ITV

Tag: Deepak Choudhary

  • Hungama & Eva Live to host IGX edition six in Mumbai

    Hungama & Eva Live to host IGX edition six in Mumbai

    Mumbai: Hungama and Eva Live have announced the return of the Indian Gaming Expo (IGX), an esports and gaming festival, scheduled for 24-25 January 2025 at Nesco Ground, Mumbai.

    The sixth edition will feature esports tournaments, cosplay competitions, meet-and-greet sessions, panel discussions, and game development workshops, appealing to gaming enthusiasts nationwide.

    Hungama’s involvement in IGX 2025 represents a step towards mainstreaming gaming culture in India. The company’s expertise across music, video, entertainment news, and gaming will enhance the event’s offerings, providing entertainment and interactive experiences for attendees.

    Hungama founder & CEO Neeraj Roy said, “We are delighted to bring IGX back to the Indian gaming community. India is currently one of the fastest-growing gaming markets in the world, and Hungama is dedicated to contributing to the growth of this sector together with Eva Live. The sixth edition of IGX will serve as a platform to showcase the talent and creativity of gamers, developers and esports athletes across the country. We look forward to seeing the community come together to celebrate everything gaming has to offer.”

    As India’s leading IP and live event conglomerate, Eva Live boasts a proven track record in creating outstanding festivals, concerts, and event IPs, such as the Windmill Festival, Bollywood Music Project and The Edutainment Show. This will mark Eva Live’s foray into the burgeoning gaming industry. Leveraging this rich experience in curating bespoke festivals, Eva Live will make IGX larger than life by bringing immersive experiences, facilitating high-profile industry collaborations and making it a community-first event by ensuring there’s something for every gamer.

    “Eva Live is committed to creating unparalleled live experiences, and with IGX 2025 we are excited to host India’s largest gaming community under one roof. Through this event, we aim to exceed the expectations of gaming enthusiasts by setting new standards for immersive gaming events,” commented Eva Live founder & MD Deepak Choudhary.

    The esports tournaments at IGX 2025 will feature top mobile, PC, and console titles, along with a cosplay competition where India’s top cosplayers will compete for prizes. Amateur esports players and cosplayers from 400-plus schools and colleges will also participate.

    IGX 2025 will include panel discussions, game development workshops with industry experts, and opportunities for fans to interact with leading gamers and influencers. Attendees can experience AR/VR/MR devices, game engines, games, merchandise, collectibles, retro games, and gaming art installations.

    The event expects over 30,000 attendees, 40-plus hours of live-streamed content, and 250-plus brands. IGX has previously partnered with both endemic and non-endemic brands, cementing its status as India’s top gaming festival.

    IGX 2024 tickets are now live on Zomato: https://zoma.to/live-event/51815

  • Laqshya Event Capital founder Deepak Choudhary joins Live 101 board

    Laqshya Event Capital founder Deepak Choudhary joins Live 101 board

    Mumbai: Homegrown digital platform Live101 has announced Deepak Choudhary as a new addition to its board of directors.

    Choudhary commands over 19 years of experience in the events industry and he is the founder & director of Laqshya Event Capital and EVENTFAQS.

    “Deepak’s extensive experience and expertise in the events industry coupled with his experience as a serial entrepreneur in the F&B and event media space, is sure to add immense value to Live101’s future,” said Live101 co-founder and director Sachin Bhandari. “We look forward to Deepak becoming a part of the Live101 family,” he added.

    Founded in 2017, Live101 is India’s premier, tech-based, on-demand live entertainment platform, that provides artists anywhere, anytime. The digital-only platform was founded with the aim of eliminating middlemen when it comes to hiring artists for live events. It aims at supporting local artists as well as provide entertainers for live-at-home and outdoor events, said the statement.

    “I am extremely humbled to be joining Live101 as a director. Their journey as a company in the entertainment space has been anything but ordinary because they have helped hundreds of artists to connect and explore opportunities to showcase their work,” said Choudhary. “I am eagerly looking forward to my time at Live101 and I hope I can contribute to their ongoing growth story.”

    Choudhary made a foray into the events industry back when it was in its infancy in the early 2000s. From education and the F&B businesses to founding Laqshya Event Capital and EVENTFAQS, and even co-authoring his first-ever book on the Indian live events space “Staged”, he dons multiple hats.

