 24 toilets over 24 hours

MUMBAI: As part of all the action leading to the upcoming release of the movie Viacom18 Motion Pictures’ “Toilet Ek Prem Katha”, the lead actor in the film – Akshay Kumar – unveiled 24 toilets over 24 hours on Instagram, in partnership with CAYA. The activity is reflective of the ethos of the film, which addresses the larger conern of open defecation in India, in an entertaining manner. These toilets will help bring much needed sanitation across smaller villages in Jaipur, Delhi, Rewri, Mohali, Karnal, Panipat, Kota, Yamuna Nagar, Narnaul, Gurgaon and address the pertinent issue of open defecation.

Starring Akshay Kumar, Bhumi Pednekar & produced by Viacom18 Motion Pictures, Toilet Ek Prem Katha is co-produced by KriArj Entertainment along with with Cape of Good Films, Friday Film Works, Plan C Studios and Abundantia Entertainment. The movie releases on 11 August, 2017.

“Toilets can be such a taboo subject, but it’s such an important part of everyday life that many of us take for granted. This campaign is a small, but hopefully impactful contribution from the team of Toilet: Ek Prem Katha towards giving the people in these cities a much needed resource, and making sanitation a part of their conversations in a positive manner. We hope that through the movie, and this campaign, we can bring more awareness to such an important issue!” says Akshay Kumar.

Commenting on the association, Rudraup Datta, Marketing Head, Viacom18 Motion Pictures says, “It is often said that cinema is an agent of social change & with Toilet Ek Prem Katha we have a complete family entertainer which highlights one of the biggest issues faced by our country; open defecation. Thanks to Akshay Kumar we have been able to implement the campaign for 24 Toilets/24 hours as an effort to take this mission to the ground level, driven by Caya. With Instagram on board, we can leverage it digitally and reach out to millions of consumers and hope to inspire and encourage them to join the fight against this stigma.”

To join the actor on his journey as part of the 24 Toilets / 24 Hours campaign, you can follow Akshay’s Instagram stories on @akshaykumar, where he will be posting stories every hour. You can also follow the hashtag #24Hours24Toilets.

Toilet Ek Prem Katha, directed by Shree Narayan Singh is a love story between Keshav (Akshay Kumar) and the progressive Jaya (Bhumi Pednekar), set in two villages near Mathura. The film traces the journey of a man in love, whose only aim in life is to get what his wife demands and rightfully so! Toilet Ek Prem Katha is a satirical take on a battle against the age old tradition of open defecation in the country.

August 8, 2017
BARC to host digital measurement roadshows in Delhi, Mumbai & Bengaluru

MUMBAI: After setting up a robust TV viewership measurement system, BARC India is gearing for a successful launch of EKAM, its digital viewership measurement venture. In keeping with its policy of transparency and inclusivity, BARC India, is hosting a series of multi-city roadshows for members of the digital ecosystem. This is part of the planned rollout of its digital measurement products under the EKAM brand.

BARC India in the past had conducted four roadshows at several stages before launching its TV viewership measurement service. The aim behind these roadshows is to constantly engage with the stakeholders and understand their needs.

Themed “EKAM: Unifying Measurement”, this is the first digital roadshow which has been planned to familiarize the industry with EKAM digital measurement products. These roadshows will also provide a platform for exchange of views on industry expectations and how the EKAM suite of products will meet those goals.

The EKAM roadshows will be held in Delhi, Mumbai and Bengaluru between 31 July and 2 August.

“We are aware that industry has expectations as well as several questions with regard to digital measurement. Through our direct engagement programs, we will hear them and also use the opportunity to familiarise them with our plans,” said Romil Ramgarhia, CBO, BARC India.

“Currently, different platforms use different metrics to measure digital viewership. BARC India, being a third-party digital measurement body will bring in uniformity. The roadshows reinforce BARC India’s philosophy of transparency and inclusivity,” added Jamie Kenney, Business Head- Digital, BARC India.

July 21, 2017

76% listen to FM radio using mobiles: Study

MUMBAI: Seventy six per cent of people now listen to FM radio using their mobile phones, AZ research has shown. AZ Research Partners, a market research player in South East Asia, conducted a comprehensive survey to study current trends in FM Radio Listenership across India. Parameters for study included listenership, frequency, mediums, drivers and motivators, preferences and recall amongst others. Some of the key findings are included below.

·Representation: According to the study, respondents were asked about the radio station they thought represented the essence of their city best. Radio City topped the charts in Bangalore, Mumbai, Delhi and Pune while Suryan FM came out in front in Chennai and Radio Mirchi in Hyderabad. The cultural essence of the city was measured using parameters like local flavor, local preferences with locally popular activations and programs.

·Consumption patterns: With regards to the place and medium of radio consumption, the study found that a whopping 76 per cent of consumers accessed FM Radio through their mobile phones while an average of 22.5 per cent of them listened to the radio while driving. Another 36 per cent used the radio at home. With mobile phone penetration growing in rural India, radio as a medium of mass communication is now reaching the remotest corners of the country via the mobile phone.

·Listener Preferences: The study identified a set of drivers that motivated listeners to listen to one particular type of radio channel. These motivators were centered on four parameters including the image of the radio station, the kind of programs it aired, the kind of music it played and the Radio Jockey who hosted these activations. It is seen that while 100 per cent of respondents considered good music as a motivator, only 50% felt the image of the station and RJs impacted their listening patterns. A whopping 83% of respondents thought that the quality of programs aired highly impacted their frequency of listening on a particular station.

·Listenership: In terms of listenership, the study concluded that Radio City topped the list with a listenership of 5.2 crore followed by Radio Mirchi and Big FM with 4 crore and 2.6 crore respectively.

