Tag: Deepika Padukone

  • CAA KWAN to manage Deepika Padukone exclusively

    CAA KWAN to manage Deepika Padukone exclusively

    MUMBAI: Entertainment marketing and management company CAA KWAN will function as complete brand custodians and representatives of Bollywood actor- Deepika Padukone.

    CAA KWAN will manage all of Padukone‘s commercial engagements like endorsements, films and live appearances.

    CAA KWAN managing partner Anirban Das Blah said, "There is no female superstar in the current generation of Bollywood other than Deepika Padukone. She is independent, talented, focused, yet warm and family oriented – all of which are close to what the youth of the country relate to today. After managing her film work for a year, we are glad to take our relationship with her further, to be her exclusive agents in the brand and appearance market."

    Padukone says, "After working closely with the team at CAA KWAN for over a year, I‘m happy to have them represent me exclusively. Knowing that I have a team that is working so efficiently and tirelessly for me, gives me the freedom to completely focus on my craft."

  • Race 2: Fast, crisp and gripping

    Race 2: Fast, crisp and gripping

    MUMBAI: Race 2 is a film about Indian criminals abroad and more than a race, it is the game of one-upmanship between two criminals. Just when major films were going desi with their content and locations, Race 2 takes to the trend of a few years back when makers sought foreign locations. Race 2 had to follow the Race to a certain extent.

    Producers: Ramesh S Taurani, Ronnie Screwvala, Siddharth Roy Kapur. 
    Directors: Abbas – Mustan.
    Cast: Saif Ali Khan, John Abraham, Anil Kapoor, Aditya Panscholi, Deepika Padukone, Jacqueline Fernandez, Ameesha Patel, Rajesh Khattar.

    The turf is ruled by all Indian players, each wanting to be the best. Saif Ali Khan continues from where he left off in Race, John Abraham replaces Akshaye Khanna and is pitted against Khan in the game of one-upmanship. The ex cop, Anil Kapoor, is now the jack in the pack accompanied by his new assistant, Ameesha Patel, while Aditya Pancholi is the super don. Abraham, a street fighter has raked in millions with his nefarious activities with much help from his sister, Deepika Padukone. For girlfriend, he has Jacqueline Fernandez.

    Khan‘s pregnant girlfriend, Bipasha Basu, has been killed by Abraham and he has sworn to avenge her death by destroying Abraham financially and literally, ridding him of his five casinos and villa and bring him on streets. What better way to ruin someone then to befriend him? So both become friends while being very wary of each other, both know the purpose of the friendship and each thinks he is one step ahead. Sending wired moles and planting bombs is all a part of the game. Nobody trusts anybody, least of all Abraham who would even kill his sister, Padukone, to usurp her share of the loot. To keep the pace of the film fast, there are car bombs and chases and all kind of action that the writer and directors can cram in.

    While the heroes play their games, Kapoor and Patel provide some lighter moments with the latter having one track mind, that of seducing Kapoor, who gets his high from fruits, always munching on them. Their exchanges are always suggestive and full of sexual innuendoes. While Kapoor works on a piece of pie from the warring heroes enter Aditya Pancholi, a don no one dare mess with.

    Khan decides to make his killer move, a heist on the Church in Turin to steal the shroud of Turin, the burial cloth of Lord Jesus which has been stored in a high security zone. Abraham would buy it with plans to sell it off to Panscholi. It is a tough proposition and, as Panscholi puts it, ‘forget real life, I have not even seen the idea of pulling such a stunt in a Hollywood film‘. But one can count on our script writers to put it on a platter and deliver it. The mission is easily accomplished. It is time to exchange wares against cash. Khan is offered a drink laced with poison to celebrate the success of his mission, left to die as Abraham proceeds to complete his deal with Pancholi. But, someone has changed sides again and Khan lives to take on Abraham in an action filled plane ride.

    The shroud sold to Panscholi, it turns out, is an ordinary piece of cloth printed to look like the original. Abraham‘s wealth is sacrificed at the altar of the don. Yes, also his girlfriend, Fernandez chooses to follow wealth and villa and goes with Panscholi. Abraham promises to get even in Race 3!

