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Tag: Deepika Bhan

  • Salt with a side of sass Tata Salt revives its jingle with a sharp twist

    Salt with a side of sass Tata Salt revives its jingle with a sharp twist

    MUMBAI: Who knew a kitchen staple could hit all the right notes again? Tata Salt has turned up the flavour and the feels with a tuneful comeback. India’s No.1 iodised salt brand has rolled out a fresh take on its popular ‘Namak ho Tata ka… Tata Namak’ campaign, adding a modern spin to the jingle that once ruled Indian kitchens and TV sets alike. The reboot, a melodic mash-up of nostalgia, science, and family life packs in eight slice-of-life films with one unmissable message: iodine isn’t just essential, it’s brain food.

    Conceptualised by Ogilvy, the campaign brings back the catchy 80s-era jingle, now woven into lullabies, classrooms, wedding rituals and even kitty parties celebrating how Tata Salt quietly sharpens young minds across generations and geographies.

    “The jingle is a bridge between past love and present relevance,” said Tata Consumer Products president for packaged foods Deepika Bhan. “It’s not just salt. It’s Desh ka Namak, a promise of quality, trust and purpose that’s lasted four decades.”

    From a teacher humming it mid-lesson to a bride shedding a tear to its tune, the films reflect India’s cultural and linguistic diversity, Hindi heartlands, expressive Bengali families, and grounded Marathi homes. Whether it’s a mum feeding her child or a wedding caterer prepping a feast, Tata Salt is there, understated yet vital.

    Anurag Agnihotri chief creative officer Ogilvy added, “We took our iodine story, dressed it in 80s flair, and sent it dancing through vidaais, classrooms, and kitty parties. It’s a love letter to golden-age advertising, reimagined for today’s India.”

    The first four films were unveiled during the IPL, with the rest rolling out soon proving that when it comes to brand recall, sometimes all it takes is a pinch of salt and a perfectly pitched tune.

    Because if it’s Tata ka namak, it’s not just edible, it’s unforgettable.

  • Kurkure® inks partnership with Ching’s Secret for the ultimate snack fusion

    Kurkure® inks partnership with Ching’s Secret for the ultimate snack fusion

    MUMBAI: When two iconic brands join forces, you get a snack so bold and spicy, it might just ignite your taste buds!

    Kurkure®, India’s favourite crunchy snack, has partnered with Ching’s Secret, the trailblazer of desi Chinese flavours, to launch the flavour we never knew we needed- ‘Schezwan Chutney Kurkure®’. This new variant fuses Kurkure®’s classic Masala Munch with the fiery zing of Ching’s Schezwan Chutney, creating a snack designed to revolutionise your chai breaks and binge sessions.

    Indian-Chinese cuisine has a loyal fan base, much like Kurkure® and Ching’s Secret. This collaboration is a celebration of everything we love—chatpata masalas, spicy kicks, and an oh-so-addictive crunch. Whether you’re team Kurkure® or team Ching’s, this snack is sure to win your heart.

    Available in Rs 5, Rs 10, and Rs 20 packs, it promises to bring big flavour without burning a hole in your pocket. Perfect for sharing, snacking solo, or adding a fiery twist to your Netflix binges.

    PepsiCo India marketing director for Kurkure® & Doritos, Aastha Bhasin shared, “PepsiCo India is excited to partner with Tata Consumer Products’ Ching’s Secret for this milestone collaboration. Kurkure®️ has always led the way in introducing trendsetting innovations within the snacking category, and this partnership underscores our commitment to delivering flavours that truly connect with evolving consumer preferences. Together, this collaboration brings two well-loved brands to celebrate a snacking innovation that blends flavours enjoyed by consumers across India.”

    Adding to the excitement, Tata Consumer Products president – packaged foods, Deepika Bhan said, “We are thrilled about this maverick collaboration between two iconic chatpata masaaledar brands – Ching’s and Kurkure®. Together, they bring to life a fusion that seamlessly blends the zesty notes of Ching’s Schezwan Chutney tadka with Kurkure’s signature masala profile. This collaboration is set to surprise and delight consumers, promising an unforgettable sensory adventure.”

    The launch will roll out with a high-impact TVC, supported by a multimedia blitz across TV, digital, and print channels. Whether you’re scrolling Instagram or catching up on your favourite show, this fiery snack is bound to catch your eye. Because who doesn’t love a snack that screams bold and desi?

    This collaboration is the stuff foodie dreams are made of, and with its addictive mix of flavours, it’s destined to become the snack of the season.

    Grab a pack and let the flavours do the talking!

  • Tata Salt revives iconic jingle in ‘Desh Ka Namak’ campaign

    Tata Salt revives iconic jingle in ‘Desh Ka Namak’ campaign

    Mumbai: Tata Salt, a pioneer and market leader in India’s branded iodised salt segment, has launched a unique campaign that breathes new life into its iconic jingle, ‘Namak ho Tata ka, Tata Namak’. The multi-asset campaign celebrates the brand’s ubiquity as ‘Desh Ka Namak’, resonating with the youth and also capturing the pulse of India. It offers a new outlook with a fresh spin to the jingle while retaining its timeless signature tune.

    The 2.0 version of ‘Namak ho Tata ka, Tata Namak’ jingle promises its consumers an element of surprise and delight; it also introduces a refreshed perspective on its enduring presence in households across India. Conceptualized by Ogilvy, the campaign includes a series of 11 light hearted yet quick-witted films showcasing the jingle’s presence in various moments of a consumer’s daily life, therefore making it an omnipresent ‘Desh ka Namak’ brand.

