Mumbai: Collective Artists Network, in partnership with Pinterest, has created one lakh shoppable content pieces for Myntra, marking a major milestone for an affiliate marketing campaign of this scale. This tech-driven content production highlights the potential for creator commerce platforms.
During the Myntra Big Fashion Festival, 30K shoppable content pieces went live within two weeks. The collaboration reflects Collective’s commitment to fostering growth opportunities for creators and strengthening their presence in the affiliate marketing space.
“Our collaboration with Pinterest and Myntra has been instrumental in enabling us to push boundaries and set new benchmarks in affiliate marketing,” said Collective Artists Network founder & group CEO Vijay Subramaniam. “By leveraging automation and deep insights, along with a new media approach to business, we have empowered creators to drive engagement, while enabling brands like Myntra to directly tap into the scalable trend-driven commerce landscape.”
Myntra’s senior director – performance marketing Deepash Jain said, “Our collaboration with Collective Artists Network has been incredibly fruitful. The Big Fashion Festival is one of our biggest events and we’re thrilled to witness this milestone in affiliate marketing by creating 1 lakh shoppable content pieces on Pinterest. We’re always innovating to support the growth of the creator ecosystem and this collaboration is a testament to that.”
The campaign has scaled successfully, offering technology-driven insights into trend-based content-to-commerce models. These insights help brands and creators better understand consumer behavior and leverage trends for more targeted strategies, enhancing the shopping experience on platforms like Pinterest, which drives real conversions.
With one lakh shoppable Myntra content pieces live, Collective Artists Network’s campaign marks the largest content effort in the affiliate marketing space within a short timeframe, highlighting a significant milestone in creator-led commerce.