    Though Race 2 offers no novelties, the way it is woven into the film keeps the goings on watchable without dull moments. Yes, music does bring those lulls since songs are just loud sans melody or foot tapping kind. Direction is usual Abbas Mustan style with finesse and fast pace but the second half however loses steam. They are amply aided by the action coordinator. Editing is crisp. Locations are well picturised. Dialogue, when witty, is good.

    The one-upmanship looks plausible because Khan and Abraham make it so; both are sincere in their roles. Kapoor helps add some star value while Panscholi is as usual. Padukone as the plotter is good. Fernandez adds oomph. Patel is okay as a duh. Bipasha Basu plays a cameo.

    Race 2 has had an opportune release week of Eid, followed by Republic Day Holiday and a Sunday to crown the weekend. The entertainment starved public has responded favourably (the last one being Dabangg2 five weeks back). Hence having opened well, the film will do well sans a strong opposition for the next two weeks.

    Akaash Vaani: Loose screenplay and insipid music add to woes

    Producers: Kumar Mangat Pathak, Abhishek Pathak.

    Director: Luv Ranjan.

    Cast: Kartik Tiwar, Nushrat Bharucha, Sunny Singh Nijjar, Sana Shaikh, Gautam Mehra, Kiran Kumar, Mahesh Thakur, Prachi Shah.

    Akaash Vaani is a love story with new faces; they have worked at times with some of them even going to launch stars‘ careers and being commercially successful. With high costs of production and promotions, this is a chance worth taking, especially if the banner is established and has the capacity to go it alone from production to distribution.

    Kartik Tiwari (Akaash) from Chandigarh and Nushrat Bharucha (Vani) from Dehradun join a Delhi college. Both are poles apart but since opposites attract, love happens. Over the next three years in college, their love gets stronger; when it is time to part at the end of the college, Tiwari proceeds to the US to pursue higher studies while Bharucha returns to Dehradun to attend her sister‘s wedding and, later, study for her post-grad.

    Bharucha‘s family is traditional and her father, Kiran Kumar, lives a life very conscious of ‘samaj and padosi‘ and what they think! What worse can happen to a man like him when his daughter, whose wedding rituals are on, vanishes leaving only a note. She has eloped with the one she loved. Kumar is devastated, breaks down. He does all the crying and sobbing on behalf of his entire family. Whatever her sister did, it puts paid to Bharucha‘s intention of taking her parents into confidence about her love for Tiwari.

    Worried that his younger daughter, Bharucha, may also do something similar, he fixes her match for an instant marriage. After all, parents always have a nice boy in mind for their girls. Bharucha puts up no resistance, calls up Tiwari to end their romance, goes ahead and ties the knot. To become a housewife, as that is what her husband said he wanted her to be, her romance has been sacrificed. But the husband is a sadist who never leaves Bharucha at ease and finds faults with her on regular basis. This is made amply clear so that one knows that she has married the villain under pressure from her family instead of the hero.

    The film‘s tagline says, “Love gets a second chance”. The girl gets a chance to visit Delhi while her husband is away for a week. This also happens to be the time of her college alumni meet. The star-crossed lovers, Tiwari and Bharucha, come face to face again. The romance is rekindled. Tiwari whisks Bharucha off to the kind of places where they had dreamt of spending their honeymoon.

    The lovers are back together and it is time for the final showdown, which turns out to be rather tame.

    Akaash Vani is a slow winding process spread over 140 minutes without any twists or turns. It takes an old fashioned route to a modern day love story. What is modern about it is that the girl is married and still takes time off to go with her college lover and finally decides to reject her husband.

    Akaash Vani has a very loose screenplay with little substance. The artistes are new and music, a must in a love story, is lacking. There is not a single lip sync song while the couple romances. Bharucha, on whom the story and its pathos rest, is ineffective. Tiwari is cute, as they say about a chocolate hero, but the trends indicate otherwise. Kumar sobbing constantly is silly. Of the rest, Sona Singh is good while Sunny Singh Nijjar is fair.

