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Tag: Del Monte

  • Ex-CMO Devarshy Ganguly takes a bold leap with GLX Eminence launch

    Ex-CMO Devarshy Ganguly takes a bold leap with GLX Eminence launch

    MUMBAI: From stirring up campaigns at Diageo to building Magicbricks into an award-winning portal, Devarshy R. Ganguly has worn many marketing hats. Now, the veteran brand-builder is donning the entrepreneurial cap with the launch of his consulting venture, GLX Eminence, a platform designed to engineer clarity, growth and lasting impact.

    Armed with over two decades of experience across Dr. Oetker, Mars Wrigley, Del Monte, Beam Suntory and Diageo (UB Group), Ganguly has carved out a reputation for driving breakthrough innovations. Along the way, he’s been named among India’s Top 50 CMOs by The Financial Express, featured in Nielsen’s Top Launches, and earned accolades from DMA Asia and AdLift for his contributions to MarTech. His last corporate innings at Magicbricks saw him expand the platform into a full-stack real estate marketplace, supercharge content via MBTV on YouTube, monetise proprietary research, and roll out campaigns that culminated in CNBC’s Best Real Estate Portal of the Year (2024).

    GLX Eminence is built on four pillars: driving growth for startups, SMEs and enterprises; bridging industry and academia through experiential programmes; mentoring leaders, professionals and students; and inspiring audiences as a motivational speaker and storytelling expert. “GLX Eminence was born of a simple belief that growth must be purposeful, leadership empowering, and excellence sustainable,” said Ganguly, adding that the mission is to help brands and talent “find clarity, create significance, and engineer lasting impact.”

    With the venture, the award-winning marketer is not just turning a new page but writing an entirely new playbook, one that blends boardroom lessons with classroom wisdom, and storytelling with strategy.

  • Del Monte makes olive oil more affordable than ever before

    Del Monte makes olive oil more affordable than ever before

    NEW DELHI: Olive oil is considered one of the healthiest oil types and has therefore commanded a premium on price. But not anymore as Del Monte, a popular brand within the olive oil segment, has launched a special 1 litre pouch pack priced at Rs 250 only, thereby making this healthy oil affordable like never before.

    The move is surely expected to disrupt the Rs 40,000 crore edible oil market in the country, considering that price has been reported to be the single biggest barrier which has prevented families from shifting to olive oil. The pack has already hit the markets in Delhi-NCR, Bengaluru, Chennai, Mumbai, Hyderabad, Punjab and is available on leading e-commerce platforms as well.

    The new pack carries a special variety of olive oil called Olive Pomace Oil, which is imported directly from Europe and was only available in bottles at a premium, here in India until now. Olive Pomace Oil is known to have zero cholesterol with no trans-fats, and instead carries high good fats (MUFA/PUFA) and anti-oxidants. It is considered ideal for deep frying apart from everyday Indian cooking.

    “We have always given highest priority to quality and healthy options while bringing products to the market. This is the first ever affordable pack launch for Olive Pomace Oil in India. Home consumption during the lockdown has gone up tremendously and the new affordable pack will further drive the growth in this segment,” said FieldFresh Foods Pvt Ltd CEO Yogesh Bellani.

    This new affordable pack of olive oil from Del Monte has been rolled out after a thorough research which clearly highlighted that Indian consumers have become more health conscious than ever before and are keen on adopting a healthy cooking oil. 

  • Del Monte launches Raw Seeds to strengthen health and wellness portfolio

    Del Monte launches Raw Seeds to strengthen health and wellness portfolio

    As pioneers in packaged fruits with a heritage that goes back more than a century, Del Monte believes in sourcing the tastiest and best quality products from around the world for consumers in India. 

    With the same philosophy Del Monte introduces its edible Raw Seeds Range with an exclusive launch on Amazon. The range includes Flax, Sunflower and Pumpkin seeds which are sourced from the best farms and are packed with nutrition. The Del Monte seal of approval ensures that the best quality seeds make it to every pack. 

    These edible raw seeds are a nutritional powerhouse and can be consumed across all age groups. They are richsources of dietary fibre, protein and are enriched with antioxidantsthat help boost immunity. 

    The exciting new range of Del Monte seeds adds a healthy twist to your diet; you can add them to your breakfast to kick start your day or just pop them straight out of the pack while you’re on the go. 

    Del Monte’s edible Raw Seeds are available in 250 g packs exclusively on Amazon Pumpkin Seeds – Rs. 300, Flax Seeds – Rs. 125 and Sunflower Seeds –Rs. 200. 

    Bring home Del Monte Raw Seeds and nurture your everyday health.

