ITV

Tag: Deepika Deepti

  • Prajakta Koli adds monsoon punch to Bata’s Floatz clog campaign with a stylish PSA

    Prajakta Koli adds monsoon punch to Bata’s Floatz clog campaign with a stylish PSA

    MUMBAI: When Mumbai rains come knocking, most people reach for an umbrella. But Prajakta Koli is here with a newsflash: it’s time to grab a pair of Floatz instead. Bata India’s latest campaign for its Floatz range has landed with a splash, fronted by content creator and actor Prajakta Koli in the role of a delightfully offbeat news reporter.

    Launched on 27 June 2025, the campaign brings a playful monsoon-ready message to the streets and screens. Koli’s PSA — ‘Floatz is your go-to, come rain or shine!’ – sets the tone for a series of tongue-in-cheek scenes where the stylish clogs stand tall in puddles, errands, and even airport fits. Designed with waterproof material, anti-skid soles, and the brand’s proprietary FloFoam cushioning, Floatz aim to put comfort and durability on a collision course with street style.

    Retailing from just Rs 1199, the clogs come in breezy pastel hues, promising fashion without soggy consequences. Built with dual-density soles and reliable arch support, they’re pitched as a fuss-free footwear fix for the wet months.

    “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price”, said Bata India head of marketing Deepika Deepti. “Whether you’re navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season”.

    Koli added, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart… It’s like coming home, but in super comfy shoes!”

    Floatz is currently the fastest growing brand under Bata’s portfolio and is available at over 1,900 stores across India and on bata.com. With this campaign, the legacy brand is clearly betting on cool comfort and creator credibility to win the monsoon rush.

  • Hush Puppies laces up comfort with Vir Das in new ‘Ease Please’ campaign

    Hush Puppies laces up comfort with Vir Das in new ‘Ease Please’ campaign

    MUMBAI: Hush Puppies, the global comfort-first footwear brand retailed in India by Bata, is giving workwear a cheeky upgrade with its new campaign ‘Ease Please’, fronted by comedian and actor Vir Das. A new collection of office sneakers blends the cushy swagger of a sneaker with the sleek polish of formal shoes.

    The campaign is a sartorial nudge to overworked professionals—ditch the grind, not your style. The message is clear: success doesn’t need to pinch. And with Hush Puppies’ signature Zero G tech and ultra-light soles, these kicks prove you can race at your own pace.

    The playful campaign film taps into that familiar work-life blur with a message that lands gently but firmly—when you feel good in your shoes, you think better on your feet. Das walks the talk, literally, as the brand’s iconic Basset Hound trails him through moments of laid-back genius.

    “With Ease Please campaign, we want to inspire a refreshing take on modern work culture—where feeling good, staying confident, and being effortlessly stylish coexist. Hush Puppies has always stood for ease and sophistication, and with Vir Das bringing this thought to life, we’re excited to offer footwear that supports people in every step of their journey,” said Bata India head of marketing, Deepika Deepti.

    Das added, “Ease Please’ for me is a mindset. We often get so caught up in chasing goals that we forget to enjoy the ride. Hush Puppies brings a fresh perspective, proving that style and comfort can go hand in hand. I love how the office sneakers let me transition effortlessly through my day—whether I’m on stage, traveling, or just taking it easy.”

    Crafted for all-day comfort with classic Oxford silhouettes and sleek uppers, the new range is available at select Bata stores, Hush Puppies EBOs, and online at Bata.com. With this launch, Hush Puppies isn’t just putting sneakers in the boardroom—it’s putting ease at the centre of ambition.

  • Bata India & Geisha Designs become a shoe fit for luxe wedding collection

    Bata India & Geisha Designs become a shoe fit for luxe wedding collection

    MUMBAI: Who says you can’t dance all night in heels? Bata India and Geisha Designs are proving otherwise with a dazzling new collaboration, just in time for wedding season. Bringing together Bata’s signature comfort and contemporary style with Geisha’s exquisite craftsmanship, the partnership delivers a seamless fusion of fashion and function. The result? A collection that lets you sparkle at the cocktail party while keeping you effortlessly on your feet through the last wedding toast.

