ITV

Tag: Deepak Rajadhyaksha

  • Blitz ensures buzz around Sanyukt’s replacement elderly love-story “Aisi Deewangi…”, on air from 22 May

    Blitz ensures buzz around Sanyukt’s replacement elderly love-story “Aisi Deewangi…”, on air from 22 May

    MUMBAI: They were born to hate … but destined to love! Zee TV’s next primetime fiction offering Aisi Deewangi … Dekhi Nahi Kahin is an action-packed love story of two young passionate souls, the dynamics between whom are more likely to develop into intense hatred rather than love. Based in the hinterlands of Gujarat, the story focuses on Tejaswani and Prem, but the epicenter of all the drama is Dharam Singh Rathod, Prem’s father and a dreaded don of yesteryears.

    Tejaswani and Prem are poles apart in personality and come from diverse family backgrounds. With Tejaswini’s father being an honest, upright, martyred cop, nothing between her and Prem could even be faintly similar. It is circumstances that result in them fiercely locking horns. The show starts on 22 May, airs every Monday to Friday at 7:30 PM, only on Zee TV.

    The 52-year-old retired don Dharam Singh Rathod has a constant fear that his past will come back to haunt him in the present. His son Prem is a spirited, young man with swagger bordering on arrogance, his own set of strong principles and above all, an undying devotion to his much revered, influential father. Tejaswini, having lost her father at a tender age, is a feisty, firebrand who stands up tall and strong for fairplay and justice. She is physically strong and agile, can crumble someone’s confidence with the power of her penetrating eyes.

    Tejaswani has grown up hearing stories of her father’s valour and courage. He was in the police department and died to become a martyr fighting evil. She, in a turn of events, finds out that her father was mercilessly killed in a crowded market by none other than Dharam Singh Rathod. What ensues then is a dramatic, action-packed, romance that is tainted with the thirst for revenge.

    Veteran Gujarati theatre and film actor Rasik Dave will play the character of Dharam Singh Rathod, who doesn’t instill fear in people but still commands respect! After a series of auditions, debutante Jyoti Sharma has been cast as Tejawani. The handsome Pranav Misshra will be seen making his debut as the hero of the show.

    The show is supported by a high-decibel marketing campaign that will bring alive the concept through a thought mnemonic of ‘Deewangi meter’ across mediums – print, radio and outdoor. Digitally, the channel has collaborated with user-generated content website AKKARBAKKAR.COM to showcase eight real life stories of love against all odds. On radio, RJ’s will engage the listeners with real-life, absolutely fun and uncanny deewangi stories and key markets will see interactive and distinct outdoor hoardings.

    Deepak Rajadhyaksha, Deputy Business Head Zee TV shares, ‘Aisi Deewangi … Dekhi Nahi Kahin is an action-packed love story – our single-screen mass entertainer on television. It is a rollercoaster of fiery emotions, friction, power-play, love, deceit, manipulation, revenge and much more. It explores love against all odds, love between the most unlikely. The show has all the essential elements of a complete entertainer with universal appeal, cutting across barriers of age, gender or class. We have a robust, innovative 360-degree marketing campaign to ensure optimum buzz around the show in its launch phase. Aisi Deewangi .. Dekhi Nai Kahin replaces our family drama Sanyukt at 7:30PM, a show that was a differentiated concept on television with its lead pair being an elderly couple.’

    The show is produced by Dee Jaa Films and Pixx Entertainment. Producer Aastha R. Naad from Dee Jaa Films shares, ‘Aisi Deewangi.. Dekhi Nai Kahin is the first show on Indian television to explore unforeseen aspects of a retired don’s personality, his values, aspirations, fears and insecurities. Our leading lady Tejaswini is truly aspirational and inspiring, constantly standing up for justice. Tejaswini represents the woman of today, who is not purely emotional but has a sense of balance between emotions and righteousness. She thinks from both her right and left brain. Her sense of justice is strong enough to even make her lock horns with her own family members if need be. Each of our show’s characters are strong, well-etched and author-backed with intense drama that will unfold between them at a racy pace. It’s an entertaining love story and has the masala of both film and television amalgamated in to one”.

    Will an undeniable spark ignite between Tejaswini and Prem against the backdrop of Dharam Singh Rathod’s underworld history?

