MUMBAI: India’s pirates may soon find their screens going blank. The Ministry of Information and Broadcasting (MIB) has announced the formation of a dedicated task force to crack down on online piracy, a menace that drains Rs 224 billion annually from the country’s entertainment industry, according to the 2024 Rob Report by EY and IAMAI.
The scale of the problem is staggering with 51 per cent of Indian media consumers admitting to watching pirated content, both theatres and OTT platforms are losing revenue hand over fist. The Cinematograph Amendment Act 2023 had already introduced stricter penalties and empowered authorities to clamp down on illegal recordings and transmissions. Now, with a specialised task force, the fight against piracy is set to gain sharper teeth.
Welcoming the move, JioStar CEO and IAMAI Digital Entertainment Committee (DEC) chair Kiran Mani called it a “timely and necessary step” that would directly channel industry expertise into decisive solutions. “By bringing together the collective experience of the ecosystem, we can help shape solutions that protect India’s creative economy and drive long-term growth,” he said.
Echoing the urgency, Inshorts co-founder and CEO DEC Co-chair Deepit Purkayastha noted that piracy remains “one of the biggest hurdles” for the sector. “This task force is a chance to work hand in hand with the government to find solutions that really work. Together, we can set the stage for a stronger and more trusted entertainment industry,” he added.
With stricter laws in place, industry leaders aligned, and the new task force gearing up, India’s media and entertainment sector has a rare chance to curb piracy, safeguard creativity, and expand its global influence. For once, it looks like the pirates may not have the last laugh.
