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Tag: Delhi NCR

  • HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead business

    HiveMinds expands in Delhi-NCR, appoints Mohit Grover to lead business

    Mumbai: Hiveminds Innovative Market Solutions, a division of Madison World has opened a new office in Gurugram, announcing a formal expansion in Delhi-NCR. To head its north branch, Hiveminds has appointed Mohit Grover, a business leader who has led key P&L roles in digital first businesses.

    The Bengaluru based full-service digital marketing company has a team of 200 people spread across Bangalore, Mumbai and NCR.

    Grover has worked in insurance and travel companies like redBus, Goibibo, and Make My Trip, and then followed it up with his entrepreneurial venture Neemrana Naturals, a startup connecting farmers to consumers to provide organic produce.

    Commenting on the new appointment, Madison World chairman Sam Balsara said, “With offices opening up gradually, the demand for on-site teams is also coming back. With Mohit at the helm, we’re now poised to expand our presence in North India to attract new clients and service the existing clients better.”

    “As digital transformation takes focus for all businesses, I am delighted to bring in a leader with high ownership & entrepreneurial spirit as our Delhi branch head to ride this wave. With the growing client roster, we feel that a senior team based in the region will be better placed to engage at the strategic level and contribute to overall growth for our clients,” stated HiveMinds founder and CEO Jyothirmayee JT.

    “I am excited to be leading the north India growth for HiveMinds,” said Mohit Grover on his new role. “I feel after building businesses in a highly competitive travel industry for over a decade, this will be a great next phase of my career. I look forward to assembling a formidable team and delivering value to our clients in the region.”

  • MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL

    MSL appoints Shashanka Nanda as vice president North & West of 20:20 MSL

    MUMBAI: MSL, Publicis Groupe’s exclusive strategic communications firm, Monday announced the appointment of Shashanka Nanda as vice president, north and west at 20:20 MSL, based in Delhi NCR. With over two decades of experience, Nanda brings deep knowledge of integrated communications, leading multi-stakeholder campaigns across verticals including technology, automotive, aviation, and infrastructure across public and private sectors. Prior to this appointment, he held the position of vice president and technology lead at Edelman, India.

    MSL South Asia CEO Amit Misra said, “Shashanka is an accomplished professional. His depth of experience will add strategic value across our diverse client portfolio. As a strategic thinker and team player, his knowledge of the communication environment will be complementary to our operations. I am confident that he will be a great asset to our teams and I look forward to working closely with him.”

    “We are delighted to have Shashanka join our team,” said 20:20 MSL MD Viju George. “With his deep expertise in the technology sector, he will be a terrific addition to our leadership team as we continue to focus on expanding our bouquet of services and up-scaling our offerings.”

    During the course of his career, Nanda has advised global corporations, start-ups, not for profits and governments on developing and executing effective communication strategies. A few clients that he has managed include organizations such as Microsoft, HP, TrendMicro, Oracle, Hitachi Data Systems, Airbus, GMR, Maruti Suzuki, the ministry of renewable energy, government of India, the government of Rajasthan and Madhya Pradesh, and  the World Bank, among others.

  • Go the #MyBluKilometres way to combat pollution in Delhi-NCR

    Go the #MyBluKilometres way to combat pollution in Delhi-NCR

    NEW DELHI: Come winter, and the capital and its surrounding environs are cloaked in a veil of smoke. People gasp as the AQI soars and particulate matter in the air reaches hazardous levels. Apart from stubble burning, the problem is further compounded by rising air pollution in the cities – from construction activities, industrial fumes, but most of all, vehicular emissions. With this thought in mind, All-electric ride-hailing platform BluSmart has launched the #MyBluKms campaign in an effort to tackle pollution levels in Delhi-NCR.

    Through this campaign, BluSmart aims to reduce the city’s burden of air pollution by offering a contest to its riders, the prize of which is a three-days all-expenses-paid five-star trip to the Andamans. The contest will run from 1 to 20 December 2020, and the winner will be announced on 22 December 2020.

