Tag: Delhi

  • Singer India stitches together a new sewing machine strategy

    Singer India stitches together a new sewing machine strategy

    MUMBAI: Sewing, stitching and tailoring enthusiasts can rejoice.  Nashville (Tennessee)-hqed SVP Worldwide – the company behind the renowned  Singer sewing machines – announced on 28 November that it was launching two premium sewing machine  brands – Pfaff and Husqvarna Viking –  in India. 

    The Pfaff  Passport 3.0 Sewing Machine is specially designed for small spaces, featuring 100 stitches, IDT fabric feeding, and The Original IDT  system integrated dual feed for perfect stitching every time. This electronic home machine offers maximum control and customization for demanding sewers and quilters.

    Rooted in Swedish engineering since 1872, Viking delivers innovative solutions for sewing enthusiasts at all levels. The home sewing lineup includes: Onyx  15 & 25: mechanical zig zag machines designed for everyday sewing needs. Designer Topaz 50: A sewing and embroidery machine recognized as a Consumers Digest “best buy.” Its key features include: An interactive color touch screen for intuitive navigation, design positioning for perfect placement of large embroideries, and Internet-enabled updates for continuous performance     enhancements.

    An internal view of Singer's new store

    The new brands  will be available at Singer India’s newly inaugurated flagship experience & retail center in Nehru Place, Delhi. The two level  store that looks like a modern day cottage spread over 1,550 sq foot has a product showcase are displaying Singer’s’s top models, including  straight stitch, artisan, zig-zag, embroidery, and industrial machines; a sewing studio where workshops and classes can be organized to encourage creativity among hobbyists and aspiring designers; and a history wall demonstrating Singer’s 170 year journey like its role in crafting Nasa’s Apollo mission space suits.

    21 existing stores nationwide are slated to undergo a refurbish and be converted into experience centres like the one in Delhi. 

    Singer India  vice-chairman & managing director  Rakesh Khanna is pretty excited about  the three launches. Says he: “This is an exciting time for Singer  India. We are transforming the sewing experience on multiple fronts. The launch of our experience center provides a unique destination for sewing enthusiasts to explore, learn, and connect. It’s a place   where they can experience firsthand the latest innovations in sewing technology, participate in interactive workshops, and become part of a vibrant community. By introducing Pfaff and Husqvarna Viking—renowned for precision engineering and advanced features—we are bringing world-class expertise to India. These are not just new machines but represent a leap forward in capability and performance, empowering sewists of all levels to achieve professional-grade results. We believe this combination of innovative retail experiences and premium brands will empower a new generation of Indian sewists while driving growth and innovation across the sewing industry.”

  • Delhi’s popular RJ Sarthak gets asked “If he is original?”

    Delhi’s popular RJ Sarthak gets asked “If he is original?”

    Mumbai: People who don’t appreciate English music are subhumans. They shouldn’t be allowed to wear clothes. They should be made to sing ullullu like the aboriginal tribes,” said RJ Sarthak, trying to drive home his point about the appeal of music. Sarthak, Delhi’s loved and listened-to radio jockey went ballistic about Vidya Balan’s portrayal of an RJ in Munna Bhai MBBS and Karthik Aryan in Dhamaka as unrealistic portrayals of RJs. He was baring his soul to Sumedha on her popular podcast “Bluntly Streaming” where she grilled the RJ on various counts.

    In a two-part series, the volatile guest even ends up demanding that Sumedha NOT call him an RJ, but a radio host or radio presenter. “Radio jockey” is the wrong phrase. It should be Radio Disc jockey,” he snorts. Sumedha Bluntly Streaming dives deep into the vibrant life of RJ Sarthak, a personality with a beard as colourful as his journey. The RJ is known to be one of the most loved ones on radio waves. Also considered original for his content. He quotes a famous saying that states that “There are only three original ideas in the world and the rest are interpretations,” to which Sumedha, with a straight face, asks him, “Are you original?” Offended by her blunt question (what else do you expect from Bluntly Streaming?), he mocks her for her question, but not before attacking her with, “What do you think is being original” Are you an original?” The conversation takes amusing turns as both end up making peace with each other about whether or not radio jockeys are loyal to the Jockey, a popular lingerie and innerwear brand.

