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Tag: Delhi Capitals

  • OkCredit and Delhi Capitals join hands to empower small businesses

    OkCredit and Delhi Capitals join hands to empower small businesses

    NEW DELHI:  OkCredit – ‘Digital India ka Digital Bahi Khata’, has partnered with Delhi Capitals (DC) as their principal sponsor for the upcoming season of Indian Premier League (IPL), starting on 19 September 2020 in UAE. During the tournament, OkCredit will be known as the ‘Official Digital Credit Ledger’ of Delhi Capitals.

    Through this association, it will endeavour to leverage its journey of digitising the micro and small business landscape in India amongst the huge fan base of the team and tournament.

    It is also supporting Delhi Capitals in getting ‘Vocal for Local’ by empowering various small and iconic retail businesses across the city with their simple to use digital solutions. As part of ‘Vocal for Local’ campaign, Delhi Capitals will tell stories of some of the most iconic shops and vendors who have become a part of the city’s unique identity over the years. OkCredit will further directly support these retailers who have now been impacted by the ongoing pandemic; to grow their business and expand their reach by helping them to go digital.

    OkCredit  co-founder & CEO Harsh Pokharna said, “We are pleased to associate with Delhi Capitals as their Principal Sponsor in the upcoming IPL Season. IPL enjoys a humungous response each year and through this partnership, we hope to reach the nook and corner of our country and take a step forward in the vision of creating a Digital India. We look forward to the tournament and wish the team all the best.”

    Meanwhile, Delhi Capitals CEO  Dhiraj Malhotra said, “We are delighted to have OkCredit onboard as the Official Digital Credit Ledger of Delhi Capitals. This pandemic has again highlighted the importance of going digital for both big and small businesses. OkCredit's innovative digital ledger will provide great utility to local businesses as they recover from the lockdown. I want to thank the entire team at OkCredit for extending their valuable support.”

    The Delhi Capitals’ ‘Vocal for Local’ campaign powered by OkCredit will go live building up to this year’s edition of the IPL celebrating and supporting local businesses that contributed to our city’s colourful culture. OkCredit’s digital solutions will help them adapt to the changing world while preserving their roots and heritage.

  • BKT tyres to sponsor six IPL teams

    BKT tyres to sponsor six IPL teams

    NEW DELHI- Indian multinational group Balkrishna Industries Ltd (BKT Tyres) will sponsor six Indian Premier League teams, including reigning champions Mumbai Indians, in the upcoming edition of the tournament, starting September 19 in the UAE.

    Apart from Mumbai Indians, BKT will sponsor Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, and Rajasthan Royals.

    The company has already been promoting cricket by supporting Australia's T20 tournament, the Big Bash League.

    “Cricket is a very popular sport in India. Everyone loves the game, and we at BKT are unstoppable when it is about sport. We are pleased and excited to be a part of an event that is much followed in our home country. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event of India,” said BKT JMD Rajiv Poddar. 

    The company has been partnering for various sporting events in India including eight out of 12 teams of Pro Kabaddi LIKE Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants U.P Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season.

  • JSW Group replaces Daikin to become Delhi Capitals’ Principal Sponsor for IPL 2020

    JSW Group replaces Daikin to become Delhi Capitals’ Principal Sponsor for IPL 2020

    NEW DELHI: Indian Premier League franchise Delhi Capitals has announced JSW Group as its principal sponsor, which is the 50 per cent owner of the Delhi franchise, for the upcoming season which is going to be held in UAE between September and November 2020.

    JSW Group replaces Daikin Air-Conditioning who had been the Delhi franchise’s Principal Sponsors since 2015. 

    Delhi Capitals Chairman and co-owner Parth Jindal, who oversees the JSW group’s paints and cement business and is also part of the steel operations has agreed to be the new principal sponsor for the franchise.

    Jindal said, “We at the JSW Group see this as a tremendous opportunity to step in as Principal Sponsor for the Delhi Capitals. At the JSW Group we are rapidly growing and building each of our businesses to be the best in India and the world, whether it is our flagship Steel business or our other ventures in Energy, Infrastructure, Cement and most recently Paints. The fact that JSW is rapidly increasing its consumer facing businesses across steel, cement and paints also calls for the JSW brand to be more visible and there are few properties that garner the viewership of the IPL. 

    Speaking about his expectations on the team’s performance during the new season, he added, “The upcoming edition of the IPL will be different for more reasons than one. I have full faith in our team’s players and coaching staff to better the results of the previous year. I wish them all the very best as they prepare to depart for UAE.” 

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  • APL Apollo launches TVC with Delhi Capitals players

    APL Apollo launches TVC with Delhi Capitals players

    MUMBAI: APL Apollo, the maker of steel tubes and the principal sponsor of the IPL team – Delhi Capitals, has launched a 360-degree campaign with a powerful idea called “The Inner Strength Of India”.

