ITV

Tag: Delhi Metro

  • McDonald’s India (N&E) brings unity, joy, and tasty deals this Republic Day

    McDonald’s India (N&E) brings unity, joy, and tasty deals this Republic Day

    MUMBAI: What’s better than celebrating Republic Day with friends, family, and a side of deliciousness? McDonald’s India (North and East) is here to make your Republic Day festivities extra special with irresistible deals and a dash of fun that will leave you smiling from ear to ear. Adding some zest to the patriotic celebrations, McDonald’s is rolling out mouthwatering offers alongside metro jingles that will keep you humming while commuting.

    From now until 31 January 2025, you can indulge in your favourites at a steal. Order any of these combos—two McAloo Tikki burgers, two Veg Surprise burgers, two Chicken Surprise burgers, or two Pizza McPuffs—and you’ll get a beverage on the house! Whether you’re dining in or swinging by for a quick bite, this offer promises a hearty celebration for both your appetite and your wallet.

    That’s not all! McDonald’s India (N&E) has added an extra dose of cheer to your Delhi metro rides. Catchy jingles playing on the violet line metro combine Republic Day vibes with McDonald’s fun, brightening your daily commute. These joyful tunes will have you tapping your feet and craving your favourite burger in no time.

    McDonald’s continues to be a go-to destination for memorable moments, bringing people together over delicious meals. This Republic Day, the iconic brand celebrates not just unity but also the little joys that make the day special—whether it’s the perfect burger, a free beverage, or a tune that puts a smile on your face.

    To make the most of these festive offers, you will need to visit your nearest McDonald’s outlet or tune into the jingles on Delhi metro’s violet line. Let McDonald’s add some flavourful happiness to your Republic Day celebrations!

     

     

  • Mumbai’s local trains, women commuters and Zee TV’s Bas Itna Sa Khwaab

    Mumbai’s local trains, women commuters and Zee TV’s Bas Itna Sa Khwaab

    MUMBAI:  Zee TV’s  7 pm show Bas Itna sa Khwab has women navigating the challenging tug of war between duty calls at work and home as its central premise.  What   better way can there be to bring out this central theme than branding trains which commuters (in this case, women) hop on to daily to get to their workplaces.

    Which is what the Zee TV marketing team has done. In a first of its kind tactic for Hindi general entertainment channels, multiple Mumbai local AC trains and the Delhi metro have been plastered with the  show’s key visuals, turning them into moving billboards.  The branded trains beautifully captured the essence of Bas Itna Sa Khwaab, which celebrates women who strike a fine balance between their work and family responsibilities.

    To top that, the show’s protagonist  Rajashree Thakur who plays the role of Avani Trivedi, stepped from reel to rail and took this message into the heart of Mumbai—aboard the city’s bustling local trains. Rajashree’s journey on the train became the heart of the campaign. She connected with fellow commuters, heard their inspiring stories, drew parallels between her own life and her character of Avani and brought joy to the crowd with a lively game of antakshari. Her presence transformed an everyday commute into a celebration of the unsung multitasking heroes of Mumbai. 

    (You can watch the reel about the marketing initiative here:)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Zee TV (@zeetv)

    “ Branding Mumbai’s AC locals and having our show’s protagonist, Avani,  travel with daily commuters is a heartfelt initiative to bridge reel and real,” said Zee TV chief channel officer  Mangesh Kulkarni. “Through this unique experience, we wanted our Avani to meet the countless Avanis of the city—women whose strength lies in juggling myriad responsibilities and striking a balance between home and work, often without the acknowledgment they truly deserve. It’s a celebration of their resilience, and a reminder that the story of ‘Bas Itna Sa Khwaab’ is, in many ways, their own story too.”

     “Meeting women on the train who live similar lives was incredibly humbling,” expressed  Rajashree Thakur.  “Their stories of juggling long commutes, demanding jobs, and family responsibilities turned out to be truly inspiring. I hope my portrayal encourages women to dream big while finding their balance in life.”