    “Everything begins with my hunger for attention,” Sarthak confesses to Sumedha. What about your hunger for auditions, asks Sumedha who called the chair he was sitting on a “casting couch”. The conversation veered towards other topics such as his relief package for later risers who missed out on his early morning show, the beauty of sunrises and sunsets, his tryst with MK’s Gandhi’s book, “My Experiments with Truth” and more.

    The RJ also gets grilled on why he chose French or Sanskrit, his stint on TV with Headlines Today and about his most memorable callers on the show. The RJ who is into his 25 year on the radio waves shared a heart-touching anecdote about a caller who would be the first one to call his show every fortnight. “We even had special music for the first caller. Later, I got to know, after about a year of radio interactions, that he, his wife and disabled child committed suicide after he faced losses in his business and could not recover from it financially.

    Sumedha also explores the intriguing world of RJ Sarthak’s nepotism and under-the-table dealings. “If you want to win me over, get me food,” he states. The conversation then touches on some uncomfortable chords. Sarthak then blows off the lid on sex, drugs and rock n roll by decoding the concept of choreographed music. “These days, music is not straight from the heart. Rather is researched and designed to give a music spike every 30 seconds. No wonder that the old-timers like Metallica could still beat the Taylor Swifts of this era,” he states. The Rolling Stones and U2 are still on the top and headlining shows in venues like Sphere in Las Vegas because they are not into the nonsense called template music.  

    He then reveals his fondness for underground music, citing bands like Gogo Penguin, Coco Roco, and Fyah, whose audience may be limited to around 25 people. He appreciates music that emanates from the heart, emphasizing the connection it creates.

    As the conversation shifts to streaming, CDs, and vintage vinyl records, Sarthak highlights the significant effort required not only to create music but also to delve into its nuances. He expresses frustration that, in the present era, there seems to be no premium placed on knowledge. Recalling his past, he vividly remembers taking a bus to the British Library, borrowing books, and immersing himself in reading about Eric Clapton. He laments the contrast with today’s easy access to information, stating that the effort he invested in acquiring knowledge in the 90s is now condensed into the first line of Clapton’s Wikipedia page. He concludes his episode of Bluntly Streaming with a stern reminder, “Don’t mistake information for knowledge,” before Sumedha concludes the conversation. 

  • Delhi to sizzle with performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival

    Delhi to sizzle with performances by Adnan Sami and Akhil Sachdeva at Moonrise Festival

    Mumbai: With Valentine’s Day round the corner, the national capital is buzzing with excitement for a spectacular musical extravaganza. The Moonrise Festival, managed by Icebolt Marketing Solutions, set to unfold on 10 and 11 February at the JLN Stadium in New Delhi, promises to be a highlight of the year’s cultural calendar. This event is not just a music concert, it’s a jubilant celebration of emotions, set to captivate the city with its vibrant spirit.

    Featuring internationally acclaimed artists like Adnan Sami, the festival offers a good experience. Adnan Sami, a renowned music composer and singer, along with Akhil Sachdeva, a Bollywood vocalist, are set to headline this two-day event. They will bring their unique styles and fan-favourites to an eager audience, setting the stage for musical experience.

    The two-day-long musical festival will offer a captivating experience to the visitors, with its distinct themes, handpicked artists, multi-cultural culinary delights, and artistic experiences. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram @moonrisefestivalind.

