ITV

Tag: Deepika Padukone

  • Kunal Kapoor & Saba Azad herald Myntra’s ‘Big Fashion Gig’

    MUMBAI: Myntra, Myntra, a leading platform for fashion brands and pioneer in m-commerce play, has kicked off a special campaign to promote Big Fashion Gig – The country’s first mega fashion extravaganza, and launched two television commercials as part of the ongoing promotions. The campaign calls upon fashionistas to try out the latest products, styles and designs from over 1500 domestic and international brands, with access to over three lakh curated styles.

    The first edition of Myntra’s Big Fashion Gig, scheduled to be held between the 8 and 10 April, is a doorway to accessing the upcoming spring summer collection of top global brands, some of which are exclusive to Myntra and Jabong. The 20 second TVCs articulate the significance of the mega event through a stimulating narrative, where a person undergoes a delightful fashion makeover, personally assisted by a celebrity and one where a young Bollywood actress is seen trying out multiple outfits, embolden, as she prepares for her gig at a studio.

    The Commercials: In the first TVC, We see a beautiful girl preparing herself backstage, playing with drumsticks and tapping to a rhythm. She is none other than Saba Azad, who is seen exploring multiple outfits as she gets into the mood, preparing for her gig. She then emerges, looking stunning as she sets out confidently to perform on stage.

    In the second film, donning the role of a personal assistant to a young man, is Bollywood actor Kunal Kapoor. A visibly displeased young man is seen sitting on his bike in his garage preparing to leave. Actor Kunal Kapoor comes into view at this point and engages the young man with Mortal Kombat like poses, flinging clothes and accessories at him with each move, which the young man adorns instantly. After a thrilling display of passion, the two men bow to each other like martial art fighters and settle down with a guitar and some dancing by the young man.

    Myntra head of Jabong and CMO Gunjan Soni said, “Big Fashion Gig has been conceptualized to allow our fashion forward customers, access to brands, designs and styles to the upcoming summer collection of some of the finest global brands. It is the first of its kind event in the country where we have conceptualized over 30 gigs with curated styles for our customers and collaborated with over 10 celebrities who will offer their tips and style mantras. The campaign has been developed to clearly highlight their role as fashion advisors to our consumers.”

    BFG has been structured along the lines of a music festival, with a line-up of three hour long gigs targeted at different segments of fashion consumers. Myntra has collaborated with Bollywood celebrities including Hrithik Roshan, Deepika Padukone and Anusha Dandekar among others and cricketers such as Virat Kohli, Yuvraj Singh, M.S Dhoni and other fashion experts to give customers first hand tips on the latest trends and styles in fashion. Some of the gigs lined up include, Wanderlust, Men 2.0, HRX Factor with Hrithik, Deepika’s Spring Secrets, Motorcycle Diaries, Vogue Trendcaster, Girls night out and Fashion Beatbox.

    The upcoming Big Fashion Gig is the first edition of the high fashion event that Myntra will develop into a property and host twice every year, during summer and the arrival of fall. Other marketing channels being used extensively to promote the event include a mix of OOH, radio, digital and social media.

  • Oppo launches F3 Plus, kickstarting ‘group selfie’ trend

    MUMBAI: The ever-evolving global smartphone brand Oppo, kick started the ‘Group Selfie’ trend today by launching the new Selfie Expert F3 Plus, priced at Rs 30,990. The F3 Plus features the brand’s first dual front camera including a first-ever 120-degree wide-angle Group Selfie Camera. The F3 Plus First Sale begins from 1 April 2017 across India. It will also be available in Oppo online stores on Flipkart, Amazon and Snapdeal. The pre-order will be till 31 March 2017.

    Oppo’s brand ambassador, youth icon and Bollywood superstar– Deepika Padukone and renowned photographer – Dabboo Ratnani also shared their own selfie experience with Oppo F3 Plus during the event.

