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Tag: Deepali Agarwal

  • Philips India launches the OneBlade Cup

    Philips India launches the OneBlade Cup

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces the launch of the OneBlade Cup – a thrilling tournament dedicated to discovering the next top BGMI team in India. This competition offers gamers and enthusiasts the chance to showcase their skills and compete for glory.

    With this initiative, Philips continues to empower budding gamers to #MoveFearlessly both in their grooming routines and their gaming endeavors. The OneBlade Cup is more than just a tournament; it’s a celebration of talent, ambition, and innovation, encouraging Gen Z to push their limits and chase their dreams without hesitation.

    Recognizing the potential in students across the nation who turn to gaming and esports, Philips aims to bridge the gap by offering a platform for those who aspire to excel in the professional gaming world. This tournament is open to all, giving everyone the opportunity to compete against the best and prove their mettle.

    Commenting on the launch, Philips Indian subcontinent’s business head – personal health Deepali Agarwal said, “At Philips, innovation is our driving force. We are not just about products; we are about experiences that resonate deeply with our audience. With the OneBlade Cup, we are diving headfirst into the world of dynamic youth, those who live life fearlessly and demand solutions that match their pace. Our commitment to empowering them is unwavering. The OneBlade Cup is more than just a tournament; it is an opportunity for participants to showcase their talent, take on new challenges, and achieve greatness.”

    Commenting on Philips’ entry into one of India’s biggest esports IPs, BGMI Masters Series (BGMS), NODWIN Gaming co-founder and MD Akshat Rathee said “Philips is one of the largest legacy brands globally, and for them to integrate further into the esports space with their own tournament, recruitment of young talent and giving them a chance to compete on a large platform like BGMS 2024 is a testament to their commitment. This development is monumental and will have a notable impact on the overall Indian esports ecosystem. We at NODWIN are thrilled to partner with Philips in facilitating the tournament and look forward to hosting Team OneBlade at BGMS 2024!”

    Philips has a longstanding commitment to innovation, continuously offering cutting-edge solutions to its consumers. By partnering with prominent gaming brands for OneBlade, Philips is dedicated to inspiring today’s youth to #MoveFearlessly, embracing their unique identities and passions through gaming and grooming.

    The OneBlade Cup will feature teams of four players engaging in qualifiers to make it to the top 16. The competition is fierce, and only the best team will earn the Philips sponsorship and qualify for BGMS.

    Register yourself and your team now for the OneBlade Cup 2024 by clicking on the microsite: https://philips.nodwingaming.com/

  • Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Philips India teams up with Sunrisers Hyderabad and Kolkata Knight Riders as Official Grooming Partners for IPL 2024

    Mumbai: Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology and innovation, proudly announces its partnership with two prestigious Indian Premier League (IPL) teams, Sunrisers Hyderabad (SRH) and Kolkata Knight Riders (KKR), as their official grooming partner for the IPL 2024 season. This collaboration aims to harness the unparalleled popularity of cricket in India to spotlight Philips grooming products under the narrative “Groom like a Pro, Play Like a Pro,” aligning seamlessly with the brand’s ethos of excellence and performance.

    As cricket aficionados enjoy the thrilling matches of IPL 2024, Philips India elevates the grooming routines of players and fans alike, urging them to present their best selves on and off the field. This partnership underscores Philips’ dedication to cricketers and individuals, enabling them to achieve a professional trim with our innovative grooming solutions.

    In this collaboration, players from Sunrisers Hyderabad proudly display the Philips India logo on their headgear, amplifying brand visibility both on-ground and across digital and social media platforms throughout the tournament. Additionally, Philips India plans to curate personalized experiences in various cities, featuring contests and events where fans can win exclusive signed merchandise from their favorite players.

    Through these initiatives, Philips India seeks to forge authentic connections between fans and their cherished teams, while reinforcing the brand’s superiority exemplified by the Philips Multigroomer. By inspiring a generation of cricket enthusiasts to groom like professionals, Philips aims to instill confidence that enhances performance, ultimately shaping a new standard of grooming excellence in the realm of cricket.