    With Bata’s celebration collection and Geisha’s ‘Marquise – Evening Occasion Wear 2025’, this collaboration redefines wedding fashion by offering sophisticated silhouettes and metallic heels designed for maximum glamour with zero discomfort. Whether you’re twirling at the Sangeet, marching with the Baraat, or juggling bridesmaid duties with finesse, this collection is crafted for every high-energy wedding moment.

    Bata India head of marketing Deepika Deepti shared, “Our collaboration with Designer label Geisha for ‘Marquise – Evening Occasion Wear 2025’ is a natural synergy—bringing together their expertise in couture craftsmanship with our legacy of stylish comfort. Weddings today are about celebrating in style while staying on your feet from the first dance to the last toast. The Bata celebration collection is designed precisely for maximalist dressing for those cocktail parties during the wedding saga, where you want to shine brighter while having high-quality comfort.”

    Geisha Designs by Paras & Shalini, director & co-founder Shalini Jaikaria added, “This collection is a celebration of our commitment to detail and craftsmanship. We are excited to collaborate with Bata to present ‘Marquise,’ an evening occasion wear line, for the modern woman who seeks not just to make a statement but to tell her story—her every gesture a reminder of the beauty in authenticity and the magic of being unapologetically herself.”

    With prices starting at Rs 999, the footwear range is now available across 1,900+ Bata stores, Bata.com, and leading e-commerce platforms. Designed to elevate wedding wardrobes without compromising on comfort, the collection cements Bata’s reputation as a brand that seamlessly blends heritage with modern innovation.

    So, whether you’re planning to dance till dawn or own the room with effortless poise, this collaboration ensures that you do it in style—and without any foot pain regrets the morning after.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bata India (@bata.india)

     

  • Bata launches festive collection campaign with Kartik Aaryan

    Bata launches festive collection campaign with Kartik Aaryan

    Mumbai: Bata India launches a special collection ahead of the festivities, rooted in artisanal craftsmanship and high fashion design details with an enticing film that spotlights Bata’s brand Ambassador and superstar Kartik Aaryan. The festive campaign, Celebrate Every Step is an exciting chapter of the global brand’s ‘Make Your Way’ campaign that celebrates stories of grit & success for those who stride to shine. The campaign captures his journey of becoming a Bollywood sensation. In the film, Kartik is seen celebrating all the roles he has played in his life, even the setbacks that helped him come back stronger inspiring individuals to trust their journey & celebrate every step! The latest collection features classic brogues, monk strap loafers and laced-up derby shoes for men & trend-setting heels in Ombre colours, mules with crystal bow accents and shimmery yet technology-infused Bata Comfit sandals for women. Just in time for the festive season, the collections start at just INR 2499, available across Bata stores and online at bata.com.

     

     

    Bata India head of marketing Deepika Deepti said, “At the heart of ‘Celebrate Every Step’ is a powerful insight: today’s India is about individuals who dare to change their trajectories and make their own way. The campaign shines a spotlight on the inspiring journeys of Kartik Aaryan and other youth icons, with each story resonating with the ambition of today’s new age of consumers. The Artisanal Leather & Starlight collection, offers unmatched style, comfort and confidence that you need to bring in the festivities this season.”

    Brand ambassador Kartik Aaryan shared his excitement for the campaign, “I’m super excited to be a part of Bata’s ‘Celebrate Every Step’ campaign. As an actor, I have played many roles but this campaign inspired me to pause and celebrate the biggest role I have ever played – Me! This festive season is all about expressing yourself, standing out, and looking fabulous while you’re at it. Time to step into the celebrations, both inside and out, with style!”

    FCB India national creative director Udayan Chakravarty said, “The storytelling in the video takes the form of a dramatized mixed media biography instead of a conventional ad – leaning heavily into Kartik’s life, retrieving and drawing heavily from old photographs, archival footage and personal anecdotes. Through, Celebrate Every Step, we have tried to narrate Kartik’s story of grit that only Bata has the right to tell – having been there with Kartik, every step of his way.”