  • Del Monte partners with Zomato, Swiggy and Dunzo

    Del Monte partners with Zomato, Swiggy and Dunzo

    MUMBAI: Fieldfresh Foods Pvt. Ltd today announced strategic tie-ups for its premium food brand, Del Monte, with online food delivering platforms Zomato and Swiggy as well as door-to-door delivery app Dunzo to deliver its range of premium food products – which include Tomato Ketchup, Mayo, Pasta, Olive Oil and fruit drinks – to consumers’ homes amidst the continuing lockdown.

    As part of the tie up, Zomato has started home delivering Del Monte products in Bangalore and Hyderabad. Kolkata, Pune, Mumbai and Delhi NCR are on the anvil.

    Zomato has created a Del Monte store under its new Zomato Market section where consumers can glance through the Del Monte product range available in their vicinity and place an order for the same on the app itself.

    Del Monte’ partnership with Swiggy will ensure safe and secure supply of its products to consumers' homes, starting with Kolkata and Bhubaneshwar in the East region, followed by Bangalore, Delhi NCR and other major cities over the next few days.

    Dunzo is currently doing doorstep delivery for Del Monte in Bangalore with Chennai and Pune going live shortly.Again, one just needs to search for Del Monte in the app and the list of stores and products available nearby get displayed.

    “In such unprecedented times, we strive to ensure continuity in the supply of our products to consumers. In our efforts to ensure the same, we have partnered with app-based delivery platforms for smooth and safe delivery of our products across major cities, enabling accessibility and convenience for the consumers,” Fieldfresh Foods CEO Yogesh Bellani said.

    These products will be available at Del Monte’s distribution centers from where these partners will pick up and then ensure safe delivery of these products across cities.

    “We are happy to partner with leading delivery startups in this endeavor.This will make sure safe door to door delivery of food items that will help consumers to avoid stepping out and support social distancing, as it becomes the biggest tool for India’s fight against Covid-19,” Bellani said.

    All the three tie-ups are operational and have started delivering from 17 April, 2020.

  • It ‘Can’t Get More Italian’ than Del Monte’s latest TVC campaign

    It ‘Can’t Get More Italian’ than Del Monte’s latest TVC campaign

    MUMBAI: Del Monte, a leading brand known for its premium and high quality food products, is launching a new communication campaign focused on its range of gourmet Italian offerings – Olive oil, Dried Pasta & Pasta Sauces, Table Olives – with the tagline ‘Can’t Get More Italian’.

    In a category where authenticity and provenance matters, the campaign seeks to clearly establish that one can’t get more real and authentic than Del Monte as it sources its products from heritage, family run producers in Italy and is the only player that offers an extensive range that enables consumers to enjoy great Italian at home.

    It strives to do so through a main thematic TVC that showcases the hard work and care put into preparing its Italian range. The spot shows a happy-go-lucky montage of Italians fetching fresh ingredients and creating products with the delicious and original taste of Italy for consumers in India.

    “We aim to showcase the unique flavours of our wide range of authentic Italian products with this campaign. We, as a brand, intend to start a conversation with our consumers about our products through this campaign,” says Yogesh Bellani, Chief Executive Officer, Del Monte.

    The ‘Can’t Get More Italian’ campaign will be further amplified across digital platforms and out-of-home (OOH) activations, successfully establishing that Del Monte as the “Go-to partner for authentic Italian cuisine at home”.

    “Del Monte’s Italian range has a strong authentic product story that made creating the marketing communication a delight. We’ve seen the source story before but the challenge was to give that a fresh spin. The tonality held the key. We kept it fun and quirky, in line with the tastes of the young families the brand was talking to. At a time when young Indians are constantly experimenting with food, I’m sure this authentic option is something they’ll love.” Nikhil George, Creative Director, Orchard India 

    Del Monte stands tall as the category leader in the imported pasta and table olives category and amongst the best in the olive oil section. Del Monte is the only brand that offers Indians such a wide range of Italian products.

    Feel the Italian vibe and relish its taste by giving this campaign an eye and indulging in the Del Monte Italian range, right after.

  • Del Monte launches easy-to-use, economical spout packs of its favourite mayonnaise spreads

    Del Monte launches easy-to-use, economical spout packs of its favourite mayonnaise spreads

    MUMBAI: Del Monte, the premium food brand, has launched convenient and economical spout packs of its much-loved range of mayonnaise spreads, which will now make it even more convenient, delightful and affordable to add taste to a wide range of food and snacks.