    Oppo F3 Plus delivers great selfie photos through the revolutionary dual selfie front cameras: a 16-megapixel camera for selfie and a 120-degree wide-angle lens for group selfie. The rear camera is co-developed with Sony, equipped with a customized IMX398 sensor for serious photography. The F3 Plus is a high-end smartphone that is efficient, long-lasting, secure and beautiful, addressing today’s highly-demanding mobile-first world.

    “Oppo is an industry leader in the Selfie Revolution with the recent ‘Selfie Experts’ F-series. Our brand has been growing rapidly across Southeast Asia and other regions around the world. As per the GFK data, we became the No.2 smartphone brand in India offline market last year. The dual selfie camera F3 Plus marks a new ‘Group Selfie’ trend, and reinforces our position as the Selfie Expert,” said Oppo India global VP & president Sky Li.

    “It’s amazing to see the way Oppo has identified the nerves of the Indian youth and the trend – Selfies. Wherever I go, I find people taking selfies. I’m excited that I have also joined the wagon,” said Deepika Padukone.

  • MIB petitioned on pre-censorship of period cinematic content

    NEW DELHI: If a fringe group from Rajasthan has its way, then period cinematic dramas may face pre-censorship, which sooner or later could also lead to government interventions for TV content that still doesn’t face much content regulations and pre-screening vetting.

    Rajasthan’s Karni Sena wants pre- censorship of period films and plans to approach the Ministry of Information and Broadcasting (MIB) in this regard. It had recently protested against Sanjay Leela Bhansali’s period film `Padmavati’ accusing him of presenting “distorted facts”, according to a PTI report.

    “We are asking the I&B ministry about the pre-censorship of historic films. We are also hoping for some support from producer and director associations and in fact they are ready to give their support,” the PTI report quoted Karni Sena chief Lokendra Singh Kalvi as stating.

    Karni Sena had stalled the shooting of the Ranveer Singh-Deepika Padukone starrer by vandalising the set at the Jaigarh Fort in Jaipur in the northern state of Rajasthan and also assaulted director Bhansali. The acts weren’t strongly condemned by either the State or the Central governments and MIB minister M. Venkaiah Naidu had made some vague statements about freedom of expression in seemingly limp support of the film industry.

    “Our demands have been fulfilled by them (the film-makers of `Padmavati’). They have promised that they won’t show any kind of personal rapport between the actors in the movie (Rajput queen Padmavati and the then Muslim ruler in Delhi Allauddin Khilji),” Kalvi told PTI.

    According to the report, Kalvi said his group will also try to hold discussion over pre-screening of all historic films to journalists and historians so there was “no distortion of history.”

    TV and film industry observers opined that if the government capitulated to such pre-censorship of demands regarding films, it would be just a matter of time when similar demands would be made of historical and period serials aired on TV channels, the number of which are increasing on GECs.

    Incidentally, the film `Padmavati’ is based on `Padmavat’, a celebrated fictional ballad written in the Awadhi dialect of Hindi by 16th-century Indian Sufi poet Malik Muhammad Jayasi. The plot revolved around the beautiful queen Padmavati, originally hailing from Sri Lanka, who married a Rajput prince and came to the then India that was made up of a plethora of independent and princely states and had to commit suicide by jumping into a pyre to save her honour from the Muslim ruler of Delhi Khilji who got besotted by her reported beauty and annihilated her husband’s kingdom.

    As some critics have said, fiction is being turned into history in the 21st century India and artistic creativity was being stifled.

  • xXx India blitz cost Viacom 18 over Rs 10 crore

    xXx India blitz cost Viacom 18 over Rs 10 crore

    MUMBAI: Have you wondered if a Hollywood movie could have its maiden release in India? It’s rare and exceptional. What it takes to be that big? Is it a large-scale promotion or a marketing stunt? It’s a not a stunt but the right marketing strategy that can make a film as big as a grand award ceremony.  

    The recent release of XXX: Return of Xander Cage in India before its global release has said it all.

    Viacom 18 gave the audience a first-hand experience of the film acclaimed for its extreme action in a grand event which was organised in Mumbai. The visit of megastar Vin Diesel to India along with the co-star Deepika Padukone and the director DJ Caruso has made the premiere more ravishing.  

