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Tag: Delhi Airport

  • Delhi Airport & 22feet Tribal Worldwide take homebound travellers on virtual tour with #DELnavigate

    Delhi Airport & 22feet Tribal Worldwide take homebound travellers on virtual tour with #DELnavigate

    NEW DELHI: Delhi Airport joined hands with 22feet Tribal Worldwide, part of the DDB Mudra Group, to launch an innovative Instagram campaign #DELnavigate. The initiative enables people to experience India virtually while being safe at home.

    The ongoing pandemic has forced travel enthusiasts to stay indoors and has potentially derailed plans for travel this year. Delhi Airport spotted an opportunity to offer a unique experience through #DELnavigate, to lift the spirits of people experiencing wanderlust by allowing them to explore picturesque locations from their phones. 

    Delhi Airport’s reconnection to a host of domestic destinations is seen through a virtual network of destinations on Instagram. Four zone accounts – @DELtoNorth, @DELtoEast, @DELtoSouth & @DELtoWest – connects to four more destination accounts each. These are connected via tags through Instagram highlight stories. Users can seamlessly engage with multiple story highlights that showcase popular picturesque destinations in the country.

    22feet Tribal WW national creative director -Debashish Ghosh said, “In today’s time with respect to the Covid-19 scenario, the role of social media for the consumers has become even more important than it was ever before. With #DELNavigate we wanted to showcase that even a little bit of interactivity allows the user to engage with the brand in a more meaningful way. As the enabler of travel, Delhi Airport understands what effect the lack of leisure travel has on our consumers. This activity was a way to let them experience a bunch of exotic destinations they have visited, or want to visit, vicariously.”

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  • Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

    Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

    Bollywood megastar Hrithik Roshan was the guest of honour at an exciting event to open Rado’s stylish new monobrand store at Delhi IGI Airport today.

    This is the first time Rado has opened a monobrand store in an airport and the new boutique features sleek and textured materials in muted tones. With specially crafted elements, the boutique offers a warm and welcoming atmosphere in a modern design that reflects Rado’s characteristic design approach. It’s the perfect place for visitors to immerse themselves in the world of Rado and experience the minimalist design and innovative materials of the brand’s timepieces.

    Speaking at the event, Hrithik Roshan said: “I congratulate Rado on this achievement and I am excited that the brand is now available at one of my favourite airports in the world. I have been with Rado for six years now and I am elated to see how it continues to grow and expand across the Indian market. I wish Rado success on this new endeavour.”

    Rado CEO Matthias Breschan commented: “We are delighted to announce the opening of our first airport store at Delhi Airport and are honoured that Hrithik was able to join us today. This is a big achievement in further expanding the availability of our watches to Rado enthusiasts in India.”

    Delhi IGI Airport is the busiest airport in India, handling 63.3 million passengers every year and is known for its world-class retail experience. The Rado store offers a break from the hustle and bustle of the airport with its calm and relaxing atmosphere.

  • JCDecaux signs 10-year Delhi Airport Metro Express Line ad deal

    MUMBAI: Global outdoor advertising company JCDecaux’s India arm has signed an exclusive 10-year contract for the operation of the Delhi Airport Metro Express advertising network.

    The contract is effective from 1 April and covers both indoor and outdoor locations, further strengthening the transport media portfolio operated by the agency in India.

    JCDecaux India has the exclusive advertising rights for Bengaluru International Airport as well.

    A spokesperson of Delhi Airport Metro Express Pvt. Ltd. said: “We are confident that with its international expertise and track record in operating the leading airports and metro concessions, JCDecaux will offer high-quality services to advertisers and an enhanced experience for airport passengers.”

    JCDecaux chairman of the executive board and co-CEO Jean-Charles Decaux said, “We are delighted to have signed the contract for the India’s first airport express metro. This new contract further strengthens our transport portfolio in India. The Delhi Airport Metro Express will become a showcase for advertising excellence in the urban community of Delhi, thanks to the quality and diversity of the advertising solutions that we will introduce.”

    Globally, JCDecaux operates advertising concessions at major airport metro lines such as the Heathrow Express (London) and Airport Express (Hong Kong). The new contract underlines the relevance and creative excellence of JCDecaux’s portfolio of products in metro networks around the world and further consolidates its leadership. This contract strengthens JCDecaux’s leading position in the Delhi OOH market where it currently operates Street Furniture with 800 bus shelters.

    “Delhi Airport Metro Express reduces the travelling time for passengers travelling to the airport, providing a world-class experience on a par with networks such as the Hong Kong Airport Express and Heathrow Express. Covering 23 kilometres, Delhi Airport Metro Express Line runs on a dedicated elevated and underground corridor, delivering the highest levels of comfort for the public,” an official release said.

    It caters to the same target audience as Terminal 3 and Terminal 1D at Indira Gandhi International Airport as the most convenient way for passengers to reach the airport. “With the elevated corridor, piers, pillars and gantries, this line offers the most impactful outdoor locations on the road leading to the airport. This will also ensure coverage of the traffic moving to and from the airport,” the release added.