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Tag: Delhi NCR

  • Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    Mercedes-Benz India plans to expand its retail footprint with pop-up stores to connect with the youth

    MUMBAI: In a bid to attract more customers and create brand consumerism, Mercedes-Benz India is coming up with 7 retail pop-up stores. One of which has already been inaugurated in Lower Parel in Mumbai, there are 6 more stores which will be opened in Delhi-NCR, Bangalore, Pune, Hyderabad, Chennai and Goa. 

     For the year 2016, with the brand philosophy ‘Winning with Mercedes-Benz’, the company is reaching closer and making its presence felt to its esteemed and discerning customers. The idea is to win the heart and the mind of consumers based on these innovative initiatives to create more awareness, brand recall and connect with consumers on an interpersonal level. The locations of these pop up stores are selected strategically, based on consumer mapping and behavioural patterns. 

    These pop-up stores will be positioned in places like lounges, pubs, cafes and restaurants to reach out to a larger target audience, this way Mercedes-Benz will be able to reach to youngsters in metros and Tier I markets. These pop-up stores will see sections such as branding and audio-visuals which will enhance consumer interest towards brand Mercedes-Benz. The customers will be able to engross themselves through special Mercedes-Benz applications and merchandise available at these stores.

    Roland Folger, Managing Director and CEO, Mercedes-Benz India said, “The pop-up stores will increase our visibility in the market as we plan to tap the young generation through it. This is a novel way to create a brand connect with youngsters who are extremely enthusiastic about cars. We are opening pop-up stores in multiple places to understand the likeability and choices of today’s outgoing generation. This further helps us in expansion of such initiatives that will give a sense of exclusivity to our customers and build a positive affinity towards the brand.”

    These innovations will help to compete in a market where traditional luxury norms become lesser relevant day-by-day. The year 2016 has a strong line-up of product launches from Mercedes-Benz including 12 new offerings and 10 new dealership inaugurations across markets. Mercedes-Benz aims at a sustained double digit growth in this year too.

  • Happy Finish created India’s first automotive virtual drive for Tata Motors

    Happy Finish created India’s first automotive virtual drive for Tata Motors

    MUMBAI: Happy Finish, a global creative production studio and agency offering immersive content experiences for leading brands, advertising agencies and photographers, has successfully delivered the last phase of cross platform media assets to support an ambitious campaign for Indian automotive brand, Tata Motors.

    In 2015, Tata Motors signed up Lionel Messi as its global brand ambassador and rolled out the successful #madeofgreat campaign across India. Happy Finish India brought #fantastico campaign to life for Tata Motors, by creating India’s first virtual drive experience for the Tiago car launch, including an array of cross platform media campaign assets.

    In supporting this bold campaign, the assets created by Happy Finish would reach an audience of millions through Tata Motors’ mass distribution of 2.3 million branded Google Cardboards, digital campaign and print ads in The Times of India, across the highly potential automotive markets of Mumbai, Delhi/NCR and Bengaluru.

    Tata Motors marketing communications and services head Delna Avari commented, “The challenge was how do we bring alive the test drive experience of a car which is yet to be launched. We felt that creating a VR experience would be the best idea and were delighted to partner with Happy Finish to introduce India’s first live action virtual drive experience. The reach has been phenomenal with great ROI and has been appreciated as one of the most innovative idea from Tata Motors for consumer experience.”

    Happy Finish APAC CEO Ashish Limaye commented, “We had a keen focus on the distribution channel for all of the cross platform media assets, and created a VR solution which enabled Tata Motors to leverage the power of mobile, producing engaging content via an easy to use app, available on both Android and iOS.

  • Happy Finish created India’s first automotive virtual drive for Tata Motors

    Happy Finish created India’s first automotive virtual drive for Tata Motors

    MUMBAI: Happy Finish, a global creative production studio and agency offering immersive content experiences for leading brands, advertising agencies and photographers, has successfully delivered the last phase of cross platform media assets to support an ambitious campaign for Indian automotive brand, Tata Motors.

    In 2015, Tata Motors signed up Lionel Messi as its global brand ambassador and rolled out the successful #madeofgreat campaign across India. Happy Finish India brought #fantastico campaign to life for Tata Motors, by creating India’s first virtual drive experience for the Tiago car launch, including an array of cross platform media campaign assets.

    In supporting this bold campaign, the assets created by Happy Finish would reach an audience of millions through Tata Motors’ mass distribution of 2.3 million branded Google Cardboards, digital campaign and print ads in The Times of India, across the highly potential automotive markets of Mumbai, Delhi/NCR and Bengaluru.

