ITV

Tag: Delhi

  • TechnoSport races ahead with Myntra M-Now launch

    TechnoSport races ahead with Myntra M-Now launch

    MUMBAI: TechnoSport is breaking a sweat in all the right ways. The homegrown activewear brand has made its debut on Myntra’s M-Now, the fashion platform’s hyper-speed delivery service, bringing performance wear to your doorstep in just 30 minutes.

    Currently live across Bengaluru, with expansion plans for Mumbai, Delhi, Kolkata, Hyderabad, and Pune, the move marks a bold stride in TechnoSport’s mission to make premium-quality activewear both affordable and instantly accessible.

    The brand is kicking off its M-Now journey with 10 plus styles, priced at an average of Rs 430, combining comfort, performance, and value. The launch is part of TechnoSport’s larger omni-channel expansion, which includes rapid delivery via Myntra and soon, its own website.

    TechnoSport’s foray into quick commerce has already shown impressive results, the brand has clocked nearly 60 per cent volume growth over the past six months. With consumers increasingly turning to Q-commerce for impulse fitness buys, the segment is expected to contribute 15–20 per cent of the brand’s overall revenue in the near future.

    “We are thrilled to launch TechnoSport on M-Now,” said TechnoSport CEO Puspen Maity. “Activewear is often an impulse purchase tied to lifestyle goals. Q-commerce bridges that gap between intent and action, allowing us to meet consumers’ expectations for instant gratification while keeping performance and quality at the core.”

    By merging speed with style, TechnoSport is sprinting ahead in India’s booming activewear race, and with this launch, it’s proving that in fitness and fashion alike, timing is everything.

     

  • Philips trims the taboo with Oneblade Intimate

    Philips trims the taboo with Oneblade Intimate

    MUMBAI: Looks like Philips isn’t beating around the bush, literally! The brand has launched the Philips Oneblade Intimate, a sleek, skin-safe grooming device designed to make “down there” care feel as normal as skincare or shaving.

    With India’s Gen Z leading a self-care revolution, Philips’ latest innovation answers a growing need for safe, irritation-free Intimate grooming. A recent Philips survey of over 6,000 young Indians found that a whopping 90 per cent already practise Intimate hair removal, but many still battle nicks, cuts and discomfort from products not built for sensitive zones.

    Enter Oneblade Intimate: a unisex, waterproof device made to trim and shave with precision, protection and peace of mind. Its triple-protection skin protect blade system and fast-moving cutter (100 times per second) promise a smooth, nick-free experience, while a 3mm comb and rechargeable battery make it travel-friendly too.

    To launch the product, Philips rolled out its cheeky Dontbeataroundthebush campaign with the tagline “Down there, done right.” From bush-shaped installations across Mumbai, Delhi and Bengaluru to influencer buzz and a vibrant event at Taj Lands End, Mumbai, the campaign turned Intimate grooming into a confident conversation about comfort and choice.

    “Today’s younger generations are rewriting the rules of self-care,” said Philips personal health India subcontinent head Smit Shukla. “Their openness inspired us to create an honest conversation and a product that delivers safety, comfort, and freedom of choice.”

    Priced at Rs 2,399, Philips Oneblade Intimate is available on Amazon, Blinkit, Instamart and Nykaa (which also offers an exclusive women’s edition with an exfoliating glove). Replacement blades range from Rs 899 to Rs 1,549.

    With its bold messaging and light-hearted honesty, Philips has managed to make grooming talk, well, a cut above the rest.

  • Uber hits the road with Motorhomes in more cities

    Uber hits the road with Motorhomes in more cities

    MUMBAI: Buckle up for a new kind of road trip. After cruising through Delhi NCR with a sold-out pilot, Uber is taking its Intercity Motorhomes experience to Mumbai, Bangalore, and Pune. The limited-edition offering, which lets riders book caravan-style vehicles for outstation getaways, opens bookings on 13 October, with rides starting 15 October.

    Initially launched in August to promote premium outstation travel, the Delhi pilot saw 100 per cent occupancy throughout its run, prompting the expansion. Each Motorhome comes loaded with road-trip luxuries, a TV, microwave, mini-fridge, and even a lavatory, offering up to five passengers a lounge-on-wheels experience complete with a driver and helper.