    On both days, the festival will commence at noon, resonating its magic until 10 PM, ensuring two days of unparalleled revelry for the audience. A stellar lineup of renowned artists and internationally acclaimed talent is going to make the valentines evenings more special for the attendees. Adnan Sami, the legend, is anticipated to sing some of his most popular Bollywood romantic numbers like Tera Chehra, Bheegi Bheegi Raaton Mein, and Sun Zara. Akhil Sachdeva, who became a heartthrob overnight with national Love Anthem Tera Ban Jaunga from the movie Kabir Singh, will make you fall in love, all over again. Other popular artists performing in the concert include Sid-K, Twin Strings, DG Immortals, Krsna, Seedhe Maut, and DJ Cheshta, promising a spellbinding musical odyssey.

    Both days of the event would have distinct themes to ensure the visitors have a different and unique experience. The inaugural day would be themed around Bollywood’s Romantic and the next day vibes to the compelling rhythms of Cult Hip Hop.

    Foodies can expect a blend of local delicacies and international cuisines and the fun seekers will be spoilt for choices. Tattoo making, hair braiding, tarot card reading, and face painting, are some of the activities planned at the festival.

    The festival celebrates love and its conflicting emotions. It will be full of surprises for the visitors, including fun activities, token rewards, artist meet-and-greets, and dedicated special guest zones ensuring an unforgettable experience for all. The tickets and passes for the event are available on Paytm Insider and more details are available on Instagram@moonrisefestivalind. 

  • With Otrivin’s ‘Pollution Capture Pencils’ initiative, school kids write open letters addressing the rising pollution

    With Otrivin’s ‘Pollution Capture Pencils’ initiative, school kids write open letters addressing the rising pollution

    Mumbai: This Children’s Day, Otrivin Breathe Clean encourages adults to take a pause to listen to the voices of children and give them this special gift: the gift of breathing clean. Otrivin Breathe Clean brings to life this initiative of 1000 open letters, written by children using a special pencil, through a campaign designed by Grey Group.

    Otrivin’s Actions to Breathe Cleaner programme recently announced the launch of a new initiative called “Pollution Capture Pencils,” which turned pollution waste by-products into pencils for children.

    As a part of this initiative, Otrivin Breathe Clean installed twenty-two sustainable and self-cleaning air purifiers to improve the air quality of approximately one thousand school children. The pollution residue collected from these air purifiers was then mixed with graphite to create “Pollution Capture Pencils.” These specially produced and designed pencils were used by school children in Delhi NCR to write over 1,000 open letters to adults, urging them to take small actions to help them breathe better.

    Through these 1,000 open letters, children have shared their pollution stories with the world, talking about how air pollution is impacting their lives and what small steps they are taking as young kids to make this world a better place. The heartwarming letters share personal incidents and anecdotes from these children’s lives. The “Pollution Capture Pencils” are acting as instruments of change for the school children.

    A common thread binding the words of over a thousand children is a desire to live in a pollution-free environment and a wish that every individual make small amends to build a better future. Children also urge adults to take small yet impactful actions like participating in a tree-planting drive, turning off their cars while waiting at a red light, or commuting using public transportation.

    Otrivin Breathe Clean is committed to helping people breathe better, and this initiative is a step towards bolstering this commitment. The Actions to Breathe Cleaner initiative is attempting to bring air pollution to the forefront of Indian citizens’ minds by not only highlighting the problems it causes, but also by suggesting simple everyday actions that can combat it.

    Haleon India subcontinent pain and respiratory health lead Bineet Jain said, “Rising levels of air pollution in Indian cities are a big problem, and children are one of the most vulnerable groups exposed to it. The “Pollution Capture Pencils” have been used as instruments of change by children to express themselves through heartwarming letters. The letters make us realise the world that we live in through the eyes of children. These letters struck a chord with me, and I am sure they will appeal to everyone at large. If each one of us can take a small action to breathe cleaner, then together we will make this a better world for our future generations.”

    Grey Group India chief commercial officer and managing director Sandipan Bhattacharyya added, “When a message for change comes from the ones who contribute the least to pollution but are the worst affected, it’s bound to be compelling. This is a campaign to trigger introspection and action. So, we hope these letters from children, written with pencils made from carbon extracts from polluted air, make each one of us take a small step for change.”