    BluSmart founder Anmol Jaggi said, “Our vision is to make the environment greener and more breathable. With Delhi-NCR facing a double-edged sword of hazardous air pollution levels as well as increasing Covid2019 cases, we must take urgent action. One way to tackle this pressing issue is a revolution in the electric vehicle space, that can bring down pollution levels to a significant extent."

    He went on to add that in the last one year of its operation, BluSmart has completed 240,000 all-electric trips and has covered 7 million clean km. “In fact, owing to its pledge to keep the environment clean and green with a green mobility revolution, BluSmart has saved 500,000 kgs of CO2 since its launch in June last year and this campaign is another step towards this pledge. Through this campaign, we look forward to creating a culture of going electric when it comes to city mobility and eventually making pollution-free existence the new mantra.”

    Anirudh Arun, head of operations and marketing, BluSmart emphasised: “Through this campaign, we aim to raise public awareness not just about the toxic environment prevalent in the city, but also about what you and I can do to help improve this situation. We need to adopt a greener mode of transport and save our environment from harmful Carbon and particulate matter emissions. The fact that PM 2.5 and PM 10 have risen above the hazardous mark tells us how important it is to take corrective measures at our end to ensure that the air we breathe is clean.”

    To participate in the #MyBluKms challenge, people will have to book a ride in BluSmart app, take a picture or video of themselves in the all-electric cab, and post it on Instagram using the hashtag #MyBluKms. The person who covers the maximum number of clean kilometres wins an ‘All expenses paid, 5-star trip to the Andamans for two.’  

    Air pollution is the fifth biggest cause of deaths in India. India also has the world's highest death rate from chronic respiratory diseases and asthma, according to the WHO. In Delhi, poor quality air irreversibly damages the lungs of 2.2 million or 50 per cent of all children.

    #MyBluKms is just one step towards reducing the carbon footprint caused due to internal combustion engines (ICE e.g. Petrol, Diesel). A first-of-its-kind on-demand electric taxi service, BluSmart is a fast-growing new-age electric mobility platform that unlocks the era of smart urban electric rides in cool, silent, and ultra-sanitized all-electric cabs. The company also launched its Green Referral feature in its app that allows users to invite their friends and family to the electric mobility solution. For every referral, BluSmart plants one tree.

     

  • PhonePe goes live across over 1 million offline stores in Delhi-NCR

    PhonePe goes live across over 1 million offline stores in Delhi-NCR

    MUMBAI: PhonePe, India’s fastest growing payments platform today announced that it is now live as a payment option across 1 million offline merchant outlets in Delhi-NCR. This milestone reflects PhonePe’s phenomenal acceptance across large organised retail stores as well as small and mid-size retail stores in the region.

    Speaking on reaching this milestone, Yuvraj Singh Shekhawat, Head – Offline Business Growth, PhonePe, said, “Our offline business has seen phenomenal traction in the last one year in Delhi-NCR and customers can now transact seamlessly using PhonePe at both small Kirana stores and larger retail outlets. The entire payments process on PhonePe is extremely fast and seamless ensuring consumers have a convenient experience. We are now live at most organised retail outlets across grocery, fuel, medicines and account for 6 -10% of all non-cash transactions.”

    Vivek Lohcheb, Head – Offline Business Development added, “We are excited to reach this important milestone in Delhi-NCR. PhonePe has always adopted a partnership model with all its merchants and gone beyond being just a payments service provider. PhonePe's QR allows merchants to accept consumer payments from any UPI app and not just PhonePe alone. For the merchants, this makes the digital payment acceptance process simple and reconciliations seamless. All a merchant needs is a feature phone to get started. We also provide them with visibility on our app where over 150 million users can discover merchants in the vicinity that accept PhonePe, effectively increasing footfalls to their business.”