    Akaash Vani is not working. 

    Main Krishna Hoon (Part Animation): Poorly conceived and ineffectual

    Producers: Nandan Mahto, Promila Hunter.

    Direction: Rajiv S Ruia.

    Cast: Juhi Chawla, Paresh Ganatra, Rajneesh Duggal, Nameet Shah (Katrina Kaif, Hrithik Roshan in cameos.)

    Main Krishna Hoon is a live animation film designed to attract children. It follows the same line as the director‘s earlier film, My Friend Ganesha. That is to say the God children can identify with, in this case Bal Krishna, befriending a young boy to help him overcome his adversities and to help him come to terms with the fact that he is an orphan.

    Juhi Chawla is Kantaben who, aided by Paresh Ganatra, runs Ashray, an orphanage in Gujarat. The orphanage sustains by supplying papads and expects no aid from donors. One rainy night reminiscent of the Krishna Janmashtami night, a tiny tot is left in her shelter home in a plastic drum. It happens to be the night Krishna was born according to the myths. The child is aptly named Krishna.

    Barren couples often visit Ashray to adopt a child. One such couple refuses to adopt Krishna because he suffers from bouts of epilepsy. The next time a couple visits to adopt a child, the fact of Krishna‘s ailment is hidden from them on Ganatra‘s advice. The couple take Krishna home but they soon return after he suffers an attack. Krishna has been pining to have his own mother and father since he visited a garden where every parent is doting on their children. (This is a rather ridiculous scene.)

    Next, this child Krishna lands up at a Krishna temple and invokes the Lord. Soon the God Krishna appears and both become friends. The rest is predictable as the Lord helps Krishna get over his troubles as well as to help him fight kalyug villains. Finally, the prospective adoptive child Krishna adopts Chawla as his mother and father both.

    Main Krishna Hoon is a poorly conceived film with amateurish treatment. Besides Juhi Chawla, the film has cameos by Katrina Kaif and Hrithik Roshan. These are the only positives in the film but not enough to salvage it.

  • Tips’ Race 2 being readied for release on 25 January

    Tips’ Race 2 being readied for release on 25 January

    MUMBAI: Tips Industries‘ Race 2 was flooded with association and in-film offers from over 15 brands thanks to the ensemble star cast that includes names like John Abraham, Saif Ali Khan, Deepika Padukone, Anil Kapoor and Jacqueline Fernandes.

     

    While global brands like Audi,Van Huesen and Tanishq have gotten attached to the film as brand associations, the film‘s marketing and promotions is also reaching a flashpoint with the star cast going all out to promote the film as it is being readied for release.

     

    Producer Ramesh Taurani said, “We are excited with the feedback coming our way for the film….The star cast is equally excited and is going all out to promote Race 2.”

     

    Apart from traveling to Delhi, Chandigarh, Ahmedabad, Pune and Bengaluru, the team will even travel to Dubai to meet the local press and then to London for a press conference organized at The Hippodrome Casino – Leicester keeping with the mafia theme of the film.

     

    While the starcast is already shooting for several reality shows like Bigg Boss, Comedy Circus, Nach Baliye and Sa Re Ga Ma finale ,the film‘s leading ladies Deepika Padukone and Jacqueline Fernandes have also started scorching the award season performing to the film‘s hit songs at the Zee Awards and Umang Police show.

     

    If that is not all, a special game will soon be launched on the film in association with an internet partner.

     

    Directed by Abbas-Mustan, Race 2 will release on 25 January.

  • Zee Cine Awards 2013 nominations announced

    Zee Cine Awards 2013 nominations announced

    MUMBAI: The Zee Cine Awards 2013 announced the nominations for the popular and technical category for the 13th Annual Zee Cine Awards. The channel has also revealed stars including Shah Rukh Khan, Anushka Sharma, Katrina Kaif, Deepika Padukone and Ayushman Khurana will be giving performances at this year‘s awards ceremony.

    Zee Cine Awards 2013 will be held in Mumbai on 6 January 6 at the Yash Raj Studios and the same will be telecast on Zee TV on the 20 January at 8 pm.