    Tata Motors marketing communications and services head Delna Avari commented, “The challenge was how do we bring alive the test drive experience of a car which is yet to be launched. We felt that creating a VR experience would be the best idea and were delighted to partner with Happy Finish to introduce India’s first live action virtual drive experience. The reach has been phenomenal with great ROI and has been appreciated as one of the most innovative idea from Tata Motors for consumer experience.”

    Happy Finish APAC CEO Ashish Limaye commented, “We had a keen focus on the distribution channel for all of the cross platform media assets, and created a VR solution which enabled Tata Motors to leverage the power of mobile, producing engaging content via an easy to use app, available on both Android and iOS.

  • ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital.

    UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

    ZenithOptimedia MD Hari Krishnan says, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

    UrbanClap co-founder Varun Khaitan added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”

  • ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    ZenithOptimedia’s Equinox bags UrbanClap’s media mandate

    MUMBAI: ZenithOptimedia Group’s Equinox has won the media planning and buying mandate of UrbanClap, which is inclusive of out-of-home and digital.

    UrbanClap has operations in major metropolitan cities such as Mumbai, Delhi NCR, Bangalore, Chennai, Pune and Hyderabad. It has over 36,000 professionals on the platform, servicing 4,000-5,000 requests each day across 125 categories. Almost 50,000 customers are using the platform on a monthly basis and this number continues to grow each month.

    ZenithOptimedia MD Hari Krishnan says, “The digital medium has re-wired the relationship between consumers and localised service professionals. We are very happy to associate with UrbanClap, which is a well-known on-demand services market place. This is a prestigious win for us. UrbanClap is ambitious and future-facing and is looking at extensive expansion across geographies, categories of services and talent. We will provide them with the right scale, insights and touch points in order to fuel their growth plans.”

    UrbanClap co-founder Varun Khaitan added, “We started this company with the vision of making localised services accessible to the Indian consumer, in view of a fragmented and unorganised industry. UrbanClap is really about convenience and comfort, and more importantly, about trust. We needed a credible media partner, one that understands our zeal and approach to the services business and is able to bring in the same kind of fresh thinking to our media plans. ZenithOptimedia has proven expertise in the e-commerce area, and brings in rich consumer insights and data driven planning in order to strengthen our brand further. We look forward to a rewarding partnership with them.”

  • Parle goes outdoors with new litter free campaign

    Parle goes outdoors with new litter free campaign

    MUMBAI: Media and manufacturing industries are abuzz with talks of Parle Products new Out Of Home (OOH) campaign in Delhi-NCR that upholds its pan India ‘Litter Free’ CSR project, backed by television ad campaigns.

     

    Parle Products general manager marketing Pravin Kulkarni said, “The OOH campaign is aimed at capturing our youth’s attention, in their environment, with peers and passers-by; prompting conversations and driving them to take responsibility and stop littering. We are already seeing that littering has reduced in targeted locations.”

     

    This high decibel awareness campaign, which took Cyber City and Cyber Hub by storm, has been developed by Havas Media Group’s OOH and activation brand Havas Media Active, whereas the TV commercial (TVC) and poster has been created by Thought shop Advertising and Film Productions chief creative director Vipin Dhyani.

     

    When queried about their choice of venue, Havas Media Group India CEO Anita Nayyar explained, “We decided to take the OOH route and zeroed in on Delhi-NCR to catch en-mass this audience. To give a sense of scale, only Cyber City has 4 lakh working professionals and 50,000 visitors every day, which this campaign is addressing.”

     

    As part of the campaign, OOH TV screens in buildings are playing three variations of the Parle Litter Free TVC – the Corporate Boss, the Class Monitor and Lady in the Shopping Mall looking for Mr. Clean. Along with captivating messages like – “Apnegharkosaafrakhnasabkoatahai. Tohsadkonkokyonahin?” and “Yehkachrewala ka kaamhai. It’s everyone’s responsibility,” the campaign makes it impossible for passersby to ignore the message.

  • Q2-2105: Siti Cable reports higher income, higher subscription revenue, lower loss

    Q2-2105: Siti Cable reports higher income, higher subscription revenue, lower loss

    BENGALURU: Essel group’s Subhash Chandra led Siti Cable Network Limited (Siti Cable) reported a 4.9 per cent rise in Total Income from Operations (TIO) to Rs 212.25 crore in Q2-2015 from Rs 209.02 crore in Q1-2015 and 47.5 per cent more than the Rs 160.31 crore in Q2-2014. For HY-2015, TIO was 42.4 per cent more at Rs 428.27 crore than the Rs 300.76 crore in HY-2014.

