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Tag: Deepak Jalan

  • Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Wunderman Thompson Kolkata announces new campaign for Pentonic GumStik 

    Mumbai: Pentonic, a writing instrument brand from the House of Linc, has ventured into the stationery category with its latest offering, Pentonic GumStik, a gum stick with super sticking power, in order to expand its product portfolio.

    Created by its agency-on-record, Wunderman Thompson, Kolkata, Pentonic has released a new digital film titled “The Aviator ” to bring this product attribute alive.

    The film tells the story of a nerdy 10-year-old who loves aeroplanes. He creates a model with a Pentonic GumStik and throws it in the air, which then embarks on an epic flight. The visual story is complemented by a unique sound design as it builds on the idea of kids using vocal effects while playing with toys.

    “Pentonic as a brand is designed to be unique. The GumStik is a transparent gum in unique black packaging and comes with super-sticking power. We needed a unique film to expand our mindshare among the target audience, which is school-going kids and their parents,” says Linc Pens MD Deepak Jalan.

    “We have been partnering with Linc Ltd. on the brand Pentonic since 2019 across multiple product and format launches. We are happy and proud to be part of their growth story,” says Wunderman Thompson, Kolkata managing partner Vijay Jacob Parakkal.

    “The power to stick different stuff together to create something new is a magical, superpower. We needed a magical story to bring this alive. After much exploration, we decided on the art and animation style,” adds Wunderman Thompson Kolkata senior ECD & VP Arjun Mukherjee.

    “Pentonic GumStik is a new entrant in a category that is defined and created by a behemoth. We had to do something to get noticed. This is a film that attempts to do that. It retells the story of adhesive power in a way that is likely to stick around in the mind a bit longer,” says Wunderman Thompson Kolkata VP & CSD of client servicing Soumya Chowdhury.

  • Linc Pen spent Rs 44 crores in advertising & promotion in last 5 years

    Linc Pen spent Rs 44 crores in advertising & promotion in last 5 years

    Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising and promotions in the last five years.

    Linc Pen MD & CEO Deepak Jalan stated that the company achieved the best ever result in FY20 despite the loss of sales in the last few weeks.  “Revenue grew by 9 per cent to close at almost Rs. 400 crore. EBIDTA margin was in double-digit at 10.3 per cent. PAT of Rs. 19.25 crore registered a healthy jump of 273.8 per cent over a lower base of Rs.5.15 Crore in the previous year. The board recommended a dividend of Rs. 1.50 per share, same as last year, in view of unprecedented challenges ahead in FY21.”

    However, Jalan stated that going by the current scenario, the brand may witness at least 70-80 per cent of FY20 sales by the end of FY21.

    “Turnover at Rs. 27.52 crore, was about one further of normal levels. For the first time ever, we registered a negative PAT of Rs  3.99 crore. Company’s April and May sales were washed out because of the nationwide lockdown. Our factories were closed for 28 days, and thereafter, gradual resumption started once the lockdown was lifted in a phased manner,” adds Jalan.

    Jalan further mentioned that the company saw sales come back to more than 50 per cent levels of what it reported in the same month last fiscal (June 2019).

    He also cited that the writing instruments industry has been severely affected by the Covid2019 as it has resulted in the closure of educational institutions and commercial establishments operating with lower physical attendance, which has clearly impacted the demand for writing instruments. The situation is similar all over the globe, with trade disruptions and lockdowns in several countries.

    Linc Pens has an aggressive plan to enhance the organizations retail footprints from 65000 retail touchpoints to about half a million, helping the brand to embark upon a multi-year growth journey.

    The stationery brand in past has launched several campaigns and even did ad films with Bollywood actor Shah Rukh Khan.

    The stationery products market garnered revenue of 109.5 billion dollars in the year 2019 globally and has been foreseen to yield USD 154.1 billion by the year 2027 at a CAGR of 4.6 per cent over the forecast period. 

  • Linc Pen creates new ad for Pentonic

    Linc Pen creates new ad for Pentonic

    MUMBAI: Linc Pen and Plastics Ltd has lauded the resolution and hard work of students who are taking their board exams this year with its brand-new advertising campaign endorsing one of Linc’s most successful product, “Pentonic”. The TVC has been created by the creative agency Brand Bazooka and is live on multiple digital platforms like YouTube and Facebook.

    It has already gained wide appreciation for their passion inducing storyline and garnered over 12,000 hits on YouTube and likes on over 64,000 views on Facebook.

    Speaking on the latest Exam ad campaign, managing director and CEO Deepak Jalan stated, “Pentonic has to be one of the best offerings from the stable of Linc. With its effortless smooth writing and unique ink flow system, Pentonic enables the students to write their exams with command and confidence. We at Linc, differentiate with innovation, delivering the best possible writing experience for all our consumers at all price points. The new ad campaign is dedicated to the exam warriors who have put in their hard work to achieve success in academics like the spirited soldier of a nation at the battlefield.”