    Philips Indian Subcontinent, business head – personal health Deepali Agarwal commented, “We are delighted to join forces with Sunrisers Hyderabad and Kolkata Knight Riders as their official grooming partner for the IPL 2024 season. Cricket and grooming share a common thread of precision, skill, and confidence, and we are excited to champion this synergy with our advanced grooming products. Through this association, we aim to inspire men across India to groom like professionals and unleash their full potential, mirroring the ethos of our brand.”

    Expressing their enthusiasm about the collaboration, the owners of Sunrisers Hyderabad and Kolkata Knight Riders shared their thoughts:

    Sunrisers Hyderabad CEO K Shanmugan stated, “We are thrilled to welcome Philips India on board as our official grooming sponsor for the upcoming T-20 season. As we deliver exceptional performances on the field, it is equally important for our players to maintain their grooming standards. With Philips’ expertise in grooming solutions, we are confident that our players will look their best and feel confident, contributing to their overall performance.”

    Kolkata Knight Riders, CMO Ninda Dey added, “The association with Philips India comes at an opportune moment for Kolkata Knight Riders as we embark on another exciting journey this season of T20. Grooming plays a crucial role in the lives of our players, and partnering with Philips allows us to provide them with the best grooming tools and products. Together, we aim to set new benchmarks of excellence on and off the field.”

  • Philips launches #BarberKeBarabar campaign for its all-in-one trimmer

    Philips launches #BarberKeBarabar campaign for its all-in-one trimmer

    Mumbai: Philips India revolutionizes male grooming with its latest campaign, #BarberKeBaraber, aimed at empowering men to achieve professional grooming standards in the comfort of their homes. The campaign spotlights cricket icon Virat Kohli showcasing the Philips All-in-One Trimmer with its Twin Trim blades as the quintessential tool for achieving salon-like precision, underscoring the brand’s commitment to provide high-quality grooming solutions.

    The campaign film prominently highlights Virat Kohli, the grooming brand ambassador for Philips, renowned for his distinctive style. Kohli plays a central role in the video effectively conveying the attributes of the Philips All-in-One Trimmer. The campaign highlights the unique Twin Trim blades, which ensure a precise trim and deliver a polished, professional finish in the convenience of one’s home. The campaign’s tagline, “#BarberkeBaraber,” succinctly encapsulates the aspiration to achieve a grooming experience of professional calibre, akin to the expertise offered by a skilled barber.

    Commenting on the campaign, Philips Indian subcontinent business head – personal health Deepali Agarwal stated, “At Philips, we’re constantly pushing the boundaries of innovation, and creating meaningful experiences for our consumers. With the #BarberKeBaraber campaign, our objective is to enhance the grooming journey for men in India by offering a product that guarantees an even trim and a polished finish within the comfort of their homes. The Philips All-in-One Trimmer underscores our dedication to provide top-notch grooming solutions for men. With this campaign our aim is to empower men to groom with confidence and ease at their convenience.”

    The Philips All-in-One Trimmer stands as a grooming powerhouse, delivering an impressive 120 minutes of cordless operation with just a one-hour charge. It offers multiple options to consumers in the form of it 7000 series and 9000 series. Boasting multiple attachments, it offers a comprehensive solution for grooming from head to toe.  Its advanced Twin Trim blades are meticulously engineered to guarantee maximum precision in every trim. Embrace the transformative shift in grooming standards with the Philips All-in-One Trimmer and actively engage in the ongoing discourse regarding contemporary male grooming. Elevate your grooming experience with a device that epitomizes efficiency, precision, and innovation.

  • Youthbeat bags Philips India’s youth marketing mandate

    Youthbeat bags Philips India’s youth marketing mandate

    Mumbai: Youthbeat, the youth marketing wing of Sociowash, one of India’s leading advertising agencies has been awarded the youth marketing mandate of Phillips. The agency will be responsible for building a community of young individuals who can make Philips more relevant and popular among young consumers. The Delhi office of Youthbeat will handle this account.

    As per the mandate, the key objective of Youthbeat would be to create a dynamic pool of young people who will bring together like-minded individuals, creating a platform for them to engage with the brand and each other. Youthbeat intends to shift perceptions of Philips among its target audience through strategic collaborations with youth ambassadors and implementing micro-influencer programs. Youthbeat’s influencer marketing vertical will leverage its expertise to navigate the brand toward its intended audience.