    Joining Kartik in this journey, are the new-age icons who have carved their own unique path to success – the multi-talented force, Designer and Entrepreneur Masaba Gupta who has constantly challenged status quo and continues to reinvent herself through unseen paths. The campaign also celebrates Singer, songwriter and now actress and musician Lisa Mishra who made an indelible mark in popular culture, Urooj Ashfaq who took her comedy to a global platform, winning accolades and hearts of GenZ alike and Alaya F who shined bright even in unconventional roles, breaking stereotypes. By bringing them together, Bata India applauds those who break the glass ceiling and truly embody the spirit of ‘Make Your Way’, the brand’s global campaign for its 130th anniversary.

    Shop Bata’s latest festive and occasion-wear collection at your nearest Bata store or online at bata.com today.

  • Bata India launches Pujo Glam collection

    Bata India launches Pujo Glam collection

    Mumbai: Bata India launches the new Pujo Glam collection just in time for the festive season, celebrating Pujo shopping, family gatherings, and Pandal hopping with friends. The brand continues to deliver the latest styles at great prices ahead of the festivities. With nearly a century in India, Bata resonates with consumers by offering trending and premium styles. Recommended by actors Neel Bhattacharya and Trina Saha, the latest styles start at just Rs 799, allowing you to celebrate Pujo with a new look each day.

    The campaign featuring Neel Bhattacharya and Trina Saha captures the excitement of Pujo shopping and the joy of reconnecting with friends. The actors embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can enhance any outfit, whether traditional or contemporary.

    Speaking on the launch, Bata India’s head of marketing Deepika Deepti said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high-quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

    The Pujo Glam Collection by Bata is designed to complement the festivities of Durga Pujo. As families and friends come together for traditions like pandal hopping, dinners, celebrations, and reconnecting, this collection caters to every occasion. For women, it offers heels that pair well with sarees and traditional outfits, as well as flats and sneakers suitable for long days of festivities. The men’s collection includes formal loafers and mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look, and sneakers for a modern style. The collection stands out for its variety of styles, colors, and designs at affordable prices, ensuring everyone, regardless of age or personal style, can find fashionable footwear that suits them.

  • Bata India launches latest collection with a campaign, “Stronger Inside”

    Bata India launches latest collection with a campaign, “Stronger Inside”

    Mumbai: Bata India launches its latest campaign, “Stronger Inside” to unveil the latest Power Energy Collection, designed in Canada and backed by global technology. The ones who are fit are not gifted, they are just #StrongerInside. The campaign is built on the insight that the Power Inside is always stronger than any challenge outside. When the world says ‘maybe tomorrow’, you say “Power through today!”  The latest performance footwear range with Power XO Rise technology has the most responsive midsole ever and gives 25 per cent more energy rebound. These shoes are designed for Training, running and workout. What’s even better is that the range starts at only Rs  2,999!  

    Bata India head of marketing Deepika Deepti said, “Our campaign, ‘Stronger Inside’ beautifully depicts the inner strength that surpasses any challenge in one’s fitness journey. Gone are the days when sneakers were merely functional footwear. Today, they are an essential part of our culture, blending style, comfort, and performance seamlessly. At Bata, we are dedicated to delivering the best of all three with our latest launch: the Power Energy series. We are also proud to re-launch the revolutionary EasySlide collection, designed to let you slip in and out of your shoes effortlessly, without even using your hands, truly a game-changer, setting a new standard in convenience and style.”

    Speaking about the new launch, Bata Group global athleisure brands director Olivier Heck said, “There is a burgeoning passion for fitness among Indian consumers and we want to be their partner in this journey. What makes the Power Energy Collection unique is our ‘Glocal’ approach – we have combined global innovation from our Canadian design labs with a deep understanding of the unique needs of Indian consumers. The range of shoes for running, training and workout are engineered to provide comfort that helps you challenge your own fitness goals”

    To help you power through your fitness journey, the latest Energy Collection features a range of performance-based shoes that are backed by international technology and are incredibly lightweight. For runners seeking a new challenge and a fast-paced shoe, the Energy Pro offers 25% more energy return with SuperCritical XORise+, the brand’s most responsive midsole, giving you a spring in your step. For everyday runners looking for a blend of comfort and energy return, the Energy 500 provides durability and breathability with its 4D-engineered tech mesh upper. For active enthusiasts in need of stable and responsive training shoes, the Energy 300 is the go-to choice, featuring technology like Ortholite and XORise+ to suit a wide range of workouts. The latest launch, EasySlide is designed for effortless sliding in and out of the shoes without using your hands. The new walking range of the EasySlide collection starts at Rs  1,699. 