    The initiative doesn’t end just yet. It will continue to take the “Actions to Breathe Cleaner” programme to greater heights. Otrivin Breathe Clean will soon announce upcoming events and developments.

  • Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Famous Innovations onboards Mitali Srivastava Hough as national planning head

    Mumbai: Famous Innovations has roped in Mitali Srivastava Hough as national planning head for its Mumbai, Delhi and Bangalore offices. She will also lead strategic planning for Garage, the digital and content agency from the group.

     With nearly 22 years of work experience, Hough is the first planner in Indian advertising who co-founded a successful ad agency called Utopeia Communicationz and followed it up by another agency called Equal that specialised in CSR solutions. An accomplished strategic planner, digital expert, trainer and researcher, she has undertaken in-depth thought leadership on various consumer groups and is known for her disruptive approach to brand building.

    Her career spans over brands like Volkswagen, J&J, Reliance Retail, Bournvita, Neutrogena, Nivea, Big Bazaar, Asian Paints, etc. Prior to steering the ship as an entrepreneur, she worked in DDB Mudra as associate vice president, across verticals of DDB India, DDB Health & Lifestyle, Rapp India & Tribal DDB. She has also worked at Ogilvy & Mather and TBWA India. Her awards include golds at Effies, AME, James Burke & Indian Marketing Awards.

    Famous Innovations founder and chief creative officer Raj Kamble commented, “At Famous Innovations, we don’t just make ads. We aim to be partners with our clients and take accountability for their business, growth, and brands.  Hough is one of those rare planners who champions this approach and has been effective and disruptive with MNC brands as well as entrepreneur-led brands from India. We are really excited about our partnership with her. Famous Innovations is gearing up to take a bigger leap as a group by bringing such unique talent together.”

     Hough adds, “After being an entrepreneur for so long, I have evolved as a planner, and I wasn’t comfortable joining a place that would put me in just one box. Kamble has created a very interesting hybrid creative, planning and digital culture in Famous that resonated with my journey. His sharp creative acumen matches an equally strong business mind and everyone in the Famous group is being led to follow this new approach to advertising and marketing which is media agnostic, insight-led, creatively sharp and ROI focused for the client.”

    For the record, Famous Innovations is a seven-time winner of South Asia Independent Agency of the Year, Digital Agency of the Year 2021 and the second most awarded agency at Goafest Abby’s x The One Show. Its list of clients includes Haier, Burger King, Titan, Times Group, Unilever, Van Heusen, Platinum Jewelry, Pernod Ricard, AB InBev, etc

  • WION rolls out outdoor campaign in domestic & international airport lounges

    WION rolls out outdoor campaign in domestic & international airport lounges

    Mumbai: The Indian multinational news channel WION has launched a six-month-long campaign at the domestic and International airport lounges of Delhi, Mumbai, and Kolkata.  

    The campaign leverages multiple live screens across India’s three major airport lounges and premium cafés where the WION channel will run Live constantly targeting the highfliers and potential WION viewers. 

    Highfliers form a large part of the WION target group. The objective of this campaign is to serve the travellers with news content which is relevant and factual and enhance brand awareness among the English news viewing target group. This will also aid sampling for the brand.

    Speaking of the campaign, Zee Media Corporation marketing head Anindya Khare said, “WION has always believed in facts and not in jingoistic reportage and loud debates. By increasing our presence among the frequent fliers, we aim at increasing our brand awareness and viewership through this campaign.”

    WION news has been at the forefront in covering news from all over the world. The channel’s reportage on the ongoing conflict between Russia-Ukraine has been lauded not just by viewers across the globe, but also by world leaders. The YouTube channel of WION has received over three hundred fifty two million views, surpassing international media channels such as CNN, BBC, and Aljazeera. It is also way ahead of many Indian English News channels such as India Today, NDTV, and Times Now.