    Adding to the thought process behind their latest Advertising campaign Brand Bazooka Advertising Pvt Ltd co-founder and CEO Sadhana Karwal, said “We decided to set aside the tangible benefits and features of the pen and instead create communication that appeals to the psyche of a student preparing for the exams. From the initial feedback from the market, the film has been very well received.”

  • Linc Pen encourages students taking exams

    Linc Pen encourages students taking exams

    MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

    Keeping the simplicity alive of the three most common words spoken to each other by students before tip toeing expectantly inside the examination hall, Linc Pen weaves in the magic that transpires to raise the self-belief through simple humane touch. All the love and appreciation the brand has received throughout its growth trajectory, Linc Pen’s ad campaign touches the emotional chords of all its connoisseurs, celebrating a vital phase of student life by wishing all across India.

    Linc Pen kicked-off its campaign aiming to connect directly with their students. It is a clear shift from the oft-repeated ‘strong, foreign, technology, quality, innovation and smooth writing’ proposition in the writing instrument category communication.

    The advertisement is unique as it helps the viewer to relate more to the inherent qualities of the brand through the sojourn of a little girl becoming an inherent part of another person’s life and their success story.

    Most pen brands during the exam season talk about new or cool features or simply how their product is superior than others in terms of writing. The stationery category doesn’t witness too much of brand loyalty and is mostly run by students asking for a certain type of pen or at a certain price point. Linc wanted to build preference for itself by finding an emotional place in the hearts and minds of these students and their parents.

    The TVC has been created by Soho Square Advertising and Marketing Communications and is live on digital platforms YouTube and Facebook.

    Linc Pen and Plastics managing director Deepak Jalan says, “Through this new campaign we connect with every student to not just attain success in life but also transform into a better human being.”

    The campaign has already garnered 4 million views on Youtube and 3.5 million views on Facebook for its poignant storyline.

  • Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    Linc Pen hops on board as official sponsor for Sunrisers Hyderabad

    MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor of Sunrisers Hyderabad (SRH) for the current season of the Indian Premier League (IPL). As part of the partnership, Linc Pens will have a presence on the leading side of the cap/helmet of the players of Sunrisers Hyderabad.

     

    Through this strategic initiative, Linc hopes to strengthen its foothold in the Southern market of India. Sunrisers Hyderabad, being a relatively new team, gives Linc Pens the perfect platform to enhance its brand image.

     

    As part of this association, Linc has planned promotional activities nationally across print, electronic and digital media platforms. The two partners will also hold contests for consumers, retailers, distributors and wholesalers, wherein lucky winners will get a chance to interact with players or win autographed merchandise and match passes.

     

    Consumers can participate online through Facebook and Twitter, while on-ground campaigns would be unveiled in the Vizag and Hyderabad stadiums during the days of the SRH matches.

     

    Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Sunrisers Hyderabad we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”

  • Linc Pen ties up with Pune Warriors India for IPL 6

    MUMBAI: Linc Pen & Plastics has tied up as an official team sponsor for Pune Warriors India for the current season of the Indian Premier League (IPL 2013).

    Following the terms of the agreement, Linc Pen will have a presence on the leading side of the cap of the players of Pune Warriors India.

    Pune being an educational hub and Linc‘s product being directly related to education, it sees a huge market for its brand. Thus in order to increase their foothold and presence in this high potential market with increasing young students and professionals, they strategically decided to associate with PWI.

    This association with PWI will not only help create a buzz and awareness in Pune but all over India, the brand said.

    As a part of this tie up, Linc is doing promotional activities in Pune like contests for consumers, retailers, distributors and wholesalers where they will get a chance to meet the Pune Warriors, win hospitality/VIP match tickets, stand tickets, autographed merchandise. These contests will be amplified through mall activations, radio and social media which will help in making Linc a strong and powerful brand in this region.

    Customers in Pune can directly enter the contest through retail buy and those in other places can avail it through online booking of merchandise from the e-linc store which opened recently.

    The final lucky draw contest shall be held at the Amanora Town Centre, Pune on 28 April. Among the many prizes to be given away, top prizes include flying to Pune and watching the match from hospitality/VIP area, meeting the Pune Warriors team, winning autographed merchandise, and many other prizes. Linc Pen has also planned a mass promotional activity through outdoor, online and radio.

    Linc Pen & Plastics managing director Deepak Jalan said, “We have been partnering with various teams in the previous seasons. Through this tie up with Pune Warriors we want to show our support to the spirit of the game and to give an opportunity to our fans to step out and be a part of this high fervor, energy packed tournament.”