    To encourage more viewer participation, the channel has devised an innovative ‘Free Call’ service and has activated a centralized website www.zeecineawards.com where viewers can cast their votes free of cost. The voting started on 28 December 12 noon IST and closes on 4th January at 12 noon.

    The nominations for Zee Cine Awards 2013 are

    1

    SONG OF THE YEAR

    i

    Chikni Chameli- Agneepath

    ii

    Pungi Baja Kar- Agent Vinod

    iii

    Tumhi Ho Bandhu- Cocktail

    iv

    Chinta Ta Ta- Rowdy Rathore

    v

    Radha- Student Of The Year

    2

    BEST FILM

    i

    Agneepath

    ii

    Barfi

    iii

    English Vinglish

    iv

    Kahaani

    v

    Paan Singh Tomar

    3

    BEST ACTOR – FEMALE

    i

    Deepika Padukone- Cocktail

    ii

    Kareena Kapoor- Talaash

    iii

    Priyanka Chopra- Barfi

    iv

    Sridevi- English Vinglish

    v

    Vidya Balan- Kahaani

    4

    BEST ACTOR – MALE

    i

    Irrfan Khan –           Paan Singh Tomar

    ii

    Hritik Roshan-          Agneepath

    iii

    Ranbir Kapoor-        Barfi

    iv

    Shah Rukh Khan-    Jab Tak Hai Jaan

    v

    Salman Khan-        Dabang 2

  • DDB Mudra creates launch campaign for Yamaha Ray

    MUMBAI: DDB Mudra has conceptualised the latest campaign for Yahama‘s range of scooters for females – Ray. The brand is endorsed by Bollywood actor Deepika Padukone.

    The campaign aims to position Yamaha Ray as “refreshing, uniquely stylish, chic, edgy and futuristic”.

    The insight from the campaign is based on the phrase ‘the first time I did…’. Following the insight, the Ray girl feels somewhat aroused while experiencing a phase of firsts – her first relationship, her first landlady, meeting bad boys for the first time and the first time that she defies her parents to pursue her own dreams. The thrill of doing something for the first time makes her feel insecure, but also drives and excites her. She is just stepping out into the world, spreading her wings and welcomes her new world.

    The campaign tries to communicate that Ray is not simply the first scooter a girl will own but her first riding experience, something that she chooses on her own, not by someone else. It is also a statement that for the first time she is making important decisions in her life and takes the tagline “Hello to a new life….”

  • Yamaha ropes in Deepika Padukone as ambassador for scooter range

    MUMBAI: Yamaha has appointed Deepika Padukone as the brand ambassador of its scooter range – Ray – in India.

    John Abraham will continue to be the brand ambassador of the company‘s bikes range.

    This is Padukone‘s first endorsement for an automobile brand. She will feature in the commercials of the brand that are targeted towards females, primarily below 24 years of age.

    Yamaha Motor CEO and MD Hiroyuki Suzuki said, “We are very pleased with our alliance with Deepika Padukone to endorse our scooter ‘Ray‘, which just like Deepika, signifies ‘Cool and Beauty‘. Being young, fit, sporty and stylish, Deepika has all the elements that our customers will subscribe to when they buy our scooters.”

    The company hopes that Abraham and Padukone will collectively add strength to the product line up of Yamaha and take the brand to new heights in the times to come.

    The development is in line with the company‘s effort to strengthen its brand particularly in the scooter market. The company will continue with the Yes! Yamaha campaign which was introduced a couple of years ago. As part of the Yes! Yamaha campaign, many initiatives have been launched including ‘Bring back the Joy‘ campaign and ‘Chabi Ghumao, Bike Le jao‘ contest (Turn the key, win a bike contest).

  • An almost perfect concoction

    MUMBAI: Take a base of Archie, Betty and Veronica in their innocent (not so innocent here) early days, mix it with age-old 1960s films where the hero eventually falls for the girl embodying the Indian values and add a twist in the form of the other girl falling for him too. That is why this film, with London as its background, is called Cocktail; it is a combination of emotions, but a well-mixed and mostly enjoyable one.