  • Zee TV launches its first fiction show of 2017

    Zee TV launches its first fiction show of 2017

    MUMBAI: Zee TV’s first fiction offering of 2017 – ‘Woh … Apna Sa’ is a unique concept that questions prevalent mindsets, pre-conceived notions and the over-generalizations that surround the institution of marriage, love and the eternal quest of finding one’s true soulmate. The show takes a look at how some relations don’t go the way you expect them to while a few others, ones that you probably don’t expect, go on to make a huge positive difference in our lives. Produced by Siddharth Malhotra’s Alchemy Films, ‘Woh … Apna Sa’ asks “Who really is your true soulmate?”.

    The show has a promising cast. While the talented Sudip Sahir has been roped in to play the male protagonist Aditya Jindal, a family man willing to sacrifice everything to keep his family happy. The gorgeous Ridhi Dogra will play his wife Nisha, an extremely materialistic woman who believes that money is supreme and can buy love as well. The popular Disha Parmar will play the role of Jhanvi, a young woman whose simplicity, upbringing & values form the backbone of her mature personality. Jhanvi has an extremely positive outlook in life and believes that every problem comes with its own unique solution. Seasoned actor Amit Behl will essay the character of Dharmesh Jindal, Aditya’s Chachaji. Dharmesh’s family is his first priority and he believes in maintaining a perfect balance between professional and personal life.  The show is written by Raghuveer Shekhawat. With an impressive ensemble cast presenting a concept ahead of its times, this show is bound to create waves on the tube!

    The show is produced by Siddharth Malhotra under his banner, Alchemy Films Private limited. The company aims to create content for various networks and online portals, eventually also branching into Theatre and Feature Films. Siddharth was so far associated with his family company Cinevistaas. Siddharth, who recently branched off as a producer has been creatively associated with shows like Dil Mill Gaye, Ek Haseena Thi, Sanjeevani and many others.

    Zee TV deputy business head Deepak Rajadhyaksha said, “Just as we are completing our audition phase of our upcoming reality series, Sa Re Ga Ma Pa Lil Champs, we are delighted to announce Woh…Apna Sa as the first fiction offering of 2017. This engaging and compelling story is produced by Siddharth Malhotra. It’s a mature and sensitive concept around three well etched out characters that has been enacted by an impressive ensemble cast. With its unique storyline, the show will surely entertain the audience.”

    Malhotra said, “This will be my first venture in partnership with Zee TV and the experience has been great so far. We’ve always wanted to present audiences with unique concepts that get people to pause and introspect and Woh…Apna Sa, with its differentiated subject and treatment, will certainly be a conversation starter. We are speaking of the power of a soulmate and the difference finding one can bring to your life. When some vital relationships fail and don’t go as per plan, one sometimes finds a glimmer of hope in a person other than your spouse. It does not have to mean an extra-marital affair, that soulmate could be anyone who gives you solace from the chaos of your life, reinstates your faith in love and companionship. It’s a mature subject that we plan to address sensitively. Woh…Apna Sa is a novel concept on television. We look forward to entertaining audiences with this endearing and compelling story”. ‘Woh… Apna Sa’ will premiere on 23 January at 10pm, and air every Monday to Friday.

    Also Read:   Hindi GECs to be bigger and better in 2017

    Also Read:   Malhotra’s Alchemy to launch five shows in ’17

  • Zee TV launches its first fiction show of 2017

    Zee TV launches its first fiction show of 2017

    MUMBAI: Zee TV’s first fiction offering of 2017 – ‘Woh … Apna Sa’ is a unique concept that questions prevalent mindsets, pre-conceived notions and the over-generalizations that surround the institution of marriage, love and the eternal quest of finding one’s true soulmate. The show takes a look at how some relations don’t go the way you expect them to while a few others, ones that you probably don’t expect, go on to make a huge positive difference in our lives. Produced by Siddharth Malhotra’s Alchemy Films, ‘Woh … Apna Sa’ asks “Who really is your true soulmate?”.

    The show has a promising cast. While the talented Sudip Sahir has been roped in to play the male protagonist Aditya Jindal, a family man willing to sacrifice everything to keep his family happy. The gorgeous Ridhi Dogra will play his wife Nisha, an extremely materialistic woman who believes that money is supreme and can buy love as well. The popular Disha Parmar will play the role of Jhanvi, a young woman whose simplicity, upbringing & values form the backbone of her mature personality. Jhanvi has an extremely positive outlook in life and believes that every problem comes with its own unique solution. Seasoned actor Amit Behl will essay the character of Dharmesh Jindal, Aditya’s Chachaji. Dharmesh’s family is his first priority and he believes in maintaining a perfect balance between professional and personal life.  The show is written by Raghuveer Shekhawat. With an impressive ensemble cast presenting a concept ahead of its times, this show is bound to create waves on the tube!