    Five years ago, Viacom18 had undertaken a massive marketing campaign for ‘Mission Impossible Ghost Protocol’ for which Tom Cruise flew down to India.

    The industry has now estimated the marketing spend on xXx premiere in India to be above Rs 10 crore. “Of course, it is under Rs 15 crore,” an industry source quipped. A Paramount Pictures and Revolution Studios movie, xXx: Return of Xander Cage has been exclusively distributed in India by Viacom18 Motion Pictures.

    So what made Hollywood to launch the movie in India before any than other country. Speaking to Indiantelevision.com, Viacom 18 Motion marketing head  Rudrarup Datta said, “For this film, India is a very important market for Paramount which is distributing the film globally. Having Deepika in the film made it more relevant for the India market. India was actually a T-1 market  in the film, hence we were pushing for the release earlier in India and, thankfully, Paramount gave a go-head.” The film thus released in India before anywhere else, not even in the US.

    “That’s a big step and an indication of the growing importance of the India market,” Datta said.

    The event was organised with a spectacular lineup of entertainment ranging from BMX stunt-bikers to skateboarders and B-Boying troupes. Nucleya further took the stage and kept the fans in a trance up until Diesel and Padukone made their entrance to greet the fans.

    Datta further explained, “It’s a mix of a global plan and India plan. So, if one plan is executed globally, a reflection of that will come to India, but, in this case especially, a special India plan was created because Padukone is a part of the film which, of course, gave us the advantage and opportunity to localise the film. And, that’s was we did. We started October last year where we actually convinced Paramount to create a specific Padukone trailer for India.”

    “Normally,” he said, “it was not done in any market.” “We created a trailer for India, and we launched the trailer on Bigg Boss and also launched a Hindi trailer then,” he added. “The whole idea on the campaign from day one was three pronged:
    A. Scale – whatever we do, we need to do it big.
    B. Penetration – we need to reach as deep as possible in India and new markets to respond to a Hollywood content and primarily Hollywood dubbed content. And,
    C. Localisation – to make it connect to the Indian audience as much as possible.”

    Viacom 18 has done multi tie-ups with brands like PVR where fans were greeted with a first-of-its-kind movie takeover of PVR cinemas with PVR ECX-Mumbai, PVR Priya- Delhi and PVR Phoenix-Bangalore, being transformed into ‘xXx – PVR’ starting 24 December  2016 and continuing till the release of the film in India on the 14 January 2017.

    Presence in the form of branding across the cinemas to virtual reality experience, from xXx meal combos to xXx selfie spots and gaming zones, Xander Cage is sure going to rule PVR Cinemas and audience’s hearts.

    “Right from large-scale outdoor branding, we embarked on innovative marketing — we had mall branding, railway station branding, and actually it was a first time that for a Hollywood film, we have covered OOH extensively across India.”

    The share of Hollywood films in India has seen a steady rise over the last couple of years, currently hitting 20 per cent plus figures. The share of theatrical business for Hollywood is growing at five per cent plus year-on-year. “In the last three years, the contribution of Hollywood to the overall business has gone up steeply,” Datta said.

    xXx released in 841 locations on 1,092 screens. This includes 3D, IMAX 3D and 4DX. The 2D version released on 18 January, and the number of screens were 200, “We have the weekend figure which is Rs 30 crore, but one needs to understand that it had two days quarter kind of a weekend.”

    In comparison, Disney’s The Jungle Book, in 2016, made Rs 40.47 crore in its opening weekend. Later, Marvel’s superhero movie Captain America : Civil War touched Rs 27 crore in its initial three days. But, none of these films could break the record set by Diesel’s Fast and Furious 7 which earned over Rs 70 crore in the first weekend. 

    The next big release of 2017 will be Dwayne Johnson, Zac Effron and Priyanka Chopra starring Baywatch which is set to release in May. It will be interesting to watch that the Indian audience will get lucky again with its India release first in the world.

