ITV

Tag: Deepender Rana

  • TCS hits hat-trick as India’s most valuable brand: Kantar BrandZ report

    TCS hits hat-trick as India’s most valuable brand: Kantar BrandZ report

    Mumbai: Tata Consultancy Services (TCS) remains the nation’s most valuable brand for the third straight year, according to the new ‘Kantar BrandZ Most Valuable Indian Brands Report’ published today. With a brand value of $49.7 billion, TCS has seen a 16 per cent rise versus last year, driven by investments in innovation, particularly in AI and digital transformation. 

    India’s top 75 most valuable brands now have a combined value of $450.5 billion, marking a 19 per cent increase from last year. Brands across diverse business sectors fuelled this growth, with 54 brands boosting their brand value over the past year. This impressive growth outpaces most other BrandZ rankings globally and closely mirrors the 20 per cent increase seen in the global top 100.

    TCS tops a strong group of seven business technology and services platforms, collectively worth almost $100 billion, and equalling 22 per cent of the total value of India’s top 75 ranking.

    Financial services brands also dominate, with 17 brands, contributing 28 per cent of the ranking’s overall brand value. HFDC Bank (No.2; $38.3bn) retains its position as India’s second most valuable brand. State Bank of India (No.5; $18.0bn), ICICI Bank (No.6; $15.6bn) and LIC (No.10; $11.5bn) also feature in the top 10.

    Zomato (No.31; $3.5bn) is this year’s fastest riser with 100 per cent growth in brand value year-on-year due to relentless innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year.

    The automotive sector has also seen impressive results, led by Maruti Suzuki (No.17; +24 per cent), Bajaj Auto (No.20; +94 per cent), Mahindra (No.30; +78 per cent), TVS (No.34; +71 per cent) and Hero (No.35; +62 per cent). Mahindra’s SUVs now make up 53 per cent of India’s passenger car market (June 2024). The success of models like XUV700, Scorpio N, and Thar, which continue to see high demand and long waiting periods, has solidified Mahindra’s leadership in mid and premium SUVs.

    Rising disposable income and a growing middle class are driving demand for vehicles, shifting car ownership from a status symbol to a necessity. Improved infrastructure, government support for EVs and strong export growth expectations are further fuelling the industry’s momentum.

    India’s motorised two-wheel vehicle market is bouncing back, driven by a recovering economy and rising demand for personal transportation. Key factors include urbanisation, the need for affordable transport, and a growing young population. New models with advanced technology are also fuelling growth, meeting diverse consumer needs.

    Seven brands debut in India’s brand ranking this year, including jewellery retail brands CaratLane (No.45; $2.7bn) and Kalyan Jewellers (No.71; $1.6bn) and Real Estate brand, Lodha (No.63; $1.9bn). Godrej Properties (No.70; $1.66bn) also re-enters the ranking.

    Deepender Rana

    Kantar executive managing director, insights, South Asia – Deepender Rana said, “Strong brands consistently outperform the market. Over the past year, the companies behind India’s Top 75 brands have achieved an impressive 52 per cent stock market growth, outpacing the 37.6 per cent growth for the Sensex. Brands that thrive are those that create a Meaningful Difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections. The top performers in this brand ranking have excelled by embracing disruption and innovation, leading to significantly higher growth.” 

    Kantar BrandZ top 10 most valuable Indian brands 2024

    Rank 2023 Rank 2024 Brand Category Brand Value 2024 (US$ M)
    1 1 Tata Consultancy Services Business Technology and Services Platforms 49,657
    N/A 2 HDFC Bank Financial Services 38,286
    4 3 Airtel Telecom Providers 29,856
    3 4 Infosys Business Technology and Services Platforms 25,221
    5 5 State Bank of India Financial Services 17,979
    6 6 ICICI Bank Financial Services 15,604
    8 7 Jio Telecom Providers 13,744
    7 8 Asian Paints Paints 13,555
    10 9 HCL Tech Business Technology and Services Platforms 11,815
    11 10 LIC Financial Services 11,499

    India’s GDP growth outlook is bright, with an expected 8.2 per cent increase compared to the global average of 3.1 per cent, potentially positioning the country as the world’s third-largest economy by 2030. However, despite strong investor confidence, large brands face a looming challenge: a long-term decline in demand power. While they may remain stock market favourites for now, they risk losing relevance in the minds of consumers if they don’t adapt to shifting expectations.

    Soumya Mohanty

    Kantar’s MD & chief client officer, insights, South Asia – Soumya Mohanty said, “It’s not enough to make consumers want to buy, brands must build their saliency and relevancy across all touchpoints, from advertising to in-store experiences. Successful brands create a consistent presence that resonates with consumers, driving both awareness and loyalty. Those that thrive have combined strategic reach with compelling, creative messaging to capture consumer attention and drive significant brand growth.”