·Most popular Radio Jockeys: Based on overall recall and approval ratings, popularity of Radio Jockeys are ranked as below:

City	1	2	3
Hyderabad	Love Guru – Radio City	Bharghav – Radio Mirchi	Chaitu – Red FM
Delhi	Sayema – Radio Mirchi	Annu Kapoor – Big FM	Love Guru – Radio City
Bangalore	Love Guru – Radio City	Rashmi – Big FM	Didha – Red FM
Chennai	Love Guru – Radio City	SHakthi – Radio City	Munna – Radio City
Mumbai	Archana – Radio City	Salil – Radio City	Jeetury – Radio Mirchi
Pune	Shonali – Radio City	Bandya– Radio City	Filmy Chokri RJ Aparna – Radio City

Methodology: The survey was conducted among a sizable portion of the population across 23 cities including male and female participating above the age of 12. The report documents factors like most popular radio channel based on listenership, drivers for listening behaviour and preferences, perception of these channels among listeners, top-of-the-mind recall of channel names, programs, jingles and names of radio jockeys (RJ). Additionally, it also compares radio listenership against other mass mediums of communication like print and television. It covers 23 cities including Jaipur, Nagpur, Bangalore, Mumbai, Delhi, Bareilly, Varanasi, Gorakhpur, Agra, Pune, Ranchi, Chennai, Hyderabad, Coimbatore, Vizag, Surat, Vadodara, Ahmedabad, Hisar, Jalandhar, Karnal, Lucknow and Ahmednagar with over 7000 respondents across cities.

July 3, 2017

TLC to host Heartwork Tattoo Festival in Delhi

MUMBAI: TLC is all geared up to bring a tattoo festival in partnership with Indian and international artists. The TLC Heartwork Tattoo festival will take place in Delhi from 2– 4 December at the Indira Gandhi Indoor Stadium. The festival aims to bring together the tattoo industry, artists and equipment suppliers and make tattoos accessible and mainstream.

It will play host to the biggest artists from England, Spain, Russia and Netherlands in addition to tattoo gurus from India. Some of the biggest names in the world of body art known for their skill and distinctive styles, will be present at the festival – Jay Freestyle from the Netherlands, StepanNegur from Russia, Bez 666 from the UK, Fabrice Koch from Germany, etc.

“TLC has always been ahead of the curve in setting trends amongst the youth. We made tattoos and tattooing popular with ourshowsand this festival is a natural progression. We have aided the growth of tattoo culture and the festival brings the art form to the mainstream and makes it accessible to a large group of people,” said Discovery Networks Asia-Pacific (South Asia) VP female and family entertainment products Rajiv Bakshi.

Creative Skin Graphics director and festival organiser Lokesh Verma added, “Our first introduction to tattoos was watching artists and their work on TLC. The industry has come a long way since then and tattoos have gained wider acceptance. With the festival we want to promote the culture of tattooing by giving people access to international artists and standards.”

The festival will also host music bands and acts by various other entertainers as they take over the stage at regular intervals to keep visitors engaged. There will also be competitions every day as artists vie for the best tattoos in various categories.

November 25, 2016
TLC to host Heartwork Tattoo Festival in Delhi

MUMBAI: TLC is all geared up to bring a tattoo festival in partnership with Indian and international artists. The TLC Heartwork Tattoo festival will take place in Delhi from 2– 4 December at the Indira Gandhi Indoor Stadium. The festival aims to bring together the tattoo industry, artists and equipment suppliers and make tattoos accessible and mainstream.

It will play host to the biggest artists from England, Spain, Russia and Netherlands in addition to tattoo gurus from India. Some of the biggest names in the world of body art known for their skill and distinctive styles, will be present at the festival – Jay Freestyle from the Netherlands, StepanNegur from Russia, Bez 666 from the UK, Fabrice Koch from Germany, etc.

“TLC has always been ahead of the curve in setting trends amongst the youth. We made tattoos and tattooing popular with ourshowsand this festival is a natural progression. We have aided the growth of tattoo culture and the festival brings the art form to the mainstream and makes it accessible to a large group of people,” said Discovery Networks Asia-Pacific (South Asia) VP female and family entertainment products Rajiv Bakshi.

Creative Skin Graphics director and festival organiser Lokesh Verma added, “Our first introduction to tattoos was watching artists and their work on TLC. The industry has come a long way since then and tattoos have gained wider acceptance. With the festival we want to promote the culture of tattooing by giving people access to international artists and standards.”

The festival will also host music bands and acts by various other entertainers as they take over the stage at regular intervals to keep visitors engaged. There will also be competitions every day as artists vie for the best tattoos in various categories.

November 25, 2016
‘Going Green’ with CNN-News18 and Bahar Dutt

MUMBAI: The future of the human race is inextricably linked to the state of the environment. In an effort to highlight the criticality of addressing concerns around a rapidly degrading environment and showcase exemplary work being done by ordinary people to address some of these concerns, CNN-News18 is all set to bring a special series Going Green.

The series will be anchored by the renowned environmentalist and Green Oscar-winner Bahar Dutt, and will go on air on 19 November.

The show will air every Saturday at 12:30 pm with a repeat telecast at 830 pm and on Sunday at 10 pm.

The five-part special series highlights and enlightens viewers about the environmental problems the planet is facing. From food habits to energy sources, green homes and green entrepreneurs to protecting animal rights, Going Green is a series that will capture how lifestyle choices can create a greener world. From Guwahati and Kaziranga to the metropolitan cities, Bahar will take viewers on a captivating journey.

Through this series, the channel aims to take viewers not only on a rich visual journey but present stories that are accessible, simple and most importantly address the burning issues affecting the planet.

November 18, 2016