  • xXx India blitz cost Viacom 18 over Rs 10 crore

    xXx India blitz cost Viacom 18 over Rs 10 crore

    MUMBAI: Have you wondered if a Hollywood movie could have its maiden release in India? It’s rare and exceptional. What it takes to be that big? Is it a large-scale promotion or a marketing stunt? It’s a not a stunt but the right marketing strategy that can make a film as big as a grand award ceremony.  

    The recent release of XXX: Return of Xander Cage in India before its global release has said it all.

    Viacom 18 gave the audience a first-hand experience of the film acclaimed for its extreme action in a grand event which was organised in Mumbai. The visit of megastar Vin Diesel to India along with the co-star Deepika Padukone and the director DJ Caruso has made the premiere more ravishing.  

    Five years ago, Viacom18 had undertaken a massive marketing campaign for ‘Mission Impossible Ghost Protocol’ for which Tom Cruise flew down to India.

    The industry has now estimated the marketing spend on xXx premiere in India to be above Rs 10 crore. “Of course, it is under Rs 15 crore,” an industry source quipped. A Paramount Pictures and Revolution Studios movie, xXx: Return of Xander Cage has been exclusively distributed in India by Viacom18 Motion Pictures.

    So what made Hollywood to launch the movie in India before any than other country. Speaking to Indiantelevision.com, Viacom 18 Motion marketing head  Rudrarup Datta said, “For this film, India is a very important market for Paramount which is distributing the film globally. Having Deepika in the film made it more relevant for the India market. India was actually a T-1 market  in the film, hence we were pushing for the release earlier in India and, thankfully, Paramount gave a go-head.” The film thus released in India before anywhere else, not even in the US.

    “That’s a big step and an indication of the growing importance of the India market,” Datta said.

    The event was organised with a spectacular lineup of entertainment ranging from BMX stunt-bikers to skateboarders and B-Boying troupes. Nucleya further took the stage and kept the fans in a trance up until Diesel and Padukone made their entrance to greet the fans.

    Datta further explained, “It’s a mix of a global plan and India plan. So, if one plan is executed globally, a reflection of that will come to India, but, in this case especially, a special India plan was created because Padukone is a part of the film which, of course, gave us the advantage and opportunity to localise the film. And, that’s was we did. We started October last year where we actually convinced Paramount to create a specific Padukone trailer for India.”

    “Normally,” he said, “it was not done in any market.” “We created a trailer for India, and we launched the trailer on Bigg Boss and also launched a Hindi trailer then,” he added. “The whole idea on the campaign from day one was three pronged:
    A. Scale – whatever we do, we need to do it big.
    B. Penetration – we need to reach as deep as possible in India and new markets to respond to a Hollywood content and primarily Hollywood dubbed content. And,
    C. Localisation – to make it connect to the Indian audience as much as possible.”

    Viacom 18 has done multi tie-ups with brands like PVR where fans were greeted with a first-of-its-kind movie takeover of PVR cinemas with PVR ECX-Mumbai, PVR Priya- Delhi and PVR Phoenix-Bangalore, being transformed into ‘xXx – PVR’ starting 24 December  2016 and continuing till the release of the film in India on the 14 January 2017.

    Presence in the form of branding across the cinemas to virtual reality experience, from xXx meal combos to xXx selfie spots and gaming zones, Xander Cage is sure going to rule PVR Cinemas and audience’s hearts.

    “Right from large-scale outdoor branding, we embarked on innovative marketing — we had mall branding, railway station branding, and actually it was a first time that for a Hollywood film, we have covered OOH extensively across India.”

    The share of Hollywood films in India has seen a steady rise over the last couple of years, currently hitting 20 per cent plus figures. The share of theatrical business for Hollywood is growing at five per cent plus year-on-year. “In the last three years, the contribution of Hollywood to the overall business has gone up steeply,” Datta said.

    xXx released in 841 locations on 1,092 screens. This includes 3D, IMAX 3D and 4DX. The 2D version released on 18 January, and the number of screens were 200, “We have the weekend figure which is Rs 30 crore, but one needs to understand that it had two days quarter kind of a weekend.”