    PhonePe has been rapidly expanding its reach across India and today it has a presence in 150+ cities in India. PhonePe continues to expand into newer geographies enabling even local kiranas to accept payments from consumers through digital payment mediums like UPI, Credit Cards, Debit Cards and Wallets.

    PhonePe recently introduced a ‘Stores' tab on the app enabling hyper-local discovery of partner merchants for users. Keeping in mind the daily working capital requirements of merchants PhonePe offers instant settlements along with zero processing fee on UPI transactions. PhonePe has a merchant app as well that facilitates end-to-end control on the payment process for merchants including transaction confirmation and reconciliation.

    Some of the key offline merchants across Delhi – NCR that today accept payments using diverse PhonePe solutions are:

    Groceries

    Spencers, Raj Mandir, Honey Money Top Retail, MunafaMart, Modern Bazaar

    F&B

    CCD, KFC, Pizza Hut, Nazeer Foods, Biryani Blues, Emoi, Kebab Xpress, The Beer Café

    Healthcare & Wellness

    ApolloPharmacy,, Cut & Style, Hair Masters, Healthskool Pharmacy, Guardian Pharmacy, House of diagnostics

    Retail

    Woodland, Bata, Pantaloons, Clear Dekho, Vega, Indya By Faballey, Vega

    Others

    Croma
  • ALTBalaji introduces ‘Tyohar Entertainment Ka’ offer for festive season

    ALTBalaji introduces ‘Tyohar Entertainment Ka’ offer for festive season

    MUMBAI: OTT platform ALTBalaji has undergone a diligent expansion over the course of the year. Through clutter-breaking originals spanning genres, it has been entertaining the audiences in geographies and age-groups. Ahead of the festive season, the digital platform is now launching a consumer brand campaign called ‘Tyohar Entertainment Ka’. Under this campaign, ALTBalaji is introducing special offers for users across Delhi NCR and Pune from 21 December 2018 to 3 January 2019.

    With an eclectic library of original content, ALTBalaji has witnessed threefold increase in direct subscribers. ALTBalaji is constantly experimenting with content across genres like thriller, comedy, mystery, dark humour and romance drama by associating with the best talent from the industry. Shows like The Test Case sparked off discussions on women empowerment and their role in Indian armed forces. Through Gandii Baat- a show on urban sensual love stories, Baby Come Naa, a rib -tickling comedy and The Great Indian Dysfunctional Family, a dark comedy, the platform has proven its diversity. Its family drama HOME won accolades at various award ceremonies and was loved by the audience and media alike. Adding to this line-up has been is its recently released thriller Apharan that has been a runaway success and has kept the audiences hooked.

    ‘Tyohar Entertainment Ka’ is a 14-day campaign that will be open for audiences from the regions of Pune and Delhi NCR. The contest encourages audiences to download an annual subscription pack which is available only for Rs 300. The participant must then answer a simple question on the contest page. Each day, ALTBalaji will pick lucky winners and gratify them. Every day, 151 lucky winners receive Book My Show vouchers worth Rs 250 each; while one mega winner will go on to win an all-exclusive premium gold gift card worth Rs 10,000.

    On this initiative ALTBalaji SVP & head marketing Divya Dixit said, “ALTBalaji is a leader in creation of clutter breaking content and has the finger on the pulse of the Indian audience. Through this initiative, we intend to re-engage with our existing consumers as well as offer an opportunity to new subscribers. “Tyohar Entertainment Ka” sets the tone to celebrate our vast content library that caters to all age groups, across genres and gives our users another reason to participate and win gratification.”