    “Deepak comes with decades of experience in the events space and we are pleased to have him on board,” said Live101 co-founders and directors and sibling duo Harmeet Singh and Manmeet Singh. “We are sure that Live101 will benefit from his depth of knowledge and vast skill set that he has honed over the years as an event industry expert.”

  • Laqshya’s Event Capital wins EEMAX global award

    Laqshya’s Event Capital wins EEMAX global award

    MUMBAI: Event Capital (a Laqshya Media company) has won the award for the ‘Best New IP’ and for the‘Best Integrated Marketing Communications for an IP’ for its intellectual property Bollywood Music Project (BMP).

    BMP curates experimental Bollywood music through Bollywood’s biggest headliners for South Asian Hindi-speaking digital audience, globally.

    In its debut season, BMP took place in Mumbai and Delhi on 30 September and 1 October, 2016, and 25 and 26 March 2017 respectively where over 100 of the biggest names in Bollywood music including Arijit Singh, Amit Trivedi, Vishal and Shekhar, Rekha Bharadwaj, Badshah, Raftaar, Neeti Mohan and Sachin Jigar, along with over 400 musicians performed to a crowd of over 50,000 in a multi-stage, multi-genre format.

    Digitally, BMP has engaged over 80 million fans in Season 1.

    The Event and Entertainment Management Association (EEMA) is an autonomous and non-profit registered body of companies, institutions and professionals operating within the events and experiential marketing industry of India.

    The award in the ‘Best New IP’ category was received by Swaroop Banerjee (CEO, Event Capital), Deepak Choudhary (founder and director, Event Capital) and Tarsame Mittal (founder, TM Talent Management). The award for the latter was accepted by Megha Ghosh (vice president, Branded IP and Content and head of digital initiatives at Event Capital), Sahil Gupta (vice president and business head at Event Capital) and Alaap Gosher (entertainment consultant, TM Talent Management).

  • Laqshya launches branded IPs and content division

    MUMBAI: Integrated marketing agency Laqshya Media Group has announced its foray into branded Intellectual Properties(IPs) and content with the launch of a new division under its live event IP Company, Event Capital.This launch comes close on the heels of Laqshya Media Group announcing its foray into talent management with the signing of Indian Cricketer Suresh Raina in April 2017.

    Deepak Choudhary, Founder and Director, Event Capital said, “It is widely known that the branded entertainment space is growing at a break-neck pace, and with Laqshya Media Group’s head start in the live event IP space with Event Capital, creating strategic IPs for achieving a brand’s business objectives is the natural way forward.”

    Bollywood Music Project, the most recent offering from Event Capital has created history with two editions in its debut year with over 50,000 attendees across Mumbai and Delhi, and was livestreamed to an audience of over 10 million.Event Capital has already tested the waters successfully in the branded IP space with the IIFL Wealth Mumbai International Chess Tournament held in December 2016. Swaroop Banerjee, CEO, Event Capital carries a wealth of experience in the branded entertainment and content space with his earlier stints at Viacom18, Star Movies and MTV Asia. Prior to Event Capital, he curated Bajaj Auto’s motorsport IP, Pulsar Festival of Speed. The company will be announcing the head of this new division, who will report into Banerjee.

    Swaroop Banerjee, CEO, Event Capital said, “The Branded IPs and Content division is a logical progression for us and will sit at the heart of what we do, as brands and creators look to new mediums in telling their stories. The space has grown significantly over the past couple of years, and we have witnessed a lot of established brands going beyond event sponsorships to establish their own IPs like Pulsar Festival of Speed,Standard Chartered Mumbai Marathon, Ray-Ban Never Hide Sounds, etc.to maximise their engagement with their target audiences.”

    “According to the FICCI KPMG Report 2017, there has been a nearly 98 percent increase in the number of live event IPs organised in 2016 as compared to the previous year, and we have already seen the impact of online content destinations like Netflix, Hotstar, etc. No marketer wants to miss this opportunity, and we are already in conversation with some of them to create new IPs or leverage their existing ones with our understanding of building event IPs across varied genres,” he added.

    Over the next few weeks, Event Capital is scheduled to organise its media, communication and design festival, Edutainment Show on May 19-20 at Hotel Sahara Star, Mumbai and follow it up with India’s most iconic fashion event for kids, India Kids Fashion Week in July 2017.

