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  • MEBC 2013: Radio rocks in South India – Deloitte Report

    MEBC 2013: Radio rocks in South India – Deloitte Report

    BENGALURU: The Digital March-Media and Entertainment in South India, a Deloitte-FICCI report was released at FICCI-MEBC 2013 in Bangalore.

     

    The report says that the radio industry in India enjoys greater acceptance in the South than in the rest of the country and thus stands out amongst its peers. This is indicated by relatively higher average radio listenership in cities like Bengaluru where people spend about 20 hours /week on radio while those in Delhi and Mumbai spend 13-14 hours/week.

     

    Radio has become an integral part of the entertainment industry in South India and thus has been used as a tool for promotions like film and TV. The film industry in Tamil Nadu (TN) has tied up with various radio stations with an aim to keep the listeners abreast with the music premiers and activities related to the film. Not just the filmmakers but also the broadcasters use this medium as propping up their new shows says the report.

     

    It also says that the South Indian Media and Entertainment (SIM&E) industry is slated to grow from its current estimated size for FY-2013 of Rs 23,900 to Rs 43,600 crore in FY-2013 at an CAGR of 16 per cent.

     

    Radio, which stands third behind new media and television in terms of growth, will rise at a CAGR of 19 per cent in the four southern states of TN, Andhra Pradesh (AP), Karnataka and Kerala, from an estimated present size of Rs 420 to Rs.830 crore by FY-2017.

     

    The report also goes on to say that the national and local advertisers are increasingly realizing the importance of radio.

  • POGOs School Contact Program wins Gold at EEMAX Awards for Chhota Bheem ka Fatafat Formula

    POGOs School Contact Program wins Gold at EEMAX Awards for Chhota Bheem ka Fatafat Formula

    MUMBAI: POGO, the leading kids’ entertainment channel, recently added another feather to its cap. Chhota Bheem ka Fatafat Formula, an innovative marketing School Contact Program (SCP) in 2012, won the Gold Prize in the category “Best School Contact Program” at the Event & Entertainment Management Association (EEMA) Awards 2013.

    This 2 months long SCP gave young school children a unique opportunity to learn basic self-defense techniques to protect themselves and those around them. POGO aimed to empower children and also impress upon them the importance of safety in day-to-day life by teaching them the power of ‘Mind over Might’.

    The SCP was conducted with 5 lakh students in over 550 schools across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai. Fountainhead Entertainment was the event agency behind conducting this successful event. In addition, special self-defense themed promos featuring Chhota Bheem were aired on POGO.

    Krishna Desai, Sr. Director & Network Head – Kids, South Asia, Turner International India Pvt. Ltd. said, “School Contact Programs of Cartoon Network and POGO have been a proud tradition at Turner. To be recognized and awarded by the industry for one of them is not only gratifying but also encouraging. Fountainhead Entertainment has been a long-standing partner on many successful and innovative initiatives.” 

    EEMA is the only unified voice of the event management and experiential marketing industry. EEMAX 2013 was the fifth edition of the awards which recognized exemplary work in the events and experiential marketing space. In the ‘Best School Contact Program’ category, the initiative competed against not only brands in kids/broadcast but the across the various brand categories in India.

  • Q2-2014 HT Media PAT up due to subsidiary stake sale: Radio Business PBIT up 28%

    Q2-2014 HT Media PAT up due to subsidiary stake sale: Radio Business PBIT up 28%

    BENGALURU: Despite slightly lower consolidated income from operations in Q2-2014 at Rs 534.65 crore, as compared to the Rs 540.93 crore in Q1-2014, Indian media group HT Media Limited (HT Media) reported a 22.5 per cent jump in PAT for Q2-2014 at Rs 58.18 crore (after minority interest) as compared to the Rs 47.49 crore in Q1-2014 and 75 per cent higher than the Rs 33.31 crore for Q2-2013. HT Media had reported group consolidated income from operations of Rs 510.87 crore for Q2-2013.

     

    Excluding the Rs 38.21 crore from the proceeds of the sale of HT Media’s stake in HT Burda, PAT for Q2-2014 would be lower than the PAT for the immediate preceding quarter or the corresponding quarter of last year.