    Conceptualised by Crayons Communications, the TVC stars key players from the Delhi Capitals team.

    The Crayons Network president Ranjan Bargotra said, “It feels great to work with a client who loves to take bold, confident steps to build one’s brand. This is just the beginning, there’s a lot more in the pipeline which will take the brand to the next level.”

    Crayons Communications ECD Rondeep Gogoi said, “This shoot was like an IPL match. We had just five hours with the players at their hotel ballroom. It was complete madness, but we managed to hit it for a 6.”

    The ad has been directed by Aiman from Asylum films and the rap is by Kaam Bhaari of Gully Boy fame.

  • APL Apollo gives “Inner Strength” to team Delhi Capitals

    APL Apollo gives “Inner Strength” to team Delhi Capitals

    MUMBAI: APL Apollo Tubes Limited entered in the brand communication arena by associating the brand with the most popular sport in the country i.e. cricket. APL Apollo announced sponsoring team Delhi Capitals this IPL season. As a part of team association, Delhi Capitals will sport the brand logo on the back of the player’s jersey.

    To leverage the association with Delhi Capitals and IPL event in a big way through a 360-degree brand campaign, APL Apollo has appointed ‘The Crayons Network’.  The brand plans to use all possible communication mediums to get the best out of this tie-up. Right from TV to Print to Digital media and more, APL Apollo is roaring to go this IPL Season. Crayons will be responsible for creative, media and Digital responsibilities.

    APL Apollo Limited Tubes CMD Sanjay Gupta said on associating with IPL and Crayons Communications, “We at APL Apollo are gearing up for the next level of brand communication. The company has come up with the theme – ‘Inner strength’ which relates to the company’s core values and products. The theme also communicates the sporting and fighting spirit of a sportsman. IPL is the heartbeat of the nation and to win you need not just strength but an inner mental resilience too. Akin to infrastructural needs vis steel, the inner strength of players is pertinent to fight back and give their best during the game. In this journey, we wanted to partner with an agency that is aligned to our vision and Crayons Network demonstrated a strong understanding of our product and business and presented fitting ideas. We look forward to a long association with Crayons.”

    The Crayons Network president Ranjan Bargotra said, “It’s not often that you get to work with a category leader whose ambitions don’t just end with number one spot. We are excited to be partnering such a brand and to tell its amazing story. IPL is just the first step in this journey of building Brand APL Apollo and there is a lot more to come.”

  • Jetking Infotrain Limited announced as Official IT Skills Training Partner of Delhi Capitals

    Jetking Infotrain Limited announced as Official IT Skills Training Partner of Delhi Capitals

    MUMBAI: India's foremost computer networking training institute, Jetking Infotrain Limited was today announced as the Official IT Skills Training Partner of the Delhi Capitals for the 12th season of the Indian Premier League (IPL). The JSW and GMR co-owned franchise made the announcement on Sunday which will see Jetking begin a one-year association with the Delhi Capitals. The agreement between the two organisations will see Jetking feature as an Official Partner on the Official Jersey and back of the helmets and caps of the Delhi-based franchise.

    Founded in 1947 as an electronics manufacturing and training company, Jetking has evolved into a leading IT and IMS training institute which involves the use of innovative teaching and courses in the field of IT. The company has trained more than 7,00,000 students in India and abroad, which has helped in constantly driving growth in the IT sector across the globe. Jetking provides a variety of certification courses to individuals through innovative and virtual learning, and have more than 5000+ recruitment partners.

    Mr. Dhiraj Malhotra, CEO, Delhi Capitals, welcomed Jetking as the Official IT Skills Training Partner of the Delhi Capitals, "We are delighted to announce Jetking as the Official IT Skills Training Partner of our franchise Delhi Capitals. The computer networking institute has a major presence in the capital city, and we are looking forward to having a very successful association with them over the course of this IPL season. The tournament provides a huge opportunity for the country to celebrate cricket and I would like to thank everyone at Jetking for extending their support in the Delhi Capitals' ambition of winning the coveted trophy. "

    Siddarth Bharwani, Vice President- Marketing and Brand, of Jetking Infotrain Pvt. Ltd. said "Through this association we would like to reinforce our stance on the importance of skills in any profession be it sports or IT. Supporting a young team also allows us to emphasize on consistency of career if you're chasing a long term goal. We feel Delhi capitals with their young squad will deliver results and prove their metal as a strong team."  

    The Shreyas Iyer-led Delhi Capitals begin their season against Mumbai Indians on Sunday, 24th March 2019 at the Wankhede Stadium in Mumbai; and will be playing their first home match on Tuesday, 26th March 2019 as they take on defending champions Chennai Super Kings at the Feroz Shah Kotla Stadium.