    The marketing initiative helped build an emotional connect with women commuters. Now let’s wait and watch how much the buzz generated around it will help its ratings climb. 

  • Prabhatam advertising gets contract for Railway Display at five Stations

    Prabhatam advertising gets contract for Railway Display at five Stations

    NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations.

    The firm, which has among its clients Delhi Metro stations and display signages at Bhopal Airport, NDMC utilites among others, has been given the contract for Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur stations.

    These stations have been awarded to Prabhatam Advertising as part of the on-going railway display network project of Railtel wherein these stations will be executed as POC.

    The government estimates the project to generate revenue of Rs 11,719 crore.The investment on this PPT project, involving 2175 railway stations, is estimated at Rs 4000 crore.

    Prabhatam OOH, a specialist in outdoor media projects, has also installed LED screens at New Delhi and Anand Vihar railway stations. These LED screens show real time railway information related to arrival and departure of trains and train time-table along with TVCs of Prabhatam Advertising’s clients.

    “It is a giant leap forward for Prabhatam Advertising. Installing and maintaining the railway display network at important railway stations like Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur is a greatopportunity. We are happy to be part of thismega project. With our experience in this field, we will be able to do a great job,” said Group Director Mayank Gupta.

    The LED display screens, he said, were being integrated with aspecial software by Prabhatam Advertising that has been configured by Railtel Corporation.

    Railtel, a premier PSUs under the Railways Ministry, has given an EOI (expression of interest) for undertaking the coveted job of installing, operating and maintaining railway digital network at 2000+ stations across India, displaying PNR status, traintime-table and other important railway information on LED screens.

    Prabhatam Outdoor is an integral arm of Prabhatam Advertising, with an impressive list of OOH (Bhopal Airport, DMRC, NDMC public utilities, DDA public utilities) under its belt. Prabhatam Advertising Private Limited has been a pioneer of innovations in Outdoor Media for over four decades.

  • Prabhatam advertising gets contract for Railway Display at five Stations

    Prabhatam advertising gets contract for Railway Display at five Stations

    NEW DELHI: Leading multi-media solutions provider,Prabhatam Advertising which has so far held the sole outdoor rights for backlit platform display panels at some placeshas now been given the task of installing and maintaining railway display networks at five important railway stations.

    The firm, which has among its clients Delhi Metro stations and display signages at Bhopal Airport, NDMC utilites among others, has been given the contract for Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur stations.

    These stations have been awarded to Prabhatam Advertising as part of the on-going railway display network project of Railtel wherein these stations will be executed as POC.

    The government estimates the project to generate revenue of Rs 11,719 crore.The investment on this PPT project, involving 2175 railway stations, is estimated at Rs 4000 crore.

    Prabhatam OOH, a specialist in outdoor media projects, has also installed LED screens at New Delhi and Anand Vihar railway stations. These LED screens show real time railway information related to arrival and departure of trains and train time-table along with TVCs of Prabhatam Advertising’s clients.

    “It is a giant leap forward for Prabhatam Advertising. Installing and maintaining the railway display network at important railway stations like Bahadurgarh, Faridabad, Agra Fort, Rewari and Gorakhpur is a greatopportunity. We are happy to be part of thismega project. With our experience in this field, we will be able to do a great job,” said Group Director Mayank Gupta.

    The LED display screens, he said, were being integrated with aspecial software by Prabhatam Advertising that has been configured by Railtel Corporation.

    Railtel, a premier PSUs under the Railways Ministry, has given an EOI (expression of interest) for undertaking the coveted job of installing, operating and maintaining railway digital network at 2000+ stations across India, displaying PNR status, traintime-table and other important railway information on LED screens.

    Prabhatam Outdoor is an integral arm of Prabhatam Advertising, with an impressive list of OOH (Bhopal Airport, DMRC, NDMC public utilities, DDA public utilities) under its belt. Prabhatam Advertising Private Limited has been a pioneer of innovations in Outdoor Media for over four decades.