    With changing lifestyles and an urbanized way of living, Indians are adopting more innovative and novel food options in their diet. Consumers are looking for ready dressings to prepare restaurant quality food at home. Keeping the consumer preference and satisfaction as a primary aim, Del Monte’s much liked tasty and creamy – Eggless Mayo, Tandoori Mayo and Sandwich Spread – will now be available in smart spout packs of 80gms in the price range of Rs 30-35. To help consumers make delicious cuisines at home, these smart packs come with instructions on its usages, printed on their packaging.

    The introduction of new smart and convenient packs is yet another offering from Del Monte, which always has kept family’s health and convenience as uppermost on its priority and due to which it has emerged as a top and favourite food brand in a wide range of categories.

    “We have always given highest priority to consumer product quality and convenience while making new products. Del Monte has introduced small packings of its much-loved range of mayos to enable a wider set of families to buy its range.” said Mr. Yogesh Bellani, CEO, Del Monte.

    So, it’s time to head straight to your nearest store and get hold of your favourite Del Monte’s mayos for adding a healthy taste to your food and snacks in a healthy way!

  • Del Monte casts its spread in eight variants

    Del Monte casts its spread in eight variants

    MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.

    The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.

    The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.

    The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.

  • Del Monte casts its spread in eight variants

    Del Monte casts its spread in eight variants

    MUMBAI: Products spread their Brands wider! Del Monte is ready with its new marketing campaign supported with pictures of mouth-watering treats. With the aim of creating awareness on the usage and elaborating on the versatility of mayonnaise, the campaign has been floated in the Delhi NCR region alongside the launch of eight variants of Del Monte mayonnaise.

    The new campaign highlights the uncalled-for food-related situations in one’s daily life simplified by Del Monte. The brand engaged Wunderman India as its creative agency to plan and execute the campaign. The campaign demonstrates the role mayonnaise can play in today’s new-age women’s world.

    The brand recently revamped its mayonnaise range and introduced new packaging. With quick and easy recipes printed stylishly at the back of the pack, wrapped in eye-catching colours, the move echoes the same thought as that of the campaign.

    The campaign which kick-started in August with print ads and radio will be amplified in other media such as OOH and social media to impact the audience minds in an engaging manner. The campaign will also incorporate consumer outreach activities to create usage awareness through recipe brochures, and on-ground activation via extensive sampling across organized and unorganized retail.

  • Del Monte trends on Twitter with disruptive campaign

    Del Monte trends on Twitter with disruptive campaign

    MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option.

    Del Monte has created a stir by choosing to be different and has also taken a subtle dig at all the suckers (followers). It has sent out a message by doing away with the regular strategies. With quirky posts on Twitter and Facebook, the campaign has triggered thousands of conversations already.

    Going by the figures that the brand shared, Del Monte has reached out to nearly 3 million plus people in Delhi / NCR through this campaign and has already created quite a noise around this. Del Monte has also roped in the very famous and the Twitter savvy ‘Baba Sehgal’, who is all set to release his own anthem on YouTube for Del Monte juices. Using His whimsical posts and satirical way of expressing, the father of rap is all set to create a rage on YouTube around this campaign.

    Del Monte  is also taking a dig at the run of the mill mango and orange flavored juices which are normally bought by the consumers just for the sake of having juice. Del Monte’s new and unique flavors and packaging emerges to be the ultimate hero here that stand outs and steals the show, the campaign claims.

  • Del Monte trends on Twitter with disruptive campaign

    Del Monte trends on Twitter with disruptive campaign

    MUMBAI: Del Monte’s #DontbeaSucker campaign recently stood out with hashtag #DontBeaSucker #CanIt, with the digital campaign drawing attention of people towards Del Monte’s juices which are available in cans unlike tetra packs and are a safe and healthy option.

    Del Monte has created a stir by choosing to be different and has also taken a subtle dig at all the suckers (followers). It has sent out a message by doing away with the regular strategies. With quirky posts on Twitter and Facebook, the campaign has triggered thousands of conversations already.

    Going by the figures that the brand shared, Del Monte has reached out to nearly 3 million plus people in Delhi / NCR through this campaign and has already created quite a noise around this. Del Monte has also roped in the very famous and the Twitter savvy ‘Baba Sehgal’, who is all set to release his own anthem on YouTube for Del Monte juices. Using His whimsical posts and satirical way of expressing, the father of rap is all set to create a rage on YouTube around this campaign.

    Del Monte  is also taking a dig at the run of the mill mango and orange flavored juices which are normally bought by the consumers just for the sake of having juice. Del Monte’s new and unique flavors and packaging emerges to be the ultimate hero here that stand outs and steals the show, the campaign claims.