  • TV9 Network bags 46 awards at NT Summit 2022

    TV9 Network bags 46 awards at NT Summit 2022

    Mumbai: TV9 Network has bagged 46 awards at the News Television (NT) Summit & Awards held recently in New Delhi.

    This year’s awards felicitated work of Indian News Channels across English, Hindi, Marathi, Tamil, Telugu, Bangla, Gujarati, and Kannada languages amongst others. Each language had five categories including ‘Programming Awards’, ‘Personality Awards’, ‘Promo Design and Packaging Awards’, ‘Sales and Marketing Awards’ and ‘Special Awards’.

    “NT Awards further reinforces the supremacy of TV9 network channels which stand head and shoulder above any other news network, as per BARC ratings,” said TV9 Network CEO Barun Das. “We thank Indiantelevision.com and the esteemed jury for these awards. We will stay committed to our viewers. Well done Team TV9 and congratulations.”

    The details of the Awards are as below:

    TV9 Bharatvarsh:

    Cameraman – Virendra Maurya
    News Producer/ Executive Producer – Ravi Shukla
    Promo Show Packaging – Bihar Counting
    Brand Partnership on news television – Gulf Supreme Tractorotsav
    Ground or Virtual event initiative – Super Mechanic Contest
    Social Contribution by a News Network – Suraksha Bandhan with Gulf Oil

    TV9 Marathi:

    TV News Presenter Female – Nikhila Mhatre
    Current Affairs Special – 8 pm special report
    Best News Debate Show – Akhaada
    Promo Campaign by a News Channel – TV9 Marathi Promo Campaign
    Promo for a Channel – TV9 Marathi Promo Campaign
    Best marketing initiative from a news channel – TV9 Marathi Brand Campaign
    Brand Partnership on news television – Bappa Morya

    TV9 Bangla:

    Cameraman – Biswarup Nath
    TV News Presenter Female – Rumela Chakraborty
    young TV Journalist – Suman Mahapatra
    Current Affairs Special – TV9 Bangla What Bengal Thinks Today Program
    Daily News Bulletin – TV9 Bangla Apnar Khobor Daily News Bulletin
    News Documentary – Limited episodes – TV9 Bangla Yasher Grashe News Series Program
    Best Use of Graphics by a News Channel – TV9 Bangla Best Use of Graphics
    Channel Packaging – TV9 Bangla Channel Packaging
    Promo Campaign by a News Channel – TV9 Bangla Promo – Covid Vaccine
    Promo for a Channel – TV9 Bangla Promo Name Covid Vaccine
    Promo Show Packaging – TV9 Bangla Promo Show Packaging
    Best investigation by a news channel – Super Prime Time- Medical Scam
    Best investigation by a news programme – TV9 Bangla Jangal Mahal Kotha- News Series
    Social Contribution by a News Network – TV9 Bangla Program Covid Doctors On Call

    TV9 Telugu:

    Cameraman – Ch.Ranga
    Entertainment News Anchor – Neelima
    News Producer / Executive Producer- Bhanu Kiran nadakuditi
    Prime Time News ANCHOR MALE- Rajinikanth Vellalacheruvu
    Sports News Show Presenter- Purnima Velpula
    TV NEWS PRESENTER FEMALE – Pratyusha
    Best Talk Show – BARABAR
    Daily News Bulletin- Local to Global
    Entertainment News Programme – Entertainment Tonight
    Entertainment Talk Show- Bomma Adhurs
    Best News Debate Show – Big News Big Debate
    News Documentary – Limited episodes – Corona kanneti kathalu – Anthuleni Vyadhalu
    Show on Social/Environment Awareness / Social Development Campaign – Campaign against the Devadasi system
    Best Use of Graphics by a News Channel- Gen Bipin Rawat Chopper Crash
    Promo for a Show- Channel Promo
    Promo Show Packaging- Big News Big Debate
    Set Design – Local to global
    Best marketing initiative from a news channel-7 Reporters 7 News for Hyundai Alcazar
    Best investigation by a news channel – Ravi

  • Unacademy launches its first on-ground store in Delhi

    Unacademy launches its first on-ground store in Delhi

    Mumbai: Online learning platform Unacademy has announced the launch of the Unacademy Store – its first experience store in New Delhi. The on-ground store aims to extend the awareness of the platform’s offerings to learners, it said.

