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Tag: Delhi Daredevils

  • IPL frenzy spills on Twitter with 180.4 million live impressions

    IPL frenzy spills on Twitter with 180.4 million live impressions

    MUMBAI: When it comes to pure cricketing entertainment, the ongoing Indian Premier League (IPL) never disappoints. The first three weeks of this tournament have been breathless, both on field and off field i.e on social media. Fans of the tournament have not only been present at the stadiums but also on micro blogging site, Twitter. During the live match windows, 180.4 million live impressions were registered on Twitter for the matches held between 8 to 29 April 2015.

     

    The Kolkata Knight Riders (KKR) versus Mumbai Indians match held on 8 April was the top game garnering the highest live tweet impressions so far. This was followed by Mumbai Indians vs. Chennai Super Kings (17 April), Chennai Super Kings vs. Delhi Daredevils (9 April), Royal Challengers Bangalore vs. Mumbai Indians (19 April) and the Kolkata Knight Riders vs. Royal Challengers Bangalore (11 April).

     

    The following is the Twitter leader board for the most mentioned teams on Twitter in week  three of the mega sporting tournament:

    Chennai Super Kings (@Chennaiipl)

    Kolkata Knight Riders (@KKRiders)

    Royal Challenger Bangalore (@RCBTweets)

    Mumbai Indians (@mipaltan)

    Delhi Daredevils (@DelhiDaredevils)

    Rajasthan Royals (@rajasthanroyals)

    Kings XI Punjab (@lionsdenkxip)

    Sunrisers Hyderabad (@SunRisers)

     

    The most-tweeted about moments during the first three weeks of the tournament also feature several of the most-mentioned teams. The winning moment came during the one run win of @Chennaiipl over the @DelhiDaredevils, which was the most talked about moment during the IPL so far.

     

    The micro blogging site also gave out the weekly #PurpleCap and #OrangeCap honours for the most-mentioned bowlers and batsmen, respectively. For this week, the top pair is an overseas couple. Dwayne Bravo received the vote amongst batsmen, while Mitchell Starc was the most mentioned bowler. 

     

    The IPL is helping fans stay in touch through tweets via SMS for free by giving a Missed Call on 011 3008 2008. The IPL has also integrated Twitter into their official Android app with #IPLSelfie where fans can click a selfie along with their favourite team’s logo. Fans by tweeting the pic can get featured on a special page on iplt20.com on the @IPLSelfie. To add to the fun, the @IPL is posting slow motion replays of explosive on-field moments using six-second Vines.

  • IPL 8 sees 27% jump in viewership; KKR vs RCB most watched match

    IPL 8 sees 27% jump in viewership; KKR vs RCB most watched match

    MUMBAI: The eighth edition of the on-going Indian Premier League (IPL) 2015 tournament has seen a 27 per cent jump in viewership from last year according to viewership measurement body TAM.

     

    Moreover, the Kolkata Knight Riders (KKR) match versus Royal Challengers Bangalore (RCB) on 11 May, 2015 is the most watched match so far with 5.3 per cent TVR followed by Chennai Super Kings (CSK) vs Mumbai Indians (MI) bout on 17 May, 2015.

     

    With a mere two per cent TVR, Delhi Daredevils vs Sunrisers Hyderabad is the least viewed match so far in IPL as per TAM.

     

    The data is released for the period of 7 – 25 April, 2015, with the analysis signifying audit measurements of live matches aired on Sony MAX, Sony Six, Sony Aath and Sony Kix.

     

    The first 24 matches of this season were sampled by 163 million unique viewers, while the time spent by viewers per match is 47 minutes and 41 seconds, which is 14 per cent more compared to the previous edition. The TVTs depicted a growth of 28 per cent while the matches garnered 3.9 per cent average TVR. Sixty per cent of the All India Universe tuned in to watch IPL as per TAM ratings.

     

    Click here for detailed list of ratings

  • Does Yuvraj Singh deserve Rs 16 crore?, asks adman Pratap Bose

    Does Yuvraj Singh deserve Rs 16 crore?, asks adman Pratap Bose

    Having played for Bengal in my teens and waking up at 3 am just to listen to the commentary of West Indies playing India, I can proudly call myself a purist of the game.

