ITV

Tag: Deepak Mittal

  • TO THE NEW develops ‘Performance Smartboard’ for Ministry of External Affairs

    TO THE NEW develops ‘Performance Smartboard’ for Ministry of External Affairs

    MUMBAI: TO THE NEW, a leading digital technology company was recently appointed by the Ministry of External Affairs to design and develop the ‘MEA Performance Smartboard’. The dashboard is an initiative of the government to provide quick insights into various citizen-centric services like visas, Pilgrims, OCI cards and even the posts of MEA across the world, in one glance.

    The ‘MEA Performance Smartboard’ was launched by Minister of External Affairs S Jaishankar, on Wednesday, at the Jawaharlal Nehru Bhawan, New Delhi. The dashboard is a major priority set by the PM for all the ministries, bringing transparency and accountability across all systems of government and is a tool for performance monitoring, allowing citizens and senior officials to view the key performance indicators of MEA. It encourages users to deep dive into key metrics of the various schemes, programs, and initiatives of MEA, in one glance.

    The dashboard is an integration of three types of Dashboards – Operational (for real-time monitoring), Tactical (for analysis and benchmarking) and Strategic (for tracking the achievement of strategic objectives). It further details out MEA's global and Indian footprint showcasing key information such as 'Mission and Posts', 'Iconic Projects', the number of Passport Seva Kendras pan India and lots more.

    "Thanks to TO THE NEW for their services in the successful creation and launch of a wonderful and beautifully designed MEA Performance Smartboard, with many world-class features! Their razor-sharp insights into website design, technical solutions, and data analytics are truly commendable, as also their commitment to timely delivery of the Product. It was wonderful to work with and know the ever-reliable and creative team at TO THE NEW,” said MEA joint secretary (eG&IT&CD) Upender Singh Rawat.

    Commenting on the engagement, TO THE NEW CEO & co-founderDeepak Mittal said, “We are very excited to design and develop the Smartboard for the Ministry of External Affairs. This platform will certainly help people to access very useful information with a click of a button. The Government of India has truly embarked on a Digital Transformation journey and we are glad to be an integral part of it. We are proud to be playing a critical role in the Digital India initiatives that will propel our country to the forefront of the global landscape.”

    TO THE NEW has followed a rigorous experience design process to analyze the end objectives and the workflow of the website. Leveraging a time tested open source content management system; TO THE NEW has built a superior digital experience for the Ministry of External Affairs.

    The superior UX design ensures that the visitor has access to a variety of information in just a couple of clicks. In the coming days, TO THE NEW also plans to offer backend data analytics and integration that will continuously enhance the user experience as well as update all data on an almost real-time basis where available.

  • TO THE NEW announces the appointment of Mr. Najam Kidwai on the Company’s Board

    TO THE NEW announces the appointment of Mr. Najam Kidwai on the Company’s Board

    MUMBAI: TO THE NEW, a premium digital services technology company today announced that it has appointed Mr. Najam Kidwai on the company’s board.

    Najam is a seasoned leader, advisor, venture capitalist, entrepreneur, and global technology investor. He also serves on the boards and advisory boards of many global consumer & internet businesses including 23&Me, Boxed, Forge Global, G3NIU7, Infomedia, Moov, EQUIAM LLC, FUSION foundation and Princeville Global.  Najam is also the founding CEO of two companies that have successfully IPO’d.

    Mr. Kidwai holds a BSc (Hons) in Technology Management, a Masters in Business Innovation and also received an Honorary Doctorate in Business Administration from the University of Lincoln.

    TO THE NEW specializes in cutting and emerging technologies and has helped many global enterprises and internet businesses across US, UK, Europe, Middle East, Asia, and India successfully transform using digital technology.

    The company has been riding on top of the digital transformation and product engineering services market and has been growing at an incredible pace and now expanding into new markets such as the Middle East.

    “I am thrilled to join TO THE NEW. The company has been doing exceptionally well in terms of revenue growth, adding global customers and building a great team with extensive expertise in innovative and disruptive technologies. I am looking forward to working with this team and helping the company advance in its growth trajectory.” said Mr. Najam Kidwai.

