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Tag: Deepika Padukone

  • ‘Happy New Year’ trailer to be on Whatsapp

    ‘Happy New Year’ trailer to be on Whatsapp

    MUMBAI: In keeping with the tradition of innovatively marketing its films, Red Chillies Entertainments yet again comes out with a unique way to promote its movie ‘Happy New Year.’

     

    For the first time an Indian film will send its trailer via WhatsApp to the users of the application. Simply by giving a missed call or dropping in a WhatsApp message at +91 9819020202, the audiences will get the trailer on their mobiles and tablets. Also, the restriction by WhatsApp on a broadcast message has specially been removed for this campaign. 

     

    Talking on the first-of-its-kind trailer release, Red Chillies Entertainment CEO Venky Mysore said, “As a company there is a special focus on constantly improving fan experience through innovation. Whether it was the first look of the movie at the beginning of the year through one of the biggest Twitter innovations with fans receiving customised posters from their favourite artists, which received close to a billion impressions as a campaign, or the new innovations with WhatsApp and Twitter for the upcoming movie – ‘Happy New Year’, our endeavour is to delight fans.”

     

    “With over 50 million active users on WhatsApp in India who every day share millions of videos and images with individual friends and groups it was an obvious choice to use WhatsApp as a platform. The only challenge was the restriction by WhatsApp where a broadcast message cannot be sent to more than 250 friends/WhatsApp users but WhatsApp has specially removed this restriction for this campaign,” Mysore added.

     

    Directed by Farah Khan, the eagerly-awaited ‘Happy New Year’ brings back Deepika Padukone and Shah Rukh Khan together, after their last blockbuster `Chennai Express.’ The movie also stars Abhishek Bachchan, Sonu Sood, Vivaan Shah and Boman Irani and has been shot in Dubai. The trailer is scheduled to release on 14 August 2014, on the eve of Independence Day.

     

    The film is produced by Red Chillies Entertainments and distributed by Yash Raj Films worldwide. The film will release this Diwali in Hindi, Tamil and Telugu languages across the globe.

  • Singapore Indian Icons of the Year 2014: An amalgamation of art, fashion and bollywood

    Singapore Indian Icons of the Year 2014: An amalgamation of art, fashion and bollywood

    MUMBAI: The first ever Singapore Indian Icons of the Year 2014 is all set to have glitz, glamour and artistry, congregate in the Lion City – Singapore. For the first time ever, Art, Fashion and Bollywood – the three pillars of entertainment of India’s upper crust will converge, leading all ritzy roads to St. Regis, Singapore on August 24th, to raise a toast and celebrate diverse Indian talent spread across the globe. Christened ‘Camera Catwalk Canvas – Showcasing the Creative Essence of India’, the event is being organized by Act for Hope, an initiative by Prerna Jhunjhunwala and Aashna Chopra, and will be hosted by the gorgeous Mandira Bedi.

    The categories of Camera, Catwalk and Canvas will see a voting process come into play, so that audiences can vote for their favorites. The nominees will be selected by an eminent jury who will shortlist the best of the best from across Bollywood, Fashion and Art respectively, post which nominees opens to audiences across the world for voting. While a large part of the voting will be done digitally, Act for Hope has tied up with India’s No. 1 FM network 92.7 BIG FM to extend voting through the very powerful medium of radio, in India.

    The Singapore Indian Icons of the Year 2014 will showcase the stunning high fashion couture by India’s leading fashion designer, Gaurav Gupta and Anamika Khanna, presented by Outback Steak House. Top artists like Kumari Nahappan and Vibhor Sogani, known for their contributions to Art across Europe, US and Asia also come together to showcase the rich artistic and cultural landscape of contemporary India.  With the likes of Shahrukh Khan, Deepika Padukone, Farhan Akhtar, Vidya Balan, Priyanka Chopra and Kareena Kapoor expected to lead the nominations list for their splendid body of work in 2013-14, Bollywood is expected to be there in full attendance. Coming on board as partners is Yes Bank and Outback, who will present the Yes Bank Singapore Bollywood Icon of the Year Award and Outback Fashion icon of the year respectively to the winners.