     

    Note: An amount of Rs 38.21 crore representing the difference between (i) the net proceeds of HT Media’s sale of equity shares held in a subsidiary company HT Burda amounting to Rs 59.91 crore and (ii) the carrying amount of assets of HT Burda less liabilities in the consolidated financial statement amounting to Rs 21.7 crore has been recognised as other income in the company’s financial statement.

     

    HT Media’s Fever 104 FM has four radio stations in Mumbai, Bangalore, Kolkata and Delhi. Its Radio, Broadcast and Entertainment segment’s PBIT at Rs 4.69 crore for Q2-2014 was 27.8 per cent more than the Rs 3.67crore for Q1-2014 and almost double (1.97 times) the Rs 2.38 crore PBIT for Q1-2013.

     

    The company claims that its advertising revenue from Printing of Newspapers and Periodicals ‘ segment increased to Rs 386.8 crore for Q2-2014 from Rs 364 crore in Q2-2013, primarily driven by increase in advertising yields and volumes. It also claims a 14 per cent increase in circulation revenue of print segment to Rs 64.2 crore in Q2-2014 from Rs 56.3 crore during the corresponding period last year, driven by increase in realisation per copy.

     

    Let us look at the other Q2-2014 figures reported by HT Media

     

    HT Media’s total income for Q2-2014 at Rs 591.6 crore was 11 per cent more than the Rs 535.25 crore for Q2-2013 and 4.1 per cent more than the Rs 568.49 crore for Q1-2014, mainly on account of higher other income due to HT Media’s sale of its stake in a subsidiary company HT Burda in the current quarter.

     

    Other Income at Rs 56.95 crore for Q2-2014 was more than double (2.34 times more) the Rs 24.38 crore in Q2-2013 and also more than double (2.1 times more) the Rs 27.56 crore for Q1-2014. However, once the proceeds of HT Media’s sale of its stake in its subsidiary HT Burda of Rs 38.21 crore is excluded, Q2-2014 other income would be lower than the other income for Q1-2014 or Q2-2013.

     

    HT Media’s total expense for Q2-2014 at Rs 492.61 crore was about three per cent more than the Rs 478.57 crore for Q2-2013 and about 1.6 per cent more than the Rs 484.81 crore for Q1-2014.

     

    A major chunk of the expense is the cost of raw materials consumed in the case of HT Media. It spent Rs 189.4 crore for Q2-2014 which was three per cent lower than the Rs 195.25 crore in Q2-2013, but 10.3 per cent more than the Rs 171.57 crore in the immediate preceding quarter (Q1-2014).

     

    Another major chunk of expense is Other Expense in the case of HT Media. Other Expense at Rs 180.28 crore for Q2-2014 was 15.5 per cent more than the Rs 156.04 crore for Q2-2013, but about 0.8 per cent lower than the Rs 181.75 crore for Q1-2014.

     

    HT Media’s Employee Benefit expense for Q2-2014 at Rs 106.47 crore was three per cent more than the Rs 103.41 crore for Q2-2013 and 0.8 per cent more than the Rs 105.52 crore for Q1-2014.

     

     Segment Results:

     

    HT Media reports revenue from four streams – Printing of Newspapers and Periodicals segment; Broadcast and Entertainment segment; Digital segment and from Unallocated segment.  

     

    Revenue from HT Media’s Printing of Newspapers and Periodicals segment at Rs 495.85 crore for Q2-2014 was 3.4 per cent higher than the Rs 479.18 crore for Q2-2013, but 1.1 per cent lower than the Rs 504.68 crore in Q1-2014.

     

    PBIT for Printing of Newspapers and Periodicals segment for Q2-2014 at Rs 59.48 crore was 23.3 per cent higher than the Rs 48.24 crore for Q2-2013, but 27 per cent lower than the Rs 82.46 crore for the immediate preceding quarter (Q1-2104).

     

    Revenue from Radio, Broadcast and Entertainment segment for Q2-2014 at Rs 22.16 crore was 11.2 per cent more than the Rs 19.92 crore for Q2-2013, and marginally higher (3.5 per cent) than the Rs 21.41 crore for Q1-2014.

     

    As mentioned above, Its Radio, Broadcast and Entertainment segment PBIT at Rs 4.69 crore  for Q2-2014 was 27.8 per cent more than the Rs 3.67 crore for Q1-2014 and almost double (1.97 times more) than the Rs 2.38 crore for Q1-2013.

