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Tag: Deepika Deepti

  • Hailey Bieber named FILA global brand ambassador

    Hailey Bieber named FILA global brand ambassador

    Mumbai: FILA has tapped Hailey Bieber as its new global brand ambassador. The model and entrepreneur first debuted in a FILA campaign in the fall of 2022. With this new multi-year partnership, Bieber will collaborate with FILA to design signature sportswear collections, with the first drop slated to launch in fall/winter 2024.

    FILA built its legacy championing individuals who make their mark in sport, fashion, culture and beyond. Hailey has quickly cemented herself as a style icon and continues to provide her own unique interpretation of the brand’s most classic designs.  

    “I am grateful to expand my role with FILA, a brand that has always stood out for its quality, elegance and bold and beautiful designs,” says Hailey Bieber. “I appreciate the brand’s Italian heritage and the eras of FILA fashion where I can continue to draw inspiration. I am excited to bring my own point of view to FILA’s iconic styles, as we work to create something special together.”

    FILA is also releasing a new campaign where Bieber is joined by sponsored tennis player Reilly Opelka, as the company celebrates the 50th anniversary of its iconic F-Box logo. Introduced in 1973, when FILA first brought color to the tennis court, the logo is a symbol of FILA’s influence in sport and style and the legendary individuals who have represented the brand. As an athlete who pursues his passions in art and fashion off the court, Reilly transcends the game and embodies the brand’s spirit of boldness and creativity.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Fila India (@filaindia)

     

    The new campaign was shot by Renell Medrano and styled by Bieber and Dani Michele. Bieber is seen in a range of styles from the F-Box Anniversary Collection, the brand’s new global assortment of women’s and men’s apparel. The imagery spotlights the versatility of the updated fashions, with designs to take wearers from court-to-street. The tennis-inspired pieces such as polo shirts, track suits, jackets, and crewnecks blend archival elements with a contemporary update. Select styles are adorned with a tennis racquet graphic print and classic stripes, primarily in the brand’s signature red, white and navy hues. Opelka is also featured in the new campaign, wearing a range of men’s matching sets.

    “FILA style is reinterpreted every time tastemakers and game changers express their artistry and individualism through our designs,” says Metro Brands Limited senior vice president – marketing Deepika Deepti. “Hailey has been a supporter of the brand and we look forward to continuing our relationship together. Her impact on fashion and culture is undeniable and she brings an effortless and fresh new perspective to the brand.”

    The FILA F-Box Anniversary collection is available 5 September onwards on FILA.CO.IN, including select styles as seen on Hailey and Reilly throughout the campaign.

  • Deepika Deepti joins Bhaane as CEO

    Deepika Deepti joins Bhaane as CEO

    MUMBAI: Community-first brand Bhaane has appointed Deepika Deepti as CEO. With an online shop, three brick-and-mortar stores annexed with cafes; and a cohesive integration with cult sneaker brand VegNonVeg, Deepika’s role will involve managing and strategic expansion of the brand both domestically and internationally while monitoring the bottom-line impact.

    She has a strong understanding of product and consumer dynamics, grasp of marketing levers, an ability to identify and engage emerging talent along with a progressive outlook on what it means to be a global Indian in 2020.

    A former director – brands activations – emerging markets, Adidas, Deepika has an illustrious 11-year-long career. Through clever creative partnerships, skilfully curated influencer marketing and experimental retail formats, Deepika created milestone moments in the brand’s India trajectory. Her international partnership highlights include an experiential campaign with tennis icon Stan Smith and music icon Pharrell Williams; later conducting an exclusive tour during Holi to launch an exclusive design.

    “Deepika has the ability to sync the creative, culture and corporate worlds. We welcome her to the role and together aim to mark a new chapter in strengthening and fuelling the growth of our culture first brand through creative intersection of design, e-commerce, social responsibility and team efficiencies,” said Bhaane founder Anand S Ahuja.

    “I’m excited and committed to drive the power of self-expression, culture, and community that Bhaane stands for. I hope to strengthen the brand’s relatable voice, improve execution while embracing inclusivity across the organization and the people of modern India to whom Bhaane belongs to and thrives with,” said Deepika

    Bhaane’s future is that of growth and deepening – one that is sustainable, sensitive and multi-faceted. Deepika’s immediate goals include sharpening the retail footprint with an enhanced product offering and consumer experiences. This season will see a focus on building retail experiences, starting with a new exclusive store in Bengaluru and an international collaboration with Wolf and Badger, UK. The brand will continue to grow as a dynamic space by hosting like-minded brands, including vegan accessory brand Mat&Nat, fine perfumes by DS&Durga and an ecological French sneaker brand Veja.  Under her leadership, the group will host more independent brands in time.

    She is based in New Delhi.