    A special highlight of the evening will see the first ever unique live auction, which will allow bidders a life-time experience which range, a lunch session with ace investor Rakesh Jhunjhunwala or an expert training session on the pitch with cricketer Sourav Ganguly, or a bid for the extremely gorgeous Sabyasachi sari worn Aishwarya Rai-Bachchan at Cannes or for the exceptional art works of leading artists like T. Vaikuntham, Paresh Maity, Jogen Chowdhary, Kumari Nahappan and Vibhor Sogani.

    Speaking on the occasion, Prerna Jhunjhunwala, Founder, Art for Hope says, “India’s upper-crust has a penchant for all things fine and hence the idea of bringing together the best of ‘Camera Catwalk and Canvas’ for those who live life with panache! It is our endeavor to recognize the extremely talented Indians that the world is proud of. We look forward to engaging and honoring talent in the times to come, as we celebrate India!”

    Along with a multi-media marketing plan for the event, along with its telecast on Zee Singapore, the event already has partners in Yes Bank and Outback Steak House.

    Act for Hope brings together distinguished people from various backgrounds who unite over a shared enthusiasm for fine art, film and fashion, aiming to weave in Indian culture with the Southeast Asian diaspora. This glamorous platform will also be used to raise awareness about social causes that need attention and help garner support for them.

  • ‘Finding Fanny’ to premiere 17 days before release

    ‘Finding Fanny’ to premiere 17 days before release

    NEW DELHI: For the first time, a Bollywood film is being premiered 17 days before its official release.

     

    The decision was taken in view of the huge popularity of the trailer of this quirky comedy. Homi Adajania’s Finding Fanny produced by Maddock Films and Fox Star Studios stars Arjun Kapoor, Deepika Padukone, Naseeruddin Shah, Pankaj Kapoor and Dimple Kapadia.

     

    The film will be premiered on 25 August, while its release is set for 12 September.

     

    “Premiering a film two weeks before its release has never been done and yes, we are willing to stick our necks out with a unique product like Finding Fanny.  We want opinion makers and regular movie-goers to watch the film and share their views. Sure it could spawn a variety of opinions and this is a healthy sign. As long as this strategy generates an actively interested forum for the film, it works for us,” said producer Dinesh Vijan.

     

    Fox Star Studios chief marketing officer Shikha Kapur added, “We are confident and extremely proud of Finding Fanny. Homi has made an exceptional film with impeccable performances. A product this strong and unique deserves an equally unique marketing approach. Thus, we are inverting the course of the promotions of Finding Fanny. We will be commencing our campaign with the premiere of the film.”

     

    Finding Fanny is an off the wall comical story about five oddballs who venture out to find Stefanie Fernandes (Fanny). In the process, they discover a strange sense of solace and love amongst each other, and end up seeing a point to their previously pointless lives. 

  • Finding Fanny trailer crosses two million views in two days

    Finding Fanny trailer crosses two million views in two days

    NEW DELHI: The trailer of Homi Adajania’s satirical Finding Fanny has crossed two million in just two days. The upcoming English-Hindi film stars Arjun Kapoor, Deepika Padukone, Naseeruddin Shah, Pankaj Kapur and Dimple Kapadia in key roles. 

     

    Presented by Fox Star Studios, Finding Fanny is produced by Maddock Films. The film releases on 12 September.

     

    Producer Dinesh Vijan says, “The online community is king! It’s because of them that our trailer is happily galloping along and putting a smile on people’s faces.”

     

    “The response has been simply phenomenal. This does not happen with films on a regular basis and we are thrilled that Finding Fanny is getting this kind of universal positive response,” CEO Fox Star Studios Vijay Singh said. 