    Youthbeat is well-equipped to assist Philips in working with youth ambassadors and developing campaigns tailored to their tastes. The spotlight will be on promoting Philips OneBlade with its move fearlessly campaign, and Philips Hair Straightener with nourishcare technology with its No Heat Damage campaign, elevating them to hero status among the target audience.

    Speaking on the association, Philips Indian subcontinent business head, personal health Deepali Agarwal said, “Our offerings, Philips OneBlade and Philips hair straightener with NourishCare Technology, are strategically crafted to resonate with the discerning and bold Gen Z demographic. We recognize the importance of fostering a lasting connection with our consumers, ensuring that their unique preferences are comprehensively understood. The collaboration with Youthbeat positions Philips to adeptly comprehend and exceed the expectations of this emerging generation, solidifying our brand’s relevance and resonance in the evolving market landscape.”

    Commenting on the collaboration, Youthbeat co-founder Raghav Bagai said, “We are committed to leveraging our experience to help Philips navigate the evolving landscape of youth marketing. Our commitment is to not only build a vibrant community around Philips but also to redefine how the brand connects with its audience. Together, we look forward to creating a narrative that paves the way for a future where innovation and engagement seamlessly intersect.”

  • Philips introduces hair straightener with NourishCare technology

    Philips introduces hair straightener with NourishCare technology

    Mumbai: Philips India introduced hair straightener designed to style with no heat damage with NourishCare Technology. This straightener boasts of specially designed serum strips infused with hair nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting them from heat damage. This technology locks in moisture that is usually lost due to heat and gives nourished, healthy-looking hair.

    Commenting on the new launch, Philips Indian Subcontinent business head- personal health Deepali Agarwal said, “Embodying our commitment to continuous innovation and consumer well-being, the introduction of the Hair Straightener with NourishCare Technology marks a very big milestone in our journey at Philips. In line with our purpose of empowering young Indian consumers to care for their specialness, we are committed to delivering technology that not only meets but exceeds the evolving and intricate needs of our consumers. The Philips Hair Straightener with NourishCare Technology, proudly ‘Made in India,’ incorporates cutting-edge technology, offering a superior hair nourishing and styling experience without compromising on hair quality and health. Our brand ambassador, Alia Bhatt personifies the spirit of effortless style and resonates with the empowered individuals we aim to serve. With our campaign, we want to convey the transformative experience of using NourishCare Technology, where styling and hair protection coexist seamlessly.”

    Today we are launching our campaign film that captures the key consumer barrier of heat damage due to styling and how our innovative technology addresses this and brings joy to our consumers. With Alia being the face of the campaign, it simply adds a touch of glamour with authenticity and credibility for – ‘No heat damage. Just gorgeous, straight hair’. She added.

    Alia Bhatt, brand ambassador of Philips Beauty elaborates on the launch of Philips Hair Straightener with NourishCare Technology, saying, “As someone who believes self-expression is really an important layer of who I am, being the face of the much-awaited launch of Philips NourishCare Hair Straightener fills me with excitement. More than just a styling tool, it’s a statement urging everyone to effortlessly embrace their unique style without the constant worry of heat damage. Philips, at the forefront of innovation rooted in consumer needs, also sets a great example of the amalgamation of beauty with technology that truly cares and the TVC reflects exactly this. Here’s to styling with care with Philips and celebrating individuality.”

    This cutting-edge device not only delivers an unparalleled nourishing and styling experience but also serves as a testament to pioneering innovation by enabling styling without heat damage. This unique technology forms a protective coating on hair to prevent water loss caused due to heat and hence locks in moisture. The inclusion of serum strips enriched with nourishing ingredients like Vitamin E and Moroccan Argan Oil along with Kerashine care provides the ultimate styling experience with a result of softer, smoother, shinier and healthy-looking hair. The straightener comes with easy clip-on, clip off heat resistant brackets and replaceable serum strips uniquely designed to work with this straightener. The replaceable serum strips will be available for repurchase separately.

    The product will be available for purchase at www.shop.philips.co.in and at other online and offline channels for the following variants:

    Witness the all-new product launch by Alia Bhatt :