    In comparison, Disney’s The Jungle Book, in 2016, made Rs 40.47 crore in its opening weekend. Later, Marvel’s superhero movie Captain America : Civil War touched Rs 27 crore in its initial three days. But, none of these films could break the record set by Diesel’s Fast and Furious 7 which earned over Rs 70 crore in the first weekend. 

    The next big release of 2017 will be Dwayne Johnson, Zac Effron and Priyanka Chopra starring Baywatch which is set to release in May. It will be interesting to watch that the Indian audience will get lucky again with its India release first in the world.

  • Viacom18 starts NY with ‘xXx: Return of Xander Cage’ premiere

    Viacom18 starts NY with ‘xXx: Return of Xander Cage’ premiere

    MUMBAI: Starting the year on a promising note Viacom18 is proud to present xXx: Return of Xander Cage to the audience in India. After wowing viewers in Mexico and London as part of the global domination tour, megastar Vin Diesel visited India for the premiere along with his co-star, Bollywood beauty Deepika Padukone and director DJ Caruso. With gravity defying action sequences, a star-studded cast and a gripping storyline, this third explosive chapter of the franchise promises to please fans across the nation.

    Giving audiences a firsthand experience of the film acclaimed for its extreme sports action – a grand fan event was organized in Mumbai, with a spectacular lineup of entertainment ranging from BMX stunt-bikers to skateboarders and B- Boying troupes. Nucleya further took the stage and kept the fans in a trance up until Vin Diesel and Deepika Padukone made their entrance to greet the fans. Following the incredible fan experience, Vin Diesel, Deepika Padukone and DJ Caruso walked down the red carpet, signing autographs and interacting with their fans at the premiere.

    Present at the premiere Viacom18 group CEO Sudhanshu Vats mentioned, “Viacom18 Motion Pictures, has long been associated with producing content driven movies, often with female leads. Today, we are at an event that captures the spirit of universal stories – bringing global stories to India and taking Indian stories global. The India Hollywood connection has evolved through three stages. We started the journey by taking India’s pain and evolution through movies like Gandhi and A Passage to India. That stage followed with our stars who went on to essay character roles. In the last 3-4 years we have seen the emergence of stories from here like The Life of Pi and Jungle Book. Today’s a landmark moment when a leading lady from our country is playing a lead role in a mainstream Hollywood movie. It is our privilege to start this with bringing Deepika’s first Hollywood film to India.It is inspirational to see how far we have come in influencing Hollywood productions-through actors, storylines, locations, philosophies through the years. It gives us immense pride that our studio has brought this movie to India and will soon bring Baywatch with Priyanka Chopra as well.”

    Viacom18 Motion Pictures COO Ajit Andhare said: “Moving beyond conventional cinema, we are constantly persevering to bring only the best of Hollywood to India with our partnership with Paramount. India has emerged as one of the priority markets globally and VMP is proud to have been a pioneer in bringing about this change; the release of xXx in India before its worldwide release is one such step in this direction. We hope Indian audiences enjoy watching the film before the world does.”

    A Paramount Pictures and Revolution Studios movie, xXx: Return of Xander Cage will be exclusively distributed in India by Viacom18 Motion Pictures. Watch it before the world in 3D and IMAX 3D on 14 January.

  • Viacom18 starts NY with ‘xXx: Return of Xander Cage’ premiere

    Viacom18 starts NY with ‘xXx: Return of Xander Cage’ premiere

    MUMBAI: Starting the year on a promising note Viacom18 is proud to present xXx: Return of Xander Cage to the audience in India. After wowing viewers in Mexico and London as part of the global domination tour, megastar Vin Diesel visited India for the premiere along with his co-star, Bollywood beauty Deepika Padukone and director DJ Caruso. With gravity defying action sequences, a star-studded cast and a gripping storyline, this third explosive chapter of the franchise promises to please fans across the nation.