    Unacademy has designed the store to serve as an offline touchpoint for learners who want to experience and browse through the various platform offerings. The store is conceptualised to help learners stay updated about their chosen career pathways and connect with like-minded people, according to the brand statement. 

    “On-ground counseling with experts and frequent meetings with top educators and several other elements will provide a holistic experience at the stores to expand their knowledge about their chosen goals. Students can purchase subscriptions at the store for any chosen goals after counseling and browsing through the content offering,” it added.

    In the next phase of the initiative, the company has plans to establish similar touchpoints across the country starting with Kota, Jaipur, and Lucknow.

    “The journey which started with a Youtube channel to democratise high-quality knowledge for everyone is taking a new shape with our Unacademy Stores today. With these stores, we are taking a step forward towards creating a community of like-minded learners,” commented Unacademy Group co-founder and CEO Gaurav Munjal. “We hope these experiential stores with expert and educator connects, libraries, classrooms, and much more will help Learners gain significant insights into their chosen career paths.”

  • Omicron Surge: Cinema halls, multiplexes shut in Delhi, ‘Jersey’ release put on hold

    Omicron Surge: Cinema halls, multiplexes shut in Delhi, ‘Jersey’ release put on hold

    Mumbai: Just when the theatrical business was limping back to normal, a sudden surge in Covid-19 cases has once again put a halt to the recovery plans, with fresh restrictions across several states. On Tuesday, the Delhi Disaster Management Authority (DDMA) announced the closure of cinema halls and multiplexes across the national capital with immediate effect.

    The decision was taken after Delhi recorded the highest single-day spike in Covid-19 cases since 9 June. As many as 331 fresh cases and one death was reported on Tuesday, while the positivity rate mounted to 0.68 per cent.

    Soon after the announcement, the makers of actor Shahid Kapoor starrer “Jersey” issued a statement regarding their decision to postpone the release of the film to a later date. The sports drama based on the life of a middle-aged cricketer who returns to the game for the love of his child was set to be released in theatres on 31 December.

    “In view of the current circumstances and new Covid guidelines, we have decided to postpone the theatrical release of our film ‘Jersey.’ We have received immense love from you all so far and want to thank you all for everything. Until then everyone please stay safe and healthy, and wishing you all the best for the new year ahead,” said the makers in a statement.

    Apart from cinemas, and theatres, schools, colleges as well as gyms have been directed to close with immediate effect. The restrictions have also been put on the functioning of shops, and public transport as a yellow alert was sounded under the Graded Response Action Plan (GRAP) in Delhi. Under the ‘yellow’ alert restrictions, shops and establishments of non-essential goods and services and malls will open based on odd-even formula from 10 a.m to 8 p.m.

    Also, the Delhi Metro will run at 50 per cent of its seating capacity, and buses too will ply at 50 per cent of capacity with exempted category passengers. Private offices can function with up to 50 per cent of the staff. “As the Covid-19 positivity rate has been above 0.5 per cent for the past few days, we are enforcing Level-I (Yellow alert) of the Graded Response Action Plan. A detailed order on restrictions to be implemented will be released soon,” said Delhi CM Arvind Kejriwal, adding that the decision was taken after a high-level meeting on Tuesday.

    According to the health ministry, India has logged 653 cases of the Omicron variant of coronavirus across 21 states and UTs so far out of which 186 people have recovered or migrated. Maharashtra recorded the maximum number of 167 cases followed by Delhi at 165, Kerala 57, Telangana 55, Gujarat 49 and Rajasthan 46.