     

    Results from the Digital Segment and the Unallocated segment are negative. Please see the attached financial statements.

     

    HT Media chairperson and editorial director Shobhana Bhartia said, “We are glad to report a stable growth in revenue and profit this quarter, despite continued uncertainty in the macroeconomic environment, both in India, and elsewhere. Our growth initiatives in Mumbai and UP continue to deliver results, and all our digital businesses have shown robust growth. We are confident that our diversified business model, established brands and sustained focus on cost reduction will continue to create value for all stakeholders and also show better results as the macroeconomic environment improves.”

  • Delhi Lokayukta wants DAVP panel to certify circulation figures before giving govt. ads

    Delhi Lokayukta wants DAVP panel to certify circulation figures before giving govt. ads

    NEW DELHI: Delhi Lokayukta Justice Manmohan Sarin has favoured setting up of a panel of Directorate of Advertising and Visual Publicity for empanelment as well as granting of government advertisements.

     

    The order by the Lokayukta came following a complaint that a local newspaper misrepresented facts about circulation figure in getting advertisement from government agencies and departments in Delhi.

     

    In his order, Justice Sarin particularly sought a thorough verification of circulation figures of newspapers, journals and magazines owned, edited and published by “public functionaries”.

     

    “Whenever a public functionary is the owner, editor, printer or publisher or otherwise has a substantial interest in the newspaper, journal, magazine, then the verification of circulation be made compulsory,” he said.

     

    “A committee of officers of DAVP be constituted for grant of empanelment subject to verification of circulation by Registrar of Newspapers for India (RNI),” the Lokayukta said in the order.

     

    The complainant had alleged that a local newspaper has printed a few copies with a view to obtain advertisements from government departments.

  • Simba enters Tier 2 cities with 100 stores by 2014 in India

    Simba enters Tier 2 cities with 100 stores by 2014 in India

    MUMBAI: SimbaToys, one of the largest toy manufacturers in the worldand slated to be the largest toy chain in India is all set to expand its reach to Tier 2 cities. Following the opening of existing stores across Mumbai,Delhi, Bangalore and Chennai the company is now ready to extend its reach to Orissa, Rajasthan, Gujarat and Chhattisgarh over next few months.

    Commenting on the expansion Shree Narayan Sabharwal, Business Head, Simba Toys India stated “In India, almost 70% of the toy market is unorganized. Simba Toys mission is to let kids play with better quality and safer toys. The idea behind SIMBA stores in India is to establish them as your neighborhood toy store. Through which good quality products come closer to mass consumer across all cities in India, as it’s difficult to have easy access to such toys in India.”

    “We are planning to open 50 outlets across the country by the end of this year”, he further added. German – based toy brand, Simba Toys entered the Indian market through an exclusive franchise arrangement in 2010. Simba Toys opened its first Simba store in 2012 in Mumbai, the financial capital of India.

    Eighteen stores of SIMBA are already operational in diversified locations across the country which includes Delhi-NCR, Madhya Pradesh, Bangalore Mumbai, Gujarat, Uttarakhand and Chennai. The product range includes Back to School range, Steffi, Majorette, Art and Craft, Music.

  • Battle for the States

    Battle for the States

    MUMBAI: As the 5 states of Delhi, Madhya Pradesh, Chhattisgarh, Rajasthan and Mizoram go to elections in November-December, CNN-IBN & IBN7, in partnership with THE WEEK, bring to you the most incisive and definitive pre-election survey in these states, conducted by the Centre for the Study of Developing Societies (CSDS).

    Amidst the tough multi-party competition and hectic campaigning in these states, the survey will give the viewers a head start on the likely outcome of the Assembly elections; delving into seat projections, sensing the mood of the voters in key constituencies and discussing the biggest factors and issues that are going to impact the results.

    With a formidable team of journalists, joined by the best political experts in the country, the survey aims to give its viewers the sharpest and most precise analysis of the elections.
    Rajdeep Sardesai, Editor-in-Chief, CNN-IBN, IBN7 and IBN-Lokmat, said, “The pre-poll study is an attempt to sense the mood of the voters and determine how this will impact the overall constitution of the respective State Assemblies. Once again, we are pleased to partner with THE WEEK in this endeavour.”

    Ashutosh, Managing Editor, IBN7 said, “In the run-up to the State Assembly elections, this pre-poll study is an initiative to reach out to voters, understand their issues and how their decision will impact the electoral outcomes in these 5 key poll-bound states.”