    “Uber Intercity has become a preferred choice for dependable and comfortable travel between cities,” said Uber India and South Asia director – consumer growth Shiva Shailendran. “With the success of Motorhomes and expansion to new cities, we’re strengthening Intercity’s position as the go-to for long-distance travel.”

    The festive season, known for weddings, holidays, and spontaneous getaways, makes this expansion timely. Riders can book trips through Uber Reserve, add stops, track rides, and access 24 by 7 support, though early booking is advised given the surge in demand.

    With over 3,000 intercity routes now under its belt, Uber continues to steer India’s outstation travel scene into a smoother, smarter future, one comfortable kilometre at a time.

  • Bridgers teams up with IIT Kanpur for Upstart 2025

    Bridgers teams up with IIT Kanpur for Upstart 2025

    MUMBAI: From ideas to impact, Bridgers is bridging the gap. India’s leading integrated communications agency has signed a strategic MoU with IIT Kanpur’s Entrepreneurship Cell, becoming the official media partner for Upstart 2025, the flagship pitching event designed to empower India’s budding entrepreneurs.

    The Nationals kick off in Delhi on 11th October, followed by Hyderabad (1st November), Bengaluru (8th November), and Mumbai (6th December), culminating in the finals at IIT Kanpur from 23rd–25th January 2026. Bridgers will provide end-to-end communications solutions, helping amplify the event’s reach and spotlight the most promising startups across India.

    “Startup communication is our forte,” said Bridgers founder Anubhav Singh. “Partnering with IIT Kanpur E-Cell lets us support tomorrow’s founders while contributing to India’s Viksit Bharat vision by 2047.”

    IIT Kanpur E-Cell’s Laksh Bansal added, “Bridgers’ expertise ensures Upstart 2025 gets the attention it deserves, highlighting the impact of this event and empowering our country’s future unicorns.”

    The collaboration spans strategic campaigns, community storytelling, reputation management, and media engagement across cities and national and regional platforms, bringing India’s next generation of entrepreneurs into the spotlight.

  • Aaj Tak’s Health summit tackles India’s silent crisis

    Aaj Tak’s Health summit tackles India’s silent crisis

    MUMBAI: India’s health is under the weather, and Aaj Tak is putting it back in the spotlight. The news channel will host the first edition of Health summit 2025 on 29 September, aligning with World heart day, to address the nation’s growing silent health emergency.

    With more than 100 million people battling diabetes, obesity and fatty liver cases on the rise, and mental health concerns mounting, the summit promises to be a wake-up call. Policymakers, doctors, nutritionists and mental health experts will gather for a day of hard-hitting discussions on everything from cardiovascular health and childhood lifestyle diseases to nutrition myths and mental well-being.

    Union health minister J P Nadda, yoga guru Swami Ramdev, and eminent specialists including Fortis Escorts’s Ashok Seth and AIIMS’s Rakesh Yadav will join the dialogue. Senior ministers from Delhi, Uttar Pradesh, Uttarakhand and Madhya Pradesh will also bring a policymaker’s perspective.

    Anchored by Aaj Tak’s most trusted voices, the event aims not just to raise awareness but to inspire action: building pathways for a fitter, stronger, and healthier India.

  • Instamart sale puts sparkle into festive shopping

    Instamart sale puts sparkle into festive shopping

    MUMBAI: Why wait for the runway when the runway can come to your doorstep? Instamart’s Quick India Movement (QIM) sale has turned festive shopping into a high-style sprint, with accessories, beauty, and grooming deals flying off the virtual shelves in record time.

    Mumbai, Delhi, and Bangalore are leading the pack in fashion accessory orders, with shoppers loading up on chic bags from Aldo, Lavie, and Accessorize London, while Pune and Hyderabad are racing ahead in beauty and grooming buys. The result? A festive shopping frenzy that proves style doesn’t wait.