    The show is produced by Siddharth Malhotra under his banner, Alchemy Films Private limited. The company aims to create content for various networks and online portals, eventually also branching into Theatre and Feature Films. Siddharth was so far associated with his family company Cinevistaas. Siddharth, who recently branched off as a producer has been creatively associated with shows like Dil Mill Gaye, Ek Haseena Thi, Sanjeevani and many others.

    Zee TV deputy business head Deepak Rajadhyaksha said, “Just as we are completing our audition phase of our upcoming reality series, Sa Re Ga Ma Pa Lil Champs, we are delighted to announce Woh…Apna Sa as the first fiction offering of 2017. This engaging and compelling story is produced by Siddharth Malhotra. It’s a mature and sensitive concept around three well etched out characters that has been enacted by an impressive ensemble cast. With its unique storyline, the show will surely entertain the audience.”

    Malhotra said, “This will be my first venture in partnership with Zee TV and the experience has been great so far. We’ve always wanted to present audiences with unique concepts that get people to pause and introspect and Woh…Apna Sa, with its differentiated subject and treatment, will certainly be a conversation starter. We are speaking of the power of a soulmate and the difference finding one can bring to your life. When some vital relationships fail and don’t go as per plan, one sometimes finds a glimmer of hope in a person other than your spouse. It does not have to mean an extra-marital affair, that soulmate could be anyone who gives you solace from the chaos of your life, reinstates your faith in love and companionship. It’s a mature subject that we plan to address sensitively. Woh…Apna Sa is a novel concept on television. We look forward to entertaining audiences with this endearing and compelling story”. ‘Woh… Apna Sa’ will premiere on 23 January at 10pm, and air every Monday to Friday.

    Also Read:   Hindi GECs to be bigger and better in 2017

    Also Read:   Malhotra’s Alchemy to launch five shows in ’17

  • ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

    ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

    MUMBAI: ZEEL has elevated Akash Chawla and Deepak Rajadhyaksha for key roles in Zee TV to drive the organizations goals.

    In addition to his current portfolio as Business Head- Essel Vision Productions Limited/Zee Studios, Chawla will now also take charge as the Business Head of Zee TV. In his earlier broadcasting stint, Chawla has successfully spearheaded the marketing function for the flagship and national channels like ZeeTV, Zee Cinema and Zee Classic.

    He has also played a pivotal role in the launch of channels like &pictures, Zee Anmol and Zindagi. All the functions of Zee TV like marketing, research and PR will align with Chawla.

    Meanwhile, Deepak Rajadhyaksha, who has been successfully leading the role as the Business Head of Zee Marathi, will now take charge as the Deputy Business Head, Zee TV. He will report to Akash Chawla. The entire programming, OAP and Operations team would align and report to Rajadhyaksha.The duo will work closely with ZEEL – MD & CEO, Punit Goenka to bring Zee TV towards its leadership journey.

  • ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

    ZEEL’s Akash Chawla replaces Pradeep Hejmadi as Business Head of Zee TV

    MUMBAI: ZEEL has elevated Akash Chawla and Deepak Rajadhyaksha for key roles in Zee TV to drive the organizations goals.

    In addition to his current portfolio as Business Head- Essel Vision Productions Limited/Zee Studios, Chawla will now also take charge as the Business Head of Zee TV. In his earlier broadcasting stint, Chawla has successfully spearheaded the marketing function for the flagship and national channels like ZeeTV, Zee Cinema and Zee Classic.

    He has also played a pivotal role in the launch of channels like &pictures, Zee Anmol and Zindagi. All the functions of Zee TV like marketing, research and PR will align with Chawla.

    Meanwhile, Deepak Rajadhyaksha, who has been successfully leading the role as the Business Head of Zee Marathi, will now take charge as the Deputy Business Head, Zee TV. He will report to Akash Chawla. The entire programming, OAP and Operations team would align and report to Rajadhyaksha.The duo will work closely with ZEEL – MD & CEO, Punit Goenka to bring Zee TV towards its leadership journey.