    Through these innovative immersive experiences, Tata Salt, one of the most loved brands in the country, aims to build a deeper connection with its consumers across generations and establish itself as a brand that resonates with the values and aspirations of today’s audience.

    Commenting on the campaign, Tata Consumer Products president, packaged foods – India Deepika Bhan said, “Tata Salt is one of India’s most trusted and responsible brands. Its legacy as ‘Desh Ka Namak’ spans more than 40 years. The new campaign featuring its iconic jingle, which took birth in the 1980s, doffs a hat to the enduring appeal of the brand and its ability to evolve with the times. With this initiative, we also aim to deepen our connection with our audience and reinforce Tata Salt’s commitment to be part of their lives, promoting health and happiness.”

    Ogilvy managing partner, creative (West) Anurag Agnihotri said, “For most of our country, salt means Tata Salt. And Tata Salt means trust. It is a bond built on love. The new ‘Desh ka Namak’ campaign gives back the same love and trust that people place on a legacy, iconic brand. We put one of the most loved Tata Salt tunes back in people’s life, in moments that are as everyday as the salt itself. A movie scene, a cat, an election rally and such things. We hope everyone likes the new ‘Desh ka Namak’ campaign and loves the brand the way they always have.”

    As a pioneering brand, Tata Salt’s unwavering commitment to quality and customer satisfaction has made ‘Desh ka Namak’ one of the most loved brands. It not only sets the standard for purity of salt in the country, but also advocates for combating iodine deficiency across the nation.

  • Tata Sampann expands its staple food portfolio with vermicelli launch in South India

    Tata Sampann expands its staple food portfolio with vermicelli launch in South India

    Mumbai: Tata Sampann, the brand dedicated to delivering high-quality and tasty products, has expanded its offering of staple foods by introducing Vermicelli across the southern Indian market. The newly introduced product range comprises of three distinct variants – ‘Sorghum Millet Vermicelli,’ ‘Protein Rich Roasted Vermicelli,’ and ‘Protein Rich Seviyan Vermicelli.’  The latter two options are made with 100 per cent semolina (suji), which ensures a balance of protein and dietary fibre.

    Crafted without the addition of maida, Tata Sampann Vermicelli boasts of a remarkable protein content. If the roasted vermicelli offers a texture that is non-sticky and non-lumpy, the seviyan variant is with a source of dietary fibre, while the sorghum millet vermicelli is a wholesome blend of suji and jowar. These quick-cooking varieties transform into a delightful meal in just a span of 10 minutes once roasted, providing convenience with nutrition. Apart from satiating the taste buds, Vermicelli also contributes to a well-rounded diet. It forms a cornerstone for an array of culinary innovations, making it the perfect choice for food enthusiasts who wish to savour authentic flavours without compromising on their wellbeing.

    Commenting on the launch, Tata Consumer Products president, packaged foods (India) Deepika Bhan said, “We are delighted to introduce the Tata Sampann Vermicelli range in the Southern part of India, in line with our dedication to providing both nourishing and delectable options. As health consciousness continues to rise, consumers are increasingly seeking nutrition without compromising on flavour. Our range of Roasted, Unroasted, and Millet vermicelli is strategically positioned to cater to these evolving preferences and tap into the market’s potential. Vermicelli’s versatility makes it a food option beyond breakfast making it a wholesome option for meals throughout the day. It is a quintessential ingredient in most Indian households which now comes in premium forms that elevate everyday meals. With Sampann, we continue to satiate local tastes while delivering a wholesome choice.”

    The launch of Tata Sampann Vermicelli in the southern Indian market exemplifies the company’s commitment to providing premium quality products that consumers can trust.  The 200 g roasted vermicelli pack can be bought for Rs. 30/- (MRP incl. of all taxes) and the unroasted variant of 200 g can be bought at Rs. 22/- (MRP incl. of all taxes)    while the Millet vermicelli is priced at Rs. 30/- (MRP incl. of all taxes) for 180g. The products will be available in select premium outlets and leading e-commerce channels.

  • HUL’s Deepika Bhan to lead Tata Consumer Products’ packaged foods biz

    HUL’s Deepika Bhan to lead Tata Consumer Products’ packaged foods biz

    NEW DELHI: Tata Consumer Products (TCP) has roped in Deepika Bhan as the new president of the company’s packaged foods division in India. The appointment will come into effect from 27 April 2021.

    Bhan joins TCP from Hindustan Unilever, where she was global brand director – haircare for south Asia. She has had varied stints in sales, customer marketing, media, brand and category/ P&L roles in her career during which she has led large teams across brands and portfolios. She has also worked with PepsiCo and Tata Motors.

    “We are delighted to welcome Deepika on board to lead our foods portfolio. We aspire to build this business through agility, innovation and strengthening our brands, and Deepika will lead us in this exciting growth phase,” said Tata Consumer Products MD & CEO Sunil D’Souza.

    TCP's foods portfolio includes brands such as Tata Salt, Tata Sampann and Soulfull. In India, the company has a reach of over 200 million households, along with an annual turnover of Rs 10,000 crore with operations in domestic and international markets.

    “I’m looking forward to being part of this journey as we build the foods business on the base of the strong leadership position and iconic brands that the company has created. I’m particularly happy to be a part of the Tata Group- an organisation which is purpose-led and built on strong values,” Bhan stated.

    The announcement comes days after the consumer goods major appointed Puneet Das as president of its packaged beverages business in India and south Asia.