     

    Watch the Offical trailer

  • MSM Motion Pictures announces their next venture ‘PIKU’

    MSM Motion Pictures announces their next venture ‘PIKU’

    MUMBAI: MSM Motion Pictures in association with Saraswati Entertainment Creations (SECL) and Shoojit Sircar & Ronnie Lahiri’s Rising Sun Films have announced their next feature film ‘Piku’.

     

    In the lead roles, ‘Piku’ will star Amitabh Bachchan along with Deepika Padukone and Irfan Khan. The first schedule of ‘Piku’ will go on the floors in August 2014. The film is slated to release on 30 April 2015.

     

    MSM Motion Pictures dy president & head Sneha Rajani said, “We at MSM Motion Pictures are endeavoring to create content that engages, evokes & entertains.’Piku’ gives us just that opportunity to co-create engaging and high quality content which we believe will entertain our audience the world over. Working with Mr. Amitabh Bachchan yet again in my new role is an absolute honour. As for Shoojit, I have been an admirer of his work since Yahaan and I am really looking forward to working with him and the delightful ensemble cast which includes the very talented Deepika, Irfan and many others. We are very excited to team up with Saraswati Entertainment Creations Ltd and Rising Sun Films for Piku.”

     

    Added Sircar, “The charisma of Mr. Bachchan, seamless acting of Deepika with the versatile flair of Irfan Khan and the evergreen Moushami Chaterjee will make Piku an experience for me. I am looking forward to this fantastic opportunity of working together with such gifted talent from the industry. We are very happy to partner with MSM Motion Pictures and Saraswati Entertainment Creations Ltd. to bring this wonderful film to the audience, early next year.”

  • ‘Bhaag Milkha Bhaag’ bags highest accolades at the 15th Tata Motors IIFA awards

    ‘Bhaag Milkha Bhaag’ bags highest accolades at the 15th Tata Motors IIFA awards

    MUMBAI:  The 15th Tata Motors IIFA awards surpassed expectations with a spectacular show that saw Bhaag Milkha Bhaag nab the top awards of the night including Best Picture, Best Direction, Performance in Leading Role (Male), Performance in a Supporting Role (Female) and Best Story.  Aashiqui 2 bagged awards for Music Direction, Lyrics, Playback Singer (Male) and Playback Singer (Female).  Deepika Padukone won the award for her much acclaimed role in Chennai Express while Farhan Akhtar won the Best Actor (Male) for his role in Bhaag Milkha Bhaag.

     

    Celebrating the magic of Indian cinema, the Tata Motors IIFA Awards was held at the Raymond James Stadium where actors, Shahid Kapoor and Farhan Akthar played host for the second time. The duo kept the audience entertained throughout the evening with their humour, wit and laudable on-stage camaraderie with sets varying from a celebrity antakshri to a live-rap with the audience (Raju and Pappu) to them being dressed as spirited pirates.

     

     Some of the highlights of the evening were the launch of IIFA Coffee Table Book by the Wizcraft International Entertainment founder- directors Andre Timmins, Sabbas Joseph and Viraf Sarkari along with superstar Hrithik Roshan.

     

     International actors John Travolta and Kevin Spacey shook a leg on popular Bollywood hits. Kevin Spacey was brought on stage by Shahid, Farhan and Deepika to join them for a little jig to Lungi Dance while John Travolta joined Priyanka Chopra on stage at the end of her act and later joined Hrithik to match his moves with him. 

     

     On having won the Performance in a Leading Role (Female), Deepika Padukone said, “2013 was an amazing year for me. I left home with a suitcase and a dream and I thank my parents for allowing me to follow my dream.”

     

    “This is a very special moment as it is the first time I’m receiving an award for the film in the presence of Milkha Singh. He shared a lot of amazing stories with me and was the wind beneath my wings. I am very honoured today,” said Farhan on winning the award.

     

    John Travolta was felicitated with an award for Outstanding Contribution to International Cinema. He accepted the award saying, “I am honoured and humbled to be put in this category. I believe that as human beings we are alike and this is a medium to celebrate our similarities. A heartfelt thank you to IIFA and the Indian film community.”