    Welcoming Najam to TTN, Deepak Mittal, CEO, TO THE NEW quoted “Najam has a fabulous track record on helping businesses scale. Adding him to the board is a step ahead in the direction of building a robust strategy for the company with a focus on increasing company growth, technology competency and offerings to ultimately deliver services that address the needs of clients across the globe.”

    On his appointment, Narinder Kumar, EVP – Technology Services at TO THE NEW said “Najam is a technology evangelist and a specialist in mobile payments, e-commerce, entertainment & gaming, digital health, robotics, IoT and AI. We are confident leveraging his extensive experience in working with new age-digital startups to full-scale internet businesses will help us accelerate the company’s growth.”

  • Edelweiss brings believability with Irrfan Khan

    Edelweiss brings believability with Irrfan Khan

    MUMBAI: Edelweiss Tokio Life Insurance, a joint venture between the Edelweiss Group and Tokio Marine Holdings of Japan, has signed actor Irrfan Khan as the voice of the customer for its product campaign on the recently launched new-age unit-linked insurance plan Wealth Plus.

    Irrfan reflects the typical consumer who is skeptical of the ‘unbelievable’ product features and benefits being offered by Wealth Plus. This is a futuristic plan catering to digitally savvy customers where the insurer doesn’t charge premium allocation and policy administration charges, but instead contributes additional units on every premium paid by the customer.

    TVC Links: https://www.youtube.com/watch?v=UgPx39f13J8&index=1&list=PLJ9qhgtIFq-lpARQ0hpRpX5tOhRtwajGk

    Hence, the product campaign tagline says- “Unyakeenable!!! It’s true! We also invest in your insurance plan.” We coined the term #unyakeenable linking back to benefits that seem unbelievable, but are in fact completely true. The product was designed basis feedback from customers and was co-evolved along with Policybazaar to cater to the customer’s stated needs for protection and growth.

    Edelweiss Tokio Life’s hard-hitting campaign #Unyakeenable – will be first seen outdoors, followed by a full-fledged 360 degree campaign including TV, digital, radio and cinema demonstrating that the financially savvy customers demand competitive and differentiated products to lead a progressive lifestyle.

    Edelweiss Tokio Life MD & CEO Deepak Mittal says, “With authenticity that’s hard to rival, Irrfan’s versatility and wide appeal, resonates with our product’s #Unyakeenable features. Wealth Plus is aimed at wealth creation where the longer the policyholder invests, the more we contribute to his fund. A self-made man, his connect with the masses makes him the opportune voice for the forthcoming Edelweiss Tokio Life Campaign.”

    Actor Irrfan Khan adds, “This product by Edelweiss Tokio Life is truly #Unyakeenable – Wealth Plus is one-of-its-kind where the insurance company also invests in your policy, making it an unconventional insurance policy. Today, Edelweiss Tokio Life Insurance is one of India’s fastest growing life insurers and I am delighted to be a part of this campaign.”

    The TV commercial will be run across all news channels and impact properties across genres.

  • To The New & Amazon decode digital transformation

    MUMBAI: To The New, a leading digital technology company, in association with Amazon Web Services, organized ‘Digital Transformation Summit’, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry.

    The event was attended by technology leaders from almost all the M&E companies in NCR including Tata Sky, Times Internet, HT Media, NDTV, Den Network, Zee, BusinessWorld, Network 18, India TV News, Airtel D2H, News Nation, Sahara Media, A2Z News and Amar Ujala.

    To The New, a leading digital technology company, in association with Amazon Web Services, organized ‘Digital Transformation Summit’, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry at a Delhi hotel.

    A remarkable event, driven by powerful discussions, the evening started with an exemplary keynote by Dr. Jai Menon, Group Director, Technology, HT Media. Dr. Menon discussed the e2i framework, a paradigm shift in the M&E space from an enterprise style of working to an internet style. It was followed by an engaging talk by Deepak Khullar from Amazon Web Services on how media companies can effectively leverage cloud for better performance, scalability, big data and analytics. Narinder Kumar, EVP, Technology at To The New spoke about innovations & trends in M&E industry and how companies are leveraging digital technologies to acquire and retain customers.