    Giving audiences a firsthand experience of the film acclaimed for its extreme sports action – a grand fan event was organized in Mumbai, with a spectacular lineup of entertainment ranging from BMX stunt-bikers to skateboarders and B- Boying troupes. Nucleya further took the stage and kept the fans in a trance up until Vin Diesel and Deepika Padukone made their entrance to greet the fans. Following the incredible fan experience, Vin Diesel, Deepika Padukone and DJ Caruso walked down the red carpet, signing autographs and interacting with their fans at the premiere.

    Present at the premiere Viacom18 group CEO Sudhanshu Vats mentioned, “Viacom18 Motion Pictures, has long been associated with producing content driven movies, often with female leads. Today, we are at an event that captures the spirit of universal stories – bringing global stories to India and taking Indian stories global. The India Hollywood connection has evolved through three stages. We started the journey by taking India’s pain and evolution through movies like Gandhi and A Passage to India. That stage followed with our stars who went on to essay character roles. In the last 3-4 years we have seen the emergence of stories from here like The Life of Pi and Jungle Book. Today’s a landmark moment when a leading lady from our country is playing a lead role in a mainstream Hollywood movie. It is our privilege to start this with bringing Deepika’s first Hollywood film to India.It is inspirational to see how far we have come in influencing Hollywood productions-through actors, storylines, locations, philosophies through the years. It gives us immense pride that our studio has brought this movie to India and will soon bring Baywatch with Priyanka Chopra as well.”

    Viacom18 Motion Pictures COO Ajit Andhare said: “Moving beyond conventional cinema, we are constantly persevering to bring only the best of Hollywood to India with our partnership with Paramount. India has emerged as one of the priority markets globally and VMP is proud to have been a pioneer in bringing about this change; the release of xXx in India before its worldwide release is one such step in this direction. We hope Indian audiences enjoy watching the film before the world does.”

    A Paramount Pictures and Revolution Studios movie, xXx: Return of Xander Cage will be exclusively distributed in India by Viacom18 Motion Pictures. Watch it before the world in 3D and IMAX 3D on 14 January.

  • Martin Garrix, Bruno Mars to perform at VH1 Awards; Deepika to present an award

    Martin Garrix, Bruno Mars to perform at VH1 Awards; Deepika to present an award

    MUMBAI: Vh1 is all set to telecast the Europe Music Awards. The ceremony will air on 7 November 6am onwards; along with a prime time repeat 9pm onwards.

    Bringing the world’s best talent under one roof, the EMAs will see Justin Bieber squaring off v/s Beyoncé as the two artists who have bagged maximum nominations, followed by renowned artists such as Lady Gaga, Ariana Grande, and Shawn Mendes who are not far behind.

    There will be performances by world famous musicians like Martin Garrix, Bruno Mars, Shawn Mendes, DNCE, etc. Bollywood actor Deepika Padukone will also be seen presenting one of the awards.

    The Red Carpet event will air 5am onwards, with a prime time repeat at 8pm.

    “Vh1 is India’s preferred destination for International Music & Lifestyle entertainment. We’re home to the biggest international Awards & The Europe Music Awards are no different. This year, the EMAs promise to be even bigger & as Indians we’re particularly excited about our very own Deepika Padukone as one of the presenters. We’re certain viewers will absolutely love the show this year,” said Viacom18 English entertainment marketing head Sabrina D’souza.

    The EMAs are one of the most iconic Music Awards shows in the world. This year, Vh1 brings the EMA fever to India with an extensive marketing campaign. To kick off, a special digital contest is being done, encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMAs. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone.

    Additionally, a high-frequency radio campaign is also being planned in Mumbai, Delhi, Bangalore and Chennai with integrations throughout the day.

    College activation is being carried out with contests and promotions, reaching out to young student fans in over 200 college campuses and a number of college festivals spanning fifteen cities.

