Tag: Deepika

  • Sunfeast Yippee! teams up with internet sensation Jasleen Kaur for a ‘WOW’ Fusion

    Sunfeast Yippee! teams up with internet sensation Jasleen Kaur for a ‘WOW’ Fusion

    Mumbai: In a ‘WOW-worthy collaboration, Sunfeast YiPPee! and Jasleen Kaur are stealing the social media spotlight. Jasleen Kaur, whose ‘WOW’ phrase has set the internet abuzz, found herself in the company of Deepika, Ranveer Singh, and Yashraj Mukhate, catapulting her to social media stardom.

    ITC’s Sunfeast YiPPee! recently partnered with this latest online sensation to promote their new creation, Sunfeast YiPPee! Wow Masala.” The result? A viral sensation that garnered over 2 million organic views in less than 24 hours!

    This partnership showcases Yippee!’s dedication to engaging with its consumers, in the most ‘WOW’ way possible.

     

     

  • Deepika Padukone’s 82°E unveils ‘Feels like home’ campaign

    Deepika Padukone’s 82°E unveils ‘Feels like home’ campaign

    Mumbai: Deepika Padukone’s self-care brand, 82°E, has unveiled its inaugural campaign film, “Feels Like Home,” celebrating the joy of practising simple acts of self-care.

    The film brings to life the ethos of 82°E in a visual collage where self-care meets skincare. The visuals capture women practising everyday self-care rituals while also caring for their skin. Real, unfiltered voices of women tell us how these rituals are simple, joyful, and feel like home.

    The 60-second brand film can be viewed on 82°E’s social media channels: Instagram, Facebook, and Youtube.

    The campaign slogan, “Feels like home,” encapsulates the sentiment and emotion associated with self-care while also building a connection with the brand’s name. Inspired by the standard meridian that passes through India, 82°E brings out the geographical aspect of home while the creative interpretation brings to life the feeling of it.

    An extension of Padukone’s beliefs, 82°E supports a holistic approach to self-care. The brand is on a mission to inspire its audience to connect with their truest, most authentic selves through joyful and effective self-care practices.

    Commenting on the campaign film, Padukone said, “Practicing simple acts of self-care consistently helps me stay grounded and enables me to feel my most centred. With 82°E, the hope is to inspire us all to prioritise our well-being by practising acts of self care that are simple, joyful, effective, and evoke the feeling of ‘home.’ Through our inaugural campaign, “Feels like home,” we bring to life the geographical aspect of home, as also captured in our brand name, alongside the creative interpretation of the emotion, all while staying true to the product promise.”

    Spring Marketing Capital founder and creative partner Arun Iyer said, “It has been a privilege to bring alive the world of 82°E. From the beginning, this project pushed us to dream and break the traditions of perfection in the category. Each product, although simple, is exquisite, rooted in Indian ethos with a global outlook. We had to bring the brand to life with the same level of craftsmanship. Our campaign thought, “Feels like home,” is brought to life via authentic, unfiltered voices while building a solid connection with the brand name.”

    IDEO executive director for global beauty Heather Boesch said, “It has been a joy to serve as a global strategic partner for 82°E since its inception. The brand is genuinely committed to elevating self-care as part of overall well-being. And while it is born in India, 82°E is for the world, and we have worked side by side with its co-founders and partners to ensure that every facet of the brand, from its products to its messaging to its aesthetics, reflects the brand’s core philosophy: rooted in India and global in its outlook and appeal. We can’t wait for the whole world to fall in love with 82°E.”

  • Tamasha ends week one with Rs 38.2 crore

    Tamasha ends week one with Rs 38.2 crore

    MUMBAI: Tamasha, thanks to its star cast, Ranbir Kapoor and Deepika, coupled with the names of SajidNadiadwala banner and Imtiaz Ali, has managed to draw a face-saving opening weekend despite all bad reviews. The film collected Rs. 38.2 crore for three days. However, the impact of bad reviews have started showing from today as the collections are indicating a major declining trend.

     

    *PremRatanDhanPayo takes a massive dive in its second week. Lack of appreciation and some degree of repeat value that most Salman Khan films enjoy is missing in this film. The second week collections are less than 15% of its first week at Rs. 23.2 crore. This takes the film’s two week total to 195.2 crore.

     

    *X Past Is Present is poor. The film collects Rs. 40 lakh in its first week.

     

    *PyaarKaPunchnama adds Rs. 20 lakh in its sixth week taking its two week tally to Rs. 61.75 crore.

     

    **Tough days for cinema chains as next two weeks have little to offer. While, they may have some hope from Hate Story 3, releasing next Friday, the week thereafter has no new releases.

     

    All eyes and expectations rest on the week of December 18 when two major films, BajiraoMastani and Dilwale, will be pitted against each other. 

  • Tamasha …….A dull show

    Tamasha …….A dull show

    Among the various genres of movies are psycho thriller and romance. Tamasha is a combination of these two and can be called a psycho-romance. The title of the film sounds like a 1980s B grade movie and does not quite go with the film, though. Like in most of his films, here too, the director, Imtiaz Ali, counts a lot on scenic locations. He has shot the romantic parts of the film in the Mediterranean island of Corsica.

    Imtiaz probably watched something like Roman Holiday before he sat down to write the film. It starts in a similar fashion, with a meeting between Ranbir Kapoor, a mid-level executive and Deepika Padukone, a tea estate tycoon. Both know that this is a temporary encounter and agree not to reveal their real names or backgrounds to each other. They also decided on not having a physical relation or body contact!