     

    Siti Cable reported a 102.3 per cent y-o-y growth in subscription revenue to Rs 121.4 crore from Rs 60 crore and a 14.9 per cent q-o-q growth from Rs 105.7 crore in Q1-2015.

     

    Loss for Q2-2015 reduced to Rs 22.87 crore from Rs 31.67 crore in Q1-2015 and from 26.46 crore in Q2-2014. HY-2015 loss was also slightly lower at Rs 54.54 crore as compared to the Rs 55.23 crore in HY-2014.

     

    Note: 100,00,000 = 100 lakhs = 10 million = 1 crore

     

    EBIDTA for Q2-2015 improved 26.2 per cent to Rs 45.8 crore (20.9 per cent of TIO) from Rs 36.3 crore (17.4 per cent of TIO) in Q1-2015 and also improved by 38.8 per cent from Rs 33 crore (20.6 per cent of TIO) in Q2-2014.

     

    Let us look at the other numbers reported by Siti Cable for Q2-2015

     

    Total expenditure (TE) for Q2-2015 at Rs 208.89 crore (95.3 per cent of TIO) was 2.5 per cent more than the Rs 203.76 crore (97.5 per cent of TIO) and 33.2 per cent more than the Rs 165.25 crore (100.04 per cent of TIO) in Q2-2014. HY-2015 TE at Rs 412.64 crore (96.4 per cent of TIO) was 40 per cent more than the Rs 294.77 crore (98 per cent of TIO) in HY-2014.

     

    Siti Cable’s carriage sharing pay channel and related costs (pay channel cost) in Q2-2015 at Rs 117.23 crore (53.5 per cent of TIO) was 6.6 per cent lower than the Rs 125.55 crore (60.1 per cent of TIO) in Q1-2015 and 81.6 per cent more than the Rs 64.56 crore (40.3 per cent of TIO) in Q2-2014. For HY-2015, pay channel cost at Rs 242.77 crore (56.7 per cent of TIO) was almost double (1.91 times) the Rs 127.26 crore (42.3 per cent of TIO) in HY-2014.

     

    Finance cost in Q2-2015 at Rs 29.58 crore (13.5 per cent of TIO) was 2.6 per cent lower than the Rs 30.37 crore (14.5 per cent of TIO) in Q1-2015 and 3.1 per cent lower than the Rs 30.52 crore (19 per cent of TIO) in Q2-2014. For HY-2015, finance cost at Rs 59.95 crore (14 per cent of TIO) was 5.8 per cent more than the Rs 56.66 crore (18.8 per cent of TIO) in HY-2014.

     

    Other expense in Q2-2015 at Rs 47.77 crore (21.8 per cent of TIO) was 21.8 per cent more than the Rs 38.05 crore (18.2 per cent of TIO) and 14.6 per cent lower than the Rs 55.93 crore (34.9 per cent of TIO) in Q2-2014. Other expense for HY-2015 at Rs 85.83 crore (20 per cent of TIO) was 10.4 per cent lower than the Rs 95.84 crore (31.9 per cent of TIO) in HY-2014.

     

    Siti Cable chairman Subhash Chandra said, “Growth in the collection of subscription revenue is the reflective of our continued emphasis on providing quality services to our consumers. We remain focused on supporting business growth by optimising our operations and continue to deepen our engagements with customers by introducing value added services.”

     

    Siti Cable executive chairman and CEO V D Wadhwa said, “Siti Cable maintained its growth trajectory in the second quarter too. We continue to focus on stabilising operations in DAS phase I and II markets and established industry best practices. The results for the quarter are reflective of these efforts. The subscriber revenue during the quarter has shown robust growth of 102 per cent”.

    Wadhwa added, “We have been working to digitize our phase 3 and 4 markets and we will keep the momentum ‘ON’ through voluntary digitization and focusing more on the monetization of existing business. We see extension in deadline as the opportunity for us to enter newer markets. In addition, we have rolled out broadband service on DOCIS 3.0 in Delhi/NCR and plan to further offer this service in more cities where we are already present. HD services with 30 plus channels have also been rolled out in all geographies.”