     

    Producers: Dinesh Vijan, Saif Ali Khan, Sunil Lulla.
    Director: Homi Adajania.
    Cast: Saif Ali Khan, Deepika Padukone, Diana Penty, Boman Irani, Dimple Kapadia, Randeep Hooda.

    This Archie Andrews, Saif Ali Khan, meets Veronica, Deepika Padukone (which is her character’s name too). She is fun-loving and rich; her idea of fun loving being to accommodate any guy who will be ‘nice’ to her for a ‘few days, a week or a month’, according to her own definition.

    Meanwhile, Diana Penty has been done in by one of those dowry-seeking NRIs, Randeep Hooda. He came to Delhi to marry her for money, went back to vilayat and forgot all about her. She landed up to spring a surprise on him but he was not the kind who wanted her to pile on to him. His justification is that it was a fair deal: he needed money and Diana Penty, an orphan under the guardianship of her aunt, wanted to be in UK.

    Stranded in a foreign land with nowhere to go and no contacts, Penty is spotted by Deepika Padukone, a couldn’t-care-less type whose parents have been too occupied with their own lives to remember her existence. This Veronica has a humane angle too; she may look full of life but thanks to the emptiness within, seeks the opportunity for a companion. She picks up the damsel in distress, takes her home and they forge a bond of friendship. Both complement each other as Penty turns Deepika’s house into home and Deepika, in turn, teaches her how to dress trendily and to enjoy life. That is when Saif Ali Khan enters their lives.

    Saif Ali Khan is a compulsive flirt and anything in a skirt is good enough for him to flirt with. He tried his lines on Penty at the airport as soon as she landed in London but failed to get anywhere. So Deepika decides to pay him back in his own coin when they spot him with his associates at a restaurant; she gatecrashes their party and uses the same cheesy lines he used on Penty, claiming to be his pregnant wife. The incident adds a third angle to Deepika-Penty equation as Saif charms Deepika enough to move in with the duo and into Deepika’s bedroom. Both are convinced that it is a temporary affair like earlier ones. But Penty is uneasy because she can’t stand Saif and is not used to the idea of temporary live-in relationships.

    As Deepika initiates simple Penty into London life, the three of them pack in all the fun they can together. This is the fun part of Cocktail. Boman Irani adds his bit every time he is on screen, playing Saif’s mama who has made tall claims about Deepika to Saif’s mother, Dimple Kapadia. She is keen to marry off Saif to a nice, demure girl. Boman has told Dimple that Deepika is all that she wants for Saif’s wife. But Dimple drops in to London to meet Saif’s choice at the most inopportune time: Saif is dressed by Deepika in a see-through dress, lipstick and the rest. He is dancing as Penty is shooting a video when Dimple enters the scene.

    It is time to introduce his choice of wife to Dimple and instinctively, Saif introduces Penty as the girl. Deepika, in her tail shirt and panties, is not really dressed for the occasion. But now the fun and games are over as the story turns into one of love triangles hereafter. She was always around but Saif really notices Penty now and love happens. After all, with Deepika it was meant to be only an arrangement sans romance. Things become mushy as Saif now loves Penty, Deepika realises she actually loves Saif and it is melodrama time.

    Cocktail, a joyride in the first part, becomes dull after the interval. The scenes look stretched and almost sink the film when, towards the end, it makes up with a plausible and justifying finish. Love triumphs and friendship survives. What works for Cocktail is its no-holds-barred youth appeal. It is not pretentious in projecting love and relationships as they are defined now. The casting is intelligent as is choosing London as the backdrop. Music, which plays a huge part in any romantic film working, plays its part here. The songs are appealing and well choreographed; Yaariyan….,Daru desi … are among the better ones while Tumi ho bandhu promises to be popular on caller tunes circuit. Dialogue is funny where needed.

    Performances are generally good since all the actors play what they are good at and are close to their real selves. However, Deepika tops the list with an impressive act throughout; Cocktail is her film all the way. Diana Penty adds freshness and is comfortable in her role. Saif Ali Khan has done such roles before and mastered them by now, so he breezes through. Boman Irani is very good and so is Dimple Kapadia in a brief role. Director Homi Adajania generally handles this love triangle well, only losing grip for a while in the second half, but otherwise blending its ingredients ably.