  • Zee Marathi to launch ‘Maze Pati Saubhagyawati’ on 28 September

    Zee Marathi to launch ‘Maze Pati Saubhagyawati’ on 28 September

    MUMBAI: Come 28 September and Zee Marathi is all set to launch a new show called Maze Pati Saubhagyawati.

     

    The show will be aired from Monday – Saturday at 8.30 pm.

     

    Maze Pati Saubhagyawati is a story about a man, who realises the worth of a woman when he himself has to essay the role of one.

     

    Zee Marathi business head Deepak Rajadhyaksha said, “The concept of Maze Pati Saubhagyawati is unique and has been created keeping in mind the need for differentiated content that has become the hallmark of Zee Marathi programming ethos. The concept is based on a very poignant insight that woman and her life are not as simple as it looks and one needs to go to another level to start empathising with her. The story essays the life of many who come to Mumbai with dreams of making it big in the world of acting and the challenges life throws at them. The presence of seasoned and veteran actors makes this offering something people are looking forward to. The initial buzz has been very positive and people are looking forward to seeing the show after catching the glimpse of the promos and the off air campaign.”

     

    Zee Marathi has taken to ATL in a big way to promote the new show. TV, print and outdoor mediums sport ads of Maze Pati Saubhagyawati. Additionally, the channel has also launched initiatives on social media planned during the launch and sustenance of the show.

     

    The outdoor campaign focused on the Mumbai and Pune markets with investments in key areas. Promos of the launch have also been running in Ganpati pandals across Mumbai.

     

    The show has been produced by Teamwork Ultra Creations and directed by Mandar Devsthali. It stars Vaibhav Mangale, Nandita Dhuri, Ashok Shinde and Ramesh Bhatkar.

  • Zee Marathi extends its prime time with ‘Dil Dosti Duniyadaari’

    Zee Marathi extends its prime time with ‘Dil Dosti Duniyadaari’

    MUMBAI: Zee Marathi will add muscle to its programming line-up by extending the prime time slot to 10.30 pm with the launch of Dil Dosti Duniyadaari. This new offering targeted at the young generation of Maharashtra, is about six youngsters who discover friendship, family, love and life together under the same roof in Mumbai. The show is produced by Sanjay Jadhav’s production Dreaming Twenty Four Seven.

     

    This differential offering has been promoted on the channel and through cross channel promotions. The campaign focuses on the ‘fun element’ amongst friends and the off-air and on-air campaign has reiterated this communication thought. The off-air has been largely driven through social media and outdoors. The outdoor campaign has been planned strategically in college areas apart from the Marathi speaking areas. Focused primarily in Mumbai and Pune but with presence in other markets of Maharashtra it includes not just billboards but also heavy use of transit media like bus shelters, bus panels and railway platform boards especially.

     

    Another key innovation in the campaign has been the association with Café Coffee Day across 34 outlets at college zones and popular shopping zones in Maharashtra. The association would see branding at CCD outlets apart from a specially crafted combo meal for six christened as the Dil Dosti DuniyadaariCombo.

     

    The social media campaign has been designed to target the 15-30 year old netizen with interesting viral videos shot specifically for the medium introducing the six protagonists of the show in a comic and entertaining way. Promotions pan across the official Zee Marathi Facebook page and on the Zee Marathi YouTube channel. Promotions on Whatsapp are also on the anvil post launch. The viral videos have received a positive response and are trending.

     

    Zee Marathi business head Deepak Rajadhyaksha said, “The extension of the prime time was a natural progression as we aim to raise the bar in the regional space and look to further consolidate our position in the Maharashtra market. The show at this slot is designed to target the younger generation. The characters in the show are very relatable to the youth as they all portray various facets of this generation like fun-loving, smart, caring, responsible, ambitious youngsters with a streak of craziness in all of them. It portrays how friendship plays a vital role in your transition from being a dependent to an independent person. Where one finds a vital support system in their friends and they become your extended family. Dil Dosti Duniydaari will help us connect better with the youth as they will have an offering to call their own and also help us prepare an audience for the future.”