  • Power teams up with Nisha Dahiya

    Power teams up with Nisha Dahiya

    Mumbai: At Paris Olympics 2024, Power collaborated with wrestler Nisha Dahiya, fueling her Olympic dreams with unwavering support. Rooted in the brand philosophy of ‘Stronger Inside,’ we believe that champions aren’t made in a day – it takes years of training, countless sacrifices, and unwavering determination. Power is honoured to stand with Nisha as she embodies this spirit, helping her achieve her dreams on the global stage.

    Bata India head of marketing Deepika Deepti said, “We’re cheering Nisha on as she takes on the world in the Paris Olympics! Her journey of resilience and inner strength embodies the spirit of Power by Bata. Our vision is to ignite empowerment across India, fueled by inner strength and accessible technology. We aim to inspire self-belief and determination in every fitness enthusiast. Here’s to Nisha, achieving her Olympic dreams!”

    With immense determination, Nisha Dahiya has seen training with the latest Power Energy collection and Power Acti-wear range, which are backed by international technology and extremely lightweight. The collection offers 25 per cent more energy return, durability and 4D-engineered tech mesh upper. 

  • Bata India appoints Deepika Deepti as head of marketing

    Bata India appoints Deepika Deepti as head of marketing

    Mumbai: Bata India announces the appointment of Deepika Deepti as the head of marketing. With over two decades of experience in marketing & business roles at leading brands & an in-depth knowledge of the Indian and International retail industry, Deepika is set to steer Bata India’s Marketing mandate. A true culture shifter, Deepika is known for bringing in & nurturing the Sneaker culture in India through her roles at Adidas & CAMP SMA; in her new role at Bata India Ltd, Deepika is set to uphold & elevate a new stylish trajectory for the brand in fashion and lifestyle space.

    During her tenure at adidas, she played a pivotal role in driving business growth for India and Emerging markets alongside flipping the script for the sneaker industry in India with adidas Originals, Yeezy & Neo. As the chief executive officer at CAMP SMA, she spearheaded the portfolio of Bhaane, Veg Non-Veg, and a strategic partnership with Nike India. Prior to joining Bata India, Deepika held the position of senior VP of marketing at Metro Brands Ltd,  where she defined a new trajectory with the Takes you to the new campaign for metro shoes, as well as activating a modern cultural movement for Fitflop and Fila.

    Commenting on the appointment, Bata India MD & CEO Gunjan Shah said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

    Commenting on her appointment, Bata India head of marketing Deepika Deepti said, “Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”

    Deepika is an alumnus of the National Institute of Fashion Technology, where she specialized in Accessory and Apparel Design. With her strong track record in driving retail growth, streamlining operations, and forming partnerships, she is set to contribute to Bata’s continued success. 

  • W.A.Y.S bags the integrated marketing mandate for Fila & Fitflop

    W.A.Y.S bags the integrated marketing mandate for Fila & Fitflop

    Mumbai: What Are You Saying (W.A.Y.S.), a creative brand solutions-driven integrated marketing agency based out of Mumbai has won the creative and digital marketing mandate for Fila & Fitflop from the house of Metro Brands Limited (MBL), India’s fastest-growing footwear retailer.

    FILA is a sport-inspired fashion brand that is distributed worldwide. FitFlop is a UK-based footwear brand known for creating the most comfortable footwear in the world.

    The brands have partnered with What Are You Saying (W.A.Y.S.) to deliver creative solutions across online and offline channels as they expand their footprint across the country and strengthen business.  

    What Are You Saying (W.A.Y.S.) will be handling the creative integrated marketing mandate which includes digital communication strategy, content creation and design, ORM, media planning, influencer marketing, etc. The footwear category holds a lot of competition from international stalwarts and new-age homegrown brands and What Are You Saying (W.A.Y.S.) will work in sync with MBL to create innovative and clutter-breaking campaigns that help the brand expand their customer base and build customer loyalty.

