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Tag: Deepti Bhadauria

  • Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    Hiveminds packs a punch with Samsonite’s e-commerce growth strategy

    MUMBAI: Samsonite India is zipping up its digital strategy with Hiveminds, a Madison World unit, securing the e-commerce marketing and retail media mandate for the premium luggage giant. Following a competitive multi-agency pitch, Hiveminds will spearhead Samsonite’s online acceleration across platforms like Amazon and Flipkart, ensuring high visibility, optimised media spends, and strong conversion rates.

    Commenting on the collaboration, Hiveminds chief strategy officer Deepti Bhadauria said, “E-commerce platforms are becoming the primary search and buy platforms for affluent Indians. By leveraging platform expertise and data-driven insights, we will deliver high scale and good efficiency to Samsonite brands. We are thrilled to be partnering with a marquee brand and a dynamic marketing team at Samsonite.”

    Samsonite India head of e-commerce & distribution Abhinaw Sinha added, “Samsonite is a well-established brand in retail and with a rise in digital-first shopping behaviors, we are committed to strengthening our e-commerce presence and maintaining our leadership in the Indian market. Hiveminds’s deep expertise in e-commerce marketing makes them the ideal partner to accelerate our online business and engage with the growing base of digital-savvy e-com shoppers effectively.”

    This collaboration marks a strategic move for Samsonite, strengthening its dominance in the travel gear space while catering to the surge in digital-first shopping. With Hiveminds at the helm, Samsonite’s journey through India’s e-commerce landscape is set for a smooth take-off.

  • HiveMinds appoints Neha Pandey as VP-growth

    HiveMinds appoints Neha Pandey as VP-growth

    Mumbai: HiveMinds, a forefront digital marketing agency, part of the Madison Group, announces the appointment of Neha Pandey as vice president – growth. Neha, a seasoned strategist in media and telecom, arrives with an impressive résumé of over a decade in nurturing strategic partnerships and scripting success narratives. Her role at HiveMinds is set to be the business expansion in India, UAE, and the USA.

    With a professional journey spanning 13 years across pivotal sectors like mobile, e-commerce, telecom, and the internet, Neha Pandey is a veteran in strategic alliances, business development, marketing, account management, and team leadership. Her tenure as business head at AdLift India and business partner – corporate at BIG FM is marked by significant achievements in client consultancy, sales strategy, and business planning.

    Expressing her vision on joining HiveMinds, Neha remarked, “HiveMinds’ swift ascent as one of the top digital marketing agencies in India along with its visionary leadership drew me to this role. I am happy to be part of this vibrant team. I think I have joined at a great time when my expertise and aspirations are in line with the HiveMinds growth plans and I look forward to delivering robust growth in the years to come”.

    HiveMinds chief strategy officer Deepti Bhadauria commented, “Neha Pandey’s inclusion in our leadership cadre is an important initiative towards our growth. We have added some of the most prestigious brands in India to our client list, in the past few years. Now is the time to consolidate our position and focus on delivering the same expertise to international clients. We are sure Neha will lead this charter with aplomb and add to Hivemind’s success”.

  • HiveMinds bags digital mandate for Flipkart Health+

    HiveMinds bags digital mandate for Flipkart Health+

    Mumbai: The digital mandate for Flipkart Health+ was awarded to the digital expert of Madison World’s innovative market solutions HiveMinds. After a multi-agency pitch that included multiple rounds of presentations, the account was awarded. HiveMinds will be in charge of achieving the digital performance goals using all the publisher networks and digital channels accessible under the new mandate.

    Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm. In order to provide clients with simple and convenient access to high-quality, reasonably priced pharmaceuticals and healthcare products from independent sellers, the Flipkart Health+ App, a digital healthcare marketplace platform, was introduced on 6 April, 2022.

    Flipkart Health+ chief business officer Arvind Charanyan V commented, “Post Covid, there has been an increase in demand for healthcare and wellness products across the country, which is currently underserved especially in the remote areas. We want to leverage technology in a way that strengthens the healthcare ecosystem and enables it to serve customers better by making accessibility to healthcare simpler even for those residing in distant areas of the country and contributing towards a healthier India. Digital as a medium has the reach with the customers and we’ve carefully selected HiveMinds for the experience and expertise they bring to the table.”

    “We’re proud to be associating with Flipkart Health+ by winning this highly contested mandate. I am sure that with our experience with the digital healthcare ecosystem, we will be able to take the Flipkart Health+ message across the country,” said HiveMinds chief strategy officer Deepti Bhadauria.