     

     Debutants, Vaani Kapoor (Shudh Desi Romance) and Dhanush (Raanjhanaa) took to the IIFA stage to collect their accolades for the most promising new faces in Indian cinema. The Tata Motors IIFA awards, organised by Wizcraft International Entertainment, had a foot tapping performances line-up. Madhuri Dixit Nene stole the show with her performance on Ek Do Teen, Piya Ghar Aaya, Dhak Dhak Karne Laga, Dola Re Dola.

     

    Another highlight of the night was the electrifying performance by Hrithik Roshan on his hit numbers Mein Aisa Kyun Hoon, Bhoomro Bhoomro, Idhar Chala Main Udhar Chala, Senorita and Dhoom among others.

     

     Priyanka Chopra performed on Jaane Kyon Dil Chahata Hai, Mujse Shaadi Karogi, Tune Maari Entriyaan and many more. Deepika Padukone performed on Dhol Bhaje among others. Other performers were Ranveer Singh and Siddharth Malhotra.   

     

    The awards night will be broadcast globally on Star Plus. Some of the key partners of the IIFA US celebrations are: Videocon d2h, Tata Motors, Freedom Health Insurance, Lava Mobile, Visit Tampa Bay Visitors and Convention Bureau, Visit Florida, Enterprise Florida, Hillsborough County Florida, Tampa Bay Trade and Protocol Council, Tampa Hillsborough Economic Development Commission, Jammu & Kashmir Tourism, Arise, Vishal Fashions, UST Global, Myntra.com, FedEx, LT Foods – Daawat and Royal Bishwa Bandhan for Cerebral Palsy. Other support partners include Mosaic, Patina Solutions and Tampa Steel Erecting Company, Tampa International Airport, Tampa Bay Business Journal and Tampa Bay Times.

  • Deepika Padukone to endorse ‘Melange by Lifestyle’

    Deepika Padukone to endorse ‘Melange by Lifestyle’

    NEW DELHI: Deepika Padukone, who is gradually making a niche in television commercials with her lively style, has been picked up as the brand ambassador by Lifestyle International for its Ethnic Wear Brand – Melange.

     

    Padukone will be the face of the brand going forward and will be featured in a new brand campaign scheduled to rollout in April across outdoors, print, digital and in-store reaching out to the primary audience of the brand which is 18 to 32 years old urban female.

     

    According to a Lifestyle spokesperson, Melange by Lifestyle has been growing at a phenomenal rate and is today a Rs 100 crore brand. Melange by Lifestyle has a presence across 40 Lifestyle stores and six exclusive stores.

     

    Landmark Group MD Kabir Lumba said “Melange by Lifestyle has grown at a phenomenal pace and has emerged as one of the most beloved ethnic wear brands in the country. We are happy to announce Deepika Padukone as our brand ambassador as she perfectly embodies the values that the brand stands for. We feel this initiative will help us further widen our appeal amongst our target audience”. 

     

    Padukone added: “Melange by Lifestyle has an amazing range of Salwar, Kurtas & Chudidars. The most amazing part about it is that it is ethnic yet so contemporary. I think it is perfect for Modern Indian Woman”.

  • MAX Television Premiere of ‘GOLIYON KI RAASEELA RAM-LEELA’ on Sunday

    MAX Television Premiere of ‘GOLIYON KI RAASEELA RAM-LEELA’ on Sunday

    MUMBAI: MAX, the premium Hindi movies and special events channel brings to you the MAX Television Premier of the romantic drama film directed by Sanjay Leela Bhansali, ‘GOLIYON KI RAASEELA – RAM-LEELA ’ on Sunday, 16th March at 9PM only on MAX.

    The film is an adaptation of Shakespeare’s Romeo and Juliet, set in violent times. In a Gujarati village, Ranjaar, infamous for its unrestricted manufacture and sale of arms and ammunition, two clans, Rajari and Sanera, have been at loggerheads with each other for over 500 years. The film opens with a violent dispute between the two over petty matters. Despite various tussles between the heads of the families, Ram (Ranveer Singh), boldly enters the house of the Saneras during the festival of Holi and frolics with Leela (Deepika Padukone) which marks the start of the love affair between the two.
     