  • Zee Marathi plans marketing push for Riteish Deshmukh’s ‘Lai Bhaari’ premiere

    Zee Marathi plans marketing push for Riteish Deshmukh’s ‘Lai Bhaari’ premiere

    MUMBAI: Actor Riteish Deshmukh’s top grossing blockbuster hit – Lai Bhaari will be premiered on Zee Marathi on 25 January, 2015 at 7 pm.

     

    The premiere of the movie will be supported by a campaign with focus on TV, print and outdoor media. Some of the key initiatives of the campaign were the innovations undertaken on the outdoor campaign with a cutout of Riteish at strategic locations. The outdoor campaign spanned across 17 cities with Mumbai and Pune being the focus markets. Transit medium was also extensively used for the outdoor campaign. 

     

    Another first in the campaign was a direct mailer in the form of a branded ‘fiber brick’ reminiscent of the bricks used by Riteish in the movie, were distributed amongst the trade fraternity. The social media campaign offers a contest with a chance to win goodies like silver coins, EsselWorld passes and autographed memorabilia from Riteish Deshmukh himself.

     

    Zee Marathi business head Deepak Rajadhyaksha said, “Lai Bhaari has enthralled audiences across Maharashtra smashing the previous box office records. It has been a remarkable year for the Marathi movie industry and this has coincided with a great year for Zee Marathi. The premiere of Lai Bhaari is another treat for our viewers and reaffirms the fact that Zee Marathi treats special properties like movie premieres differently, creating a unique experience for the viewers. The movie has been a cult and has already generated huge interest and buzz in the market. We hope to better our own performance with the premiere of Lai Bhaari.”

     

    Lai Bhaari marks Riteish Deshmukh’s debut in the Marathi movie industry. It has been directed by Nishikant Kamat and also stars Radhika Apte, Aditi Pohankar, Tanvi Azmi and Sharad Kelkar.

     

  • Zee Marathi: Sustaining values, evolving expressions

    Zee Marathi: Sustaining values, evolving expressions

    MUMBAI: One of the strongest channels in the Zee Entertainment stable, Zee Marathi, has been a leader of the genre for quite some time. Nearly 15 years in the genre, it has seen itself transform from Alpha Marathi to Zee Marathi.

    With high TAM ratings to back it, the channel has sustained its values over time through the kind of story telling that it does to viewers. While now, the channel has turned its focus to get younger audiences hooked to its shows, it faces several challenges.

    Zee Marathi business head Deepak Rajadhyaksha says that over the years the Marathi general entertainment channel (GEC) has managed to keep its values intact as time progressed. Two new shows launched by the channel are proof of the same. Ka Re Durava is a story about a married couple in an office who have to pretend to be unmarried for some reasons while Honar Sun Mi Ya Gharachi is about a woman from a nuclear family who gets married into a joint family with six mother-in-laws and how she deals with them.

    “We are a youth inclusive show. Our survey in Maharashtra led us to understand what today’s youth is interested in, how is his lifestyle, thought process and TV consumption, which we incorporate in our shows. The youth of today will be our main target tomorrow,” says Rajadhyaksha. He goes on to add, “Ka re Durava has a young married modern couple. If a similar story was there in the previous generation shows, the same understanding and support system would have been missing.”

    The in-house research showed some important findings for the channel- the youth had the ability to take risks, extremely smart and not stuck in complexities of relationships and are very social media savvy. These findings were similar for both urban and rural areas.

    Another show Julun Yeti Reshamgathi shows the lead woman leaving her boyfriend and getting married to a man chosen by her parents. When she tells her husband about him, he asks her if she wants to go back to him, but she stays on and slowly falls in love with him. While the family comes to know of it and starts doubting her, she has her husband’s support. “We deal with issues in a non-dramatic way but such is the pattern of storytelling that we follow,” says Rajadhyaksha.

    Regional channels usually end up taking shows from Hindi and showing it to its viewers. But Zee Marathi says that in its case, it’s the reverse. Honar Sun Mi Ya Gharachi has been adapted for Zee Kannada with a request to also adapt Eka Lagnachi Dusri Goshta. Zee Telugu has also asked to adapt some shows from the Marathi GEC while the network’s flagship channel Zee Marathi has also pitched in for Honar Sun Mi.

    Budget restrictions disallow them from experimenting too much with non-fiction but it does as much as it can. The recently launched Jai Malhar is the first mythological show in the genre costing nearly Rs 10 crore for the series. Home Minister and Sa Re Ga Ma Pa are famous in-house properties with the former in its eleventh year, since the channel does not believe in remaking international formats.