     

    Click here for full financial report

    Click here for full financial report

  • PVR Director’s Rare romances with ‘Her’ this Valentine’s Day

    PVR Director’s Rare romances with ‘Her’ this Valentine’s Day

    NEW DELHI: PVR Cinemas, the largest cinema exhibition company in India releases ‘HER’ this Valentine’s Day under its Director’s Rare banner. The movie has been critically acclaimed with 5 Academy Award nominations including Best Picture. PVR Director’s Rare is the limited release arm of PVR Group and works as a spring board to support the theatrical release of critically acclaimed cinema from across the world and niche content.

    Under its banner, Director’s Rare now offers an eclectic mix of Indian Indies, international Indies, cult classics, short film packages and avant grade documentaries. Director Spike Jonze’s ‘HER’ releasing on 14th February in India is yet another movie which has been acclaimed universally, for its direction, screenplay, and exceptional performances exhibited by the actors.

    The film revolves around a man who becomes intrigued with a new, advanced operating system, which promises to be an intuitive entity in its own right, individual to each user. The movie depicts a state of pleasure in a unique way offering audiences fresh insights on romance.

     
    Sanjeev Kumar Bijli, Joint Managing Director, PVR said, “With the gradual shift towards appreciating content led movies, we feel extremely happy to bring this movie under our Director’s Rare banner. Over the years, our audience has evolved and enjoys watching movies like Moonrise Kingdom, Fire in the Blood, Amour, Fruitvale Station, Inside Llewyn Davis and more”.

    He further adds, “On this occasion of Valentine’s Day, PVR brings a “sweet, soulful and smart” movie, expressing human relationships in the era of modern times. We hope to entertainour audience with many such movies and are hopeful that our efforts to offer meaningful cinema are successful.”

    The movie display various shades of love, friendship, needs and desires phenomenally. ‘HER’ has been nominated for 5 Academy Awards including Best Picture and has also been the winner for the best screenplay at the recently held Golden Globe Awards.

    The movie will be released on 14th February’2014 across cities like Delhi & NCR, Mumbai, Chennai, Bangalore, Hyderabad, Ahmedabad and Goa.

    About Director’s Rare Film Banner: PVR Director’s Rare is the limited release arm of PVR Group and works as a spring board to support the theatrical release of critically acclaimed cinema from across the world and niche content.  Launched in October 2011 PVR Director’s Rare has been involved with the theatrical release of more than 50 films which includes an eclectic mix of Indian indies, international indies, cult classics, short film packages and avant grade documentaries. Upcoming line up includes Academy nominated Nebraska, August Osage County, The Butler, The Grandmaster, Nishtha Jain’s multiple award winning documentary Gulabi Gang etc.

    About PVR Limited: PVR is the largest and the most premium film entertainment company in India. It is listed as India’s Most Trusted and Most Attractive brand – The Brand Trust Report, 2013 in the Category of Entertainment and Display. PVR is currently amongst the top 10 cinema companies in the world with respect to the terms of admissions per screen, entering the World Economic Forum’s List of Fastest-Growing ‘Global Growth Companies’. The brand currently operates a cinema circuit comprising 417 screens in 96 cinemas in 40 cities in India.

    The company acquired the Cinemax properties in 2012 and currently serves 65 million patrons at PAN India level. From PVR’s Gold Class and Mainstream Cinemas to Director’s Cut, PVR has made exceptional technology like the IMAX® and the ECX (Enhanced Cinema Experience) accessible to its audience. PVR as a brand is known for cultivating and spreading international movie culture countrywide and supports independent filmmakers under the banner of ‘Directors Rare’.

    PVR Ltd, the integrated ‘film and retail brand’ has PVR Cinemas as its major subsidiary. Its other two subsidiaries are PVR Leisure and PVR Pictures. PVR Leisure focuses on rolling out F&B and retail entertainment concepts. It’s one of a kind venture, ‘PVR BluO’ is the largest bowling chain in India comprising of 135 cosmic bowling lanes which spreads across 6 centers. PVR Leisure’s first casual dining concept ‘Mistral’ is another venture that offers patrons a high quality experience. Adding to the portfolio, PVR Pictures has been a prolific distributor of non-studio/ independent international films in India for many years.