    Speaking about his experience of getting into shape for his entry song experience, Ranveer Singh states, “For my entry song – Ram Ji ke chal dekho, I followed probably the most intense training program I have ever been through to get into the shape that I had to for the song. It was well worth it now that I see it on screen. I am really happy that I look like that at least once in my life and it has been captured in celluloid.”

    Recalling the experience of shooting the songs of the film, Deepika Padukone says, “Nagada Sang Dhol has been tough, probably the most difficult songs I have ever done. The song Ang Laga De is a very new sounding song, Lahu Munh Lag Gaya- was young and passionate. I had to completely let go and the only workout I had, was to carry the lehenga’s.”
     

    Watch an action packed feisty love drama during the MAX Television Premiere of GOLIYON KI RAASEELA RAM-LEELA on Sunday, 16th March, 2014 at 9 P.M.

  • Kellogg’s Special K, world’s leading cereal brand signs on Deepika Padukone as the new face

    Kellogg’s Special K, world’s leading cereal brand signs on Deepika Padukone as the new face

    MUMBAI: Special K from the house of Kellogg’s, the world’s leading producer of ready-to eat cereal and convenience foods, has signed on the diva Deepika Padukone as the new face of Special K.
     

    Special K, the no. 1 brand for Kellogg’s globally has announced its association with the coveted actor in a well-timed fashion with the wedding season just around the corner. Women want to look their best while preparing for a wedding. Based on this insight, Kellogg’s Special K, along with their stunning new brand ambassador, Deepika, is presenting women with a Special K 2 Week Challenge as part of a healthy lifestyle to help them kick-start a weight management journey. The challenge aims to prepare women for a bold, beautiful and contemporary look for weddings through a simple challenge that helps them kick-start into a weight management journey.
     

    Talking about the association with Special K, Deepika Padukone says, “I couldn’t be more thrilled to be associated with Kellogg’s Special K. I personally have always been a firm believer of the importance of a combination of balanced eating with regular exercise for a healthy lifestyle. Special K stands for just that and has for a long time partnered women to kick-start their weight management journey. Through this Special K 2 week challenge, I look forward to partnering with similar women and share our experiences along the journey.”
     

    After delivering a slew of mega hits in 2013, Deepika has carved a niche for herself in the Indian film industry and is known to constantly reinvent herself. Being a state level badminton player, Deepika, has always been a health and fitness enthusiast. For her, breakfast is the most important meal of the day and she ensures that she follows a regular balanced diet and exercise routine every day.

     
    Commenting on this announcement, Harpreet Singh Tibb, Marketing Director, Kellogg India, says, “There was no doubt in our mind about bringing Deepika Padukone on board to represent Special K. Deepika is a sought after celebrity, who not only stands for high fashion but is looked up to for her healthy lifestyle. We are extremely proud to associate with such a talented actor who represents the brand’s values impeccably. We are very confident that our audience will effectively connect with Deepika, as she has always taken it upon herself to maintain healthy habits.”

  • Walk the ramp with Deepika Padukone

    Walk the ramp with Deepika Padukone

    MUMBAI: Have you always dreamed of being in the spotlight? Does style come naturally to you?

     

    Well here’s a chance for you to make it to the limelight. If you think you have the style quotient and the Limited Edition look, then we have the perfect opportunity for you. Take part in ‘Walk the Ramp with Deepika’ contest and accompany the ultimate style diva, Deepika Padukone in most the glitzy fashion event of the year! All you have to do is assemble a look from the Van Heusen Limited Edition collection, upload a picture and tell Van Heusen why this look is limited edition for you. Deepika will hand pick 10 glamorous winners to walk the ramp with her at the launch of the new collection.

     

    Hurry up! Last date for entries is March 31st.