    This season’s sparkle comes courtesy of steep discounts: Titan and Clara watches starting at Rs 999, Giva’s sterling silver jewellery up to 68 per cent off, and Sukkhi ethnic picks at a dazzling 90 per cent discount. Bags are equally irresistible, with Aldo at up to 60 per cent off, Lavie from Rs 599, and Baggit offering 80 per cent markdowns.

    Beauty buffs aren’t left behind. From Lakmé essentials at half price to Dove and L’oréal haircare at up to 60 per cent off, plus Beardo and Ustraa grooming kits starting at Rs 499, shoppers are stocking up to glow as brightly as the festive lights.

    Running until 28 September, the QIM Sale has already seen over 200 per cent growth in categories like jewellery, hair accessories, and bags, turning everyday shopping into a celebration. With delivery in just 10 minutes, Instamart ensures that this festive season, the perfect look is always within reach.
     

  • Legendary Zeenat Aman shines in Tyaani’s latest campaign

    Legendary Zeenat Aman shines in Tyaani’s latest campaign

    MUMBAI: When timeless glamour meets contemporary brilliance, the result is Zeenat Aman for Tyaani. The legendary actor, whose style has inspired generations, headlines Tyaani Jewellery by Karan Johar in the brand’s latest campaign, Forces of Tyaani, celebrating individuality and self-expression as the rarest forms of luxury.

    In striking modern attire, Aman is transformed into a living masterpiece, adorned in Tyaani’s signature uncut diamond jewellery. The campaign positions her as more than a cinematic icon, she is the embodiment of the jewellery’s ethos: bold, luminous, and timeless.

    Forces of Tyaani has previously showcased stars like Shefali Shah, Rasika Dugal, Tillotama Shome, and Kalki Koechlin. With Aman joining the roster, the narrative reaches a showstopper moment, pairing her enduring charisma with Tyaani’s contemporary jewellery mastery.

    At the heart of the collection lies Tyaani’s reimagined uncut diamond technique, allowing light to pass freely through each stone, enhancing brilliance while remaining elegantly lightweight. Each piece reflects the balance of tradition and modernity, a mirror to Aman’s own ageless allure.

    Tyaani Jewellery founder Karan Johar said, “Having Zeenat Aman headline Forces of Tyaani is a dream realised. Her legacy stands untamed by time, and she embodies our belief that individuality is the rarest form of luxury.”

    The campaign is a celebration of more than just jewellery. It champions empowerment, inclusivity, and self-expression, encouraging women to embrace their own rhythm and story with jewels that are at once modern and eternal.

    Tyaani Jewellery is available in eight cities: Delhi, Mumbai, Bangalore, Hyderabad, Pune, Lucknow, Chandigarh, and Ahmedabad, and online at tyaani.com.

  • Delhi High Court Orders Patanjali to Pause Negative Ads Targeting Dabur

    Delhi High Court Orders Patanjali to Pause Negative Ads Targeting Dabur

    MUMBAI: The rivalry between India’s leading Ayurvedic brands entered the legal arena this week, as the Delhi High Court ordered Patanjali Ayurved to halt all advertisements disparaging Dabur’s chyawanprash. The directive reflects the judiciary’s increasing scrutiny of advertising claims in the high-stakes wellness sector.

    The dispute began after Dabur, one of India’s oldest and most established names in Ayurvedic health, alleged that Patanjali’s recent campaigns not only targeted its flagship product, but also implied
    that competitors use inferior or artificial ingredients—claims Dabur described as misleading and potentially damaging to consumer trust.

    In its preliminary order, the court noted that while comparative advertising is allowed, it cannot cross into unfair or baseless disparagement. The judges observed that advertising should inform, not
    mislead, and must avoid statements that unjustly tarnish the reputation of rival products.

    The interim order requires Patanjali to suspend all negative advertisements against Dabur chyawanprash until further notice. The case will proceed for detailed examination of the ad content and
    industry standards.

    The legal intervention underscores the fierce marketing competition in India’s booming Ayurvedic and natural health market, where trust and authenticity are prized by both brands and consumers. Industry experts say the ruling sends a clear signal to marketers: fair play remains essential in the fight for health-conscious buyers.