     

    But the site of cricketers being sold like horses in the ring for the benefit of insolvent owners, Bollywood actresses and wives of rich businessman is another reason why I so despise the IPL. What does Nita Ambani or Preity Zinta know about the cricket beyond a point?

     

    The sight of players being bought like horses for the enjoyment of a few and to enhance the value of their team is not what cricket is meant to be. A few spend crores, using the sport as a platform to make more money. What amazes me more is the fact that players who have crossed their prime are being sold for exuberant amount of money. Take Yuvraj Singh for instance, who was bought by Delhi Daredevils for Rs 16 crore. The player is done and dusted; he wasn’t even included in the ICC World Cup 2015 squad. So, why spend so much on him? There are many like him who are bought for their ‘star’ value instead of others who are the future of the game.

     

    If this cannot be labeled as commercialisation of the game then what can?

     

    And to top all this, we have scandals attached to the IPL, which is a disgrace to the game.

     

    Like I said, I’m a purist of the game who loves longer formats, which helps test the caliber of a player, but I don’t mind a T20 World Cup. It is the IPL, I don’t like and don’t even watch because it has made the game nothing less than a circus.

    (As told to indiantelevision.com’s Meghna Sharma)

  • IPL Auction: 67 players sold, Yuvraj again tops the list with Rs 16 crore

    IPL Auction: 67 players sold, Yuvraj again tops the list with Rs 16 crore

    MUMBAI: Indian all-rounder Yuvraj Singh has become the most expensive cricketer in the IPL 8 players’ auction, which was held on 16 February in Bengaluru. Delhi Daredevils bought the cricketer for a record Rs 16 crore.

    Dinesh Kartik was second in the list of most costliest player as Royal Challengers Bangalore paid Rs 10.5 crore for the wicket keeper batsman. If the amount paid for the India discards is shocking, the unsold list emerged as one of the idiosyncratic in the history of tournament. Hasim Amla, Kumar Sangakkara and Mahela Jayawardene failed to find a bidder. Both Sangakkara and Amla are in top 10 rankings of ODI and Tests.

    Indian World Cup winner speed star Zaheer Khan, who failed to come in the bidders list in the first round was purchased by Delhi Daredevils for Rs 4 crore in the later half.

    Multi Screen Media’s (MSM) sports broadcaster Sony Six aired the Indian Premiere League (IPL) 2015 auctions live. The auction was also streamed live by the tournaments official website iplt20.com.

    The team overview at the end of Pepsi IPL 2015 auction

    The top buys of Pepsi IPL 2015:

    Famous players in the list of unsold in Pepsi IPL 2015 Auction:

    Hashim Amla, Cameron White, Tillakaratne Dilshan, Irfan Pathan, Marlon Samuels, Kumar Sangakkara, Mahela Jayawardena, Alex Hales, Brad Hodge, Cheteshwar Pujara, Ross Taylor

    The Team wise list after Pepsi IPL 2015 auction:

    CHENNAI SUPER KINGS

    DELHI DAREDEVILS

    KINGS XI PUNJAB

    KOLKATA KNIGHT RIDERS

    MUMBAI INDIANS

    RAJASTHAN ROYALS

    ROYAL CHALLENGERS BANGALORE

    SUNRISERS HYDERABAD

  • Sony Six to broadcast IPL auction live

    Sony Six to broadcast IPL auction live

    MUMBAI: The Indian Premiere League (IPL) player auction will be held on 16 February in Bengaluru. As of now there is no clarity on the number of players as the deadline for franchises to submit the original list has been deferred to 4 February 2015.

     

    India discard Yuvraj Singh, former England skipper Kevin Pietersen, wicketkeeper batsman Dinesh Karthik, South African cricketer Hashim Amla are amongst marquee players to go under hammer this auction.

     

    Unlike last year, when the auction was a two-day event containing all players barring those retained by the teams, this auction will be shorter but will still be significant for a few franchises. Having released big-name players, Delhi Daredevils and Royal Challengers Bangalore are likely to be the big spenders this time. 

     

    As per reports, Daredevils has the maximum purse available this time with Rs 400,000,000. Royal Challengers has Rs 210,000,000 in its kitty, having released Yuvraj who was the most expensive player last year with a bid of Rs 140,000,000. Though Yuvraj finished as the team’s second highest run-scorer, Royal Challengers were just above Daredevils with five wins.