    For any further information, please refer to the enclosed ink http://www.pvrcinemas.com/corporate/about-us.aspx

     

    For any media query please contact:Avian Media Silky Chopra/ Kanika Berry / Chinmoyee Kalita
    9650303863/ 9810744517 / 9999874549

     

  • Sounds of bollywood electro music to resonate in delhi ncr with Bollyboom

    Sounds of bollywood electro music to resonate in delhi ncr with Bollyboom

    DELHI: Bollywood music lovers across the globehave one more reason to put on their dancing shoes and get set to party.Percept LIVE presents the world’s first ever Bollywood Electro Music Festival – BOLLYBOOM,facilitated by Talat Aziz, LIVE in the heart of Delhi NCRat Wave City Center, Sector 25 A, Noida on Sunday, 24th November 2013. Presenting the finest music connoisseurs like SonuNiigaam, Shaan, Salim-Sulaiman, Shveta Pandit, Shraddha Pandit, ShadabAfridi,that Bollywood has to offer, Bollyboom will feature the who’s who from the Bollywood music industry to present to the world a new genre of Bollywood Electro music in a new avatar in the party circuit.For the first time ever, these music artistes will share a platformtogether and set the stage ablazefor 5 hours non-stop with their foot-tapping, head-banging, music specially created to the infusion of electro beats ofDJ Lloyd, DJ Nik& AJ, and Acid.

    Bollyboom,the first of its kind Bollywood Electro Music festival introduces new sounds of Bollywood musicusing state-of-the art technology and arrangements that promise to present freshand varied Bollywood music elements to the fans world over.Incorporating polished electronic sounds, Bollyboom will createdistinctive music that will appeal to people with diverse sensibilities andpromises to cut across all age groups, territories and countries, inspiring Bollywood fans the world over to stand up and dance.It promises a never-seen-before experience with great music, choreography and stupendous performances by dancers and artistes from Amsterdam, all at one place and one time.

    Speaking about Bollyboom, Mr. HarindraSingh, Vice Chairman and Managing Director, Percept Ltd. stated, “We are extremely proud and happy to be pioneers of this one-of-a-kind concept, thereby putting Bollywood music on the global radar through the world’s first ever Bollywood Electro Music Festival. With Bollyboom, we want to set a new benchmark for the music industry and give Bollywood music fans a fresh experience like never before where they can consume Bollywood electro music – LIVE, for hours together.The culture of raising the bar, time and again, is what defines us and together with the finest music talents in the Bollywood music industry, we are proud to create a new and uncontested space of music introducing Bollywood Electro in an unseen, unheard and unparalleled avatar to the world. So we urge all of you out there to step out of your comfort zone, and ride the Bollywood Electro wave with us!”

    Bollyboom will offer a blend of Trance, House, Hip Hop, Electro Funk, Synthetic, Pop, Club,Techno, HardStyle, Sufi and Dubstep among others. In keeping with the festival theme, Bollyboom will include shopping, food and interesting activities for the fans.Kingfisher Premium presents Bollyboom,in partnership with Showman and Red FMas the radio partner.Other partners include Bookmyshow, Cine Curry, Bollywood Hungama, Hello 1 and PVR Cinemas.
    To know more follow us on Twitter @BollyBoomIndia | www.bollyboom.in

  • HomeShop18 clocked sales of Rs. 15 Crores in a single day on 15th August

    HomeShop18 clocked sales of Rs. 15 Crores in a single day on 15th August

    NEW DELHI: HomeShop18, India’s leading virtual shopping brand touches another milestone. On this Independence Day, HomeShop18 recorded bumper sale of INR 15 crore through its three retail platforms of TV, Web and Mobile. The TV channel contributed most to this number followed by the web and mobile platforms.

     

    The categories that saw maximum sales were Apparel, Electronics, Mobile Phones and Books. Home & Kitchen and Health & Beauty were also strong contributors indicating increasing participation of women in virtual shopping. HomeShop18 observed highest buys from Delhi & NCR, Mumbai, Bangalore, Guwahati, Jammu, Kolkata, Ahmedabad, Hyderabad, Patna and Pune.

     

    Sundeep Malhotra, Founder & CEO, HomeShop18 commented, “Shoppers today are getting more confident about product quality, greater value & service delivery which is encouraging them to shop comfortably across TV, Web and Mobile platforms. We at HomeShop18 are witnessing an expansion in our customers’ product basket as newer product categories are getting traction too. This is a positive trend and we are strongly positioned to serve this high-growth market.”

     

    HomeShop18 is setting a benchmark in virtual shopping and making it a smarter, easier, and hassle free experience. With great products and brands in its product portfolio, HomeShop18 offers multiple payment options and free home delivery on all products. HomeShop18’s dedicated team delivers products to every corner of the country covering over 3000 locations. HomeShop18 stands for superlative quality, exceptional value and unmatched convenience.