    Philip Mathew, Managing Editor, THE WEEK, said, “We are glad to partner with CNN-IBN & IBN7 in conducting this pre-poll survey. As usual, it is our endeavour to give our readers the most thorough insights into the current political and social scenarios in the poll-bound states.”
    To know the findings of this study, tune into ‘Election Tracker’ on CNN-IBN and ‘Mera Vote Meri Sarkar – Agar Abhi Chunav Hon Toh’ on IBN7, from Mon, Oct 28 to Thu, Oct 31 at 8pm.

    You can also read the detailed results and analysis of the survey in the issue of THE WEEK, hitting stands on Nov 1, 2013.

  • Seven boys and girls will ride for respect on MTV Hero Roadies X1

    Seven boys and girls will ride for respect on MTV Hero Roadies X1

    MUMBAI: MTV Hero Roadies is back with a new ripping format in its ‘X-series’. ‘No vote outs, only performance can get you to win’. This is the mantra for MTV Hero Roadies X1.

     

    It dons a brand new avatar that salutes those who believe the only thing its worth fighting for is respect. And, this season seven boys and seven girls fight it out on equal grounds in an ultimate ride to win respect.

     

    This year, Roadies is auditioning for equal number of boys and girls who would rough it up on even grounds to be the last Roadie standing. This season champions the youth sentiment that being brave and standing against odds is better than being the bully.

     

    The format will reward performance over petty politics. This year, there will be no vote outs, no shortcuts and no alliances. The winner will be decided purely on basis of merit in performance on tasks. This twist in the format reflects the state of mind of young India. Confident, ambitious and street smart.

     

    Starting 17 November, the hunt for the Roadie of the year will kick off through a grueling four-city audition. The epitome of sportsman spirit – Rannvijay, and the mentor of the format- Raghu, will handpick seven boys and seven girls across the four cities. The show will give an equal chance to both the genders to prove their merit and win the title of Roadies. The first stop for the auditions will be Delhi, followed by Chandigarh, Pune and Ahmedabad.

     

    Speaking about the new season, Rannvijay the host of the show and first ever winner of MTV Hero Roadies says: “In the past 10 years, I have seen numerous contestants come to the show with a game plan in mind. Many a times, contestants have gone far on the show on the basis of their mind games and strategy, rather than performance. But now, all that is a thing of the past. For the first time on Roadies, a winner will be selected only on their performance in every task. It definitely is going to be one exciting journey.”

     

    MTV Hero Roadies the returning judge and mentor Raghu Ram says: “The past 10 years has seen Roadies enjoy the top position when it comes to youth based reality shows. With the onset of season XI of Roadies we want to turn the concept around. This time the battle is solely for respect. The eliminations will also be purely performance based while there will be no place for politics. Like they say- let the best man win!”
    MTV India EVP and business head Aditya Swamy explains: “India’s longest running reality show is back with a format that reflects the mood of young India. On one hand, there is the demand for equal rights, on the other the ambition to succeed but only by playing fair. The theme of this season – ‘Ride for Respect’ gives the participants an equal chance. And no vote outs. All that matters is performance.”

  • Dish TV unveils two new and exciting Diwali bonanza offers

    Dish TV unveils two new and exciting Diwali bonanza offers

    NEW DELHI: As the country readies to celebrate Diwali, Asia’s largest direct-to-home network Dish TV has announced the launch of two special offers: the first on a Rs 1,500 cash back on purchase of a Dish TV set top box and a Ultimate Combo Offer that will encourage purchase of high definition boxes.

    This year, Dish TV will provide whopping a Rs 1,500 cash back on purchase of any Dish TV set top box. This offer is applicable on the purchase of either Standard Definition (SD) or High Definition (HD) boxes. In addition to this offer, Dish TV has also announced the Ultimate Combo Offer that will help consumers earn a free standard definition box with the purchase of every high definition box.

    The Ultimate Combo Offer will also give away a substantial discount on monthly recharge besides the free second set top box. Through this offer, we plan to address the needs of multi television household with this terrific cost effective solution. Customers can avail only one of these offers at a time.

    Consumer sentiments are buoyant during the festive season and they tend to splurge more. Keeping in the mind the festive fervor, Dish TV plans to cash in on this opportunity with attractive consumer promotion offer.