  • Event Capital repositions as Creator, Curator and Aggregator

    Event Capital repositions as Creator, Curator and Aggregator

    MUMBAI: Event Capital, an event intellectual property specialist company and a Laqshya Media Groupholding, today unveils its new logo which signifies the company’s transformation from an event IP aggregator tofocussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories. With the completion of 3 years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc.

    This announcement by Event Capital is just one of the first in the series that the company has made after appointing a new CEO, Swaroop Banerjee, only a month ago. A festivals & branded entertainment specialist, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports.

    Explaining the change, Swaroop Banerjee commented, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our 3rd year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organization. Additionally the introduction of a music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bulls-eye for us this year is to become content creators in the live space.”

    Adding to this, Deepak Choudhary, Co-founder & Director, Event Capitalsaid, “It’s has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.”

  • Event Capital repositions as Creator, Curator and Aggregator

    Event Capital repositions as Creator, Curator and Aggregator

    MUMBAI: Event Capital, an event intellectual property specialist company and a Laqshya Media Groupholding, today unveils its new logo which signifies the company’s transformation from an event IP aggregator tofocussed creators and curators of IP events in the live space. The modern typeface is new age and concept driven which reinforces Event Capital’s capability of creating powerful content driven stories. With the completion of 3 years this July, Event Capital has been a pioneer in curating event IPs such as Bike Festival of India, The Edutainment Show, etc.

    This announcement by Event Capital is just one of the first in the series that the company has made after appointing a new CEO, Swaroop Banerjee, only a month ago. A festivals & branded entertainment specialist, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations and will oversee development of new verticals in lifestyle, music and sports.

    Explaining the change, Swaroop Banerjee commented, “The new logo of Event Capital has a bold outlook in the font with a colour that has a digital millennial filter woven into it. This depicts our ability to curate for youth genres as ably as for other genres. This is our 3rd year in existence and there has been a phenomenal track record so far; we needed a fresh outlook to chart our trajectory higher and therefore the most important thing was to ensure that we come across as a youth consumer focussed organization. Additionally the introduction of a music vertical will change the dynamics for EC and the initiatives under this vertical will form core headline products under the EC hood. Ultimately the bulls-eye for us this year is to become content creators in the live space.”

    Adding to this, Deepak Choudhary, Co-founder & Director, Event Capitalsaid, “It’s has been three exciting business and brand years for Event Capital. Market orientations have changed and the IP industry is now extremely matured. We had started with acquisitions and collaborations with existing IP owners and now we have moved to creating our own IPs. It was only natural that we go through an image makeover as we have gone through a concept makeover.”

  • Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

    Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

    MUMBAI Event Capital, the live IP  arm of Laqshya Media Group has roped in Tribe Asia IP director Swaroop Banerjee  as its CEO. Banerjee’s mandate at Event Capital involves expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focussed live and digital content creations.

    Based out of Mumbai he will oversee development of new verticals in lifestyle, music and sports. Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

    “Banerjee’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade and Banerjee’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Event Capital director and co founder Deepak Choudhary.

    “When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Banerjee has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment” Laqshya Media Group MD Alok Jalan added.

    “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Banerjee on his new role.

  • Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

    Laqshya Media Group ropes in Swaroop Banerjee as Event Capital CEO

    MUMBAI Event Capital, the live IP  arm of Laqshya Media Group has roped in Tribe Asia IP director Swaroop Banerjee  as its CEO. Banerjee’s mandate at Event Capital involves expanding the current bouquet of Live intellectual properties owned by Event Capital and introduce focussed live and digital content creations.

    Based out of Mumbai he will oversee development of new verticals in lifestyle, music and sports. Deepak Choudhary, the co-founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

    “Banerjee’s unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in Lifestyle, Sport, Music, Education and Trade and Banerjee’s strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board”, said Event Capital director and co founder Deepak Choudhary.

    “When we took on the initiative to make Event Capital India’s largest IP creator and aggregator, we were extremely focussed and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Banerjee has been on our mind from quite some time and with him we are confident to take the next big step in this game changing IP environment” Laqshya Media Group MD Alok Jalan added.

    “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, International Music, Alternative Sports and Lifestyle”, said Banerjee on his new role.