    The highlight of the evening was an interesting panel discussion which featured an impressive line of panelists such as Sudipta Banerjee, CTO, Wynk; Mahesh Subramanian, CTO, ScoopWhoop Media; Bharat Gupta, CMO, Jagran New Media; Retesh Gondal, Technology Head, ABP News Network; Ashish Bhansali, Product Head, ALT Balaji and Sushant Rabra, Director, Management Consulting, KPMG. The discussion was moderated by Deepak Mittal, Co-Founder & CEO, To The New, an industry veteran, who engaged the distinguished panelists for an insightful discussion.

    The industry experts highlighted the current scenario of digital disruption led by competitive marketing strategies & adoption of digital channels and technologies. They also discussed the key challenges existing in the ecosystem and their strategic move to counter the same. The event was attended by many top leaders in India, a list that includes eminent CTOs, CIOs, CXOs and media experts from different enterprises.

    In entirety, the Summit focused on the adoption of digital transformation and its impact on the M&E industry. With the rapid internet penetration in the age of Smartphones and OTT platforms, online video consumption has been increasing significantly. This pragmatic shift urges M&E players to create new revenue models, distribute content on multiple devices and platforms, provide superior omni-channel experiences, and increase engagement.

    Mittal stated, “We believe that the M&E players hold great potential to break barriers and create significant business opportunities. The idea behind conducting this event was to address all M&E enterprises that need to embrace digital transformation by exploring scalable technologies and re-inventing methodologies, to succeed in the highly competitive digital era.”

  • FEN Learning selects TO THE NEW to support its technology overhaul

    FEN Learning selects TO THE NEW to support its technology overhaul

    New Delhi: April 26, 2016: FEN Learning, one of the world’s leading online family and teacher community has selected TO THE NEW to support its technology revamp plan across its entire business.

    Primarily, TO THE NEW will help FEN Learning in revamping and migrating its web properties to a new CMS platform with an aim to provide engaging experience to its users and improve efficiency in content management. In addition, TO THE NEW will also provide social media marketing and content amplification services to support FEN’s long term marketing strategy.

    Abhi Arya, President of FEN Learning says, “We compared a range of technology companies but TO THE NEW stood out for its in-depth experience in CMS ecosystem, technology upgradation and building business critical applications. Their expertise will help us rebuild a scalable and flexible infrastructure to support our future vision and deliver unparalleled customer experience.”                                

    “We are delighted to have been selected by FEN Learning to work on this crucial initiative. In this fast paced digital world, online businesses need Agile operations to stay competitive and ahead of the curve. We are confident that we will be able to drive value for FEN Learning through our strong understanding of technology and digital marketing. We look forward to deliver our best to FEN Learning”, said Deepak Mittal, CEO of TO THE NEW.

  • FEN Learning selects TO THE NEW to support its technology overhaul

    FEN Learning selects TO THE NEW to support its technology overhaul

    New Delhi: April 26, 2016: FEN Learning, one of the world’s leading online family and teacher community has selected TO THE NEW to support its technology revamp plan across its entire business.

    Primarily, TO THE NEW will help FEN Learning in revamping and migrating its web properties to a new CMS platform with an aim to provide engaging experience to its users and improve efficiency in content management. In addition, TO THE NEW will also provide social media marketing and content amplification services to support FEN’s long term marketing strategy.

    Abhi Arya, President of FEN Learning says, “We compared a range of technology companies but TO THE NEW stood out for its in-depth experience in CMS ecosystem, technology upgradation and building business critical applications. Their expertise will help us rebuild a scalable and flexible infrastructure to support our future vision and deliver unparalleled customer experience.”                                

    “We are delighted to have been selected by FEN Learning to work on this crucial initiative. In this fast paced digital world, online businesses need Agile operations to stay competitive and ahead of the curve. We are confident that we will be able to drive value for FEN Learning through our strong understanding of technology and digital marketing. We look forward to deliver our best to FEN Learning”, said Deepak Mittal, CEO of TO THE NEW.