    On this occasion, Dish TV COO Salil Kapoor said, “Diwali is a very important festival and is celebrated with great fervor and enthusiasm in all parts of the country. Dish TV always strives to introduce innovative offers and schemes for its consumers. It is this customer centric approach that has made us the country’s largest DTH service operator. We, at Dish TV, wanted to further strengthen and reach the core of our Indian audience. We have launched these festive bonanza offers to engage with our customers and deepen our reach even further.”

    Both the Diwali bonanza offers will be effective from 18 October. Both these offers will be available in larger cities like Delhi, Mumbai, Kolkata, Madras. Agra, Ahmedabad, Allahabad, Amritsar, Aurangabad, Bangalore, Bhopal, Chandigarh, Coimbatore, Faridabad, Ghaziabad, Howrah, Hyderabad, Indore, Jabalpur, Jaipur, Jodhpur, Kalyan-Dombivli, Kanpur, Lucknow, Ludhiana, Meerut, Mysore, Nagpur, Nasik, Navi Mumbai, Patna, Pimpri- Chinchwad, Pune, Rajkot, Ranchi, Sholapur, Srinagar, Surat, Thane, Vadodara, Varanasi and Visakhapatnam.

  • India Just Suited Up!

    India Just Suited Up!

    MUMBAI: Comedy Central, India’s preferred laughter destination is known to engage its audience with not only clutter breaking content but also with promotion ideas that attract all English entertainment viewers. Keeping up with the excitement around the most awaited show on English television, Comedy Central welcomed Suits Season 3 with a bang on October 7, 2013. The channel promoted the show through a 360 degree marketing campaign labeled ‘Everybody is getting into SUITS!’

    As party of the overall marketing campaign, a massive on-ground activity was planned leading up to the show. Starting October 4th, groups dressed in slick suits were seen across places ranging from prominent landmarks like heritage properties, metro stations and famous streets to the most, Oddest of places like, libraries, malls & sea facing promenades in Bangalore, Kolkata, Mumbai & Delhi. The activity was a huge success, generating buzz & direct integrations with more than one lakh people

    Apart from the on ground promotion, the channel also tied up with multiple BTL partners to innovatively amplify the Suits communication. The channel tied up with India’s leading dry cleaners Pressto & dry cleaned suits were returned to customers with SUITS messages on them. Promotion in Gold’s Gym’s involved funny captions in the men’s locker rooms about how Men looked compared to Harvey Specter, while women were cockily urged to control themselves with a live size poster of him in their washrooms!

    Promotion partners also included Café Coffee Day outlets, Crossword bookstores, Big Cinemas, Cocoberry, Bookmyshow.com, moneycontrol.com, In.com & mydala.com. To add reach, the campaign also involved Print, Outdoor & heavy digital & Radio promotion across all major cities in the country. The channel also focused on trade marketing with promotions across all major advertising sites both in & outside leading media agencies in Delhi & Mumbai.

    To top off the entire marketing effort, Comedy Central also engaged fans and media personnel to enter in a contest with winners getting a chance to LIVE THE HARVEY LIFE with a 2N/3D day stay at Taj lake Palace in Udaipur, with a Jaguar car service, gourmet food & spa sessions that will make winners feel like the character & get a first hand taste of good life & larger than life persona!

    Commenting on the premier of Suits Season 3, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt. Ltd, says, “Comedy Central has always been an innovative brand when it comes down to finding ways to market our shows & reach out to viewers. Here, we have taken a very simple yet powerful idea like “Everybody is getting into Suits” and pushed it to the next level by actually getting everyone in India to wear Suits. I am very happy with the response that we have got from fans, with a number of people turning out in suits & expressing their love for the show”

    The channel has become a one stop destination, catering to viewers with witty humor and great comedy through its day long line up of shows. Staying true to its philosophy, this October it takes the wit & energy up another notch!

    Garnier Men presents Suits Season3 Powered by Micromax on Comedy Central. Mon- Thu 10PM

    Promotion partners also included Café Coffee Day outlets, Crossword bookstores, Big Cinemas, Cocoberry, Bookmyshow.com, moneycontrol.com, In.com & mydala.com. To add reach, the campaign also involved Print, Outdoor & heavy digital & Radio promotion across all major cities in the country. The channel also focused on trade marketing with promotions across all major advertising sites both in & outside leading media agencies in Delhi & Mumbai.