     

    England all-rounder Ravi Bopara, Australia’s Twenty20 captain Finch, India seamer Zaheer Khan fall in the Rs 10,000,000 bracket. Vijay opted for a base price of Rs 5,000,000.

  • Contract hires senior CDs to beef up Tata Docomo team

    Contract hires senior CDs to beef up Tata Docomo team

    MUMBAI: Contract Advertising has brought on board Abhishek Chaswal and Rupesh Sahay as VP and senior creative directors on the Tata Docomo business. Both Chaswal and Sahay will be reporting to Contract Delhi executive creative director Mayur Hola.

     

     “Rupesh and Abhishek together bring a unique blend to Contract. Chaswal has his own special blend of madness and indeed an unfettered, entrepreneurial spirit. His approach to communication is unique and media agnostic. Rupesh on the other hand is a multi-talented and supremely gifted individual. A national award winning documentary film maker, he is also a brilliant art director and one of the most responsible leaders I have come across. I am sure that together they will make Contract proud and enjoy their time here as much as Contract will enjoy having them,” said Hola.

     

    Chaswal, who joins in from Cheil was responsible for the work on Delhi Daredevils, Halonix and the Samsung TV range. With an experience of close to 14 years, Chaswal started his career in a direct marketing agency as a copywriter. Eventually he moved into main stream advertising where he worked with agencies such as Everest, Euro RSCG (now, Havas) and Leo Burnett. During the course of his career he has worked across a broad spectrum of brands such as PSI, Aaj Tak, Mortein, MakeMyTrip, Max New York Life, Voltas, Minute Maid, The Indian Express, Bilt and Tetra Pak to name a few. A well awarded creative, Chaswal’s work has received recognition in national and international advertising award shows like Goafest, New York Festivals, Adfest and The Work.

     

     “I join Contract with the hunger to realise brave ideas that work for the brand as well as for the audience and the agency; and with Ashish Chakravarty leading the creative, I am sure the journey to the sweet spot will be memorable,” said Chaswal.

     

    It’s a homecoming of sorts for Sahay for whom this is a second stint at Contract.  Sahay joins in from DDB Mudra where he was the senior CD. A graduate of the Banaras Hindu University, he has worked at McCann Erickson, Rediffusion-Y&R, Saatchi & Saatchi & RK Swamy BBDO during the course of his career. His brand roster includes Coca-Cola, Reebok, Aircel, Videocon, General Motors, Nescafe, and Domino’s Pizza to name a few. A very talented and highly awarded creative, Rupesh has won the 61st National Film Award for his short film ‘The Lost Behrupiya’.

     

     “This is my second stint at Contract and this place has always been very energetic. I am really excited to join good talented bunch of people. For me joining Contract is joining strong creative people such as Ashish Chakravarty, Vineet Mahajan and Mayur Hola,” said Sahay.

     

    Contract Advertising won the creative mandate for Tata Docomo in April. Post which the agency has made some very senior level hires to service the business which includes the hiring of Shruti Verma, who came on board last month as senior VP to head the Tata Docomo business.

  • Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    MUMBAI: Adding to the joyous frenzy of the ongoing Indian Premiere League, Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a mobile destination for Delhi Daredevils fans to access exclusive content related to their favourite T-20 cricket team.

     

    Idea Cellular, in its fourth year of association with GMR Sports owned team Delhi Daredevils, has developed exclusive mobile based content such as wallpaper, ringtones, videos, team anthem, news updates etc. which will be made available for its subscribers, exclusively, through the Idea WAP portal. The service will be available to over 137 million Idea subscribers across the country.

     

     The launch of ‘Idea Delhi Daredevils Fan Page’ took place in the home town of the T-20 team, in the presence of team coach Gary Kirsten, team captain Kevin Peterson, batsman and wicket-keeper Dinesh Karthik, all-rounder JP Duminy, along with GMR Sports CEO Hemant Dua, Idea CMO Sashi Shankar, Idea CCAO Rajat Mukarji,and Idea Cellular COO-Delhi and Haryana Sanjeev Govil.

