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Tag: Deepak Iyer

  • Mondelez India expands its presence into the morning snacking space with Bournvita Fills

    Mondelez India expands its presence into the morning snacking space with Bournvita Fills

    DELHI: Mondelez India, the makers, and bakers of some of India’s favourite snacking brands – Cadbury Dairy Milk, Bournvita, Oreo, etc., has expanded its morning snacking presence, with the launch of Bournvita Fills. The company is expanding its legacy and much-loved brand – Bournvita into the morning snacking space – another foray after Bournvita Biscuits. This innovative new avatar of Bournvita, is a nourishing morning snack which provides the nutritional benefits of Bournvita of strong bones, strong muscles and active brain and fuelling the morning snacking needs of the nation.

    Commenting on the launch, Mondelēz International president – India Deepak Iyer says, “For more than 70 years, our products have delighted consumers, both at an emotional and a functional level. Bournvita continues to play a crucial and trusted role in consumers’ lives. A few years back, the brand extended successfully into morning snacking occasion with the launch of Bournvita Biscuits. Today as part of the same strategy the brand is expanding its presence in the morning snacking occasion through the launch of Bournvita Fills – an easy to eat and nutritious snack that can be had with or without milk. We see tremendous opportunity for this product and are excited about the role it will play in the lives of our consumers.”

    Mondelez India associate director – marketing (gums, candies, beverages & meals) Inderpreet Singh added, “Bournvita has been one of India’s most trusted brands, for more than 70 years now, and it continues to meet the nutritional needs of the nation with an array of offerings. Banking on the brand’s equity and trust, the launch of Bournvita Fills is yet another wholesome offering that will add value to the lives of our consumers through its nutritional composition & delicious taste – especially in today’s day and age when consumers are increasingly leaning towards snacking options that are healthier.”

    With Bournvita Fills, the company is not only offering consumers more choice but also empowering them to snack right, bringing alive the company’s mission to provide the right snack, for the right moment, made the right way. Continuing to rely on India’s much loved and trusted brand Bournvita’s 70 years old legacy, Mondelez India aims to continue to ride the wave of innovation by introducing such offerings and adding to its progressive snacking portfolio.

    The launch will be supported by a high decibel integrated marketing campaign, devised to garner maximum awareness on the new product. Bournvita Fills is priced at Rs. 10 for a small pack (18 gms) and Rs. 170 for a large pack (250 gms) and is all set to hit the shelves in the markets of Andhra Pradesh, Telangana and Maharashtra in the initial phase, followed by a pan-India launch in the coming months.

  • Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India

    Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India

    INDIA  – Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for community connection and as a source of cultural identity and exploration.

    The State of Snacking report, developed in partnership with consumer polling specialist, The Harris Poll, complements Mondelēz International’s vision of ‘Snacking Made Right’. This further strengthens the company’s consumer-centric strategy and builds on its promise to empower consumers by offering the right snack, for the right moment, made the right way. Mondelēz International launched the State of Snacking report a year after it announced a new business strategy and purpose.

    The data for India highlights how snacks are increasingly being swapped for meals and examines the evolving role snacking plays in the future of food: from connecting across cultures, defining identity to delivering on trends like functional and emotional wellbeing.

    Commenting on the study, Deepak Iyer, President, Mondelez India, said, “As the global leader in snacking, we are consumer centric. With this study, we’ve examined the relationship people have with snacking, the functional and emotional role it plays in day-to-day life, and how the future of food is changing. In India, snacking is more than just what we eat, it is a tradition and an important part of our cultural identity. This report provides new levels of insight into many of the fundamental trends in India that we knew to be true – the impact of time compression, social and cultural changes and how consumers’ relationship with snacking is changing.”

    Siddhartha Mukherjee, Senior Director – Strategy, Insights & Analytics, Mondelez India, said, “This survey is another strong pedestal to showcase that our vision to lead the future of snacking is perfectly aligned with the growing demand for snacks. Combining our global knowledge estate with this survey will only help us further tap the opportunities across categories more effectively, whether it is the strong presence of Indians in the morning snacking routine or the preference to eat small meals throughout the day. We will continue to drive this effort and sustain our agile mind-set to constantly learn about our consumers and shape our offerings accordingly.”

    Key findings from the 2019 State of Snacking report in India, which is available for download at www.stateofsnacking.com, include:

    Snacks are increasingly being swapped for meals in India

    The average Indian adult says they now eat more snacks than meals on a given day, with 7 in 10 saying both that they snack more today than they did a year ago (71%, +22% global average), and that they plan to snack more often in the next year (67%, +25% global average)

    Snacking provides Indians with a source of identity and cultural exploration

    Indians are more likely than those in other countries to participate in cultural snacking rituals daily (47%, +15%, global average), with 3 in 4 Indian adults saying that food is a major part of their identity (75%). 7 in 10 say they connect with their culture through the snacks they eat (68%, +10% global average)

    Snacking as a tradition has also built strong bonds and memories. It triggers nostalgia and a sense of belonging. 77% Millennials say some of their fondest childhood memories include sharing a snack with their parents

    Snacking Traditions build both strong bonds and memories

    For Indians there is a strong link between snacking and childhood memories, family time and togetherness with 75% of Indian adults saying, “some of my fondest childhood memories are sharing a snack with my parents.”

    Balanced indulgence is a priority for Indian snackers

    Moments of indulgence continue to have an important place in daily routines. 80% of consumers agree there is a time and a place for a healthy snack, and a time and a place for an indulgent one.