    Metro brands limited Sr. VP – marketing Deepika Deepti said, “We partnered with W.A.Y.S. for their creative agility and proven ability to carve impactful narratives that resonate with our diverse audience. They have demonstrated a unique capability to blend innovation with strategy, creating campaigns that not only capture attention but also leave a lasting imprint on our brand identity. The success of our first campaign ‘For People Who Move’ together has exceeded our expectations, marking the beginning of a transformative journey. We’re excited about the journey ahead as we continue to shape engaging narratives and drive unprecedented success for Metro Brands.”

    W.A.Y.S co-founder & head of business growth Radhika Varma said, we are elated to partner with a heritage brand like Metro Brands & join them in their journey of delivering excellence to the Indian consumer. We’re excited about taking an iconic global brand like Fila forward in India & add our creative vision to its existing legacy. With Fitflop we’re presented with the opportunity to bring a truly fantastic product to the Indian consumer & help shape its presence & identity in the country. It is incredibly exciting to be a part of both the brands’ expansion and growth story in India. We are super excited to work with the team at Metro Brands and build campaigns that make the world go “What Are You Saying!” 

  • Metro Brands Ltd launches a new campaign ‘For People Who Move’ for FitFlop

    Metro Brands Ltd launches a new campaign ‘For People Who Move’ for FitFlop

    Mumbai: UK-based footwear brand FitFlop, known for creating the most comfortable footwear in the world launches a brand-new campaign titled ‘For People Who Move’. The campaign showcases compelling stories of individuals who challenged the status quo, shattered boundaries, and etched their legacy with determination. In their relentless pursuit of excellence, the campaign showcases that FitFlop is the ideal footwear of choice for those who are constantly on the move –a companion that seamlessly combines style and comfort.

    The new campaign series features five icons who have carved a niche for themselves: Akhil Akkineni, a popular actor who has been committed to carrying forward the legacy of his craft, Nandini Bhalla, editor-in-chief at one of India’s renowned fashion magazine known for her avant-garde ideas, editorials and conversations that propelled the fashion industry in progressive directions, Anshuka Parwani, a celebrity wellness expert who rebuilt her life, Joseph Radhik, a celebrity wedding photographer with a knack for turning ordinary moments into the most extraordinary memories; and Vedant Lamba, a startup founder who has established a business in the sneaker space.  All of them sport versatile styles from the brand’s latest collection, ergonomically crafted to keep them on the move.

    “With the narrative of ‘For People Who Move’, we want to narrate stories of icons who move the world forward in their extraordinary ways and broke through boundaries. We hope this campaign inspires people to be on the move, challenge limits and forge new paths. Whether you move behind the scenes with courage, defy all odds, steer important conversations, or preserve a legacy, FitFlop provides you with footwear that blends comfort and style seamlessly. FitFlop’s footwear range is not only fashion forward but also engineered with technology to provide exceptional comfort for those who are constantly on the move.”  said Metro Brands Ltd Sr VP marketing Deepika Deepti.

    The campaign traces inspiring stories through candid camera movements, immersing viewers in their lives. FitFlop stands as a pillar of support for these dynamic go-getters. With its unique technology and comfort, it aids them in carving a legacy. Each of these five personalities breathe life into the brand’s fundamental ethos, spotlighting diverse dimensions of motion and transformation within their respective domains.

    Fitflop offers a diverse collection of footwear, loved by global icons. From statement sandals to classic white trainers, ballet flats and beach flip-flops, easy sliders, and everyday shoes, each Fitflop style features ultra-comfortable underfoot technology with three levels of targeted cushioning to make the user feel energetic and perform their best every day and everywhere. Fitflop’s product offering is enhanced with the brand’s signature All Day Comfort Technologies- MICROWOBBLEBOARD, SUPERCOMFF, ANATOMICUSH, ANATOMIFLEX, iQUSHION, DUOCOMFF, DYNAMICUSH, NEODYNAMIC, WONDERWELLY and CUSHX.