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Tag: Delhi office

  • Publicis In-Motion appoints Shonali Sharma as head of Arc Worldwide’s Delhi office

    Publicis In-Motion appoints Shonali Sharma as head of Arc Worldwide’s Delhi office

    Mumbai: Publicis In-Motion on Monday announced the appointment of Shonali Sharma as head of Arc Worldwide’s Delhi office.

    “Shonali will head an adept team of experts and focus on making Arc Worldwide a preferred partner for brands looking to ace their customer connect across channels and platforms,” said the statement. Shonali will closely work with the India leadership team of Arc worldwide helmed by Pravin Vadhera.

    Shonali brings with her eighteen years of experience in experiential marketing, brand development, sports marketing, integrated marketing and communication. In the past, she has worked with agencies like Candid Marketing Services, Ogilvy Action, Cheil Communications, along with managing the PGAI Tour and launching Delhi Daredevils at the IPL. She has worked across a range of brands from telecom (Idea, Vodafone, Motorola), FMCG (Pepsi, Cadbury’s, Revlon, Samsung) and media (National Geographic, Discovery Networks) to technology (Microsoft, Lenovo) and pharma (Novartis) amongst others. Her work has earned her numerous awards.

    “In 2022, Publicis In-Motion is looking at scaling up in a big way,” said Publicis In-Motion head Praveen Vadhera. “I am thrilled to have Shonali on board. She brings with her expansive experience and keen insight into future trends. I am excited about the value we can create for our clients with her expertise.”

    “I am excited to be a part of Arc’s continued success in India,” said Shonali Sharma. “Parveen has always been a great visionary and the team in India has an eclectic mix in terms of skill sets and an attractive client portfolio across our group companies. I want to leverage my expertise and creativity to complement these skills and help clients further unlock their potential through innovative and effective experiential marketing strategies.”

    A part of Publicis Groupe India, Publicis In-Motion is a specialist entity focused on building brands by creating experiences and engagement with consumers while they are on the move. It has a team of 150 professionals and its expertise lies in crafting ideas that move people to like, share, participate, advocate and explore brands, thereby moving them to purchase.

    Arc Worldwide specialises in brand activation, experiential engagement and shopper marketing. In India, Arc has been the partner of choice for leading brands like Diageo, Acko, Airtel, Isuzu, and HP to name a few. Most recently the team executed the launch of Airtel’s 5G experience with the recreation of in-stadia experience of Kapil Dev’s legendary 175 run innings from the 1983 Cricket World Cup with India’s first live 5G powered hologram.

    Shonali is deeply passionate about the impact of art on society’s culture and has launched a label called ‘Breathe’ – a unique initiative to make art more accessible in everyday life thereby supporting local artists. ‘Breathe’ brings together works of various artists in the form of soulful, ethical merchandise – apparel, stationery and home décor.

  • Auburn Digital Solutions appoints Manish Kumar to bolster its Delhi team

    Auburn Digital Solutions appoints Manish Kumar to bolster its Delhi team

    Mumbai: Auburn Digital Solutions, a full-service omnichannel digital agency has announced the appointment of Manish Kumar as AVP – client consulting and strategic initiatives. He will be based in Delhi.

    In this role, Kumar will focus on developing and strengthening the agency’s national digital services and helping existing and new clients transform their digital processes and marketing strategies as well as achieving ROI-driven marketing outcomes, said the agency in a statement. “He will focus on digital PR and other strategic and innovative solutions, and the continued development of the company’s approach to an omnichannel digital strategy that cuts across programmatic, paid, social, search and e-commerce,” it added.

    “We are delighted to welcome Manish into Auburn. His experience will be instrumental in further strengthening our senior leadership talent pool and is marketing acumen will add to our omnichannel digital strengths,” said Auburn Digital Solutions co-founder Ashish Tripathi 

    “We are expanding rapidly, and with digital remits becoming even more important in the marketing mix today, Manish is well poised to strengthen our service offerings as we leap into our new phase of growth,” added Auburn Digital Solutions co-founder Harsh Kedia.

    Kumar has over two decades of experience in managing large-scale marketing, communications, PR and digital programs for clients like Cairn India, NIIT, ISWAI, and TUI. He joins Auburn Digital Solutions from Eventcombo, a USA-based virtual event and digital technology platform which provides virtual event solutions. 

    His previous assignments include BG India, Bharti Group and Reliance Energy among others. He has the cross-category experience, and exposure to diverse domains like food and beverages, alcobev, power, IT, education, oil and gas, training and several others.

    “I am elated to be part of a team which is at the forefront of the digital confluence of brands, creativity and innovation,” said Manish Kumar. “I look forward to working with brands to explore and co-create the best marketing and brand outcomes.

  • Cohn & Wolfe India appoints Rafi Khan as CEO

    Cohn & Wolfe India appoints Rafi Khan as CEO

    MUMBAI: Cohn & Wolfe today announced that Rafi Khan has joined Cohn & Wolfe India (CWI) as its CEO. Khan who takes over with immediate effect will be responsible for all operations in India, providing strategic leadership and direction for business growth. He will focus on key client relationships while building the business in a sustainable and profitable manner in line with CWI strategy.

     

    Khan will report to Cohn & Wolfe CEO Donna Imperato and be supported by Megha Sharma, who oversees the Delhi office.

     

    Khan has over 19 years of work experience and has been steering pan India media management, corporate and marketing communication, brand creation/re-positioning, image turnaround, entry strategy, crisis management, events and product launches, social media as well as internal communication. He has worked with several high profile national and international brands such as Max India Group – Max Healthcare, Max Bupa, Max India and Antara Senior Living Ltd., Mahindra Comviva, Etisalat, American Express, Homeshop18, Yahoo, TripAdvisor, Virgin Mobile, Goodyear,  WeChat, International Cricket Council, Ten Sports and Hewitt Associates among others.

     

    Formerly, Khan was the deputy managing consultant at Text100 India, responsible for the Northern region, where he spent six years. He has also held several positions of leadership in his career such as head of communications for D S Constructions, one of the largest infrastructure developers in India; head of infrastructure advisory and director eastern region at Image Inc. (A part of the Perfect Relations Group).  An economics bachelors holder from Allahabad University, Khan started his career as an entrepreneur with his own business venture, which he successfully ran for seven years and later sold to a large multinational.

     

    “Rafi brings a valuable mix of agency operational and corporate leadership experience to our growing offer in India. His brand marketing expertise will prove indispensible in creating successful strategies for both local and multi-national companies,” said Imperato.

     

    Cohn & Wolfe started its India operations in June 2012 and has offices in Delhi and Mumbai and a strong affiliate network across India. CWI team has extensive experience in key domains including corporate, lifestyle, consumer, corporate social responsibility and social media domain.

  • Law & Kenneth to handle Borges‘ creative duties

    Law & Kenneth to handle Borges‘ creative duties

    MUMBAI: Law & Kenneth has won the creative business of Spain‘s Borges, the producer of Mediterranean food products.


    The account, won after a multi-agency pitch, will be handled out of the Delhi office.


    Confirming the news, Law & Kenneth India CEO & Managing Partner said, “This category is interesting and new. It has the potential to grow. With this win, we are hoping to make Borges a market leader.”
     
    Borges which produces olive oil and has other products like nuts, dry fruits, vinegar and microwave popcorn under its brand, plans to gain market leadership, particularly in the olive oil category.