  • CupShup leverages the power of India’s most favorite social habit to promote Dice Media’s web series What The Folks! season 2

    CupShup leverages the power of India’s most favorite social habit to promote Dice Media’s web series What The Folks! season 2

    MUMBAI: CupShup, the venture known for the popular technique of converting tea and coffee cups into a platform for brands, has launched a campaign promoting Dice Media’s newest web series What The Folks! Season 2. The series is a modern take on how families grow together despite their differences. What The Folks! Season 2 will be a crazier, funnier and a warmer journey of a family dealing with challenges thrown at them. In a bid to promote the series, CupShup will reach out to over 200 corporates across Mumbai, Delhi NCR, and Bengaluru.

    Banking on the popularity of the characters in the series and their likeability among the masses, CupShup has embarked on a unique plan of action. Five different creatives have been used in different paper cups, which carry quirky one liners about each character in the series. The campaign will be carried on till 5th November 2018.

    Speaking about this, Mr Sanil Jain, Co-Founder, CupShup, said, “What The Folks! is an extremely popular web series and people across all age groups identify with it and the characters therein. Another habit that every Indian identifies with is drinking tea. There thus could not have been a more perfect amalgamation than to promote the series and its characters through paper tea cups. The already famous series will only grow in popularity and resonate across the cities.”

    Adding her comments, Aditi Shrivastava, co-founder of Pocket Aces said, “After a successful partnership last year, we were excited to repeat our collaboration with CupShup this year. Corporates are the perfect target audience for What The Folks!. The idea is to grab their attention while they're sipping on their day's cuppa and to remind them that some great content to indulge in is just a click away. Our online reach is about 50 million per week and offline partners such as CupShup help us make our engagement with audiences that much more personal.” Shrivastava adds, “It also helps extend visibility for our partner brands Epigamia and Pepperfry to this audience. So it's a win-win-win, the way we see it”

    The paper cups are a cue which triggers people to start talking about something; discussions that may not happen when they see a hoarding. Using this vantage point, CupShup hopes to receive tremendous response from the target audience for the web series. Giving the age-old medium a new lease of life, CupShup has delivered various other advertisements earlier worth half-a-million dollars for many other brands over the past three years.

    Once it has dug its feet in colleges and corporate offices, CupShup plans to make use of this access to provide other kinds of marketing services. For starters, CupShup helps its clients place some of their sample products at offices for potential customers to try.

  • Virat Kohli & Ola team up against Delhi air pollution

    Virat Kohli & Ola team up against Delhi air pollution

    MUMBAI: With Delhi-NCR battling smog and heavy air pollution levels over the past week, Ola has kicked off the fourth leg of its year-long campaign, #FarakPadtaHai. The campaign was launched on 5 June, World Environment Day, to raise awareness about congestion and pollution issues and encourage the adoption of shared mobility.

    Taking Ola’s innings ahead, Indian cricket team captain, Virat Kohli has joined the fight. Bringing attention towards deteriorating air quality in Delhi-NCR, Kohli urged his fans and followers to adopt shared mobility solutions like metro trains, buses, and Ola Share, through his social media platforms.

    Virat’s tweet – https://twitter.com/imVkohli/status/930856114186477568

    Virat’s Facebook – https://m.facebook.com/story.php?story_fbid=1566369543450143&id=326546224099154

    Virat’s Instagram – https://www.instagram.com/p/BbhleplgTaj/

    Fighting the issue of vehicular pollution and congestion through its #FarakPadtaHai campaign, Ola pledged its support to Kohli by promising free rides for all first time Ola Share users, once every week of the year; appealing citizens to retweet Virat’s tweet, bringing more attention to the benefits of ridesharing.
    Ola COO Vishal Kaul said, “The pollution in Delhi is concerning. It is important that each one of us, in our own meaningful way, fight this battle as our own. We are thrilled to have a youth icon like Virat Kohli join the #FarakPadtaHai campaign in India’s fight against air pollution, especially in the capital city. We urge all citizens to spread the message of switching to shared mobility, by travelling by bus, metro or take an Ola Share. It is indeed a small step but will lead to a big change! Ola is committed to helping every citizen take that first step by unlocking free rides for all new Share users once every week for the rest of the year.”