    Both explore the beautiful island and sing and dance with the local performers. Ranbir has been fond of listening to stories since his childhood—myths, legends and folk—anything. He then loves to act out the characters. He introduces himself as Don who is on the radar of the police from 12 countries. In a song he sings with Deepika, he mimics late Dev Anand. That is his idea of fun in his life.

    The holiday comes to an end and both have fallen in love but decide to stick to their agreement. However, Deepika, when she is leaving Ranbir while he is still sleeping, can’t resist her urges and gets into his bed.

    Back in India, Deepika has taken over the tea company in Kolkata from her father while Ranbir joins his dull job in Delhi. He is sincere and hardworking in his otherwise dull life. Deepika is on a visit to Delhi in connection with her business where she learns that Ranbir frequents a restaurant and decides to meet up with him. They meet and the romance resumes. Ranbir thinks it is time to pop the question and, amid a get-together with a handful of friends, he proposes to Deepika with a ring planted on a cake.

    Deepika then realizes that this is not the Ranbir she fell in love with. The Ranbir she knew in Corsica was a fun loving, happy-go-lucky man. The one she knows now in India is a dull man with a set routine with no excitement in life. He is not ambitious, does his job routinely, also meets up with her every evening, they spend time together and that is that. She does not think this is the man and this is the kind of life she wants to get into. They part. But Ranbir takes it hard. From here on, Deepika vanishes from the scene and it is all about Ranbir. He goes berserk, acts rude with people around and, finally, also misbehaves with his boss.

    Ranbir is now jobless for some months and decides to go spend some time with his parents. There is no peace here. All his life, Ranbir’s decisions had been made by his father, Javed Sheikh, because of who Ranbir’s life became what it was—mundane. Javed is upset to know about Ranbir losing his job. As is his wont, Javed starts lecturing Ranbir again leading to him walking out. Ranbir goes in search of the old man from whom he listened to stories as a child and asks him to compete his own love story which is stuck halfway. In the process, he gleans enlightenment that his story would be what he wanted it to be.

    Ranbir sheds his act of being a disciplined, mid-level white-collar worker. He takes to his real self, in dressing, behavior as well as likes and dislikes. He is now custom made for Deepika.

    Tamasha starts off by confusing the viewer. The film makes one think the couple has known each other for ages but are only putting on an act though, actually, this is their first meeting as Deepika has lost her bag with money and passport. Nobody seems to know English in Corsica and nobody would allow her to make a phone call either. Ranbir, the lone other Indian on the scene is there to help her. The romance then takes a backseat as the footage dwells on Ranbir’s troubled dual life and that makes for a boring viewing. Direction is below par with many contradiction and glitches. The film is overloaded with songs of which Matargashti… , Agar tum saath ho… and Andheri raat mein appeal. Dialogue is routine. Cinematography is pleasing. Editing is slack.

    The film has few characters, depending mostly on Ranbir and Deepika. While Ranbir has a limited range but most footage to which he can’t do justice. Deepika is vibrant and gives a good account of herself. Sadly, the chemistry the duo shared is missing here. Javed Sheikh has about three scenes and the only time he has to perform is when he has to get up from his chair.

    Tamasha is poor show.

    Producer: Sajid Nadiadwala.

    Director: Imtiaz Ali.

    Cast: Ranbir Kapoor, Deepika, Imtiaz Sheikh. 

  • ‘Besharam’ to get the widest release with 3,600 screens

    ‘Besharam’ to get the widest release with 3,600 screens

    MUMBAI: Shahrukh and Deepika starrer Chennai Express set a record by booking 3,500 screens in India. And now Ranbir Kapoor‘s much awaited film Besharam is set to create a new record by releasing in 3,600 screens in India, leaving Chennai Express behind in the race.

    This will make Ranbir Kapoor‘s comedy action drama the biggest release in Bollywood till date.

    However, Reliance Entertainment distributor head Utpal Acharya is slightly disappointed since they were looking out for 4,000 screens but the Telugu movie Attarintiki Daredi which has already released had already gained popularity in Andhra Pradesh, Tamil Nadu and other southern states.

    Besharam is slated to hit the big screens on a Wednesday i.e 2 October and will also star Ranbir‘s parents – Rishi Kapoor and Neetu Kapoor along with Pallavi Sharda playing the female lead.

  • Yamaha ropes in Deepika Padukone as ambassador for scooter range

    MUMBAI: Yamaha has appointed Deepika Padukone as the brand ambassador of its scooter range – Ray – in India.

    John Abraham will continue to be the brand ambassador of the company‘s bikes range.

    This is Padukone‘s first endorsement for an automobile brand. She will feature in the commercials of the brand that are targeted towards females, primarily below 24 years of age.

    Yamaha Motor CEO and MD Hiroyuki Suzuki said, “We are very pleased with our alliance with Deepika Padukone to endorse our scooter ‘Ray‘, which just like Deepika, signifies ‘Cool and Beauty‘. Being young, fit, sporty and stylish, Deepika has all the elements that our customers will subscribe to when they buy our scooters.”

    The company hopes that Abraham and Padukone will collectively add strength to the product line up of Yamaha and take the brand to new heights in the times to come.

    The development is in line with the company‘s effort to strengthen its brand particularly in the scooter market. The company will continue with the Yes! Yamaha campaign which was introduced a couple of years ago. As part of the Yes! Yamaha campaign, many initiatives have been launched including ‘Bring back the Joy‘ campaign and ‘Chabi Ghumao, Bike Le jao‘ contest (Turn the key, win a bike contest).