    Other key highlights from the Kantar BrandZ most valuable Indian brands report include:

    • Opportunity to expand beyond national borders: Many Indian brands remain heavily reliant on the domestic market, benefiting from a stable local economy. However, the global market of 6.7 billion people remains largely untapped, with overseas contribution accounting for only 26 per cent of the top 75 Indian brands. Indian brands must expand beyond their borders to unlock their full potential on the global stage.  
       
    • A blueprint for brand growth: Kantar’s new blueprint for brand growth is designed to help businesses build profitable, strong and sustainable brands in recognition that being meaningfully different to more people is a key driver for growth. While maintaining meaningful difference is a global challenge, it is more pronounced in India. With over 20 per cent of Indian brands lagging in this area, the need to adapt and differentiate is more critical than ever to remain competitive and see long-term growth.

    The Kantar BrandZ Most Valuable Indian Brands ranking, report and extensive analysis are available now at www.kantar.com/campaigns/brandz/india   

    Built on Kantar’s meaningful different and salient framework, BrandEvaluator is an innovative tool that delivers a robust brand equity assessment in as few as four days, empowering strategic decisions that drive sales and growth.

  • Kantar Brandz Report: Tata Consultancy Services retains its crown as India’s most valuable brand

    Kantar Brandz Report: Tata Consultancy Services retains its crown as India’s most valuable brand

    Mumbai: Tata Consultancy Services (TCS) has retained its number one position in the 10th anniversary edition of Kantar BrandZ Top 75 Most Valuable Indian Brands Report for the second consecutive year, with a brand value of US$43 billion. TCS continues to successfully capitalise on global demand for digital transformation, despite a tough year for the business technology category in general. HDFC Bank, Infosys and Airtel also hold on to their top four positions, while State Bank of India rises one place to enter the Top 5.

    India’s Top 75 brands have a combined brand value of $379 billion, a decline of four per cent from 2022 – a modest decrease given the ongoing economic volatility across most of the world. This is testament to Indian brands’ resilience, stability and consistency. The decline has been driven by brands in the Business Technology and Services Platforms category, which have a major presence in international markets, and therefore have been impacted by global pressures, recession threats and geopolitical instability.

    The Automotive category produced the Top 75’s two fastest risers: TVS (No.51; $1.90bn) and Mahindra (No.47; $2.01bn) and achieved the second highest category growth at 19 per cent. India’s automotive brands have quickly responded to changing consumer needs, notably the shift in preference from hatchbacks to SUVs, and the demand for electric vehicles.

    TVS gained 59 per cent in value and leapt 24 places thanks to a number of successful product launches and a 10-year partnership with BMW that gives it leverage in markets such as Europe, the US and Canada. Mahindra, which grew its value by 48%, has made itself incredibly meaningful in Indian consumers’ eyes, and has also significantly boosted its salience.

    The ranking’s 16 Financial Services brands contribute the biggest chunk of its total value. They grew six per cent, thanks to the boom in digital banking, led by Axis Bank (No.17; +28 per cent) and ICICI Bank (No.6; +18 per cent).

    Telecom providers also performed strongly, resulting in a 17 per cent rise in total brand value. Airtel (No.4; +29 per cent) took full advantage of the end of the price wars to focus on what makes it special and relevant to Indian consumers’ lives. This included offering differentiated digital services, such as the Xstream entertainment app and Wynk music app. Airtel has also successfully leveraged the rapidly increasing demand among businesses for data and connectivity related solutions, and digital products that enable the delivery of an enhanced omni-channel customer experience.

    There are four newcomers to the 2023 Indian brand ranking, plus two re-entrants. PhonePe – the highest entry at No.21 – has quickly become India’s leading digital payment app by investing heavily in the strength of its infrastructure, building connections with partner banks, and developing a huge network of merchant acceptance points. Also making their debut are fintech brand Cred (No.48; $2.0bn), photo and video sharing app ShareChat (No.67; $1.33bn) and entertainment platform Star (No.71; $1.30bn).

    2023 is the 10th ranking of India’s most valuable brands, during which time the Top 50 have increased almost fivefold in value, from $69.6bn in 2014 to $339.9bn in 2023. The last decade is a story of strength and resilience: 33 of the brands in the current Top 75 were also in the 2014 ranking. The companies behind India’s most valuable brands have consistently outperformed the key market indices – the SENSEX and the NIFTY50 – with share price growth over 10 years of 99.6 per cent compared with 83.2 per cent and 81.7 per cent respectively.