     

    “India is a cricket crazy nation and Idea has always offered the best in cricket entertainment for the fans and followers of the sport, using the mobile platform. Our long and ongoing association with team Delhi Daredevils has helped us create a unique ‘Idea Delhi Daredevils Fan Page’ with an objective of bringing fans closer to the team. This initiative has been designed to further boost the uptake of VAS and data offerings from Idea during the ongoing T-20 cricket season,” informed Shankar.  

     

    Added Dua, “We are happy to take our association with Idea into the fourth year. The telecom service provider has given us the platform to connect with team Delhi Daredevils fans on-ground, off-ground and now online. We hope Delhi Daredevils fans will enjoy the content being made available to them on the ‘Idea Delhi Daredevils Fan Page’ during the ongoing IPL season.”

     

     Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the fan page, subscribers can dial a toll free short code 530301 to receive the WAP link. Videos can be downloaded for Rs 5 and wallpapers, photos and ringtones for Rs 2 each. Idea will also make available some content for free download for its subscribers. Regular data charges would apply for these downloads.

     

    “Idea’s long association with Delhi Daredevils is a reflection of our commitment to offer the best infotainment to mobile consumers in Delhi. This year again, Idea is taking the fans closer to their cricket heroes from team Delhi Daredevils by giving them an opportunity to watch the matches being played on the ground, meet and greet with players, and help them connect through the fan page on their mobile devices,” concluded Govil.

  • Delhi Duty Free Associates with Delhi Daredevils for IPL 2014

    Delhi Duty Free Associates with Delhi Daredevils for IPL 2014

    MUMBAI: Delhi Duty Free, India’s most awarded duty free retailer is proud to be associated with the “Delhi Daredevils” as official partners for IPL 2014. This is the first time any Indian duty free has entered into the sponsorship with a sports event.  

     

    The DDFS logo will be on the Delhi Daredevils jersey and the partnership will entail a series of marketing activations. As the Official Team Partner, DDFS will be entitled to a number of benefits besides its logo on the team jerseys andwill have significant in-stadium presence during Delhi Daredevils matches.

     

    The DD promotional campaign will start at the DDFS shops from 16thApril and will last till 1st June 2014.Customer’s shopping with us can win a chance to meet the Dare Devils team members, win team merchandise, match tickets, a chance to participate in the match day coin toss and much more.

     

    Said Mr. Duncan Lawley, CEO, Delhi Duty Free on the association “Being the most watched sports event in the country, the Indian Premier League serves as a lucrative platform to reach out to our customers and leverage our brand at a national level. It is an honour for us to partner with one of the best IPL team – Delhi Daredevils. The format of the game is very entertaining and highly active. Our promotional initiatives, too, are equally exciting and engaging of our customers where they can win a BMW X1 at the end of the campaign. “

     

    He further added “We at Delhi Duty Free have always endeavoured to provide the best of offers and promotions to our customers. This is a new initiative for us & we expect our association with the DD to create a lot of interest & excitement amongst our customers during the event & beyond.”

     

    Follow us on Facebook at www.facebook.com/delhidyutyfreeservicesor on twitter at www.twitter.com/delhidutyfreeor visit us at www.delhidutyfree.co.in for more updates.

     

  • Delhi Daredevils go Quikr at IPL7

    Delhi Daredevils go Quikr at IPL7

    MUMBAI: The Delhi Daredevils unveiled their jersey for the seventh edition of the Pepsi Indian Premier League at an event organised at JW Marriot – Aero City this Saturday, with Quikr.com coming in as the principal sponsor.

     

    The GMR group owned team has gone for a complete makeover this season with a new look squad, a new logo and a new sponsor, who symbolise the story of growth and success.

     

    Speaking on the unveiling Delhi Daredevils CEO Hemant Dua explained: “Quikr has become a ground breaking company in the online classified space and we at the Daredevils are truly excited with this partnership.  It is the coming together of brands that share similar values on an ideal platform where speed, success and teamwork rule and believe it will be the beginning of a long association. Creatigies Communications and Havas Media played a key role in making this partnership happen, we appreciate their efforts.”

     

    The partnership will initially be for a three year period with both sides confident of a long term relationship.