    The campaign is also being amplified in over 120 popular youth hangouts across ten cities. Outlets like Gold’s Gyms, Harry’s, Zu Tisch, The Little Door, etc will have fun, interactive EMA games planned to engage and enthrall fans.

    The EMA euphoria will reach a crescendo with the prime time screenings in more than 30 outlets across 10 cities in India.

  • Martin Garrix, Bruno Mars to perform at VH1 Awards; Deepika to present an award

    Martin Garrix, Bruno Mars to perform at VH1 Awards; Deepika to present an award

    MUMBAI: Vh1 is all set to telecast the Europe Music Awards. The ceremony will air on 7 November 6am onwards; along with a prime time repeat 9pm onwards.

    Bringing the world’s best talent under one roof, the EMAs will see Justin Bieber squaring off v/s Beyoncé as the two artists who have bagged maximum nominations, followed by renowned artists such as Lady Gaga, Ariana Grande, and Shawn Mendes who are not far behind.

    There will be performances by world famous musicians like Martin Garrix, Bruno Mars, Shawn Mendes, DNCE, etc. Bollywood actor Deepika Padukone will also be seen presenting one of the awards.

    The Red Carpet event will air 5am onwards, with a prime time repeat at 8pm.

    “Vh1 is India’s preferred destination for International Music & Lifestyle entertainment. We’re home to the biggest international Awards & The Europe Music Awards are no different. This year, the EMAs promise to be even bigger & as Indians we’re particularly excited about our very own Deepika Padukone as one of the presenters. We’re certain viewers will absolutely love the show this year,” said Viacom18 English entertainment marketing head Sabrina D’souza.

    The EMAs are one of the most iconic Music Awards shows in the world. This year, Vh1 brings the EMA fever to India with an extensive marketing campaign. To kick off, a special digital contest is being done, encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMAs. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone.

    Additionally, a high-frequency radio campaign is also being planned in Mumbai, Delhi, Bangalore and Chennai with integrations throughout the day.

    College activation is being carried out with contests and promotions, reaching out to young student fans in over 200 college campuses and a number of college festivals spanning fifteen cities.

    The campaign is also being amplified in over 120 popular youth hangouts across ten cities. Outlets like Gold’s Gyms, Harry’s, Zu Tisch, The Little Door, etc will have fun, interactive EMA games planned to engage and enthrall fans.

    The EMA euphoria will reach a crescendo with the prime time screenings in more than 30 outlets across 10 cities in India.

  • EveryMedia wins agency of the year award at ACEF 2016

    EveryMedia wins agency of the year award at ACEF 2016

    MUMBAI: EveryMedia Technologies bagged a Gold for the agency of the year for digital transformation at the Asian Customer Engagement Forum. The company received this title for its outstanding performance in the field of Digital Marketing. The ACEF mission is to elevate customer engagement initiatives and practices in the Asia Pacific & GCC region inviting some of the best customer engagement professionals to share their views on present and future of customer engagement practices. ACEF Awards helps promote the best brands/Organization/Agencies/Individuals for their outstanding achievements in customer engagement & brand excellence through various mediums of marketing.

    “This is an exemplary moment for EveryMedia and we thank the Asian Customer Engagement Forum for acknowledging our work. We are grateful to our clients; not only for their trust but also for the tremendous support and creative freedom they give us. This honour encourages us to do even better,” said EveryMedia Technologies CEO Gautam B Thakker.

    Digital marketing campaigns created by EveryMedia always focus on innovation, creativity, design and ROI. Initiatives and activities that are planned and executed by EveryMedia have won accolades for many clients. At the Asian Customer Engagement Forum, EveryMedia Technologies emerged victorious in other categories too. The company bagged the Marketing Capability Silver Award for Excellence in Brand Management for Zicom SaaS Pvt. Ltd, the Marketing Capability Gold Award for Excellence in Digital transformation for the film Neerja, the Marketing Capability Silver Award for Integrated Marketing Communications for the film Manjhi and the Marketing Capability Gold Award for Most effective use of branded content for Myntra’s All About You by Deepika Padukone.