    To top off the entire marketing effort, Comedy Central also engaged fans and media personnel to enter in a contest with winners getting a chance to LIVE THE HARVEY LIFE with a 2N/3D day stay at Taj lake Palace in Udaipur, with a Jaguar car service, gourmet food & spa sessions that will make winners feel like the character & get a first hand taste of good life & larger than life persona!

    Commenting on the premier of Suits Season 3, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt. Ltd, says, “Comedy Central has always been an innovative brand when it comes down to finding ways to market our shows & reach out to viewers. Here, we have taken a very simple yet powerful idea like “Everybody is getting into Suits” and pushed it to the next level by actually getting everyone in India to wear Suits. I am very happy with the response that we have got from fans, with a number of people turning out in suits & expressing their love for the show”

    The channel has become a one stop destination, catering to viewers with witty humor and great comedy through its day long line up of shows. Staying true to its philosophy, this October it takes the wit & energy up another notch!

    Garnier Men presents Suits Season3 Powered by Micromax on Comedy Central. Mon- Thu 10PM

  • 16,000 people in Delhi and Mumbai Walk for Health with Max Bupa

    16,000 people in Delhi and Mumbai Walk for Health with Max Bupa

    MUMBAI: Max Bupa Health Insurance hosted the second edition of Max Bupa Walk for Health initiative in Delhi and Mumbai today. The event witnessed an enthusiastic participation from more than 16, 000 people in Delhi and Mumbai who pledged to incorporate more walking into their daily routine.

     

    Max Bupa Walk for Health is a first of its kind initiative which aims to encourage people to walk more and bring about a positive and long term sustainable behavioural change in their lifestyle. The five kilometre walk in Delhi was flagged off by Anuroop (Tony) Singh, Chairman, Max Bupa, Manasije Mishra, Chief Executive, Max Bupa and health icon and ace tennis player Sania Mirza.

     

    The Mumbai walk was flagged off by Birender Ahluwalia, Director – Sales and Distribution, Max Bupa and leading Bollywood actor Sonam Kapoor. Nick toons Dora the Explorer and Ninja Turtles flagged off the two kilometre walk for children and senior citizens in Delhi. Speaking about the health initiative, Anuroop (Tony) Singh, Chairman, Max Bupa said,

     

    “At Max Bupa, it is our constant endeavour to encourage people to stay healthy and actively avert lifestyle diseases. Walking is one of the simplest forms of exercise and has innumerable health benefits. We are happy to see the response that this initiative has been garnering across India and hope it motivates people to continue walking for healthier and more successful lives.”

     

    Manasije Mishra, Chief Executive, Max Bupa said, “Our research has shown that one fourth of the Indians do not exercise. At Max Bupa, our purpose is to help people live healthier and more successful lives. Max Bupa Walk for Health is a platform to educate people about the multiple benefits of walking and create a health movement in India. We are delighted to witness such an enthusiastic response to the second edition of the initiative.”

     

    Expressing her belief in the initiative, Sonam Kapoor said, “Health needs to be a priority for all of us and I am glad to be a part of an initiative like Walk for Health as it promotes walking for good health among the general public. Walking Is the easiest way to stay fit and I recommend it to everyone. I really enjoyed being a part of this event and seeing so many Mumbaikars walk together for good health.”

     

    The event was attended by people of different age groups including celebrities, health enthusiasts, school children, customers, agents, partners and employees of Max Group companies with their friends and family. Celebrities like Manish Paul, Pooja Bedi, Kunal Kohli, Dilip Tahil,Raza Murad, Meiyang Chng and Smriti Irani also participated in Max Bupa Walk for Health in Delhi and Mumbai.

     

    Thousands of Indians had participated in Max Bupa Walk for Health last year and pledged to incorporate more walking into their daily lives. This year the initiative focused on Delhi and Mumbai, as owing to a sedentary lifestyle, people living in these metropolises are more prone to stress and lead an unhealthy life.

     

    Max Bupa Walk for Health Survey, a recent study on the walking behaviour of people in Delhi, Mumbai and Bangalore has revealed that one in two people feel less stressed, one in four people feel more socially active and productive at work after walking. Special Zumba dance session and health camps were organized for the participants at the sidelines of the event.