    By creating flat fares zones across Delhi-NCR on Ola Share, Ola is encouraging the adoption of shared rides and greener mobility as small steps towards making a big difference. Share pass has tremendously helped in reducing the barriers to trial for Ola Share which can be availed at Rs 35 across Delhi NCR. Additionally, a 10-ride pass is available at just Rs 10, enabling pocket-friendly commute around NCR with shared rides at flat fares.

    In addition to encouraging adoption of shared commute, Ola is also distributing spider plant saplings at various metro stations to commuters. Spider plant offers many health benefits and is commonly used to remove harmful chemicals from the air, proving helpful in the current high pollution conditions.

  • 150 IoT start-ups in 3 cities in as many yrs: IAMAI, Napino tie up

    150 IoT start-ups in 3 cities in as many yrs: IAMAI, Napino tie up

    NEW DELHI: The Internet and Mobile Association of India (IAMAI) has teamed up with Mobile10X and Napino Auto & Electronics Limited to bring together startup entrepreneurs so that they can realise their true potential and evolve Internet of Things (IoT)-based ecosystem in the country.

    Iot.IN is one-of-its-kind initiative and will invite nominations from IoT startups based in Delhi-NCR, Bangalore and Mumbai. It will provide mentorship, investment and partnership opportunities to the select startups. The focus of this initiative is to encourage young aspiring entrepreneurs to create innovative and disruptive solutions around the IoT, which will eventually align the government’s Smart India initiative with the vision of Digital India.

    In the past two years, Napino has invested Rs 300 mllion in technology companies at different stages of business cycles. In the next two years, it will invest Rs 600 million and focus on next-generation tech companies in IoT, Blockchain, Big Data and Artificial Intelligence.

    Napino director Vaibhav Raheja said: “We want to be at the forefront of innovation and have been continuously supporting entrepreneurs by providing business expertise, engineering and manufacturing support and industry connects. Despite a high rating on innovation and entrepreneurship, India attracts a meager share of VC funding in the world because of gaps in skills, scaling and business development models that entrepreneurs follow.” He said that Napino has five facilities to begin with for this programme.

    To a question, he said that Napino was bringing in the hardware and the Cloud support in this programme.

    ‎‎Amazon Internet Services head – India Bikram Bedi who is a senior IAMAI member said the plan was to start at least 150 start-ups in the three targeted cities over the next three years.

    About the help from the government, he said the government was helping individual programmes under the “Digital India” programme. He told indiantelevision.com that the programme would be publicised through the large number of members of IAMAI apart from alternative methodologies.

    Bedi said: “We are headed to a completed connected world and this will soon be a nine billion dollar industry with shareholders among ISPs, TSPs, and others who could contribute to making India a hub for this sector.”

    Through the iot.IN programme, Bedi said, they will be publishing white papers, building proof of concepts around segments which are central to the Digital India vision. The programme will focus on healthcare, automobile, agriculture, transportation, and smart cities. Going forward, the aim is to move into blockchain technology development, artificial intelligence, and also virtual reality.

    He said consulting firm Deloitte estimates that India’s mobile data usage will grow to 1608 PB by 2020. 1 PB (or petabyte) amounts to 1,000 TB (terabyte) or 1 million GB (gigabyte).

    IAMAI Startup Foundation’s Mobile 10X programme CEO Jitender Minhas said: “The Mobile10X programme has been striving relentlessly to provide a robust support system for app developers and young startups. I believe this joint effort will be a perfect complement and give a fillip to nurture dynamic startups. With many more such initiatives, we will see great products emerging from such programmes.”

    Though he declined to give a definite figure, he told indiantelevision.com that a percentage of the Rs 600 million was being set aside for marketing.

    He said initially, the start-ups will get a grant to launch their companies. As a part of the programme, startups will be provided technical, marketing and leadership skills along with financial support to build applications and businesses. They will also network with industry leaders, thought leaders, VCs, ecosystem evangelists and funders.