    While most Hindi GECs still work on the endless show format, Zee Marathi has kept the 9pm slot as a finite story band. Rajadhyaksha says that its viewers are now acquainted to this slot and are smart enough to understand the time period of shows. A month before the show ends, viewers are informed, either indirectly or directly, about it.

    However, even though TAM considers a Maharashtra population of 4.72 crore viewers, it still has to penetrate 25 per cent of the state. Digitisation has helped it reach metros well, but they along with LC1 markets still remain a challenge. “The borders are the toughest market for us to crack, near Madhya Pradesh and Karnataka. Hindi is widely spoken here and it’s difficult to pull Hindi viewers to Marathi because Hindi shows are grander than ours. But slowly and gradually we will be in a position to capture them too,” says Rajadhyaksha.

    Digitisation and implementation of the 12 minute ad cap has allowed them to increase ad rates by around 20 to 25 per cent overall and around 35 per cent for primetime. Subscription rates have increased by 13 per cent since last financial year.

    Currently about 15 per cent of its viewers are youth. For the tech savvy generation, all its shows are available online with two people employed for the digital medium. At the same time, out of India markets such as the UK, South East Asia, UAE, Mauritius, Australia and the US are prominent pockets.

  • Bringing home Lord Ganesha

    Bringing home Lord Ganesha

    He is the ‘Dukh Harta’ and the one who removes obstacles. So be it any new project, a new house or a new car, everything starts with his blessings. The western part of the country is now gearing to welcome home the most loved Lord Ganesha.  And starting 29 August, one will see huge pandals housing Ganapati at every nook and corner of Maharashtra.  His aura is such, that devotees while immersing the Lord, ask him to come back soon, as they chant, ‘Agle Varsh Jaldi Aa’.

    From Lalbaug Cha Raja, to the pandals in localities to households are all busy with the last minute preparations. Right from cleaning the house, to making modaks (his favourite sweet), to decorating the house, the stage is set to welcome him home.

    While it is a 11-day festival, immersions take place after one and a half days, three days, five days, seven days, nine days and the eleventh day. Host of activities are lined up in the pandals and even at homes for the duration. The day starts with morning aarti, it progresses with hawan, bhajans and then concludes with evening aarti. People, who bring him home, invite family and friends for darshan and treat the Lord like a guest, with morning and evening aarti.   

    On the occasion, we at indiantelevision.com ask the industry about their preparations for the 11 day festival and how they celebrate it.

    MCOF president, Arvind Prabhoo

    We have been bringing home Lord Ganesha for the last 45 years. While the celebrations were restricted only to my mother’s house, it was some 45 years ago, when my brother was some two to three years old, when he got fascinated towards the whole festival and we decided to also bring home the Lord. We bring the Lord home for five days.

    The preparations start almost one year in advance, as the order for the idol has to be made. We get an eco-friendly Ganapati. For the past 15 days, the entire family has been busy with cleaning the house, getting ingredients for the Prasad etc.

    On day one we have modaks for the Lord and also lunch arranged, on the third day we arrange for bhajan in Gujarati and Marathi, while on the fifth day, my mother makes close to 200 puran poli’s.

    We immerse the Lord in the municipal ground next to our house in Villeparle, where the municipality creates an artificial pond. 

    Star India SVP programming Ashish Golwalkar

    We have been getting Lord Ganesha for more than 20 years. Celebrations and preparations start in full swing almost a week or 10 days in advance. We get Ganapati for seven days. This year, the celebration is going to be on a larger scale as all the families will come under one roof and are celebrating this occasion. We get clay Ganapati and immerse the Lord in the nearby pond.

     

    Zee 24 Taas business head Bhushan Khot

    We have been celebrating Ganesh Chaturthi since the past 12 years at our home. We keep for one and a half days and the immersion takes place at an artificially created pond near our home so as to not pollute the water. We have been doing this from my childhood as a joint family and when we moved out to our own place, we continued the tradition.

     

     

    Zee Marathi business head Deepak Rajadhyaksha

    The occasion is very important because it is being celebrated at our home since the last 60 years. My father had started the tradition and we followed suit of bringing home Ganesha for one and a half days and immersion is done at the nearby pond. Along with it, we also prepare Lord Ganesha’s favourite modak and shrikhand and other such sweets.