     

    Quikr founder & CEO Pranay Chulet said: “We are excited to partner with DD. Much like our business, T20 games are all about succeeding at speed. The idea is to score Quikr and win Quikr, and we feel we have a great meeting of minds between Quikr and DD on that.”

     

    Before their flight for Dubai on Saturday night the Delhi Daredevils also announced their list of sponsors which includes Just Dial (right chest), Idea (back of jersey), Delhi Duty Free (lead arm), RBL & Intuit Quick Books (non lead arm), Manyavar (lead helmet), Amity University (back of helmet), McDowell’s No. 1 (lead leg), Kama Sutra Deo (non lead arm).

     

    DD’s first match will be in Sharjah against Royal Challengers Bangalore on 17 April 2014.

  • The Indian ‘Paisa’ League

    The Indian ‘Paisa’ League

    What began as a fledgling franchise in 2008 is today a world-renowned property with brand value pegged at $3.03 billion in 2013 and the highest at $4.13 billion in 2010.

     

    The Indian Premier League (IPL) – the fallout of an altercation between the board of control for cricket in India (BCCI) and the now-defunct Indian Cricket League (ICL) – has transformed cricket into an enterprise.

     

    An American Appraisal India report – based on a survey of 300 key participants of the IPL ecosystem including team managements, sponsors, advertisers, advertising agencies and broadcasters – found 57 per cent of the respondents saying that their advertising budgets towards IPL had either risen or remained constant over the last five years. Whereas only 14 per cent of the respondents said they had actually cut their ad spends on IPL over the past five years. Over 52 per cent of the respondents also said that franchise-led sponsorships could be between Rs 15 crore to Rs 75 crore per season.

     

    According to the report, Chennai Super Kings and Mumbai Indians have emerged as the most powerful brands valued at $72 million each, followed by Kolkata Knight Riders ($69 million), and Royal Challengers Bangalore ($51 million). Rajasthan Royals ($45 million) and Delhi Daredevils ($40 million) are somewhere in the middle, with Kings XI Punjab ($32 million) and Sunrisers Hyderabad ($25 million) at the bottom of the pile.

     

    While each team is trying to claw its way back with operational improvements, trust flows with stakeholders will eventually determine the health of IPL’s long-term liquidity and profitability. For the current eight teams to sustain, their short-term operational movements need to be aligned with their strategic plans for the tourney.

     

    Further, the report estimates the merchandising valuation of IPL at $40 million, as compared to $2 billion for Spain’s La Liga. Despite having a population which is 25 times larger and an economy which is at least 25 per cent larger than that of Spain, India’s IPL is only two per cent of Spain’s La Liga in terms of merchandising. The reason is piracy and the availability of counterfeit products apart from the fact that the prices of original IPL merchandise are quite high from an Indian point of view.

     

    While there is a huge potential for the merchandising market to grow, the report also predicts it will grow ten-fold by 2020 – from $40 million to $400 million.

     

    Coming to broadcasters in the IPL universe, the tourney is currently in its seventh edition and will continue its long-standing association with Multi Screen Media (MSM), the official broadcaster of IPL, after Sony coughed up nearly $1 billion for a period of 10 years in 2008. Between 2008 and 2012, DLF was the sponsoring partner ($50 million) while from 2013 to 2017; Pepsi won the title sponsorship for a bid of nearly $66.5 million, beating its closest rival in Airtel.

     

    For the seventh edition, MSM’s two channels – Sony Max and Sony Six – have already started their Pepsi IPL campaign. The network is reportedly hiking its ad rates by 15-20 per cent and expects the revenue generated to be anywhere between Rs 900 – Rs 950 crore, despite the reduction in the number of matches played from 76 to 60. The broadcaster is learnt to have floated rates in the range of Rs 4.75- Rs 5 lakh per 10-second spots, and expects to increase them as the tourney gathers momentum.

     

    As far as viewers go, IPL’s reach was pegged at over 200 million viewers in 2013, as against about 163 million viewers in 2012. The total viewership in 2013 has been 2.6 per cent, up from the 2.2 per cent in 2012. Correspondingly, MSM earned Rs 750 crore in ad revenues in 2012 and upped it to Rs 950 crore in 2013, according to FICCI KPMG 2014.