  • Vodafone gives students value for money packs

    MUMBAI: It’s the beginning of a new academic year and with colleges set to reopen in a few days, students of Delhi-NCR are gearing up to one more exciting and challenging chapter of life.

    For every college going student, one element that tops the list of priorities, is balancing their expenses with limited allowance allocated. For collegians, the mobile phone is the one most critical companion keeping them constantly connected with friends on Social media. For needs of every collegian, Vodafone India presents Vodafone Campus Survival Kit, a smart solution offering students unlimited calls, 1GB/day for 84 days to take care of their data need and the need to stay connected at all times. In addition there are multiple campus hacks to save pocket money and a trendy messenger bag free as part of the offer.

    Vodafone Campus Survival Kit offers unlimited calling and 1 GB daily data packs to the students*. Each kit also contains a booklet of deals including recharge vouchers, discount coupons from Ola, Zomato and various other brands, plus a series of value for money life hacks.

    Additionally Vodafone is engaging with young consumers on radio and other platforms by sharing fun value for money hacks.

    Vodafone Delhi-NCR business head Alok Verma said, “The beginning of college life opens a world of opportunities and experiences for youngsters. While they want to use their new found freedom to explore these opportunities, their tight pocket allowance proves challenging.”

    Vodafone has also set up free Wi-Fi hot spots across north campus; these locations are primarily favorite hangout places of students. Hudson Lane, Kamla Nehru market are among the other locations where free Wi-Fi has been made available by Vodafone. In addition Vodafone has a network of 110+ Wifi hotspots across Delhi-NCR.

  • Cinepolis expands to G. Noida; to invest Rs 800 crore

    Cinepolis expands to G. Noida; to invest Rs 800 crore

    NEW DELHI: India’s first international and world’s fourth largest movie theatre chain Cinépolis has opened its five-screen multiplex at The Grand Venice Mall in Greater Noida (Delhi NCR). The tally of Cinépolis multiplexes in the city now stands at 29 screens across eight properties in the National Capital Region.

    This five-screen Cinépolis property can accommodate up to 851 movie goers, at a time. The theatre will run 22 daily shows, which will comprise a mix of the best of Bollywood, Hollywood and regional content.

    Cinépolis is one of the first properties to start operations at The Grand Venice Mall located off the Yamuna Expressway. This, first of its kind mall, is inspired and themed after the picturesque city of Venice, situated 15 minutes from Noida. The Noida and Greater Noida belt is an affluent one, with a huge demand for luxury entertainment.

    The seventh organic opening of the year, this brand is steadily adding screens across various cities. With the launch of this latest multiplex in NCR, Cinépolis stands strong at 274 screens across 41 cities in India. Cinépolis has now become the fastest growing multiplex chain across India.

    Cinépolis India MD Javier Sotomayor, said, “We have aggressive expansion plans which include investment of up to Rs 800 crore over the next six years. The aim is to become one of the top three players in the Indian exhibition space in the next 3-4 years.”

    Cinépolis India director-expansion Ashish Shukla said, “This new cinema will expand our current NCR circuit from 24 to 29 screens. We have 70-plus screens planned to be opened in the Delhi NCR Region in the next couple of years.”

    Cinépolis India director–India strategic initiatives Devang Sampat said, “Our theatres are equipped with the best sound and projection systems to provide the most intimate atmosphere for the movie-goers, coupled with RealD 3D technology for best 3D experience.”

    Mall owner Satinder Singh Bhasin said, “Cinépolis team has a very clear vision of consolidating its presence in India.”

    In future, the exhibition market would consolidate and only three to four big players would remain in the business, according to Sotomayor, quoted in Mint earlier. Cinepolis would continue to add screen in metro markets as well as tier II and III cities. As to whether it would adopt a different strategy for the price sensitive non-metro markets, Sotomayor replied in the negative.