  • TO THE NEW Digital appoints Vishal Gera as VP – technology services

    TO THE NEW Digital appoints Vishal Gera as VP – technology services

    MUMBAI: TO THE NEW Digital has appointed Vishal Gera as vice president for its technology services.

     

    Gera brings over 19 years of IT consulting and software development experience with strong hold in strategic planning, stakeholder management, business growth and project management.

     

    Before joining TO THE NEW Digital, Gera served as director of engineering at Aricent India, where he led various engagements with several OEMs and worked closely with the innovation team and fueled growth for the company.

     

    Gera’s appointment aims to strengthen the company’s strategy, marketing and operations for its technology service line. He would initially be working towards ramping up Grails, Independent Testing, Java and Scala service offerings.

     

    “We are very happy to have Vishal in our team. He is a veteran of his game and his in-depth industry knowledge will surely be a value addition for driving TO THE NEW Digital’s growth strategy. We welcome him aboard,” said TO THE NEW Digital CEO Deepak Mittal.

  • TO THE NEW Digital appoints Dave Maan as EVP

    TO THE NEW Digital appoints Dave Maan as EVP

    MUMBAI: TO THE NEW Digital has appointed Dave Maan as executive vice oresident for its video solutions.

     

    With an experience of 20 years in software engineering, Maan has worked with companies like Altran, Ericsson, Hewlett Packard, Alcatel, Schlumberger and Sapient.

     

    Maan is an established industry expert in digital video, OTT and multi-screen convergence space supplemented by his digital experience in mobile ad platforms, digital marketing technologies, CDN-Cloud and predictive mobile data analytics.

     

    At TO THE NEW Digital, Maan will be responsible for contributing to the overall strategy and managing the delivery quality of products and services to the clients. He would primarily work towards increasing service offerings for Video Streaming Solutions and VideoReady (an end-to-end OTT Video solution).

     

    “We are excited to have Dave in our leadership team. His global experience will be an asset as we continue to grow our services breadth. I welcome him aboard,” said TO THE NEW Digital CEO Deepak Mittal.

     

    Maan added, “I am excited to join TO THE NEW Digital and work with the exceptional team. I look forward to utilise my experience for creating exciting new experiences for clients and contributing to the growth of the company.”

  • TO THE NEW Digital bets high on video content management

    TO THE NEW Digital bets high on video content management

    MUMBAI: Digital services company TO THE NEW Digital, has made a mark in the  digital ecosystem  with Fortune 500 clients like Sony, P & G, Airbus, Time Warner Cable and Nike. The company reached another milestone as it leveraged the power of videos by publishing 2.5 lakh hours of online video content and 1 lakh hours of YouTube channel management for different clients.

     

    TO THE NEW Digital CEO Deepak Mittal says, “Digital revolution has compelled companies to capitalize on new-age communication tools. Video management is the need of the hour for brands to get the maximum out of their video content. At TO THE NEW Digital, we provide end-to-end video optimization and distribution services to promote video content to relevant target audience. We are delighted that we have earned trust of the best brands in the market.”

     

    As per TO THE NEW Digital’s market analysis, by 2020, Asia will be the largest hub for social networkers and mobile operators with about 60 percent digitally-inclined population. Driven by this estimation, TO THE NEW Digital plans to be at the forefront of exploding digital landscape, creating eye-catching content, promoting technocratic practices for the existing and emerging businesses as a sure-shot method of achieving unwavering success, and ultimately delivering the best digital solutions.
     

    ETV, a large network of satellite TV channels in India, approached TO THE NEW Digital to optimize, publish and manage its content on YouTube channel for their 17 regional channels. ETV wanted a 24×7 support system and operations to increase visits and traction through video SEO services. TO THE NEW Digital helped them increase their monthly subscriber growth rate by 254 percent.

    Digital multi-channel network #Fame also engaged TO THE NEW Digital for end-to-end services for their multi-channel content publishing, management and promotion to increase viewership/subscriptions. By deploying analytics-driven content curation, contextualization and multi-platform content publishing, #Fame achieved a significant growth in their monthly viewership rate.