    Kantar BrandZ Top 10 Most Valuable Indian Brands 2023

    Kantar executive managing director- South Asia, insights division Deepender Rana says, “It has been India’s decade. Our GDP has almost doubled with an 82 per cent growth, while the world GDP has grown at 30 per cent. This delta is even more when it comes to the most valuable Indian brands, which have almost quintupled in value (4.9 times), compared to the most valuable global brands, which have grown by 2.4 times. So Indian brands are significant value creators for our economy. We expect this trend to accelerate in the next decade as Indian brands don’t just thrive in India, but also explore growth overseas in their quest to become true multinational giants. Our IT services brands have already done that, with TCS and Infosys already featuring in the Top 100 Most Valuable Global Brand list. The strongest Indian brands have forged powerful connections by consistently adding value to people’s lives, and consumers see them as different to their rivals in ways that really matter. Brands must keep investing in building equity to create future demand, even as they capture existing demand which requires a better balance between short- and long-term strategy.”

    Kantar managing director & chief client officer- South Asia, insights division Soumya Mohanty added, “There is great diversity within the India Top 75: they are a combination of established names and dynamic young brands, both global and local in footprint. What they have in common is their ability to be essentially Indian. Through a deep and detailed understanding of consumers in the market, and adopting the local culture and ethos, even huge international brands are seen and cherished as ‘homegrown’. The trust and loyalty this engenders has helped Indian brands to suffer less and recover more quickly from the storms that have buffeted them over the past 10 years.”

    Other key highlights from the Kantar BrandZ Most Valuable Indian Brands report include:

    ·         Sustainability credentials have a major influence on consumer decision-making – almost nine per cent of Indian brands’ Demand Power – a Kantar BrandZ measure of the ability to drive predisposition to buy – comes from perceptions around sustainability. However, only 8% of brands in India are seen as leaders in this area, compared to 11 per cent globally, indicating an opportunity for those that can do more.

    ·         Differentiation is key to commanding Pricing Power – the ability to justify price charged. Brands that have grown in both Demand Power and Pricing Power over the last year did so by being Meaningfully Different. There are different routes to being perceived as differentiated: a brand could be seen as distinct, to be a specialist, or to have purpose.

    ·         The strength of the domestic economy has acted like a shield – Overseas contribution for the Top 30 Indian brands accounts for 31 per cent of brand value, compared with 47 per cent for Japan, 59 per cent for the UK, and 85 per cent for France. This has protected the ranking from the worst effects of international volatility. 

  • Mary George Parayil appointed as principal – Kantar Analytics India

    Mary George Parayil appointed as principal – Kantar Analytics India

    Mumbai: Kantar, the world’s leading marketing data and analytics company, has appointed Mary George Parayil as principal – Kantar Analytics India. Parayil has been a part of Kantar Analytics for the last 10 years, having managed global engagements as part of the global analytics hub in Bengaluru before taking on the responsibility of the Indian market. Parayil’s expanded responsibilities confirm the company’s continued growth trajectory in the market.

    Recent additions to the analytics portfolio include UMMO (Unified Marketing Measurement & Optimization), a cookie-less unified measurement solution that provides highly scalable, AI-powered, unified measurement of online and offline media, and Digital Mirror, an NLP-based digital analytics solution that decodes digital footprints using AI, helping brands to understand people more holistically – from unknown personality traits to emerging trends and detailed media consumption habits.

    Kantar executive managing director South Asia – insights division Deepender Rana commented, “Our clients already use the power and precision of Kantar’s analytics solutions to answer critical business questions. Clients use our pricing analytics offer to enhance profitability and combat inflation. CrossMedia helps allocate campaign budgets across media for optimal brand outcomes. Our AI-infused solutions are a natural evolution of our offer. Link AI is helping our clients test hundreds of creative assets, including digital ones, cost-efficiently in a matter of hours. UMMO uses AI for real-time advice on media allocation to optimise short- and long-term sales. Advanced technology capability is core to Kantar’s differentiation, and we will continue to invest in this area, helping businesses grow with speed and profitability.”

    Kantar MD & chief client officer South Asia – insights division Soumya Mohanty said, “Kantar in India is the leader in brand measurement, and as our client teams work closely with Mary, it will further amplify our ability to provide end to end solutions to modern-day brand problems.”

    In her new role, Parayil will report into Kantar lead – innovation South Asia – insights division Ranjana Gupta and will continue to be based in Bengaluru.

    Kantar Analytics is a global network of over 1,500 data scientists, analytics consultants, technologists, and designers. Kantar’s analytics offer delivers world-class thinking, innovative technology, and solutions to help clients achieve differentiation across the entire marketing journey.