    The matter is scheduled for further hearing in the coming weeks, when the court will assess the factual basis of Patanjali’s claims and address the broader issue of responsible advertising in the wellness
    sector. For now, both companies—and the wider industry—are watching closely, aware that the outcome could set the tone for brand battles in India’s fast-growing consumer market.

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  • Delhi High Court blocks rogue sites from streaming India–England series

    Delhi High Court blocks rogue sites from streaming India–England series

    MUMBAI: In a significant win for content rights holders, the Delhi high court has restrained multiple rogue websites from illegally streaming the India tour of England 2025 (ITE 2025), following a copyright infringement plea filed by JioStar India Pvt Ltd (formerly Star India Pvt Ltd).

    Justice Saurabh Banerjee granted a ‘dynamic+’ injunction, enabling real-time blocking of infringing websites during live match broadcasts.

    The five-Test series between India and England is scheduled from June to August 2025 and JioStar holds exclusive digital media rights for ITE 2025 under a licensing agreement with Culver Max Entertainment Pvt Ltd (Sony).

    JioStar alleged various third party websites of streaming IPL 2025 illegally and were likely to do so again during the England tour.

    As per the court’s orders:

    . Immediate suspension of the four listed rogue domains by their respective registrars, including Namecheap Inc., Sav.com LLC, and Tucows Domains Inc.

    .  Direction to internet service providers — including Airtel, Jio, and Vodafone Idea — to block access to these websites within 72 hours.

    .  Permission for JioStar to notify additional infringing websites on affidavit during the series, without the need for separate court orders.

    .  Coordination mandated between the Department of Telecommunications (DoT) and the Ministry of Electronics and Information Technology (MeitY) to ensure ISP compliance.

    .  Inclusion of unnamed infringers as John Doe defendants to allow future enforcement.

    This comes after the court addressed the growing challenge posed by “hydra-headed” piracy websites, which routinely mask ownership and replicate via mirror domains.

    “The rights of an intellectual property holder cannot be rendered otiose in this world of rapidly developing technology,” the order observed.

    The judgement referenced recent rulings such as Universal City Studios v. Dotmovies.baby and Applause Entertainment v. Meta Platforms, reflecting evolving judicial strategies to curb digital piracy. The matter is scheduled for the next hearing on 13 October 2025. In the interim, JioStar has been directed to file regular affidavits identifying any new infringing domains during the India–England series.

  • Spinny drives the point home with Sachin’s ‘God Promise’ on the move

    Spinny drives the point home with Sachin’s ‘God Promise’ on the move

    MUMBAI: When Sachin Tendulkar makes a promise, it’s not just heard, it’s driven home. Quite literally now, as Spinny’s ‘God Promise’ campaign hits the road across India’s metros, shifting gears from screens to the streets. After racking up millions of views online and sparking buzz on Linkedin, Spinny has now rolled out a high-visibility outdoor and transit campaign. Think branded cabs in Delhi, city buses in Chennai, Bengaluru and Pune, and even Mumbai’s iconic double-decker buses all bearing the message of trust, assurance, and India’s most beloved cricketer.

    It’s a smart move. Where better to meet your potential car buyer than during their daily commute?

    Much like the brand films, the OOH creative is no-nonsense and culturally grounded. The sight of Sachin paired with the words “God Promise” cuts through the usual billboard clutter not with flash, but with familiarity. The campaign strikes an emotional chord with Indians for whom trust, especially while buying or selling a car, is non-negotiable.

    In addition to the celebrity endorsement, Spinny has backed its ‘promise’ with action: a first-of-its-kind 3-year Assured+ warranty, a 5-day money-back guarantee, and access to over 10,000 plus verified cars. For sellers, the platform also promises best-price deals putting its money where its messaging is.

    From Delhi’s RWA networks to Mumbai’s bus routes and Chennai’s bustling corridors, Spinny’s strategy is simple: be visible where the buying intent brews. Not in boardrooms or banners, but on buses, in traffic jams, and on roads where real decisions are made.

    As one campaign insider put it, “Trust isn’t a tagline for us, it’s an everyday delivery.”

    With Spinny’s new route, the message is clear: in the great Indian used-car market, faith isn’t optional. It’s a feature.