    Cocktail is aimed at the multiplexes-going youth and will be lapped up by them. The film’s opening response is heartening at multiplexes.

  • Luxor ropes in Deepika Padukone as brand ambassador for Pilot

    MUMBAI: Luxor Writing Instruments has appointed Bollywood actor Deepika Padukone as the brand ambassador for its brand – Pilot for two years.

    Luxor Group executive director Pooja Jain said, “We understand that young consumers today are very discerning of the brands they use. The brands have to match their aspirations, ambitions and personality. Deepika comes across as a go getter who has made it on her own, is confident of her choices and works hard to achieve what she desires from life. Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly. Luxor range of writing instruments is exported to 110 countries worldwide thus we also wanted a face that would be internationally recognised.”

    The company will be launching a multi-media campaign for Pilot that will be created by Lowe Lintas.

    Lowe Lintas chairman and chief creative officer R Balki added, “Deepika is a confident person and represents the youth which is aware and determined. Her personality perfectly matches with Pilot and reflects the achievements of the young generation. The ad campaign for Pilot will keep this synchronicity in mind and will have a young feel.”

    Pilot has variants like Pilot Hi-tecpoint 05, Pilot Hi-tecpoint V7, V SIGN, Hi Techpoint V5 Grip and Frixion 07 Roller Ball.

  • Sony India to up marketing spend by 25% to Rs 4.5 bn in FY’13

    MUMBAI: Despite the difficult economic environment and high inflation, Japanese consumer electronics company Sony India plans to up its marketing spend by 25 per cent to Rs 4.5 billion as it aims at 30 per cent growth in sales.

    The company‘s marketing spend in the previous fiscal was Rs 3.6 billion. Sales stood at Rs 63.13 billion, up from Rs 54.46 billion in the trailing fiscal.

    All the brand campaigns in the previous fiscal were supported with above-the-line and below-the-line activities, including print and television commercial, Web, PR, cinema and shop-front. This fiscal Sony plans to pump up the investment, which will be in sync with the business growth.

    Its brand campaigns for Cyber-shot with brand ambassador Deepika Padukone and Handycam are currently on-air. They started from last week of April and will be visible till end of May. A Vaio campaign with brand ambassador Kareena Kapoor is expected to hit next month followed by Bravia campaign in August.

    The company says that it has a favourable presence over the digital domain as well and the site sony.co.in is a ready reckoner for product information, retail outlets and help guide and tutorials for product usage. It says that the site got about 30 million visits in the previous fiscal.

    Sony’s Facebook page has more than 650,000 fans and over 500,000 channel views on YouTube.

    The consumer electronics company also plans to enhance the existing distribution network from 10,400 to 12,200. It will also boost after-sales service with 285 service touch points across India. As per latest GFK Research Findings, Bravia is the top selling brand in all screen sizes right from 22/26 inch up to 46/55 inch.

    As a matter of fact, Sony Bravia Internet TV has been the favourite in India, garnering a market share of 53 per cent of Internet TV (with Browser) sales in CY11. In the fiscal ended 31 March 2011, Sony had sold 830,000 Bravia TVs, which went up to 900,000 units by end of the previous fiscal.

    The company claimed that Sony has been ranked as the number one brand that comes to consumer’s mind, when prompted with the word ‘General Electronics’, as per a Customer Equity Tracking Study done by Nielsen in March.

  • Race 2 to release on 25 January

    Race 2 to release on 25 January

    MUMBAI: Race 2 is scheduled to release on 25 January 2013.

    The action thriller is produced by Tips Industries and UTV Motion Pictures.

    Confirmed producer Ramesh Taurani, “Race 2 releases on January 25 next year. We felt it was just the right date to release our film.”

    The film stars Saif Ali Khan, John Abraham, Deepika Padukone, Jacqueline Fernandez, Anil Kapoor and Ameesha Patel.